Murimäe veinikelder
Murimäe veinikelder is a family-run Estonian winery on the world's northernmost terraced vineyard, producing 5,000–6,000 liters of handcrafted wines annually from cool-climate grapes and local berries, and serving wine tourists with tastings, workshops, accommodation, and culinary events.
- Company typePrivate
- Founded2012
- HeadquartersJälgimäe, Estonia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Murimäe veinikelder does
Murimäe veinikelder is a family-run winery (legal entity Murimäe Vein OÜ) operating from a terraced vineyard in Truuta küla, Otepää vald, South Estonia, on the rolling Otepää dome landscape near Lake Nahajärv. The site holds approximately 800 vines on sun-facing terraces, 600 vines in a polytunnel, plus 100 aronia bushes and 30 apple trees; first vines were planted in 2015 and the company became a licensed winemaker in February 2018. Annual production is 5,000–6,000 liters, of which 10–15% comes from cool-climate grapes (varieties such as Zilga, Hasanski, and Rondo) and 85–90% from local Estonian fruits and berries including sea buckthorn, aronia, cherry, rhubarb, gooseberry, and apple. The portfolio spans still grape and berry wines, sparkling wines (grape and fruit), dessert wines, distillates (London Dry Gin, apple brandy), naturally fermented lemonades, and a grape-shoot pesto.
The technical base is handcrafted natural winemaking adapted for Estonia's northern latitude, using a LEADER-funded 1,000+ liter stainless steel tank for precise fermentation control and a concrete vessel for natural micro-oxidation. A 2024 Innovation Department project is developing proprietary non-Saccharomyces yeast starter cultures isolated from the Estonian environment, in collaboration with EMÜ's Rõhu research garden. The business model is a hybrid of physical product and experience: direct wine sales (on-site shop, e-commerce), distribution through 14+ named Estonian retailers and restaurants across Tallinn, Tartu, Hiiumaa, Valgamaa, and Põlvamaa, plus a year-round experiential layer — standard tastings at €25/person, workshops (€35/person, blending workshop €900/group), a guest apartment at €250/night, seasonal glamping by Lake Nahajärv, the summer LaMurii café operated by Terra restaurant and chef Karl Pajussaar, and a 2026 calendar of guest-chef and concert events priced €67–€149 per person. Channels include the murimaevein.ee website, Bouk.io and Dinnerbooking for reservations, Airbnb for the apartment, Instagram and Facebook, and membership in the Estonian Wine Road association.
Murimäe veinikelder firmographics
Firmographics- Name
- Murimäe veinikelder
- Legal name
- Murimäe Vein OÜ
- Website
- https://murimaevein.ee
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Murimäe veinikelder is a family-run Estonian winery on the world's northernmost terraced vineyard, producing 5,000–6,000 liters of handcrafted wines annually from cool-climate grapes and local berries, and serving wine tourists with tastings, workshops, accommodation, and culinary events.
- Ownership category
- akta.pro rank
Murimäe veinikelder industry classification
Industry- Product category
- Craft Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Distilleries (31214)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Murimäe veinikelder is headquartered
LocationHeadquarters
- HQ city
- Jälgimäe
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Murimäe veinikelder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wine Production and Sales: Murimäe produces 5,000-6,000 liters of handcrafted wine annually, of which 10-15% is from grapes and 85-90% from local fruits (sea buckthorn, aronia, cherry, rhubarb, gooseberry, apple). Wines are sold on-site, via e-commerce, and through retail/restaurant partners across Estonia.
- Wine Tastings and Experiences: Standard wine tasting (5 wines with cheese/snack platter) at €25/person. Minimum group of 6 people. Languages: Estonian, English, Russian. Generates per-head revenue from visitor experiences year-round.
- Workshops and Team Building Activities: Make Your Own Blend workshop (€900/group for 30-liter batch with personal label), Estonian Viticulture Workshop (€35/person), Adventure Wine Game (€35/person), Wine Poker (€35/person). Duration 1.5-2 hours each.
- Accommodation Services: Guest apartment rental at €250/night (up to 5 guests with sauna and panoramic views). Seasonal glamping tents by Lake Nahajärv for 2 guests each. Revenue from overnight stays and add-on private tastings.
- Summer Café LaMurii: Seasonal café operation (Thursday evening through Sunday) with food service. Summer 2025 kitchen operated by Terra restaurant and chef Karl Pajussaar. Generates food & beverage revenue.
