WeirdCo
WeirdCo is a Seattle-based tabletop game studio founded in 2025 that designs and produces trading card games, with its core product being the Official Cyberpunk Trading Card Game co-developed with CD Projekt Red and sold via Kickstarter and global retail distributors to TCG players and Local Game Stores.
- Company typePrivate
- Founded2025
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WeirdCo does
WeirdCo, Inc. is a Seattle-based tabletop game studio founded in 2025 by Elliot Cook and Luohan Wei, with Bill Mooney as advisor. The company designs and produces trading card games, with its single core product being the Official Cyberpunk Trading Card Game, co-developed with CD Projekt Red under a license to the Cyberpunk 2077 and Cyberpunk: Edgerunners IP. WeirdCo handles game design, production, and distribution; CD Projekt Red supplies the IP and is concurrently developing adjacent Cyberpunk products (Chrome Rush, Project Orion).
The product line centers on a debut set 'Welcome to Night City' featuring franchise characters V, Jackie Welles, and Johnny Silverhand, with a planned Set 2 introducing Edgerunners characters. Underlying game mechanics include the proprietary Gig Dice system — where players accumulate at least six Gig dice to win, with rolled values providing Street Cred that activates card bonuses — and the RAM deckbuilding balance system, in which Legend cards set color-coded RAM limits that constrain deck composition. Supporting SKUs include pre-constructed Alpha Kits (30-card demo decks) and a separate Beta Booster Display designed to bridge Kickstarter backers into retail.
WeirdCo's go-to-market is community-led and product-led. Demand validation and pre-sales are driven through Kickstarter, where the Cyberpunk TCG campaign raised $26,953,978 from 47,676 backers (269x the $100,000 target), making it the most-funded game in Kickstarter history. Post-Kickstarter, distribution flows through a global network of ten regional distributors (GTS for US/LatAm, Universal for Canada, Rebel for Poland, Asmodee/Spilbraet for Northern Europe, TCG Factory for Iberia, Bliss for UK/Ireland, Neoludis for France/Belgium, Luminous/HEO for DACH, Let's Play Games for AU/NZ, Legendary Games Distribution for SE Asia) and a Local Game Store Organized Play Program offering guaranteed allocation and restock. Revenue is event-driven (crowdfunding pre-sales and physical product one-time purchases) with Q3 2026 retail fulfillment as the first material revenue-recognition event; current reported revenue is not publicly disclosed.
WeirdCo firmographics
Firmographics- Name
- WeirdCo
- Legal name
- WeirdCo, Inc.
- Website
- https://weirdco.net
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeirdCo is a Seattle-based tabletop game studio founded in 2025 that designs and produces trading card games, with its core product being the Official Cyberpunk Trading Card Game co-developed with CD Projekt Red and sold via Kickstarter and global retail distributors to TCG players and Local Game Stores.
- Ownership category
- akta.pro rank
WeirdCo industry classification
Industry- Product category
- Trading Card Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
Keywords
Where WeirdCo is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WeirdCo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Physical Trading Card Products: One-time purchase of TCG products including starter decks, booster packs, and accessories. The company sells directly through Kickstarter and via retail distribution through authorized distributors globally.
- Crowdfunding Campaign: The Kickstarter campaign raised $26,953,978 from 47,676 backers, demonstrating massive demand validation and pre-sales of physical products before fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Kickstarter Campaign - Physical TCG Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WeirdCo product offering
Product offeringCore offering
WeirdCo is a Seattle-based tabletop game studio that designs, produces, and distributes physical trading card games. Its core offering is the official Cyberpunk Trading Card Game, co-developed with CD Projekt Red based on the Cyberpunk 2077 and Edgerunners universes, featuring proprietary Gig Dice gameplay mechanics and a RAM-based deckbuilding balance system. The company sells its products through Kickstarter crowdfunding, authorized regional distributors, and a network of local game stores supporting organized play.
Product overview
WeirdCo operates as a tabletop game studio with a single core product focus: the Official Cyberpunk Trading Card Game, developed in partnership with CD Projekt Red. The product portfolio centers on this TCG, which is distributed through a Kickstarter crowdfunding model followed by retail release. Core game mechanics include the Gig Dice system (central gameplay mechanic using dice to represent gigs) and the RAM deckbuilding system (color-based balancing where Legends cards set RAM limits). The product line encompasses the debut 'Welcome to Night City' Set 1 and planned Set 2 featuring Edgerunners characters, plus Alpha and Beta demo products for community engagement. Distribution includes an organized play program supporting Local Game Stores with guaranteed allocation and restock guarantees, targeting Q3 2026 for physical product fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyberpunk Trading Card Game An official physical trading card game developed by WeirdCo in partnership with CD Projekt Red, based on the Cyberpunk 2077 and Cyberpunk: Edgerunners universe. Players form crews using franchise characters, complete gigs, and compete through the proprietary Gig Dice mechanic. Targeted at TCG players and Cyberpunk franchise fans.
- Welcome to Night City (Set 1) The debut physical card set for the Cyberpunk TCG, featuring playable characters from Cyberpunk 2077 including V, Jackie Welles, and Johnny Silverhand. Distributed through Kickstarter and planned retail channels.
- Alpha Kit Pre-constructed 30-card demo decks for the Cyberpunk TCG distributed to community members, game stores, and content creators for playtesting and promotion. Includes two starter decks, two sets of dice, and one of three Nova Rare Arasaka Legends.
- Beta Booster Display A standalone booster SKU distinct from the retail booster display, available during the Kickstarter campaign with exclusive content designed to bridge Kickstarter fulfillment and retail release.
- Set 1 Retail Booster Display The standard retail booster display SKU for Set 1 of the Cyberpunk TCG, distributed via authorized regional distributors and local game stores.
