Steamforged Games
UK-based tabletop games publisher specializing in officially licensed video game franchise adaptations (Elden Ring, Dark Souls, Gears of War, Horizon, Monster Hunter, Resident Evil) and owned miniature wargame IPs (Warmachine, Guild Ball), serving hobbyist consumers globally through direct-to-consumer e-commerce, crowdfunding, retail, and digital 3D printing distribution.
- Company typePrivate
- Founded2014
- HeadquartersHallam, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Steamforged Games does
Steamforged Games Ltd is a UK-based tabletop games publisher headquartered in Salford, Manchester, operating across three core product categories: board games, roleplaying games, and miniature wargames. The company's portfolio combines officially licensed adaptations of major video game franchises — including Elden Ring, Dark Souls, Gears of War, Horizon Zero Dawn, Monster Hunter World, Resident Evil, and RuneScape — with owned tabletop IPs acquired or developed internally, most notably Warmachine (acquired from Privateer Press in 2024 and relaunched with multiple new factions), Guild Ball, Godtear, Epic Encounters, and the Iron Kingdoms universe. The company also produces P3 Paints, a proprietary miniature paint line, and offers digital supplementary products including the Warmachine companion app and 3D-printable miniature files distributed through My Mini Factory, where its Warmachine 3D Tribe subscription became the platform's most popular offering.
The business model is primarily transactional direct-to-consumer sales through the steamforged.com e-commerce storefront, augmented by international retail partnerships, recurring revenue from the $14.99/month Warmachine MiniCrate subscription, and crowdfunding campaigns on Kickstarter and GameFound. The Elden Ring: Rot & Sorcery campaign raised approximately $2.5 million from 4,247 backers, exemplifying the company's strategy of using pre-launch crowdfunding to validate and fund major IP releases, with fulfillment extending into 2027. Distribution is hybrid physical/digital: products ship globally to numerous countries in multiple currencies (USD, EUR, GBP), while 3D printable models extend reach into home-printing hobbyists at approximately 25% lower price points than physical equivalents.
The company is privately held, founded in 2014, with 11–50 employees, and has raised approximately $12.9 million in reported funding rounds (including a 2019 round of approximately $6.47 million led by Foresight Group). Leadership includes co-founder and CEO Richard Loxam and co-founder Byron Orde. Community engagement is a core operational pillar, with a Discord server of over 10,000 tabletop gamers supporting product feedback, rules discussion, and community-led development initiatives such as the Guild Ball Community Project. Steamforged's strategic positioning relies on a combination of licensed IP pipeline, owned IP revitalization (notably Warmachine), and community-driven product development.
Steamforged Games firmographics
Firmographics- Name
- Steamforged Games
- Legal name
- Steamforged Games Ltd
- Website
- https://steamforged.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK-based tabletop games publisher specializing in officially licensed video game franchise adaptations (Elden Ring, Dark Souls, Gears of War, Horizon, Monster Hunter, Resident Evil) and owned miniature wargame IPs (Warmachine, Guild Ball), serving hobbyist consumers globally through direct-to-consumer e-commerce, crowdfunding, retail, and digital 3D printing distribution.
- Ownership category
- akta.pro rank
Steamforged Games industry classification
Industry- Product category
- Tabletop Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industries
- Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH), Tabletop RPG Miniatures & Terrain (CRALAKAD)
Keywords
Where Steamforged Games is headquartered
LocationHeadquarters
- HQ city
- Hallam
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Steamforged Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Physical Product Sales: Direct sales of board games, miniature games, roleplaying games, and accessories through owned e-commerce storefront. Products include licensed IP games (Elden Ring, Dark Souls, Gears of War, Horizon Zero Dawn, Monster Hunter World, Resident Evil, RuneScape) and proprietary titles (Warmachine, Guild Ball, Epic Encounters).
- MiniCrate Subscription: Monthly collector mini-crate subscription offering exclusive miniatures and collectibles delivered on a recurring basis, priced at $14.99 per month.
- Digital Subscriptions: 3D printing digital subscriptions (Warmachine 3D Tribe, Frontier) on My Mini Factory offering STL files for home printing of miniatures.
- Licensed IP Crowdfunding: Crowdfunding campaigns for officially licensed expansions and games, such as Elden Ring: Rot & Sorcery raising $2.5M from 4,247 backers with fulfillment scheduled for July 2027.
