Bim Bam Boo
Bim Bam Boo is a Minneapolis-based consumer goods company that sells FSC-certified, tree-free bamboo toilet paper, wipes, paper towels, and facial tissues to eco-conscious and sensitive-skin US households through DTC e-commerce, subscriptions, and national retail partners.
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bim Bam Boo does
Bim Bam Boo (legally Zogo LLC, Delaware) is a US-based consumer goods company founded in 2020 that manufactures and sells tree-free bamboo paper products — toilet paper, wet wipes, paper towels, facial tissues, and tubular travel/kids tissues — as sustainable alternatives to tree-pulp hygiene goods. The company's core technology is Elemental Chlorine-Free (ECF) bamboo pulp processing using hydrogen peroxide, oxygen, and chlorine dioxide for whitening, combined with pectin-based (plant-derived) binding rather than animal-derived gelatin, and bamboo fibers whose natural 'bamboo kun' antibacterial properties reduce pesticide and chemical processing requirements. Products carry FSC, USDA BioPreferred, ISO 9001, and INDA Flushable certifications and are sold primarily to eco-conscious and health-conscious US households through a hybrid model: direct e-commerce with a 15%-discount subscription on bimbamboopaper.com, and wholesale/retail distribution through Target, Amazon, Whole Foods, Mom's Organic Market, and a growing network of grocery stores, co-ops, and zero-waste retailers. Operations are run from Minneapolis (US shipping and back office) with manufacturing in China on a privately owned bamboo grove co-located with the paper plant; the company is founder-led by CEO Zoe Levin and reports 1-10 employees.
Bim Bam Boo firmographics
Firmographics- Name
- Bim Bam Boo
- Legal name
- Zogo LLC
- Website
- https://bimbamboopaper.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bim Bam Boo is a Minneapolis-based consumer goods company that sells FSC-certified, tree-free bamboo toilet paper, wipes, paper towels, and facial tissues to eco-conscious and sensitive-skin US households through DTC e-commerce, subscriptions, and national retail partners.
- Ownership category
- akta.pro rank
Bim Bam Boo industry classification
Industry- Product category
- Sustainable Household Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)
- akta.pro secondary industries
- Paper Handkerchiefs & Pocket Tissues (CRAJAFAG), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)
Keywords
Where Bim Bam Boo is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bim Bam Boo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchases and subscription orders placed through bimbamboopaper.com website. Subscription model offers 15% discount with free shipping for subscribers.
- Retail Distribution: Products sold through major retail chains including Target, Amazon, Whole Foods, and Mom's Organic Market
- Wholesale/B2B: Wholesale orders accepted for retailers and businesses through wholesale inquiry form
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bamboo Toilet Paper - 24 rolls |
| Unit Pricing | Pay-as-you-go | Bamboo Toilet Paper - 48 rolls |
| Unit Pricing | Pay-as-you-go | Bamboo Wet Wipes - 8 packs |
| Unit Pricing | Pay-as-you-go | Bamboo Wet Wipes - 16 packs |
| Unit Pricing | Pay-as-you-go | Bamboo Paper Towels - 16 rolls |
| Unit Pricing | Pay-as-you-go | Bamboo Paper Towels - 32 rolls |
| Unit Pricing | Pay-as-you-go | Bamboo Facial Tissue - 6 boxes |
| Unit Pricing | Pay-as-you-go | Bamboo Facial Tissue - 12 boxes |
| Unit Pricing | Pay-as-you-go | Tubular Facial Tissues - 8 tubes |
| Unit Pricing | Pay-as-you-go | Tubular Facial Tissues - 16 tubes |
| Subscription | Monthly | Subscription Model |
| Unit Pricing | Pay-as-you-go | Let's Roll Hat |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Bim Bam Boo product offering
Product offeringCore offering
Bim Bam Boo manufactures and sells a portfolio of tree-free, bamboo-based household paper products (toilet paper, wet wipes, paper towels, facial tissues, tubular tissues) as sustainable alternatives to conventional tree-based paper goods. Products are made from FSC-certified bamboo pulp processed using an Elemental Chlorine-Free method and are marketed for being chemical-free, vegan/cruelty-free, septic-safe, and hypoallergenic. Distribution occurs through a direct-to-consumer e-commerce site with subscription options, national retail chains (Target, Whole Foods, Mom's Organic Market), Amazon, and wholesale channels.
