HEAD IMPACT TRAUMA LIMITED

What HEAD IMPACT TRAUMA LIMITED does

Head Impact Trauma Limited, trading as HIT Recognition, is a Scottish private limited company founded in 2019 by rugby player and product designer Euan Bowen. The company designs and sells wearable head-impact sensors and companion mobile applications that measure triaxial linear G-force, rotational acceleration, GPS location and cumulative impact load in real time, intended to make brain-impact exposure visible to athletes, parents and coaches across rugby, road cycling, mountain biking, equestrian and snowsports. Its current flagship, the HIT Connect 2.0, is a 15-gram helmet-mounted device with a dual-accelerometer plus gyroscope architecture capturing data at 360Hz, a 72-hour continuous-recording battery, IP68 waterproofing and NFC tap-to-go activation, paired with a free HIT Athlete App for individuals and a HIT Team App for coaches managing squads.

The platform is positioned as the most accessible head-impact awareness device on the market, with universal attachment clips, headband and goggle-strap holsters, and a World Rugby-compliant headguard. Distribution runs through an owned Shopify storefront with global shipping, mobile app stores, direct team/organisation sales, and an OEM integration with 6D Helmets. Revenue is currently dominated by one-time hardware sales (£138 original Connect, £186 Connect 2.0) plus accessories, but investor materials disclose a strategic shift to a recurring SaaS data platform targeted for launch in December 2026, with the sensor positioned as an entry point to a longitudinal impact-data business. The company is actively raising growth capital to scale manufacturing and go-to-market in the UK and US, holds two granted patents plus pending applications, and supports research collaborations with the University of Nottingham, Heriot-Watt University, UCL, the University of Stirling, Nottingham Trent University and UCLA.

Name

HEAD IMPACT TRAUMA LIMITED

Legal name

Head Impact Trauma Limited

Website

https://hitrecognition.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Head Impact Trauma Limited (HIT Recognition) designs and sells wearable dual-sensor head-impact monitors and companion apps that give athletes, parents and coaches real-time visibility into G-force, rotational forces and cumulative brain-impact load across rugby, cycling, equestrian and snowsports.

Ownership category

akta.pro rank

Product category

Wearable Sports Safety Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting Goods Retailers (45911)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

akta.pro secondary industries

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Head impact sensors
• Concussion monitoring devices
• Wearable sports safety
• Athlete impact detection
• Helmet impact sensors

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - HIT Connect Devices: One-time sale of physical head impact monitoring devices (HIT Connect 2.0 and original Connect). Primary revenue driver currently. Price points: £186 Connect 2.0, £138 original Connect.
2. Accessories: Bundles, mounting clips, charging cables, holsters, and headguards. One-time purchases complementing core device sales.
3. SaaS Platform (Launching December 2026): Recurring SaaS revenue from platform capabilities. Hardware serves as entry point; data platform is the long-term business model per investor materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Head Impact Trauma Limited designs and sells the HIT Connect family of helmet-mountable head-impact sensors (HIT Connect 2.0 with dual accelerometers and gyroscope; original HIT Connect) together with the HIT Athlete App and HIT Team App for iOS and Android. The devices measure linear G-force, rotational acceleration, GPS location and cumulative impact load in real time and sync to the cloud for athlete, parent and coach dashboards across rugby, cycling, equestrian, snowsports and mountain biking. Pricing is per-device one-time purchase (£186 GBP for Connect 2.0; £138 GBP for original Connect), complemented by accessory bundles and a planned recurring SaaS platform targeted for December 2026.

