What 6D Helmets does

6D Helmets is a privately held US-based safety equipment manufacturer founded in 2011 by Bob Weber and Robert Reisinger and headquartered in La Habra, California. The company designs and sells protective helmets for off-road motorsports, street motorcycling, and cycling, alongside complementary goggles, replacement parts, apparel, and an inspection-and-rebuild service program. Its flagship technology is the patented Omni-Directional Suspension (ODS), a dual-liner suspended architecture that grants the inner liner six degrees of freedom during impact to reduce angular and linear acceleration transfer to the brain across low-, mid-, and high-velocity impacts; complementary proprietary features include MAXVIEW lens technology, FLOAT FIT goggle-to-helmet integration, fifth-generation isolation dampers, and a 3K carbon composite shell.

The product portfolio is organized across three series: the ATR family (ATR-3X, ATR-3, ATR-2, ATR-1, plus youth ATR-3Y/ATR-2Y) for off-road and motocross; the ATS-1R street motorcycle line; and the ATB family (ATB-3 LS/Solid, ATB-2T, ATB-1 Quest, ATB-1T, Alterra) for trail, enduro, downhill, and BMX cycling, supported by E-bike NTA 8776 certification. Helmets are sold through direct-to-consumer e-commerce at 6dhelmets.com, a US dealer network, and international distributors in the EU, UK, and Canada. Pricing spans roughly $150 for the ATB-2T Ascent to $995 for the ATR-3X, with goggles priced $169–$189 and the Impact Inspection & Rebuild Program available for post-crash service.

6D's commercial strategy is product-led, leveraging athlete sponsorship and racing-event visibility (Pro Motocross, AMA Supercross, Crankworx, Dakar Rally, MXGP) to drive brand credibility, with secondary social, content, and email channels. The company has remained founder-controlled, with no disclosed VC or PE rounds beyond a $500,000 NFL Head Health Challenge III grant awarded in 2017, and recently expanded its technology footprint through a November 2025 partnership with Head Impact Trauma Limited (HIT) to integrate impact measurement and distribute HIT's monitoring device through US channels. Manufacturing is outsourced to China while design and engineering remain US-based.

Name

6D Helmets

Legal name

6D Helmets

Website

https://6dhelmets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

6D Helmets is a privately held US manufacturer of advanced protective helmets for off-road motorcycles, street motorcycling, and cycling, built around its patented Omni-Directional Suspension (ODS) technology. It sells premium helmets ($149–$995), goggles, parts, and a rebuild service through DTC, US dealers, and international distributors.

Ownership category

akta.pro rank

Product category

Protective Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorcycle helmets
• Bicycle helmets
• Protective headgear
• Motocross helmets
• Impact protection equipment

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Helmet Sales: Primary revenue stream from direct sales of motorcycle, bicycle, and street helmets through e-commerce and dealer network. Products range from entry-level to premium carbon fiber helmets.
2. Goggle Sales: Revenue from proprietary MAX Goggle products including various lens options, tear-offs, and roll-off systems.
3. Apparel and Accessories: Secondary revenue stream including outerwear, shirts, hats, gloves, socks, and other branded merchandise.
4. Replacement Parts: Revenue from helmet parts including cheek pads, liners, visors, chin straps, and retention systems for all helmet models.
5. Rebuild Services: Inspection and rebuild program for crashed helmets, with costs for inner EPS assembly replacement and optional chin bar replacement.
6. Gift Cards: Digital gift cards sold in denominations from $25 to $800, valid exclusively at 6dhelmets.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

6D Helmets designs, manufactures, and sells advanced safety helmets and goggles for off-road motorcycle, street motorcycle, and bicycle riders. Its proprietary Omni-Directional Suspension (ODS) technology provides impact protection across linear and angular accelerations. The company also operates a direct-to-consumer e-commerce storefront, a global dealer network, and a post-crash helmet inspection and rebuild service.

Product overview

6D Helmets is a safety equipment manufacturer specializing in advanced helmets for motorsports and cycling with proprietary Omni-Directional Suspension (ODS) technology. The product portfolio spans multiple riding disciplines including motocross/off-road (ATR series: ATR-3X, ATR-3, ATR-2, ATR-1; plus youth ATR-3Y and ATR-2Y), street motorcycles (ATS-1R), and bicycles (ATB series including ATB-3 LS, ATB-3 Solid, ATB-2T, ATB-1 Quest, ATB-1T, and Alterra). Complementary products include MAX R and MAX X goggles featuring helmet-integrated FLOAT Fit system, replacement parts (cheek pads, liners, visors), and apparel. The company also offers an Impact Inspection & Rebuild Program for post-crash helmet assessment and repair.