- Event Hosting and Private Functions: Venue rental for private events including wine dinners, concerts, and corporate functions. 2026 events include Michelin chef dinners (€120/person), MasterChef dinner (€149/person), Georgian Supra (€129/person), and concert-wine evenings (€67/person).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Wine Tasting & Tour |
| Subscription | Pay-as-you-go | Make Your Own Blend Workshop |
| Subscription | Pay-as-you-go | Estonian Viticulture Workshop |
| Subscription | Pay-as-you-go | Adventure Wine Game (Orienteering) |
| Subscription | Pay-as-you-go | Wine Poker Blind Tasting Game |
| Subscription | Multi-year contract | Winery Guest Apartment |
| Subscription | Pay-as-you-go | Summer Glamping by Lake Nahajärv |
| Subscription | Pay-as-you-go | Mother's Day Weekend Menu |
| Subscription | Pay-as-you-go | Grill Weekend with Aare Silla |
| Subscription | Pay-as-you-go | Martin Meikas Gourmet Evening |
| Subscription | Pay-as-you-go | 2026 Summer Event Series |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Murimäe veinikelder product offering
Product offeringCore offering
Murimäe veinikelder produces approximately 5,000–6,000 liters of handcrafted wine annually in South Estonia from cool-climate grapes (10–15%) and Estonian fruits and berries (85–90%) including sea buckthorn, aronia, cherry, rhubarb, gooseberry, and apple. The portfolio includes still wines, sparkling wines, dessert wines, distillates (London Dry Gin, apple brandy), and naturally fermented lemonades. In parallel, the winery runs year-round visitor experiences — guided tastings, winemaking workshops, viticulture workshops, adventure games, summer café LaMurii service, a guest apartment, and seasonal glamping tents — packaged as a wine tourism destination.
Product overview
Murimäe veinikelder is a family-run winery in South Estonia, producing approximately 5,000-6,000 liters annually of handcrafted wines from cool-climate grapes (10-15%) and Estonian berries/fruits (85-90%). The product portfolio includes: grape wines (viinamarjavein) like Zilga and R2H; berry wines (marjavein) such as Kuldne Muri, Must Ilves, Otipää; sparkling wines (vahuvein and puuviljavahuvein) including Victoria, Versailles, Vikker, Cydonia; dessert wines (dessertvein) such as VeinaCher, Quince, Ukulele; distillates (destillaadid) including London Dry Gin, Õunanaps Muri Kihv; and lemonades (limonaad) like Murilimps Ebaküdoonia. Additionally, food products like Viinamarjavõrse Muri pesto are offered. The winery provides experiences including wine tastings (€25/person), winemaking workshops (€900/group), viticulture workshops (€35/person), adventure wine games, and wine poker. Accommodation options include a guest apartment (€250/night) and seasonal glamping tents. Murimäe is a member of the Estonian Wine Road (Eesti Veinitee).
Differentiator
Problem solved
Functional benefit
Products and services
- Viinamarjavein (Grape Wine) Handcrafted still wines from cool-climate grape varieties (Zilga, Hasanski, Rondo) grown on Murimäe's terraces and polytunnel, sold on-site and via retail partners.
- Marjavein (Berry Wine) Handcrafted wines made from Estonian berries and fruits including sea buckthorn, aronia, cherry, rhubarb, gooseberry, apple and forest fruits. Represents 85–90% of Murimäe's annual production volume.
- Vahuvein (Sparkling Wine) Sparkling wines including Muri d'Or Hasanski, crafted from Estonian grape varieties grown on the terrace vineyard.
- Puuviljavahuvein (Fruit Sparkling Wine) Sparkling wines produced from various fruits including apple, currant, gooseberry, cranberry, quince and honeyberry.
- Dessertvein (Dessert Wine) Sweet dessert wines including cherry, raspberry liqueur and ice wine varieties.
- Destillaadid (Distillates) Spirits portfolio including London Dry Gin, Õunanaps 'Muri Kihv' apple brandy and Muri Mark.
- Limonaad (Naturally Fermented Lemonade) Naturally fermented lemonades including Murilimps Ebaküdoonia, made from quince.
- Viinamarjavõrse Muri Pesto Pesto produced from Murimäe's grape vine shoots, sold as a complementary food product at the winery shop.
- Veinidegustatsioon (Wine Tasting Experience) Guided vineyard and cellar tour plus seated tasting of five handcrafted wines with cheese and snack platter. Priced at €25 per person, group size 6–20, duration 1.5–2 hours, languages ET/EN/RU.
- Personaalse veini valmistamise õpituba (Make Your Own Blend Workshop) Group workshop where participants create their own 30-liter batch of personalized wine with winemaker guidance and design a personal label, matured and bottled in 3–6 months. Priced at €900 per group, group size 2–20, duration 1.5–2 hours.
- Eestimaine viinamarjakasvatus töötuba (Estonian Viticulture Workshop) Educational workshop covering planting, pruning, seasonal vineyard work and plant protection tailored to Estonia's northern climate. Theory plus practical session among the vines (May–September). Priced at €35 per person, group size 6–20, duration 2 hours.
- Seikluslik Veinimäng (Adventure Wine Game / Orienteering) Outdoor team-based orienteering challenge across the vineyard grounds testing knowledge of Murimäe and its wines. Priced at €35 per person, group size 10–20, duration approximately 1.5 hours, runs in all weather.
