Craft Films

What Craft Films does

Craft Films is a London-based, multi-genre production company founded in 2016 that serves two core customer segments: consumer brands seeking commercial video content and broadcasters/streaming platforms requiring original entertainment and documentary production. The company operates three interconnected service lines — Commercial Productions (TV commercials and digital campaigns for brands), Broadcast Productions (entertainment series, documentary franchises, title sequences, and live events for networks), and a Content Studio (rapid-turnaround, digital-first production). Core production technology is conventional: concept development, filming, animation, and editing, with no proprietary platform or disclosed AI tooling.

The company generates revenue through project-based fees (one-time licenses) for branded commercial work and professional-services contracts for broadcast and content studio engagements. Go-to-market is sales-led and primarily relationship-driven: direct relationships with brands and broadcasters (Ford, Cadbury, Princess Yachts, BBC Two, ITV, Sky Kids, Amazon Prime Video), and embedded partnerships with creative agencies including Born Social, Elvis Communications, Open Creates, Krow, and Fremantle. The company has a London headquarters and a New York office serving US clients, with named creative leadership including founder Rob Davies as Creative Director/Partner and recurring producer Phil Myers and director of photography Nick Brown.

The company has accumulated an awards track record (Webby 2017, Kinsale Shark Gold 2021, multiple Drum Rose and DMA recognitions) and a portfolio spanning automotive, FMCG, retail, charity, music entertainment, luxury, and travel verticals. A 2026 investment from Fremantle U.K. marks the first disclosed institutional capital event, and serves as the primary recent inflection in the company's capital and partnership structure.

Name

Craft Films

Legal name

Craft Films Limited

Website

https://craftfilms.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Craft Films is a London-based production company, founded in 2016, delivering commercial campaigns, broadcast television content, and rapid-turnaround digital video for major consumer brands (Ford, Cadbury, Princess Yachts) and broadcasters/streamers (BBC, ITV, Sky, Amazon Prime Video). It also operates a New York office and a Content Studio division.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Video Production & Post-Production (BPAFAIAB)

Keywords

• Video production services
• Commercial content production
• Broadcast content creation
• Digital advertising production
• Post-production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Production: Producing branded commercial content for consumer brands including automotive (Ford, Volkswagen), food and beverage (Cadbury, Tate & Lyle, McVities, Walkers), retail (M&S, Dobbies), and other sectors. Revenue generated through project-based fees for TV commercials, digital content, and social media campaigns.
2. Broadcast Content Production: Producing broadcast-quality television content including documentary series (Reel Stories), entertainment show sequences (Strictly Come Dancing, Last One Laughing, Big Brother), and concert specials for networks such as BBC Two, ITV, Sky Kids, and Amazon Prime Video.
3. Content Studio Services: In-house content studio providing end-to-end production from concept to delivery for fast turnaround, budget-conscious digital-first content across any platform and screen size.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Craft Films is a London-based multi-genre production company that produces branded, commercial, digital and long-form entertainment video content for global consumer brands, agencies, broadcasters and streaming platforms. Its work spans three service lines — Commercial Productions (TV ads, digital and social campaigns), Broadcast Productions (entertainment, documentary, title sequences and live-event specials for BBC, ITV, Sky, Amazon Prime Video and NBC), and an in-house Content Studio providing fast-turnaround digital-first content from concept through post-production.

Product overview

Craft Films is a London-based film production company offering three interconnected service lines: Commercial Productions (advertising campaigns for brands), Broadcast Productions (television content for major networks), and Content Studio (in-house rapid-turnaround digital content). The company partners with global brands and broadcasters to create entertaining content across TV, online, and social platforms. Notable client work includes campaigns for Ford, Cadbury, KIDZ BOP, Princess Yachts, and broadcast series for BBC, ITV, Sky, and Amazon Prime Video.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Productions Full-service commercial film production for brands, delivering TV advertisements, digital content and social media campaigns across automotive, FMCG, retail, luxury and consumer-goods sectors.
• Broadcast Productions Television production services including entertainment shows, documentary series, title sequences and live-event coverage for major UK and international broadcasters such as BBC, ITV, Sky and Amazon Prime Video.
• Content Studio In-house content studio that provides end-to-end production of fast-turnaround, budget-conscious digital-first content for brands and agencies, covering concept development through production and post-production across any platform and screen size.

