Pavegen
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pavegen firmographics
Firmographics- Name
- Pavegen
- Legal name
- Pavegen Systems Ltd
- Website
- https://pavegen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pavegen industry classification
Industry- Product category
- Kinetic Energy Harvesting Flooring
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industries
- Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where Pavegen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pavegen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Kinetic Tile and Hardware Sales: Sale of Pavegen kinetic floor tiles, Solar+ hybrid tiles, and Walk to Light products. Products can be purchased for permanent embedded installation or temporary placement. Pricing is project-specific based on array size, configuration and customisation requirements.
- Custom Software and Interactive Experiences: Bespoke interactive software development including gamified experiences, data screens, billboards and engagement mechanics. Software powers brand activation campaigns, gamification challenges, personalised rewards and real-time data dashboards for clients.
- Installation and Professional Services: Design, installation and project management services for permanent and temporary Pavegen installations. Includes site assessment, custom build structures, and ongoing maintenance support for both permanent and temporary deployments.
- Data and Analytics Services: Pavegen captures foot traffic patterns, pedestrian flow, interaction frequency, energy generation data and user-generated data. This data is used for urban planning, infrastructure optimisation, and provides valuable customer analytics for brands and venues.
- Interactive OOH (IOOH) Advertising: Venues lease Pavegen IOOH ad space to brands for interactive campaigns. Brands select software templates or opt for bespoke campaigns. Venues charge a premium for high-value engagement, earning from ad spend and increased footfall. Venues include digital screen arrays adjacent to Pavegen installations.
- Kinetic Street Furniture Applications: Licensing or sale of Pavegen technology embedded in street furniture — USB charging benches, LED lighting, green wall irrigation systems powered by kinetic energy. Revenue from municipalities, property developers and urban planners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Kinetic Tile Product Line |
| Other | Multi-year contract | Custom Software and Interactive Experiences |
| Transaction based/ take rate | Multi-year contract | IOOH Advertising Leasing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Pavegen product offering
Product offeringCore offering
Pavegen designs, manufactures and installs patented kinetic flooring tiles that convert human footsteps into off-grid electrical energy via electromagnetic induction, while simultaneously capturing footfall, behavioural and engagement data. The company sells its V3 Kinetic tile, Solar+ hybrid solar-kinetic tile, Walk to Light LED-integrated tile, and supporting custom software and gamestation products directly to enterprise clients and through channel partners across smart cities, transport, retail, events and automotive sectors.
Product overview
Pavegen offers a suite of kinetic energy harvesting products anchored by their core V3 tile technology, which converts footsteps into electricity. The product portfolio includes Kinetic (core kinetic tile), Solar+ (hybrid solar-kinetic technology for 24/7 generation), and Walk to Light (kinetic tiles with built-in LED lighting). Supporting modules include Custom Software (bespoke games and data screens) and Agile Gamestation (event-based gamification units). The company targets Smart Cities/Buildings, Transport Hubs, Retail, Education, Events/Brand Activations, Automotive Experiences, and Interactive OOH sectors. Energy applications span LED lighting, green walls, phone charging, and mobile rewards via QR integration. The system captures footfall data, energy metrics, and user engagement analytics through proprietary software.
Differentiator
Problem solved
Functional benefit
Brands
- Pavegen Kinetic: The classic Pavegen tile, harnessing kinetic energy from footsteps.
- Pavegen Solar+
- Pavegen Walk to Light
- Agile Gamestation
- Pavegen IOOH
Products and services
- Pavegen Kinetic (V3) The classic Pavegen kinetic floor tile that converts footsteps into off-grid clean electricity. Embedded electromagnetic generators translate the vertical motion of each footstep into 3-5 watt-seconds of electrical energy, with a triangular design that captures energy from any direction of footfall. Sold to enterprises, cities, transport hubs, retailers and event organisers for permanent or temporary installations.
- Pavegen Solar+ First hybrid kinetic and solar floor tile that harnesses both footsteps and sunlight to produce around 30x more energy than kinetic-only tiles, enabling continuous 24/7 off-grid power generation for smart city infrastructure, street furniture and outdoor installations.
- Pavegen Walk to Light The first kinetic floor tile with integrated LED lighting that is powered entirely by footsteps, creating interactive illuminated flooring experiences for events, retail, transport hubs and architectural installations without any external electricity supply.
- Pavegen Custom Software Bespoke interactive software solutions built in-house, including customised games, data screens, billboards and engagement mechanics. Powers brand activation campaigns, gamification challenges, personalised mobile rewards and real-time data dashboards for clients across events, retail and smart city deployments.
