What Multiply does

Multiply Technology, Inc. is a San Francisco-based AI-native media agency that sells managed paid-media services to B2B companies on Google Search, LinkedIn, and emerging ChatGPT ad surfaces. The company combines human media strategists with a platform of more than 25 specialized AI agents that ingest first-party customer intelligence (sales call transcripts, CRM data, pipeline outcomes, and historical ad performance) to continuously run experiments, refresh creative, optimize bids, and update audiences across channels. Its "Self-Learning Ads" paradigm is positioned against static, decay-prone traditional campaigns, with self-reported customer outcomes including Vanta's 770% increase in sales meetings, Listen Labs' 5x LinkedIn benchmark performance, and Docket's 4.5x meetings versus a prior agency. Pre-launch partners have reportedly generated more than $25M in sales pipeline through the platform.

Multiply operates a tiered subscription model: Growth at $6K/month for media spend of $10K-$100K, Scale at $12K/month for $100K-$250K, and Enterprise at custom pricing for $250K+ with custom integrations and reporting. The go-to-market blends self-serve demo requests, inside sales for mid-market accounts, and enterprise field sales, supported by an unconventional content-marketing channel (Multiply Games). The company was founded in 2026 by former Google and Brex executives Matt Jayson (CEO) and Ashish Warty, emerged from stealth in March 2026, and closed a $9.5M seed round led by Mayfield with participation from Sorenson Capital and strategic angels from Google, HubSpot, Braze, Instacart, Brex, Sierra, Common Room, and Issuu.

Name

Multiply

Legal name

Multiply Technology, Inc.

Website

https://gomultiply.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Multiply is an AI-native media agency that runs managed paid-media campaigns on Google, LinkedIn, and ChatGPT for B2B companies, using 25+ specialized AI agents to continuously learn from sales calls, CRM, and pipeline data.

Ownership category

akta.pro rank

Product category

Digital Advertising Agency

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Media agency services
• B2B paid advertising
• Paid media management
• Advertising automation software
• Marketing AI platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Managed Service for Paid Media: Multiply provides a full managed service for paid media including AI agents, dedicated strategists, and campaign management. Pricing is tiered based on monthly media spend volume (Growth: $10K-$100K, Scale: $100K-$250K, Enterprise: $250K+). The service includes campaign strategy, audience targeting, creative development, and ongoing optimization.
2. Platform Access (Multiply AI Platform): All pricing tiers include access to the Multiply AI Platform and AI Agents, suggesting a platform/SaaS component bundled with the managed service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Multiply provides an AI-native managed advertising service for B2B companies, combining 25+ specialized AI agents with human media strategists to plan, execute, and continuously optimize paid media campaigns on Google Search, LinkedIn, and ChatGPT Ads. The core platform ingests customer intelligence (sales calls, CRM data, pipeline outcomes) and runs hundreds of experiments weekly to autonomously improve targeting, messaging, creative, bidding, and attribution against revenue outcomes.

Product overview

Multiply is an AI-native media agency for B2B companies offering a self-learning advertising platform. The core product combines a suite of specialized AI agents (including Customer Insights, Keyword, Creative Design, A/B Testing, Bidding, and Attribution agents) with human expert oversight through managed service tiers (Growth at $6K/month, Scale at $12K/month, and Enterprise with custom pricing). The platform operates across Google Ads, LinkedIn Ads, and ChatGPT Ads, continuously testing and optimizing campaigns using customer data. Additional offerings include Multiply Games (B2B marketing games) and a demo/audit service.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiply Self-Learning Ads Platform An AI-native advertising platform for B2B companies that continuously improves ad campaigns by analyzing sales calls, CRM data, pipeline outcomes, and ad performance. The platform runs hundreds of automated experiments weekly to optimize messaging, targeting, and creative across Google Search, LinkedIn, and ChatGPT Ads.
• Multiply Managed Service A hybrid managed service combining human media buying experts with the Multiply AI platform. Human strategists set campaign direction and run strategy sprints, while AI agents handle execution, testing, and optimization at scale. Each customer is assigned a dedicated strategist.
• Google Ads Management Managed service for high-intent Google Search advertising using AI agents to optimize keywords, Quality Scores, bidding, and ad copy for B2B demand capture.
• LinkedIn Ads Management Managed service for account-based reach on LinkedIn, using AI agents to build and refine audiences, generate copy, and optimize campaign performance based on ICP and firmographic data.
• ChatGPT Ads Early access offering for advertising within ChatGPT, preparing B2B clients for emerging AI-driven ad formats in conversational AI surfaces.

Quantifiable outcome

• 300-500% improvements in sales meetings booked and pipeline generated from ads
• +6 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core and emerging.

• Google AdscoreTechnology or IntegrationGoogle Ads is a core ad platform for Multiply's managed service, with dedicated AI agents (Quality Score Agent, Bidding Agent) specifically designed to optimize Google advertising campaigns.
• LinkedIn AdscoreTechnology or IntegrationLinkedIn Ads is a core ad platform for Multiply's managed service, with dedicated AI agents (Audience Agent) designed to build and optimize LinkedIn audiences for B2B targeting.
• ChatGPT AdsemergingTechnology or IntegrationChatGPT advertising is positioned as an emerging platform for Multiply, with the company preparing to be first to market in AI-driven ad formats on the platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mutiny: AI-native platform that personalizes B2B website and ad experiences using first-party customer data, mirroring Multiply's thesis of using internal customer intelligence to drive paid-media performance.
• Pencil: AI ad-creative agency that generates and tests ad variations autonomously, conceptually the closest analog to Multiply's 'AI-native agency' positioning for paid social and search.
• Directive: B2B-focused performance marketing agency running paid search and paid social campaigns; the traditional agency model Multiply is positioning against with its AI-agent overlay.

Emerging players

• Persado: Enterprise AI platform that generates and optimizes marketing language and creative across channels; comparable to Multiply's AI-driven copy and messaging optimization for B2B advertisers.
• AdCreative.ai: AI ad-creative generation and optimization platform; overlaps with Multiply's creative automation and A/B testing agents on paid social and search creative production.
• Smartwriter: AI-powered personalized outreach and ad copy platform for B2B; competes at the lower-funnel, copy-generation layer of the same AI-for-B2B-marketing stack Multiply targets.

Broad incumbents

• Jasper: AI marketing content platform used by B2B teams to generate ad copy and creative; competes for the same marketing AI budget, particularly against Multiply's Copywriting and Creative Design agents.
• Wpromote: Large performance marketing agency with significant B2B paid-media practice; represents the legacy incumbent agency model that Multiply's AI agents aim to disrupt on cost and continuous optimization.
• 6sense: Established B2B ad and intent-data platform with AI-driven campaign orchestration; competes for the same paid-media budget and ICP that Multiply targets, but as a broader martech suite rather than an agency.
• Demandbase: Account-based marketing and B2B advertising platform offering AI-driven audience targeting and campaign analytics; overlaps with Multiply's LinkedIn-driven ABM motion at a larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/multiply-growth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiply