Järiste Veinitalu

Name

Järiste Veinitalu

Legal name

OÜ Järiste Veinitalu

Website

https://jaristeveinitalu.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Estate Winery and Cidery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Estate winery production
• Nordic viticulture
• Craft cider making
• Wine tourism experiences
• Fruit wine production

Headquarters

HQ city

Aiamaa küla, Nõo vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine and Beverage Sales: Direct sales of wines, ciders, and spirits through e-commerce and farm shop. Product range includes grape wines (Rosé, Regent Reserve), fruit/berry wines (Duende, Valge sõstra, Punase sõstra rosé), sparkling wines (Rabarberi vahukas, Õun/ebaküdoonia), liqueurs (Mustsõstraliköör), apple brandy (Õunanaps), and ciders.
2. Visitor Experiences: Revenue from hosted visits including tastings, vineyard tours, pizza & wine packages, and workshop events. Packages range from €22-40 per person. Operates May-October with booking required.
3. Gift Cards: Gift cards sold in €20 and €50 denominations, valid for 12 months from purchase. Can be redeemed for products in e-shop, farm visits, and Järiste Pitsa packages.
4. Wine Club: Wine club membership/attendance fees (€38/person) for tasting events featuring aged Järiste wines paired with carefully selected wines from other Baltic Sea region producers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Järiste Veinitalu produces and sells estate-grown grape wines, berry and fruit wines, ciders, liqueurs, and apple brandy using cold-climate viticulture in purpose-built greenhouses at Luke Manor in Tartu County, Estonia. The company sells through its own e-commerce shop, year-round on-site farm shop, and select retail partners (Kaubamaja, Coop, Taluturg, restaurants). It also offers paid visitor experiences including guided tastings, vineyard tours, pizza and wine packages, wine club evenings, and joint group packages with neighbouring venues.

Product overview

Järiste Veinitalu is a small family winery and cider producer located in the former tavern building of Luke Manor in Tartu County, Estonia. The company operates a unified product portfolio centered on alcoholic beverages produced from estate-grown grapes, local fruits, and berries, complemented by visitor experiences and a gift card program. The core beverage lineup consists of three main categories: (1) Grape wines — including Rosé and Regent Reserve (red, aged in Hungarian oak) made from the estate's own vineyard grapes (Regent, Rondo, Solaris, Hasanski Sladki varieties); (2) Berry and fruit wines — including White Currant Wine, Red Currant Rosé, Rhubarb Sparkling Wine, Apple/Quince Sparkling Wine, and the award-winning Duende (a dry cherry/blackcurrant/aronia blend); and (3) Spirits and liqueurs — including Blackcurrant Liqueur and Apple Brandy (õunanaps). Beyond beverages, the company offers visitor experience packages branded as 'Pitsa & vein' (Pizza & Wine), 'Eesti veini degustatsioon' (Estonian Wine Degustation), and joint regional packages (Nõo Pärlid, Vein & Veski), all operated in partnership with neighboring businesses. The 'Veiniklubi' (Wine Club) provides seasonal tasting events. Products are sold through the company's e-commerce shop, on-site farm store, and select retail partners (Kaubamaja Toidumaailm, Tartu Coop stores, Taluturg, and restaurants).

Differentiator

Problem solved

Functional benefit

Brands

• Järiste Pitsa: Farm restaurant operating on-site, serving wood-fired pizzas. Recognised in the Falstaff 2026 restaurant guide.

Products and services

• Valge sõstra vein (White Currant Wine)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Luke mõis (Luke Manor)coreStrategic or Co-development PartnerJoint 'Pearls of Southern Estonia' (Nõo Pärlid) visitor package combining Luke Manor tour, Viinamärdi Farm sheep dairy visit, and Järiste Winery tasting. All locations within 5 minutes drive of each other.
• Viinamärdi talu (Viinamärdi Farm)coreStrategic or Co-development PartnerPartner in 'Pearls of Southern Estonia' and 'Vein&Veski' packages. Estonia's only sheep dairy farm producing Italian-style cheeses. Provides cheese tasting experiences.
• Hellenurme Veskimuuseum (Hellenurme Water Mill Museum)minorStrategic or Co-development PartnerJoint 'Vein&Veski' package combining Järiste Winery visit with Estonia's only functioning water-powered historic mill. 24km/30min drive between locations.
• Kouhia koda (Ragne Peokoda)minorStrategic or Co-development PartnerRagne from Kouhia koda provides workshop services for wine-themed workshops, including personalized shirt or glass decoration using digital cutting machines and vinyl applications.
• Eesti Veinitee (Estonian Wine Trail)coreStrategic or Co-development PartnerJäriste Veinitalu is a member of the Estonian Wine Trail network, which unites 18+ small producers. Network promotes wine tourism and shared experiences across Estonian wine regions.
• Venipak, Omniva, Itella Estonia OÜ, Smartpost, DPD Eesti ASminorChannel Partner/ Reseller/ DistributorDelivery partners for shipping products within Estonia. Delivery takes 3-7 working days typically, up to 45 calendar days in exceptional cases. Age verification required upon delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Põltsamaa Felix: Largest Estonian branded food and beverage company, with broad retail distribution across grocery channels including Kaubamaja and Coop where Järiste also sells. Represents the scaled incumbent competitive context for shelf and pricing dynamics.

Direct peers

• Valja Veinimõis: Estonian estate winery also part of the Eesti Veinitee network, focused on locally-grown grapes and fruit wines with visitor experiences. Comparable in product mix, geographic market, and craft-scale positioning.
• Murimäe Veinimõis: Small Estonian winery and member of the Eesti Veinitee network, producing estate-grown grape and berry wines in Tartu County. Directly comparable in scale, cold-climate viticulture approach, and DTC-plus-tourism business model.
• Ahja veinimõis: Estonian small-batch winery participating in the Estonian Wine Trail, producing wines from local fruit and berries. Comparable as a peer Estonian craft producer competing for the same DTC, retail, and tourism customers.

Others

• Eesti Veinitee (Estonian Wine Trail): Cooperative network of 18+ Estonian small wineries through which Järiste reaches tourists and co-markets. Functions as an ecosystem enabler rather than a competitor, but member wineries within the network are direct peer comparables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/jaristeveinitalu
• Facebookfacebook.com/jaristeveinitalu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Järiste Veinitalu