Quantifiable outcome
- Reached $100,000 Kickstarter goal in just 7 minutes
- +1 more outcomes
Companies that use WeirdCo
Customer profileSegments2 records
Ideal customer profiles2 records
WeirdCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WeirdCo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- GTS DistributioncoreAuthorized distributor for Cyberpunk TCG in the United States and Latin America. Stores must order through authorized distributors like GTS to participate in the guaranteed allocation and restock program.
- Universal (Canada)coreAuthorized distributor for Cyberpunk TCG in Canada.
- Rebel (Poland)coreAuthorized distributor for Cyberpunk TCG in Poland.
- Asmodee & Spilbraet (Northern Europe)coreAuthorized distributor for Cyberpunk TCG in Northern Europe (to be confirmed).
- Let's Play Games (Australia/NZ)coreAuthorized distributor for Cyberpunk TCG in Australia and New Zealand.
- Legendary Games Distribution (SE Asia)coreAuthorized distributor for Cyberpunk TCG in South East Asia including Hong Kong, Taiwan, and Macao.
- CD Projekt RedflagshipCD PROJEKT RED and WeirdCo co-developed the official Cyberpunk Trading Card Game based on the Cyberpunk 2077 and Edgerunners universe. CD Projekt Red provides the IP license and is developing additional Cyberpunk products including Cyberpunk 2077: Chrome Rush and Project Orion sequel. WeirdCo handles game design, production, and distribution of the physical TCG.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WeirdCo competitors and assessment
Company assessmentDirect peers
- Bushiroad: Japanese publisher of Cardfight!! Vanguard, Weiss Schwarz, and other anime-tie-in TCGs. Directly comparable as a publisher whose core model is leveraging entertainment IP into competitive trading card games with global organized play.
- Konami Digital Entertainment: Publisher of Yu-Gi-Oh! TCG, an established competitive TCG with global organized play. Comparable as a publisher of an anime/tie-in TCG franchise sold through hobby retail and supported by competitive tournament infrastructure.
- The Pokémon Company International: Publishes the Pokémon Trading Card Game, one of the two largest TCG franchises globally. Directly comparable as a publisher building physical TCG products on a beloved entertainment IP, with deep organized play programs and global retail distribution.
- Bandai Namco Entertainment: Publisher of Dragon Ball Super Card Game and One Piece Card Game, both anime-licensed TCGs. Directly comparable as a publisher monetizing major entertainment IP through competitive TCGs distributed globally via hobby retail.
- Wizards of the Coast: Subsidiary of Hasbro and publisher of Magic: The Gathering, the dominant CCG/TCG franchise. Directly comparable as a TCG publisher that develops and licenses competitive organized play, sells physical products through hobby and mass retail, and invests heavily in community programs.
- Ravensburger: Publisher of Disney Lorcana, a high-profile licensed-IP TCG launched in 2023. Directly comparable as a publisher that launched a new TCG built on a major entertainment IP (Disney) and used community-driven pre-launch buzz to capture market attention against incumbents.
Broad incumbents
- Upper Deck Company: Established sports and entertainment collectibles publisher with multiple TCG lines (e.g., Marvel, NFL). Comparable as a broader collectibles publisher with established distribution into hobby and mass retail, but with a wider portfolio beyond a single franchise.
Emerging players
- Legend Story Studios: Independent publisher of Flesh and Blood TCG, a non-licensed competitive TCG that grew via community engagement, organized play, and creator partnerships. Comparable as an independent, community-led TCG that scaled against entrenched incumbents with a player-first positioning.
- Steamforged Games: Publisher of licensed tabletop games and TCGs (Resident Evil, Dark Souls, Monster Hunter World). Comparable as an independent publisher that builds tabletop products on third-party entertainment IP and sells through hobby retail and crowdfunding.
- Cryptozoic Entertainment: Publishes licensed TCGs based on entertainment IP including DC, Rick and Morty, and The Walking Dead. Comparable as a smaller publisher leveraging third-party entertainment IP to launch physical TCGs through hobby and comic retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeirdCo social profiles
Digital presenceWeirdCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeirdCo leadership team
Management profileNumber of profiles
Profiles5 records
WeirdCo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeirdCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeirdCo
What does WeirdCo do?
WeirdCo is a Seattle-based tabletop game studio that designs, produces, and distributes physical trading card games. Its core offering is the official Cyberpunk Trading Card Game, co-developed with CD Projekt Red based on the Cyberpunk 2077 and Edgerunners universes, featuring proprietary Gig Dice gameplay mechanics and a RAM-based deckbuilding balance system. The company sells its products through Kickstarter crowdfunding, authorized regional distributors, and a network of local game stores supporting organized play.
Is WeirdCo a public or private company?
WeirdCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeirdCo founded?
WeirdCo was founded in 2025. It employs 11 to 50 people.
Where is WeirdCo based?
WeirdCo is headquartered in Seattle, United States, in the North America region.
How does WeirdCo make money?
Two revenue lines are on record. Physical Trading Card Products are the primary driver. The others are crowdfunding Campaign.
Who are WeirdCo's main competitors?
Direct peers on record are Bushiroad, Konami Digital Entertainment, The Pokémon Company International, Bandai Namco Entertainment, Wizards of the Coast and Ravensburger. Upper Deck Company is listed as a broad incumbent. Emerging players are Legend Story Studios, Steamforged Games and Cryptozoic Entertainment.
Does WeirdCo have an API?
No public API is recorded for WeirdCo.
What industry is WeirdCo in?
WeirdCo's product category is Trading Card Games. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail. Its NAICS code is 45912 and its SIC code is 5945.