Product overview

HIT Recognition offers a head impact monitoring platform combining wearable sensor hardware with companion mobile applications. The core product portfolio consists of HIT Connect 2.0 (next-generation dual-sensor device with 360Hz capture, 72hr battery, IP68 waterproofing, NFC activation) and the original HIT Connect (single accelerometer, 100Hz, 10hr battery). Both sensors attach to helmets, headguards, headbands, or goggle straps across multiple sports including rugby, cycling, equestrian, snowsports, and mountain biking. The ecosystem is extended by the HIT Athlete App (individual impact tracking with real-time data, traffic light severity system, brain health checks, GPS analytics) and HIT Team App (multi-athlete dashboard for coaches and staff). Supporting accessories include universal attachment clips, charging cables, goggle strap holsters, headguards, and headband holsters. The platform is designed for grassroots to elite athletes, providing objective G-force and rotational force data to support safer return-to-play decisions.

Differentiator

Problem solved

Functional benefit

Brands

• HIT Athlete App: Mobile application for individual athletes providing real-time head impact data, cumulative load tracking, brain health checks, and emergency contact features.
• HIT Team App
• HIT Connect
• HIT Connect 2.0

Products and services

• HIT Connect 2.0 Next-generation helmet-mountable or holster-mountable head-impact sensor for athletes, parents and coaches across rugby, cycling, equestrian, snowsports and mountain biking. Tracks real-time G-force and rotational force, syncs to the HIT Athlete and HIT Team apps and supports crash detection with GPS-linked emergency alerting.
• HIT Connect (Original) Original head-impact sensor with single accelerometer, 100Hz capture rate, 10-hour battery, IP64 rating, Bluetooth connectivity, GPS tracking and 19g weight for real-time impact monitoring across helmeted sports.
• HIT Athlete App iOS and Android mobile application for individual athletes providing real-time G-force and rotational force visualisation, cumulative load tracking, traffic-light severity classification, brain health checks, activity logging with GPS mapping, and emergency contact sharing.
• HIT Team App Dashboard application for iPhone and iPad enabling coaches, trainers and medical staff to monitor head impact data across multiple athletes simultaneously in real time, with squad-level analysis and decision support.
• HIT Connect 2.0 + Goggle Strap Bundle Bundle pairing the HIT Connect 2.0 sensor with a goggle strap holster for mountain bike and snowsport impact monitoring at a combined price of £193 GBP.
• Connect 2.0 Universal Attachment Clip (3-pack) Pack of three push-and-click connectors for attaching the HIT Connect 2.0 sensor to any compatible helmet; £11 GBP, not compatible with Connect 1.0.
• Connect 2.0 Charging Cable Replacement magnetic pogo-pin charging cable with USB-A connection (1m) for HIT Connect 2.0 devices, sold at £6 GBP.
• HIT Headguard World Rugby standard compliant rugby headguard with integrated Connect pocket holster (£33 GBP), featuring polyester and low-density foam construction, soft inner lining, chin strap and ventilation.
• Connect Headband Holster Soft polyester headband with silicone grip strips and dedicated pocket holster for attaching the HIT Connect to non-helmeted sports including football, hockey and rugby; £11 GBP.
• Goggle Strap Holster HIT Connect compatible goggle-strap holster for mountain biking and snowsports, available in Black or Yellow (75% Polyester, 20% Nylon, 5% Silicone).
• Connect 1.0 Universal Attachment Clip (5-pack) Pack of five push-and-click connectors for attaching the original HIT Connect to any compatible helmet at £14 GBP; not compatible with Connect 2.0.
• HIT Data Platform (planned SaaS) Subscription SaaS platform exposing HIT device impact data as longitudinal analytics for athletes, teams, organisations and research partners; the planned long-term revenue layer with the hardware devices acting as the data-collection entry point.