Differentiator

Problem solved

Functional benefit

Brands

• Omni-Directional Suspension (ODS): Proprietary patented suspension and energy management system technology for helmets that reduces energy transfer to the brain across a wide range of impact types.
• MAX Goggle
• MAX X Goggle
• ATR Series
• ATS-1R
• ATB Series
• Alterra

Products and services

• ATR-3X Helmet Premium off-road motorcycle helmet with fifth-generation ODS technology, 3K carbon composite shell, closeable ventilation, and bundled 6D MAX X Goggle, designed for off-road competitors, dual-sport riders, and adventure riders.
• ATR-3 Helmet Flagship motocross helmet with fifth-generation ODS technology, 3K carbon composite shell, Air-Gap ventilation, and rebuildable design.
• ATR-2 Helmet

Quantifiable outcome

• 87% larger visual area compared to traditional goggles with Class 1 optical clarity
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Head Impact Trauma Limited (HIT Recognition)coreStrategic or Co-development Partner · 26 November 2025Partnership to develop advanced methods for assessing helmet impacts and improving concussion detection for athletes in action sports. The collaboration integrates HIT's impact measurement and real-time head trauma monitoring technology with 6D's ODS safety technology. 6D will distribute HIT's device through its US channels, making the technology more accessible to athletes and consumers.
• Dynamic Research Inc.coreStrategic or Co-development Partner · 1 January 2019Collaborated with Dynamic Research Inc. to participate in NFL Head Health Challenge III engineering competition. Together developed high-performing energy management material that won the $500,000 prize among over 125 competing entities. Insights from the competition have been incorporated into current helmet designs including ATR-2.
• AON RacingminorOthersReece Wilson's professional racing team competing in mountain bike and enduro events. 6D provides helmet sponsorship while team represents the brand at major competitions including Pro Motocross and Crankworx.
• FXR RacingminorGTM or Marketing PartnerAffiliate partner listed on 6D About page. FXR Racing is a motorsports apparel brand.
• MX SportsminorGTM or Marketing PartnerAffiliate partner and sanctioning body for American motocross racing, listed on 6D About page.
• MXGPminorGTM or Marketing PartnerOfficial MXGP (World Motocross Championship) partner listed on 6D About page.
• Matrix Concepts (Canada)minorChannel Partner/ Reseller/ DistributorCanadian distributor partner handling crash inspection and rebuild program for Canadian customers. Located at #107-19155 38th Ave., Surrey, BC V3Z 0Y6, Canada.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AGV Helmets: AGV is a premium Italian motorcycle helmet manufacturer with strong racing pedigree. Comparable to 6D's premium moto positioning and global dealer footprint.
• Giro Sport Design: Giro produces helmets across cycling, snow, and moto segments with proprietary MIPS brain-protection technology. Most direct comparable on the bicycle side, where both brands target safety-focused riders with premium pricing.
• Bell Helmets: Bell is a leading manufacturer of motorcycle, bicycle, and powersports helmets with broad product lines and racing heritage. Directly comparable to 6D across moto and bike helmet categories and competes in the same dealer channels.
• Specialized Bicycle Components: Specialized sells premium bicycle helmets (e.g., Tactic, Ambush) targeting mountain biking and road cycling. Competes with 6D's ATB series on the bike side and shares the high-ASP, tech-positioned segment.
• Arai Helmet: Arai manufactures premium motorcycle helmets with strong emphasis on safety engineering and round-shell designs. Competes directly with 6D at the high end of the moto helmet market.
• POC Sports: POC designs premium helmets for cycling, skiing, and gravity sports with a strong safety-tech narrative (SPIN, MIPS). Closely aligned with 6D's value proposition of differentiated impact-mitigation technology at premium prices.
• Fox Racing: Fox Racing is a major motocross and mountain bike brand with helmet, apparel, and protection lines. Competes head-to-head with 6D in moto and MTB dealer channels and sponsors overlapping athlete rosters.
• Leatt: Leatt makes motocross, MTB, and enduro helmets along with neck braces and body protection. Comparable to 6D in safety-focused engineering, athlete endorsements, and off-road riding categories.
• Shoei: Shoei is a premium Japanese motorcycle helmet maker known for high-ASP, racing-oriented products. Closely comparable to 6D's premium ATR and ATS lines on price positioning and target customer (serious riders and racers).
• Troy Lee Designs: Troy Lee Designs makes motocross, mountain bike, and BMX helmets and apparel with strong athlete sponsorship. Directly competes with 6D in the same off-road racing and trail helmet categories.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/6dhelmets
• Facebookfacebook.com/6dHelmets
• Instagraminstagram.com/6dhelmets
• TikToktiktok.com/@6dhelmetsofficial

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6D Helmets