Reps
REPS GmbH builds a patented, road-embedded energy harvesting system that converts kinetic energy from vehicle braking into electricity, serving ports, highways, logistics hubs, and municipalities, with a lighthouse deployment at the Port of Hamburg since November 2025.
- Company typePrivate
- Founded2023
- HeadquartersMils, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reps does
REPS GmbH is an Austrian cleantech infrastructure company, founded in 2023 (with R&D dating to 2019) and headquartered in Mils, Tyrol, that has developed a patented Road Energy Production System (REPS) — a modular hardware system installed directly into existing paved road surfaces to harvest kinetic energy from vehicle deceleration and convert it into usable electricity. The product targets infrastructure operators with high-frequency, heavy-vehicle traffic flows, principally ports and terminals, highways and toll infrastructure, logistics hubs, cities/municipalities, and airports.
The technology is a five-stage system: (1) Impulse Capture via 12m × 3m REPS street plates containing 27 sequentially arranged trigger pairs that use hydraulic cylinders to convert forward momentum into vertical force; (2) sealed closed-loop Hydraulic Transmission to an off-road Energy Converter Module; (3) Frictionless Conversion using a permanent-magnetic-bearing generator claimed to deliver >90% conversion efficiency; (4) on-site battery storage that smooths traffic-driven peaks and valleys; and (5) on-demand distribution to EV charging, lighting, on-site loads, or direct grid feed-in. The system is engineered for 20+ years of continuous operation under 60-tonne freight loads, is modular (single 12m units combinable into 24m+ installations), and is built into a 12.5 cm steel or concrete foundation.
REPS sells and installs the system through a direct enterprise field-sales motion, beginning with a free site-specific potential analysis, with pricing determined per deployment (multi-unit rollouts such as a 229-system Port of Hamburg scenario imply multi-year infrastructure contracts and a quoted ROI under 4 years). The company monetizes via hardware sales and installation, recurring annual inspection/service, and the energy output (self-consumption or grid feed-in) generated by the installed base. The world's first operational road power plant has been live at Hamburg Container Service GmbH in the Port of Hamburg since November 2025, generating 6,700+ kWh from 115,000+ truck movements in its first six months. REPS is venture-backed (~€1.5M seed in Sep 2025, $23.6M equity round in May 2026) and has active engagements with 90+ port industry organizations across Europe, North America, Asia, and the Middle East.
Reps firmographics
Firmographics- Name
- Reps
- Legal name
- REPS GmbH
- Website
- https://reps.energy
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REPS GmbH builds a patented, road-embedded energy harvesting system that converts kinetic energy from vehicle braking into electricity, serving ports, highways, logistics hubs, and municipalities, with a lighthouse deployment at the Port of Hamburg since November 2025.
- Ownership category
- akta.pro rank
Reps industry classification
Industry- Product category
- Road Energy Harvesting Systems / Kinetic-to-Electrical Infrastructure Hardware
- NAICS
- Motor and Generator Manufacturing (335312), Electric Power Generation (22111), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Relay and Industrial Control Manufacturing (335314), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Motors & Generators (3621), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)
- akta.pro secondary industry
- Industrial Electrification of Drives & Equipment (Motors, VFDs, Compressed Air, Pumps) (EUABAJAE)
Keywords
Where Reps is headquartered
LocationHeadquarters
- HQ city
- Mils
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Reps business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Hardware Sales & Installation of Road Power Plant Systems: REPS sells and installs its patented Road Energy Production System — physical 12m × 3m street plate modules with hydraulic and magnetic-bearing energy converter modules — directly to infrastructure operators (ports, logistics hubs, highways, municipalities). Deployment discussions reference multi-unit rollouts (e.g., 229 systems at Port of Hamburg) implying large lumpy hardware sales contracts. Annual inspection/maintenance service recommended, supporting a recurring service component.