- P3 Paints: Proprietary paint line sales including starter sets and individual paints for miniature hobbyists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Epic Encounters boxed sets priced at $54.99 |
| Subscription | Monthly | MiniCrate monthly subscription at $14.99 |
| One time/ perpetual license | Pay-as-you-go | Kithguard starter products at $19.99 |
| Unit Pricing | Pay-as-you-go | Guild Ball 3D prints approximately 25% cheaper than physical versions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Steamforged Games product offering
Product offeringCore offering
Steamforged Games is a UK-based tabletop gaming publisher that designs, manufactures, and sells board games, miniature wargames, and roleplaying games. Its catalog is anchored by officially licensed adaptations of major video game franchises — Elden Ring, Dark Souls, Gears of War, Horizon Zero Dawn, Monster Hunter World, Resident Evil, and RuneScape — alongside owned properties including the Warmachine/Iron Kingdoms universe, Guild Ball, and the Epic Encounters cooperative line. The company also sells complementary hobby products such as P3 Paints and offers digital 3D-printing subscriptions through My Mini Factory.
Product overview
Steamforged Games is a tabletop gaming publisher operating multiple product lines across board games, roleplaying games, and miniature wargames. The company specializes in video game franchise adaptations including Elden Ring, Dark Souls, Gears of War, Horizon Zero Dawn, Monster Hunter World, Resident Evil, and RuneScape. Core product lines include the Iron Kingdoms universe featuring Warmachine (a faction-based miniature wargame with digital 3D printing subscription), Guild Ball (sports-themed miniature combat), and Epic Encounters (cooperative encounter box sets). The portfolio includes licensed adaptations, original IP, and complementary accessories like P3 Paints. Products range from miniature wargames and board games to roleplaying games and digital 3D printing services.
Differentiator
Problem solved
Functional benefit
Brands
- Warmachine.gg: Dedicated online platform for Warmachine miniature game, featuring rules, army resources, and community content.
- P3 Paints
Products and services
- Elden Ring: The Board Game
Quantifiable outcome
- Elden Ring: Rot & Sorcery crowdfunding raised $2.5 million from 4,247 backers
- +2 more outcomes
Companies that use Steamforged Games
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Steamforged Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Steamforged Games partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Bandai Namco / FromSoftwarecoreOfficially licensed IP partnership for Elden Ring tabletop games including the original Elden Ring: The Board Game and the upcoming Elden Ring: Rot & Sorcery expansion featuring Liurnia of the Lakes and Caelid regions.
- Microsoft / CoalitioncoreLicensed partnership for Gears of War board game adaptations, bringing the popular video game franchise to tabletop format.
- Guerrilla Games / SonycoreLicensed partnership for Horizon Zero Dawn and Horizon Forbidden West board game adaptations, including Seeds of Rebellion and Seeds of Rebellion expansions.
- CapcomcoreLicensed partnership for Resident Evil board game adaptations, bringing survival horror video game experience to tabletop format.
- JagexcoreLicensed partnership for RuneScape Kingdoms board game, adapting the popular MMORPG franchise for tabletop gaming.
- Bandai NamcocoreLicensed partnership for Monster Hunter World and Monster Hunter World Iceborne board game adaptations.
- FromSoftwarecoreLicensed partnership for Dark Souls board games and roleplaying game adaptations, bringing the challenging action RPG franchise to tabletop format.
- My Mini FactorycoreDigital distribution partnership for 3D printable miniatures. Steamforged has uploaded Warmachine 3D Tribe subscription and Guild Ball miniature range to the platform, making digital models available for home 3D printing at reduced prices.
- Privateer PresscoreAcquired Warmachine tabletop wargame from Privateer Press in 2024, successfully relaunching the game with new product lines including Southern Kriels factions.
- KickstartermajorCrowdfunding platform partner for board game campaigns including major IP releases and expansions.
- GameFoundmajorCrowdfunding platform partner, particularly for Elden Ring campaigns including Rot & Sorcery expansion raising $2.5M.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Steamforged Games competitors and assessment
Company assessmentDirect peers
- CMON Limited: CMON publishes crowdfunded, miniature-heavy board games (Zombicide, Blood Rage, Marvel: Crisis Protocol) using a Kickstarter-led GTM and global retail distribution, the same model Steamforged runs with Elden Ring and Dark Souls.