Product overview
Bim Bam Boo offers a portfolio of tree-free bamboo paper products for personal care and household use. The core product line includes Bamboo Toilet Paper (the flagship 2-ply product in 24/48 roll packs), Bamboo Wet Wipes (flushable, INDA-tested), Bamboo Paper Towels (2-ply, food-safe for kitchen use), and Bamboo Facial Tissue (3-ply, hypoallergenic). The company also offers the distinctive Tubular Facial Tissues line with portable cylindrical containers designed for travel and children. Trial/sample sizes are available for all core products allowing customers to test before committing to full packs. A branded merchandise item (Let's Roll Hat) rounds out the offering. All products share the key differentiator of being 100% bamboo-derived, FSC certified, chlorine-bleach free, and free from PFAS, BPA, and harsh chemicals.
Differentiator
Problem solved
Functional benefit
Products and services
- Bamboo Toilet Paper Tree-free 2-ply bamboo toilet paper made from 100% FSC-certified bamboo pulp; hypoallergenic, lint-free, septic-safe, and free of PFAS, BPA, chlorine bleach, and formaldehyde. Sold in 24-roll ($37.39) and 48-roll ($43.99) packs. Available as one-time purchase or via subscription with 15% discount.
- Bamboo Wet Wipes PFAS-free and BPA-free flushable bamboo wet wipes infused with purified water and plant-based moisturizers (aloe vera, cucumber botanicals). Independently tested to meet INDA Flushable Product Guidelines for degradation after flushing. XL size (8"x7.5") with 42 wipes per pack. Sold in 8-pack ($28.89) and 16-pack ($33.99) sizes; available by subscription.
- Bamboo Paper Towels Two-ply, ultra-absorbent bamboo paper towels that are PFAS-free, BPA-free, and food-safe, designed for kitchen cleanup. Each roll contains 75 large sheets. Sold in 16-roll ($46.74) and 32-roll ($54.99) value packs.
- Bamboo Facial Tissue 3-ply hypoallergenic facial tissues made from 100% bamboo, free from bleach, formaldehyde, BPA, and PFAS. Each box contains 115 sheets; packaging is recyclable. Sold in 6-box ($27.19) and 12-box ($31.99) packs.
- Tubular Facial Tissues Portable cylindrical tissue containers designed to fit cup holders, ideal for travel and children. Each tube contains 40 sheets with 2-ply construction. Features fun designs including unicorns, spaceships, whales, and volcanos. Sold in 8-tube ($22.94) and 16-tube ($26.99) packs.
- Let's Roll Hat Limited edition vintage-inspired corduroy baseball cap with embroidered 'Let's Roll' design. Available in pink and teal colors with adjustable strap. Priced at $35.99. Branded merchandise item supporting brand community.
- Trial Single Roll (Toilet Paper) Single-roll trial size of bamboo toilet paper with 300 sheets, 2-ply. Allows customers to try the product before purchasing full packs. Lower price point entry SKU for new customer acquisition.
- Trial Wet Wipes Trial size single pack of 42 bamboo wet wipes in flip-top packaging. Contains 99% water with aloe vera and cucumber botanicals. XL size 40% larger than standard wipes. Lower price point entry SKU for new customer acquisition.
- Trial Tubular Tissue Single tube trial size of tubular facial tissues with 50 sheets, 2-ply. Features fun designs including unicorns, whales, dinosaurs, and space themes. Lower price point entry SKU for new customer acquisition.
Quantifiable outcome
- 27,000 trees flushed daily in the US
- +3 more outcomes
Companies that use Bim Bam Boo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Bim Bam Boo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bim Bam Boo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TargetcoreNational retail chain carrying Bim Bam Boo bamboo paper products in stores.
- AmazoncoreMarketplace listing for Bim Bam Boo products, including trial sizes and full-size items.
- Whole FoodscoreNatural grocery retailer partnership for eco-friendly bamboo tissue products.
- Mom's Organic MarketcoreOrganic and sustainable products retailer carrying Bim Bam Boo bamboo paper products.
- FSC (Forest Stewardship Council)coreThird-party certification for sustainably sourced bamboo fiber. Ensures bamboo is harvested from responsibly managed forests.
- USDA BioPreferred ProgramcoreUSDA certification confirming products are made from renewable, plant-based materials.