- Agile Gamestation Modular gamestation unit for events and lead generation, built for EV education, performance challenges and brand-led gameplay. Designed for exhibitions, shows, retail pop-ups and sponsorship zones with competitive and immersive kinetic experiences.
- Pavegen Interactive OOH (IOOH) Interactive out-of-home advertising solution that combines Pavegen kinetic tiles with digital screens so brands can lease ad space for interactive campaigns using software templates or bespoke builds. Venues earn from ad spend and increased footfall, with Pavegen delivering a documented 2x dwell-time uplift versus conventional out-of-home advertising.
Quantifiable outcome
- 2x increase in dwell time vs conventional out-of-home advertising (campaignlive.co.uk)
- +5 more outcomes
Companies that use Pavegen
Customer profileNamed customers31 records
Segments7 records
Ideal customer profiles3 records
Pavegen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pavegen partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- mmcitécorePavegen signed an MOU with mmcité, one of the world's most respected names in street furniture and public space design. The partnership involves integrating Pavegen kinetic technology into mmcité's street furniture products, expanding both companies' reach in smart city infrastructure markets.
- Volvo CarscoreVolvo Cars signed a second-year deal with Pavegen to roll out kinetic installations across 5 countries as part of the 2025 Ocean Race Europe. The partnership supports Volvo's race to net-zero and climate neutrality messaging at sporting events.
- Cyberport (Hong Kong)flagshipPavegen was selected to deliver a flagship installation at Cyberport-5, part of the HK$3.7 billion (US$472 million) expansion of Cyberport, Hong Kong's government-owned Innovation & Technology hub. This is a major smart city project showcasing Pavegen's technology at a government-backed tech campus.
- Westfield Hamburg-Überseequartier (Unibail-Rodamco-Westfield)coreWestfield Hamburg-Überseequartier, owned by Unibail-Rodamco-Westfield (URW), partnered with Pavegen to install kinetic flooring that powers charging benches for visitors. URW operates 74 shopping centres in 12 countries attracting 900 million visits annually. Pavegen's first ever customer was Westfield London in 2012, making this a longstanding relationship.
- SiemenscoreSiemens is a key strategic partner for Pavegen, working on smart city and urban mobility projects. Pavegen has multi-deal contracts with Siemens for gamified energy experiences. Siemens' Mindsphere platform is referenced as complementary smart city infrastructure, and Pavegen integrates with Siemens' urban data ecosystems.
- JC DecauxcoreJC Decaux, a world leader in outdoor advertising and street furniture, is listed as a strategic partner. The partnership enables integration of Pavegen technology into JC Decaux's outdoor advertising infrastructure and street furniture installations globally.
- FORDcoreFord partnered with Pavegen for multiple activations including Ford Ride London (2023 and 2024) in Trafalgar Square and at Goodwood Festival of Speed. Ford uses Pavegen for automotive brand experiences at cycling and motorsport events.
- PepsiCo (Rockstar Energy)corePepsiCo, through its Rockstar Energy brand, partnered with Pavegen at the UEFA Champions League Final festival in London. Fans powered Rudimental's headline performance through kinetic dance floors. Bart LaCount, VP International Beverages Marketing at PepsiCo, provided a testimonial praising Pavegen's ability to 'take energy to another level'.
- UEFAflagshipUEFA selected Pavegen as one of three startups for the 'Champions Innovate' programme ahead of the 2024 UEFA Champions League Final. Pavegen's technology was featured at the Champions Festival, creating the headline kinetic dance floor activation.
- Sports Boulevard (Saudi Arabia)flagshipPavegen is delivering 5 kinetic walkways at a major Saudi MEGA smart city project called Sports Boulevard (part of Saudi Arabia's NEOM-aligned development). This is one of Pavegen's largest smart city projects, demonstrating the company's capabilities in large-scale kinetic infrastructure.
- Dubai Expo / The LoopflagshipPavegen installed kinetic flooring at Dubai Expo 2020, and is working with visionary designers on 'The Loop' — a projected 93km sustainable urban highway in Dubai's smart city development that will integrate Pavegen kinetic flooring for the daily commutes of residents.
- KiacoreKia partnered with Pavegen at the Australian Open (Melbourne) for the 'KIA Movement That Inspires' campaign. Kia uses Pavegen at tennis events to engage fans and promote sustainability messaging around their vehicles.