Quantifiable outcome

• 157.1 million impressions for Cadbury Creme Egg EATertainment campaign
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Born SocialcoreGTM or Marketing PartnerCreative agency partnership for social-first campaigns. Worked together on Ford Capri launch with Eric Cantona and Ford Puma Gen-E campaign featuring 10 creators across Europe.
• Elvis CommunicationscoreStrategic or Co-development PartnerLong-term creative agency partner for multiple campaigns including Tate & Lyle 'Absolutely Golden', Oreo 'Twist Your Style' and 'Lewis Capaldi', Dairylea, Birds Eye, and Mondelez Cocoa Life. Collaborates on concept development and campaign execution.
• Open CreatesminorStrategic or Co-development PartnerAgency partnership for NSPCC 'Kids in Real Life' campaign and NHS 'Clap for Careers' #OneMillionClaps campaign for NHS Charities Together.
• MoFilmminorStrategic or Co-development PartnerCollaborated with MoFilm on Chevrolet & Manchester United 'Rituals' global campaign, producing content using fan footage from filmmakers across US, Asia, and South America.
• KrowminorStrategic or Co-development PartnerPartnership with Krow for New Balance 'Make Your Mark' cricket World Cup campaign and Neff 'Home Connect' campaign.
• FremantlecoreStrategic or Co-development PartnerMajor production partnership for M&S Food Britain's Got Talent integration and America's Got Talent content. Also worked together on Mamma Mia! 'I Have A Dream' competition series.
• Sky KidscoreChannel Partner/ Reseller/ DistributorLong-term broadcast partner for KIDZ BOP content including 'Never Stop Concert', 'Live In Concert', 'Christmas Special', and 'Haunted Halloween' specials.
• BBC TwocoreChannel Partner/ Reseller/ DistributorBroadcast partner for 'Reel Stories' documentary series featuring major music artists including Take That, Sting, Robbie Williams, Kylie Minogue, Pet Shop Boys, Dave Grohl, and others.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorBroadcast partner for 'Last One Laughing UK' title sequences for Season 1 and Season 2.
• Saturday Night Takeaway / ITV StudioscoreChannel Partner/ Reseller/ DistributorPartnership with ITV Studios and Ant & Dec's Saturday Night Takeaway for TikTok-inspired holiday giveaway segment and creative content.
• Princess YachtscoreChannel Partner/ Reseller/ DistributorLong-term production partner for Princess Yachts, creating commercials, boat show content, product launches (R Class, V Class, F65), Cannes Boat Show teasers, and 'Exceptional People' social series.
• Expedia Media SolutionsminorStrategic or Co-development PartnerPartnership for travel content campaigns including 'Visit Japan' Tohoku region campaign and 'Visit Denmark' Copenhagen series.
• BBC StudioscoreChannel Partner/ Reseller/ DistributorProduction partnership with BBC Studios for Strictly Come Dancing content including Series 21 opener 'La Piscine' and launch show sequences.
• Guinness / Born SocialminorStrategic or Co-development PartnerSocial-first interview content for Guinness Women's Six Nations featuring players from Scotland, Ireland, England and Wales teams.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partizan: London-founded global production company with commercials, music videos, branded content, and feature divisions. Closely comparable multi-genre operating model and tier-1 international brand roster.
• Smuggler: London and New York-based production company producing commercials, branded content, and feature/documentary work. Comparable in operating model, transatlantic footprint, and client quality.
• Object & Animal: London production company producing commercials, branded content, and digital-first work. Comparable mid-sized production house with overlapping commercial and digital content offerings.
• Bullion Productions: London-based production company producing commercials, branded content, and music videos. Comparable in size, scope, and creative positioning within the UK commercial production market.
• RSA Films: London-headquartered Ridley Scott-founded production company with overlapping commercial, branded, and long-form film work. Directly comparable in operating model, tier-1 brand client roster, and broadcast/film crossover positioning.
• Somesuch: London-based production company producing commercials, branded content, and short-form documentary work for global brands and agencies. Directly comparable in operating model and creative positioning.
• Rattling Stick: London commercial production house producing high-end TV advertising, music videos, and branded content. Directly comparable in commercial production focus and award-winning creative reputation.
• Pulse Films: London-based multi-genre production company producing music videos, branded content, feature documentaries, and TV series. Closely comparable cross-format offering and similar client mix of major brands and broadcasters.
• Gorgeous Enterprises: London commercial production house producing TV advertising and branded content for global agencies and brands. Comparable in commercial production focus and high-end brand client roster.

Broad incumbents

• Anonymous Content: Los Angeles-headquartered production company with commercials, branded content, film, and TV divisions; a larger incumbent with overlapping capabilities. Comparable in commercial/branded production scope but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wearecraft
• LinkedInlinkedin.com/company/we-are-craft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Films