- ISO 9001coreInternational quality management standard certification for manufacturing processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bim Bam Boo competitors and assessment
Company assessmentBroad incumbents
- Seventh Generation (Unilever): Major sustainable household paper brand (toilet paper, paper towels, tissues) owned by Unilever. Overlaps on eco-friendly positioning and product category, but is a broad incumbent with much deeper distribution and capital.
- Cottonelle (Kimberly-Clark): Kimberly-Clark's premium toilet paper brand with strong US retail presence. Competes in the same aisle with significantly greater scale, R&D, and trade-spend capability.
- Charmin (Procter & Gamble): P&G's flagship toilet paper brand and category leader with mass-market distribution. Directly comparable product category but an entrenched incumbent with massive marketing and shelf-share advantage.
Emerging players
- Green Forest: Eco-friendly tissue brand offering recycled and sustainably sourced toilet paper, paper towels, and napkins. Comparable on sustainable paper positioning, retail distribution, and product range.
- The Good Roll: Bamboo toilet paper brand with a social-impact mission (donating toilets) and DTC/wholesale distribution. Comparable on bamboo material, sustainability mission, and subscription/retail mix, though primarily operating in Europe.
- Pure Planet Club: Eco-friendly household paper and cleaning brand selling tree-free and recycled tissue products via DTC. Comparable on sustainable paper positioning and target eco-conscious consumer, though a broader product range.
- Caboo (Blythe): Bamboo-based toilet paper and paper towel brand sold through DTC and retail. Comparable on bamboo material, sustainability claims, and product mix, though smaller and primarily Amazon-driven.
Direct peers
- Reel: Bamboo toilet paper brand with a strong sustainability narrative, DTC + retail distribution, and a subscription model. Directly comparable on material (bamboo), product (TP, paper towels), and channel strategy.
- Cloud Paper: Tree-free bamboo toilet paper and paper towels brand selling direct-to-consumer through subscription. Closely comparable on product (bamboo tissue), sustainability positioning, and subscription-led GTM motion.
- Who Gives a Crap: DTC bamboo and recycled toilet paper brand selling direct via subscription with 50% of profits donated to sanitation charities. Operates with an overlapping product (bamboo TP, paper towels, tissues) and a near-identical e-commerce + subscription GTM, making it the closest direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bim Bam Boo social profiles
Digital presenceBim Bam Boo compliance and trust
Trust signalCompliance5 records
Bim Bam Boo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bim Bam Boo leadership team
Management profileNumber of profiles
Profiles1 record
Bim Bam Boo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bim Bam Boo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bim Bam Boo
What does Bim Bam Boo do?
Bim Bam Boo manufactures and sells a portfolio of tree-free, bamboo-based household paper products (toilet paper, wet wipes, paper towels, facial tissues, tubular tissues) as sustainable alternatives to conventional tree-based paper goods. Products are made from FSC-certified bamboo pulp processed using an Elemental Chlorine-Free method and are marketed for being chemical-free, vegan/cruelty-free, septic-safe, and hypoallergenic. Distribution occurs through a direct-to-consumer e-commerce site with subscription options, national retail chains (Target, Whole Foods, Mom's Organic Market), Amazon, and wholesale channels.
Is Bim Bam Boo a public or private company?
Bim Bam Boo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bim Bam Boo founded?
Bim Bam Boo was founded in 2020. It employs 1 to 10 people.
Where is Bim Bam Boo based?
Bim Bam Boo is headquartered in Minneapolis, United States, in the North America region.
How does Bim Bam Boo make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and wholesale/B2B.
Who are Bim Bam Boo's main competitors?
Broad incumbents on record are Seventh Generation (Unilever), Cottonelle (Kimberly-Clark) and Charmin (Procter & Gamble). Emerging players are Green Forest, The Good Roll, Pure Planet Club and Caboo (Blythe). Direct peers are Reel, Cloud Paper and Who Gives a Crap.
Does Bim Bam Boo have an API?
No public API is recorded for Bim Bam Boo.
What industry is Bim Bam Boo in?
Bim Bam Boo's product category is Sustainable Household Paper Products. Its primary akta.pro industry code is CRAJAFAJ, Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft), with a secondary code of CRAJAFAG, Paper Handkerchiefs & Pocket Tissues. Its NAICS code is 322291 and its SIC code is 5110.