- Minnesota VikingscoreThe Minnesota Vikings NFL team used Pavegen at their training camp for fan engagement on sustainability. VP of Social Impact Brett Taber stated Pavegen was essential to reaching their community about sustainability meaningfully. Partnership demonstrates sports team adoption for community and social impact goals.
- The Loop (Dubai)flagshipA projected 93km sustainable urban highway in Dubai designed to embed Pavegen kinetic flooring into the fabric of the city for daily use by residents walking, running or cycling. One of the most ambitious smart city infrastructure projects globally.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Pavegen competitors and assessment
Company assessmentDirect peers
- Energy Floors: Dutch company that designs and manufactures energy-generating dance floors that convert movement into electricity. Directly competes with Pavegen in the event activation and sustainable dance floor market with a near-identical product offering and similar brand activation customer base.
- EnGoPlanet: Croatian/US company that develops solar- and kinetic-powered street furniture including benches, lighting, and bus stops. Directly competes with Pavegen's smart city and kinetic street furniture applications, offering comparable off-grid renewable solutions for public infrastructure.
Emerging players
- SolePower: US-based startup developing kinetic energy harvesting technology embedded in footwear that generates electricity while walking. While operating in a different form factor (shoes vs. flooring), SolePower shares Pavegen's core technology of electromagnetic energy harvesting from human motion and similar sustainability-driven go-to-market.
- BionicPower: Canadian company developing kinetic energy harvesting wearables that capture electricity from human motion, originally for military and mobility applications. Uses the same underlying principle of converting mechanical motion into electricity as Pavegen, but applied to wearable form factors rather than flooring.
- Solar Roadways: US-based company developing solar-powered road panels designed to be walked and driven on. Shares Pavegen's core concept of embedding renewable energy generation in pedestrian/drivable surfaces, but focuses on road infrastructure rather than buildings and events, and remains at an earlier commercialisation stage.
Broad incumbents
- Signify: Dutch lighting giant (formerly Philips Lighting) and global leader in connected lighting and IoT for smart cities, buildings, and homes. While not directly in kinetic flooring, Signify competes in Pavegen's broader smart city and architectural lighting space with vastly greater capital and global distribution.
- Siemens Smart Infrastructure: Global leader in smart buildings, energy management, and urban infrastructure. Both a current Pavegen partner (multi-deal contracts and gamified energy experiences) and a potential competitor as smart city infrastructure consolidation accelerates, with vastly greater resources and established municipal relationships.
- Cisco IoT / Smart Buildings: Cisco's IoT and smart buildings division provides connected infrastructure solutions for enterprises and cities. They have deployed Pavegen at Cisco Live and represent the kind of large incumbent that could internalize or compete with Pavegen's kinetic flooring plus data offering as smart buildings mature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pavegen social profiles
Digital presencePavegen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pavegen leadership team
Management profileNumber of profiles
Profiles4 records
Pavegen funding detail
Funding detailFunding overview
Funding rounds11 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pavegen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pavegen
What does Pavegen do?
Pavegen designs, manufactures and installs patented kinetic flooring tiles that convert human footsteps into off-grid electrical energy via electromagnetic induction, while simultaneously capturing footfall, behavioural and engagement data. The company sells its V3 Kinetic tile, Solar+ hybrid solar-kinetic tile, Walk to Light LED-integrated tile, and supporting custom software and gamestation products directly to enterprise clients and through channel partners across smart cities, transport, retail, events and automotive sectors.
Is Pavegen a public or private company?
Pavegen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pavegen founded?
Pavegen was founded in 2009. It employs 11 to 50 people.
Where is Pavegen based?
Pavegen is headquartered in London, United Kingdom, in the Europe region.
How does Pavegen make money?
Six revenue lines are on record. Kinetic Tile and Hardware Sales are the primary driver. The others are custom Software and Interactive Experiences, installation and Professional Services, data and Analytics Services, interactive OOH (IOOH) Advertising and kinetic Street Furniture Applications.
Who are Pavegen's main competitors?
Direct peers on record are Energy Floors and EnGoPlanet. Emerging players are SolePower, BionicPower and Solar Roadways. Broad incumbents are Signify, Siemens Smart Infrastructure and Cisco IoT / Smart Buildings.
Does Pavegen have an API?
No public API is recorded for Pavegen.
What industry is Pavegen in?
Pavegen's product category is Kinetic Energy Harvesting Flooring. Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of IMADAJAI, Sports & Performance Flooring (Gym, Courts, Tracks).