- Energy-as-Output (Self-Consumption / Grid Feed-In): Installed systems produce electricity that can be used on-site (lighting, EV charging, facility operations) or fed into the local grid, generating an energy revenue stream or offsetting grid consumption costs for the port operator / logistics facility. REPS positions its system as an infrastructure investment with ROI under 4 years (per 229-system roll-out scenario).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based, custom enterprise pricing determined via free site-specific potential analysis |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Reps product offering
Product offeringCore offering
REPS GmbH designs, manufactures, sells and installs a patented Road Energy Production System — a modular "road power plant" embedded into existing road infrastructure that harvests kinetic energy from vehicle braking/deceleration and converts it into usable electricity. The five-stage system (Impulse Capture, Hydraulic Transmission, Frictionless Conversion via permanent-magnetic bearings, on-site Battery Storage, and On-Demand Usage/grid feed-in) is sold as an integrated infrastructure solution to ports, logistics hubs, highways, airports, municipalities, and car parks, complemented by a free site-specific potential analysis consultancy.
Product overview
REPS GmbH sells a single unified hardware product — the patented Road Energy Production System (REPS), a modular "road power plant" — rather than a software platform with add-ons. The product is a five-stage physical system composed of the REPS Street Plate / Trigger Units (Impulse Capture), Hydraulic Transmission lines, the off-road Energy Converter Module with permanent-magnetic bearings (Frictionless Conversion), on-site Battery Storage modules, and an On-Demand Distribution layer that feeds EV charging, lighting, on-site loads, or the local grid. REPS also offers a complementary Site-Specific Potential Analysis service to size deployments. The whole system is sold as an integrated infrastructure solution targeting ports/terminals, highways, and logistics hubs; the company's first commercial installation has been operating at Hamburg Container Service GmbH (HCS) in the Port of Hamburg since November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Energy Production System (REPS) Patented modular "road power plant" installed directly into existing road infrastructure that harvests kinetic energy lost during vehicle deceleration and converts it into clean electricity. Targeted at infrastructure operators in ports/terminals, logistics hubs, highways, airports, car parks, and urban corridors with high-frequency heavy-vehicle traffic.
- Site-Specific Potential Analysis
Quantifiable outcome
- Over 6,700 kWh generated from more than 115,000 truck movements during the first six months of operation at the Port of Hamburg (Nov 2025 – May 2026).
- +5 more outcomes
Companies that use Reps
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Reps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Reps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- International Association of Ports and Harbors (IAPH)flagshipREPS sponsors and participates in IAPH World Ports Conference 2024 and 2025 (Kobe, Japan). Jens Meier, CEO of Port of Hamburg and President of IAPH, hosted at REPS in Tyrol. Provides direct access to global port authority decision-makers and brand visibility.
- Climate-KICcoreClimate-KIC (EU's climate innovation agency) is featured as a partner/affiliate on the REPS website, indicating a strategic alignment and likely ecosystem support, mentoring, and potential co-funding or pilot facilitation for climate-tech ventures.
- IÖB (Innovation Lab for Climate-Neutral Cities and Communities)coreREPS won the IÖB Call 'Climate-Neutral Cities and Communities' in the 'Innovative Solutions for Climate-Neutral Buildings and Infrastructure' category in November 2023, outcompeting over 70 submissions. IÖB is featured on the REPS website as a partner. IÖB is an Austrian federal program supporting climate-neutral city innovation.
- Hamburg Port Authority (HPA)flagshipHPA managed Europe's third-largest seaport and served as the stage for REPS' world premiere. HPA is committed to climate-neutral port infrastructure by 2040. HPA logo is featured on REPS' website. The HPA/REPS collaboration represents a flagship lighthouse project for sustainable port infrastructure worldwide.
- Wirtschaftskammer Österreich (WKO)minorAustrian Federal Economic Chamber (WKO) logo is featured on REPS' website as a partner/affiliate, indicating alignment with Austrian SME/business support ecosystem.
- Arge (Austrian Research Association)minorArge logo featured on REPS website, indicating Austrian research/industry association partnership and ecosystem support.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Reps competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global energy management and automation company serving infrastructure, industrial, and grid end-markets including ports and transportation. Comparable as a broad incumbent whose energy management and microgrid offerings sit in the same buyer stack as REPS, and which has the capital and channel to either absorb the category or compete with it.
- ABB: Global leader in electrification, motion, and process automation with deep penetration in ports, maritime, and transportation infrastructure. Broad incumbent offering motors, drives, charging, and energy management systems that are complementary (or competitive) to REPS' on-site energy generation and storage stack.
- ENGIE: Global utility and infrastructure operator with significant exposure to decentralized renewable generation, mobility, and low-carbon port and city infrastructure. Broad incumbent in REPS' market: has the balance sheet, project development capability, and public-sector relationships to either partner with REPS on lighthouse projects or develop alternative decarbonization pathways.
