100 GLOBAL Inc.

What 100 GLOBAL Inc. does

100 GLOBAL Inc., operating as Roll Up, is a Canadian consumer products company that produces and sells bamboo-based household paper goods—primarily toilet paper, facial tissues, and paper towels. Founded in 2020 by co-founders JJ and Vik and headquartered in Etobicoke (Toronto), Ontario, the company serves eco-conscious Canadian consumers, retail stockists, and hospitality businesses with sustainable alternatives to conventional wood-pulp tissue products. The company is privately held, founder-owned, bootstrapped, and operates with a 1-10 person team, distributing across all Canadian provinces except Northwest Territories, Yukon, and Nunavut, with no US fulfillment.

Roll Up's product portfolio centers on 100% FSC-certified bamboo fiber processed using Elemental Chlorine Free (ECF) bleaching that avoids elemental chlorine while preserving fiber strength. The flagship is a premium 3-ply, 350-sheet-per-roll toilet paper; the line also includes a 2-ply value pack (300 sheets per double-length roll), 3-ply hypoallergenic facial tissues, and 2-ply paper towels with a half-sheet option. All products are plastic-free, self-attested free of 220 PFAS substances, BPA, and formaldehyde, and are septic-safe. The brand offers a dual-format approach: "Dressed" (individually wrapped) and "Naked" (unwrapped) variants to serve different sustainability preferences, with products packaged plastic-free using recyclable boxes and compostable bamboo cores.

The company generates revenue through three channels: Shopify-powered direct-to-consumer e-commerce with both one-time purchases and a Subscribe & Save subscription program offering up to 15% off recurring deliveries; a wholesale/hospitality B2B program supplying hotels, spas, and gyms with bulk and custom-branded amenities; and physical retail distribution across 100+ Canadian grocery, natural-food, and zero-waste stores (including Marché Leo's, Organic Garage, Nature's Emporium, The Sweet Potato, Ambrosia Natural Foods, and the Well.ca online marketplace). Marketing is driven by Instagram (@urollup), blog/SEO content, email newsletters, an affiliate program, and earned media appearances. The business has been recognized with a 4.86-star Shopify rating across 369+ verified reviews.

Name

100 GLOBAL Inc.

Legal name

100 Global Inc.

Website

https://urollup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

100 GLOBAL Inc. (dba Roll Up) is a Canadian bamboo paper products company founded in 2020 that sells FSC-certified toilet paper, facial tissues, and paper towels through DTC e-commerce, 100+ retail stockists, and a wholesale/hospitality channel across Canada.

Ownership category

akta.pro rank

Product category

Household Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

akta.pro secondary industries

Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

Keywords

• Bamboo toilet paper
• Sustainable tissue products
• Eco-friendly paper goods
• Household paper products
• Plant-based hygiene products

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer product sales through Shopify storefront. One-time purchases of bamboo toilet paper, facial tissues, and paper towels. Products offered with Dressed (wrapped) or Naked (unwrapped) options in various pack sizes (24 or 48 rolls).
2. Subscription/Recurring Sales: Subscribe & Save program offering recurring deliveries with up to 15% discount. Subscription options for all product categories with flexible frequency. Hassle-free, no commitment, can pause anytime.
3. Wholesale/Hospitality B2B: Bulk sales to hospitality businesses including hotels, spas, gyms, and restaurants. Custom-branded products available for wholesale partners. Targeted at business customers seeking sustainable amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

100 GLOBAL Inc., doing business as Roll Up, manufactures and distributes bamboo-based household paper products — including toilet paper, facial tissues, and paper towels — sold direct-to-consumer online, through retail partners across Canada, and on a custom-branded wholesale basis to hospitality and commercial buyers. The company also operates a Subscribe & Save recurring purchase program for individual consumers and offers plastic-free, FSC-certified, PFAS/BPA/formaldehyde-free products made in Canada.

Product overview

Roll Up is a Canadian bamboo paper products company offering a portfolio of eco-friendly household paper products delivered direct-to-consumer and through retail/wholesale channels across Canada. The core product line consists of bamboo-based toilet paper (available in premium 3-ply 350-sheet and economical 2-ply 300-sheet variants), facial tissues (3-ply, hypoallergenic), and paper towels (2-ply, half-sheet option). Products are offered individually or bundled together in the Whole Bamboo Bundle. All products feature FSC-certified bamboo, plastic-free packaging, septic-safe performance, and are free of PFAS, BPA, and formaldehyde. The company sells dressed (individually wrapped) and naked (unwrapped) variants to cater to different packaging preferences.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Septic-safe formulation: bamboo fibers break down faster than conventional toilet paper, protecting septic systems
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caboo: Bamboo-based toilet paper and paper products brand sold through DTC and retail. Direct peer: bamboo feedstock, plastic-free packaging claims, and household paper product portfolio comparable to Roll Up.
• Reel Paper: US-based DTC brand offering bamboo toilet paper, paper towels, and tissues via subscription. Direct peer: nearly identical product portfolio, DTC/subscription model, sustainability positioning, and target eco-conscious household consumer.
• Who Gives a Crap: Globally recognized DTC bamboo and recycled toilet paper brand selling direct online with a subscription model. Direct peer: shares bamboo-first positioning, DTC + subscription mechanics, and sustainability storytelling aimed at eco-conscious consumers.
• The Good Roll: Bamboo toilet paper DTC brand based in Europe with strong sustainability mission (donates to toilet construction). Direct peer: bamboo-first product, DTC and subscription channels, eco-conscious positioning similar to Roll Up.
• Cloud Paper: Bamboo toilet paper DTC brand selling directly to US households via subscription. Direct peer: identical bamboo TP product, DTC-first go-to-market, subscription model, and plastic-free packaging positioning.

Regional players

• Bim Bam Boo: Bamboo-based toilet paper brand primarily distributed in France and Europe with DTC channels. Regional peer: very similar bamboo-only product positioning and DTC/subscription model, but operates in a different geographic market from Roll Up.

Broad incumbents

• Seventh Generation: Unilever-owned brand offering recycled and bamboo-based paper products (toilet paper, tissues, paper towels) across mass retail. Broad incumbent: competes in the same eco-friendly household paper category but operates at much greater scale, with broader sustainability portfolio beyond paper.
• Charmin (Procter & Gamble): Market-leading mass-market toilet paper brand owned by P&G, now offering recycled and bamboo variants under sustainability pressure. Broad incumbent: defines the conventional category against which Roll Up's eco-positioning competes; relevant for category dynamics and pricing benchmarks.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urollup
• LinkedInlinkedin.com/company/urollup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 GLOBAL Inc.