Quantifiable outcome

• 360 data points captured per second at 360Hz vs 100Hz for previous generation
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sportway Performance CliniccoreStrategic or Co-development Partner · 1 April 2026Partnership to advance athlete brain health and recovery. Combines Sportway's performance expertise with HIT's impact monitoring technology for comprehensive athlete welfare programs.
• 6D HelmetscoreOEM/ Whitelabel/ Licensing Partner · 26 November 20256D Helmets features HIT Connect as part of their rider safety ecosystem, capturing real-time impact data from every hit. This partnership integrates HIT technology into 6D helmet products, representing one of the clearest examples of HIT technology being embedded at the point of use.
• 555 RAAW Gravity RacingminorStrategic or Co-development PartnerElite MTB racing team using HIT's revolutionary research at World Cup competitions. Partnership provides real-world testing environment and elite athlete validation.
• Mondraker Factory RacingminorGTM or Marketing PartnerRonan Dunne from Mondraker Factory Racing (2x World Cup Winner, 2x Red Bull Hardline Winner) serves as brand ambassador, providing athlete insights for product development and marketing visibility.
• AON RacingminorGTM or Marketing PartnerReece Wilson competing for AON Racing featured as brand ambassador, bringing elite MTB credibility to the HIT platform.
• University of NottinghamcoreTechnology or IntegrationAcademic research partner using HIT technology for concussion research and brain health studies. Contributing to scientific validation of impact monitoring methodologies.
• Heriot-Watt UniversitycoreTechnology or IntegrationUniversity research partner in sports science and impact monitoring research, advancing understanding of head impacts across different sports and demographics.
• University College London (UCL)coreTechnology or IntegrationAcademic research partner contributing to brain health and concussion research using HIT's impact monitoring data and platform capabilities.
• University of StirlingcoreTechnology or IntegrationUniversity partner in sports science research, providing academic validation for HIT's approach to concussion risk assessment and monitoring.
• BernminorOEM/ Whitelabel/ Licensing PartnerHelmet manufacturer partnership for potential future integration or co-marketing within the helmet safety ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prevent Biometrics: Specialist in head-impact monitoring mouthguards and cloud analytics used in contact sports. Directly comparable to HIT in product category (head impact sensors with data platform) and customer base (teams, leagues, concussion research).
• X2 Biosystems: Head-impact measurement and concussion management platform serving research institutions, military, and sports organizations. Direct competitor in head-impact sensor hardware and concussion analytics software.
• Triax Technologies: Developer of head-impact tracking sensors (Impact Monitor) for youth and amateur contact sports. Closely comparable product and target segment to HIT's youth sports and grassroots offering.
• STATSports: Provider of GPS wearables and athlete performance monitoring for elite and grassroots sports. Overlaps with HIT in inertial-sensor-based athlete monitoring and shares a grassroots-to-elite go-to-market approach.
• Catapult Sports: Leading provider of athlete monitoring technology (GPS, inertial sensors, load management) for elite teams and leagues. Catapult's Vector and PlayerTek products overlap directly with HIT's positioning as athlete impact and load monitoring for teams.
• Blackbox Biometrics (Linnaeus): Manufacturer of the Linnaeus Smart Headband, a head-impact sensor used in sports and military research. Closely comparable in head-impact sensing product form factor and research customer segment.

Broad incumbents

• Polar Electro: Established sports wearables brand offering heart rate, GPS, and training load monitoring across cycling, running, and team sports. Comparable in multi-sport wearable distribution and consumer-facing sports analytics.
• WHOOP: Wearable recovery and strain monitor with subscription-based data platform. Comparable business model evolution (hardware entry point, recurring SaaS analytics) that HIT has signaled it is pursuing with the December 2026 platform launch.
• Apple (Apple Watch): Consumer wearable giant with crash/fall detection and health sensors on Apple Watch. Relevant as a deep-pocketed incumbent that could enter adjacent impact detection and compress HIT's addressable consumer market.
• Garmin: Global consumer and fitness wearables brand with deep cycling, running, and outdoor sports distribution. Relevant as a broad incumbent with multi-sport wearable offerings that increasingly include impact and crash detection features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hitltd341
• Facebookfacebook.com/HeadImpactTrauma
• Instagraminstagram.com/headimpacttraumaltd
• LinkedInlinkedin.com/company/hit-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEAD IMPACT TRAUMA LIMITED