- Bouygues Construction / Colas: French industrial group whose Colas subsidiary builds road infrastructure globally and developed Wattway solar road technology. Comparable as a large incumbent that both builds the physical road surface REPS would be embedded in and is itself a competitor in road-surface energy generation. A potential channel partner, competitor, or acquirer.
- Siemens Smart Infrastructure: Division of Siemens AG that builds electrification, automation, and digital solutions for buildings, grids, ports, and transportation infrastructure. Broad incumbent in REPS' addressable market: ports and highways are core end markets, and Siemens has the relationships, balance sheet, and product breadth to either partner with, acquire, or compete against a niche player like REPS in distributed energy infrastructure.
Emerging players
- Greenrail: Italian startup that developed energy-harvesting sleeper/rail modules that capture kinetic energy from passing trains. Highly relevant adjacent peer: same thesis of harvesting kinetic energy from transport infrastructure using modular, embedded elements, with B2B sales to rail and freight operators. Different transport mode (rail vs. road) and an earlier commercialization stage.
- Solar Roadways: US-based company developing solar-powered, structurally engineered road panels that can replace asphalt and generate electricity from road surfaces. Comparable in that it seeks to monetize road surfaces as distributed energy assets and sell to public infrastructure buyers; differs in using photovoltaic rather than kinetic harvesting.
Direct peers
- Wattway by Colas: Subsidiary of French construction group Colas (Bouygues) that has developed photovoltaic road surfaces to generate electricity from road infrastructure. Direct comparable: integrates an energy-generation layer into existing road surfaces, targets roads and traffic infrastructure, and pitches to the same port and highway decision-makers as REPS, but uses solar PV rather than kinetic harvesting.
- Pavegen: UK-based company that converts kinetic energy from foot traffic on its floor tiles into electricity. Most direct comparable: small, patented kinetic-to-electric energy harvesting technology, B2B and infrastructure-focused deployments, similar early-stage commercial scale and sustainability-driven value proposition. The core difference is foot traffic vs. vehicle traffic.
Others
- Innowattech: Israeli company that developed piezoelectric energy-harvesting systems embedded in roads to generate electricity from passing vehicle weight. Historically the most direct competitor to REPS' kinetic energy harvesting thesis; represents a relevant prior-art and category-defining player even though its commercial momentum has been limited in recent years.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reps social profiles
Digital presenceReps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reps leadership team
Management profileNumber of profiles
Profiles6 records
Reps funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reps
What does Reps do?
REPS GmbH designs, manufactures, sells and installs a patented Road Energy Production System — a modular "road power plant" embedded into existing road infrastructure that harvests kinetic energy from vehicle braking/deceleration and converts it into usable electricity. The five-stage system (Impulse Capture, Hydraulic Transmission, Frictionless Conversion via permanent-magnetic bearings, on-site Battery Storage, and On-Demand Usage/grid feed-in) is sold as an integrated infrastructure solution to ports, logistics hubs, highways, airports, municipalities, and car parks, complemented by a free site-specific potential analysis consultancy.
Is Reps a public or private company?
Reps is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reps founded?
Reps was founded in 2023. It employs 11 to 50 people.
Where is Reps based?
Reps is headquartered in Mils, Austria, in the Europe region.
How does Reps make money?
Two revenue lines are on record. Hardware Sales & Installation of Road Power Plant Systems are the primary driver. The others are energy-as-Output (Self-Consumption / Grid Feed-In).
Who are Reps's main competitors?
Broad incumbents on record are Schneider Electric, ABB, ENGIE, Bouygues Construction / Colas and Siemens Smart Infrastructure. Emerging players are Greenrail and Solar Roadways. Direct peers are Wattway by Colas and Pavegen. Innowattech is listed as an others.
Does Reps have an API?
No public API is recorded for Reps.
What industry is Reps in?
Reps's product category is Road Energy Harvesting Systems / Kinetic-to-Electrical Infrastructure Hardware. Its primary akta.pro industry code is IMAGAHAF, EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems), with a secondary code of EUABAJAE, Industrial Electrification of Drives & Equipment (Motors, VFDs, Compressed Air, Pumps). Its NAICS code is 335312 and its SIC code is 3621.