- Modiphius Entertainment: Modiphius is a UK/US tabletop publisher of miniature wargames and licensed RPGs (Star Trek Adventures, Dune, Fallout), closely matching Steamforged's mix of licensed video-game IPs and original miniature lines at a similar company size.
- Privateer Press: Privateer Press is the original creator of Warmachine and WARMACHINE/HORDES before selling the IP to Steamforged; it remains a direct comparable for Iron Kingdoms miniature wargames and adjacent hobby lines Steamforged now owns.
- Mantic Games: Mantic publishes Kings of War, Deadzone and Armada, miniature wargames sold via Kickstarter and retail, and has a similarly-sized operation competing for hobby wargaming dollars alongside Steamforged's Warmachine and Godtear lines.
Broad incumbents
- Games Workshop: Games Workshop is the dominant miniature wargames publisher (Warhammer 40,000, Age of Sigmar) and operates its own retail stores, paint lines, and licensed video games — the reference incumbent for Steamforged's Warmachine and P3 Paints ambitions.
- Asmodee: Asmodee is a large European tabletop publisher (Catan, Ticket to Ride, Star Wars: Legion), serving as the broad incumbent for hobby board game distribution and licensed IP adaptations that overlap Steamforged's portfolio.
- Wizards of the Coast: Wizards of the Coast publishes Dungeons & Dragons and Magic: The Gathering, covering tabletop RPGs and miniature-adjacent games; a comparable for Steamforged's Tales of the Valiant, Dark Souls RPG and Epic Encounters RPG lines.
- Fantasy Flight Games: Fantasy Flight Games (an Asmodee subsidiary) publishes licensed and hobby board games plus miniature games (X-Wing, Star Wars: Legion), competing with Steamforged in the licensed board game and miniature skirmish categories.
- Hasbro: Hasbro controls Wizards of the Coast and a broad tabletop/board game portfolio (Monopoly, Avalon Hill), giving it reach across most segments Steamforged competes in via D&D, HeroQuest and licensed video-game board games.
Emerging players
- Reaper Miniatures: Reaper Miniatures produces high-quality hobby miniatures and Bones plastic lines aimed at collectors and painters, comparable to Steamforged's P3 Paints, Warmachine and Guild Ball hobby offerings.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Steamforged Games social profiles
Digital presenceSteamforged Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steamforged Games leadership team
Management profileNumber of profiles
Profiles2 records
Steamforged Games funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steamforged Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steamforged Games
What does Steamforged Games do?
Steamforged Games is a UK-based tabletop gaming publisher that designs, manufactures, and sells board games, miniature wargames, and roleplaying games. Its catalog is anchored by officially licensed adaptations of major video game franchises — Elden Ring, Dark Souls, Gears of War, Horizon Zero Dawn, Monster Hunter World, Resident Evil, and RuneScape — alongside owned properties including the Warmachine/Iron Kingdoms universe, Guild Ball, and the Epic Encounters cooperative line. The company also sells complementary hobby products such as P3 Paints and offers digital 3D-printing subscriptions through My Mini Factory.
Is Steamforged Games a public or private company?
Steamforged Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Steamforged Games founded?
Steamforged Games was founded in 2014. It employs 11 to 50 people.
Where is Steamforged Games based?
Steamforged Games is headquartered in Hallam, Australia, in the Oceania region.
How does Steamforged Games make money?
Five revenue lines are on record. Physical Product Sales are the primary driver. The others are miniCrate Subscription, digital Subscriptions, licensed IP Crowdfunding and P3 Paints.
Who are Steamforged Games's main competitors?
Direct peers on record are CMON Limited, Modiphius Entertainment, Privateer Press and Mantic Games. Broad incumbents are Games Workshop, Asmodee, Wizards of the Coast, Fantasy Flight Games and Hasbro. Reaper Miniatures is listed as an emerging player.
Does Steamforged Games have an API?
No public API is recorded for Steamforged Games.
What industry is Steamforged Games in?
Steamforged Games's product category is Tabletop Games. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of CRALAKAC, Wargaming Miniatures (Tabletop Armies). Its NAICS code is 45912 and its SIC code is 5945.