Felix

What Felix does

Felix is an AI workflow automation platform that enables professional services teams in legal, insurance, and finance to convert plain-language process descriptions into executable, deterministic automated workflows. The platform's core technology compiles natural-language process descriptions into TypeScript code, applying AI reasoning only at steps that require it while running the remainder as structured, auditable code, producing workflows that yield identical outputs for identical inputs. Key platform components include a plain-language workflow builder with AI-driven follow-up questions, Human Checkpoints for compliance oversight, batch runs (up to 10,000 items), scheduled execution, 31+ built-in connectors (Google Workspace, Slack, Notion, Linear, GitHub, Stripe, leading AI models), a custom REST API connector framework, a structured Felix Data layer for email extraction, and an MCP server connecting Felix to Claude Desktop, ChatGPT, Gemini CLI, Codex, and Cursor.

The business model combines a self-serve freemium motion with an enterprise sales overlay. Free and Individual plans ($20/month) use a credit-based consumption model where credits are consumed only when workflows run, while the Business plan requires sales engagement and includes a dedicated automation engineer, custom software development, and SLA guarantees. Felix is privately held and incorporated in Delaware (Spoken Empathy Systems, Inc.) with engineering in Prague; it raised $1.7M in pre-seed funding in April 2026 from XYZ Venture Capital and angel investors from Amazon, Apple, Palantir, Flexport, Yelp, and Midjourney. Customer logos include Advocate, Eversheds Sutherland, PwC, Kearney, Recourse Collective, Heirloom, Footshop, Profid, and Pigmentarium, with the Advocate case study highlighting 50,000+ policies processed in a single month and a ten-year compliance backlog cleared in three weeks.

Name

Felix

Legal name

Spoken Empathy Systems, Inc.

Website

https://felix.so

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Felix is an AI workflow automation platform that converts plain-language process descriptions into deterministic, auditable automated workflows for professional services teams in legal, insurance, and finance, sold via a freemium self-serve tier and custom-priced enterprise contracts.

Ownership category

akta.pro rank

Product category

AI Workflow Automation Software

NAICS

Computer Systems Design and Related Services (5415), Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

iPaaS & Workflow Automation (BPAMAOAB), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Workflow Automation & No-Code Collaboration (BPAMAMAK), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Workflow automation platform
• AI process automation
• No-code workflow builder
• Professional services automation
• Document processing AI

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based access with credit consumption: Felix offers subscription plans (Individual at $20/month, Business custom pricing) with monthly credit allowances. Credits are consumed when workflows run—building and testing does not consume credits. Credits reset monthly without rollover. Users can upgrade plans when credits are exhausted.
2. Usage-based credit model: Credit consumption depends on workflow complexity—number of steps, connectors used, and volume of data processed. This creates usage-based revenue dynamics within the subscription framework.
3. Professional services and custom development: Business plan includes ideation, design, and development of custom software automations by dedicated automation engineer, with dedicated Slack channel for support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Felix provides an AI workflow automation platform that converts plain-language process descriptions into executable TypeScript code, producing deterministic and auditable automated workflows for professional services firms in legal, insurance, and finance. Users describe processes in natural language, Felix generates clarifying questions, and the system builds, runs, and monitors workflows at scale with built-in human checkpoints, audit trails, and 31+ pre-built connectors to third-party services and AI models. Programmatic access is delivered through a REST API and an MCP server that connects Felix to external AI assistants such as Claude, ChatGPT, Gemini CLI, Codex, and Cursor.

Product overview

Felix is an AI workflow automation platform for professional services (legal, finance, insurance) consisting of a core platform with integrated modules. The main Felix Platform includes a Chat Interface for plain-language process description, a Workflow Builder with AI-powered follow-up questions, and the core Workflows engine that executes steps deterministically. Key capabilities include Human Checkpoints for compliance oversight, Batch Runs for volume processing, and Scheduled Runs for automation. The platform provides 31+ Built-in Connectors plus Custom Connectors for any REST API. Supporting products include the Felix REST API and MCP Server for programmatic access, Felix Data for email extraction and database management, Jobs for Kanban-style batch processing, Skills for reusable instructions, and Workspace Chat. Pricing tiers include Free (500 credits/month) and Business (custom with dedicated support and SLA guarantees).

Differentiator

Problem solved

Functional benefit

Products and services

• Felix Platform
• Felix REST API
• Felix MCP Server

Quantifiable outcome

• Processed 50,000+ policies in one month (8x prior year manual output)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• FilevineflagshipStrategic or Co-development Partner · 1 January 2025Previous company Parrot, founded by Felix's co-founders, was acquired by Filevine in 2025. This provides founding team credibility and domain expertise in workflow automation for legal/professional services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• n8n: Open-source workflow automation platform with technical users and AI-augmented nodes. Most direct open-source alternative to Felix's workflow building approach; differentiates on self-hosting and pricing rather than on plain-language determinism or compliance certifications.
• Parabola: Workflow automation platform focused on operations teams with drag-and-drop builder and AI steps. Closest peer in the AI-augmented workflow category for non-technical users, with similar positioning around automated data extraction and ETL.
• Make: Visual workflow automation platform (formerly Integromat) with strong European user base. Competes in the same node-based automation category Felix targets; Felix's differentiation is natural-language interface and deterministic code outputs.

Broad incumbents

• Tray.io: Enterprise integration and automation platform (Tray Merlin) with AI capabilities. Competes in the iPaaS category Felix addresses with its custom connector framework and AI workflow generation.
• UiPath: Public RPA and automation incumbent with broad enterprise footprint across legal, finance, and insurance. Competes for the same workflow automation budgets but with traditional RPA architecture rather than AI-native plain-language workflows.
• Zapier: Largest horizontal workflow automation platform with 6,000+ app integrations and millions of users. Competes with Felix's node-based automation foundation but lacks Felix's plain-language-to-deterministic-code generation and domain specialization in regulated verticals.
• Workato: Enterprise iPaaS and workflow automation platform with strong position in mid-market and enterprise. Competes for the same enterprise customers Felix targets (PwC, Eversheds) but with broader scope and a much larger sales organization.

Emerging players

• Relay.app: AI-powered workflow automation platform with human-in-the-loop steps. Closely comparable to Felix's Human Checkpoints feature and collaborative automation positioning, competing for similar SMB and pro-user segments.
• Lindy AI: AI agent builder for non-technical users to create automations from natural language. Most direct competitor in the 'plain-language AI workflow' category; differentiates from Felix on agent flexibility vs deterministic execution.
• Stack AI: Enterprise AI workflow platform for building and deploying AI agents and automations without code. Comparable to Felix's enterprise GTM motion and AI workflow positioning, with similar compliance and security emphases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tryfelixai
• LinkedInlinkedin.com/company/tryfelix

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felix