- Veini Pokker (Wine Poker Blind Tasting Game) Educational blind-tasting game that sharpens aroma and flavor recognition — players make bets on what they think is in the glass. Priced at €35 per person, group size 6+, duration approximately 1.5 hours.
- Külaliskorter (Winery Guest Apartment) Private apartment with sauna and panoramic views over South Estonia's hills, accommodating up to 5 guests, with optional add-on private tasting. Priced at €250 per night, booking required.
- Glamping Bell Tents by Lake Nahajärv Seasonal glamping offering — two romantic bell tents on the lakeshore, each for two guests. Booking required, seasonal availability.
- Summer Café LaMurii Seasonal café operating Thursday evening through Sunday with full food service, summer 2025/2026 kitchen operated by Terra restaurant and chef Karl Pajussaar. Open to day visitors seeking food and wine pairing experiences.
- Gourmet Evening Event Series (Michelin Chef Dinners, MasterChef Dinners, Concert Evenings) Premium themed culinary evenings with guest chefs and curated wine pairings — including Michelin-recognized chef dinners (€120/person), MasterChef dinners (€149/person), Georgian Supra (€129/person), concert-wine evenings with musicians such as Anett (€67/person), Nordic dinners, Swedish Party, and Kim×Hiro four-hands dinners.
Quantifiable outcome
- 5,000-6,000 liters of handcrafted wine produced annually from 2015 planting
- +3 more outcomes
Companies that use Murimäe veinikelder
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Murimäe veinikelder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Murimäe veinikelder partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Estonian University of Life Sciences (EMÜ) Rõhu Research GardencoreLong-standing collaboration with EMÜ's horticulture department at the Rõhu experimental vineyard. Murimäe sources grape varieties for experimentation, conducts joint research on cool-climate viticulture, and contributes practical labor to the research garden. EMÜ students use Murimäe's experimental wines for chemical analysis and tasting.
- Andre FarmminorLocal artisan food producer whose products are sold at Murimäe's winery shop alongside Murimäe wines.
- Alutaguse JuustminorLocal cheese producer whose artisan cheeses are available at Murimäe's winery shop as pairings with wines.
- Viinmärdi TaluminorLocal producer whose products are stocked at Murimäe's winery shop.
- Andri-Peedo TaluminorLocal producer whose products are available at Murimäe's winery shop.
- Ingel DrinksminorLocal beverage producer whose drinks are available alongside Murimäe wines in the on-site shop.
- Tori SiidritaluminorLocal cider producer whose products complement Murimäe's wine offerings at the winery shop.
- Eesti Veinitee (Estonian Wine Road)coreMurimäe is a member of the Estonian Wine Road, a network of Estonian wineries promoting cool-climate viticulture and experiential wine tourism domestically and internationally. The association coordinates joint events such as open days.
- Terra Restaurant & Karl PajussaarcoreTerra restaurant and chef Karl Pajussaar operate the summer restaurant kitchen at Murimäe in 2026, providing daily cuisine and special event dinners (Swedish Party). Karl Pajussaar also created the Mother's Day 2025 menu.
- Sommeljee Janika IlvescoreWinemaker Janika Ilves (Level I certified sommelier from Eesti Sommeljeede Erakool) serves as sommelier for curated wine pairing events including the 2026 MasterChef Nordic dinner.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Murimäe veinikelder competitors and assessment
Company assessmentBroad incumbents
- Chapel Down: UK's largest English wine producer with an integrated hospitality, cellar-door, and tourism business. Comparable in the 'winery + experiences + accommodation' model, though at a much larger commercial scale.
- Ridgeview Wine Estate: Family-owned English sparkling wine estate with cellar-door tastings, events, and trade. Comparable to Murimäe's family-run, tour-and-event-led commercial model.
- Nyetimber: Established English sparkling wine producer with vineyard tours and premium tasting experiences. A scaled-up analogue of the cool-climate viticulture tourism narrative Murimäe is building.
Regional players
- Ästad Vingård: Swedish vineyard and wine estate combining winery, restaurant, hotel, and spa experiences. Comparable business model—wine production as the anchor of a multi-revenue hospitality destination—operating in a similarly cool Nordic climate.
- Cold Hand Winery: Danish winery producing fruit wines, cider, and mead from local Danish produce. Comparable in size, northern-climate positioning, and emphasis on local fruit/berry inputs versus classic grape winemaking.
Direct peers
- Uue-Saaluse Veinimõis: South Estonian winery in the Otepää highland region offering vineyard tours, tastings, and on-site events. Comparable to Murimäe in geographic micro-terroir and Wine Road positioning.
- Tammistu Veinitalu: Family-run Estonian winery on the Estonian Wine Road producing natural wines from local fruits and grapes. Directly comparable in size, geographic setting, and reliance on tasting-room and event-driven revenue.
- Järiste Veinitalu: Small Estonian vineyard and winery operating tastings and tours in the same South Estonian landscape. A near-identical peer in product, scale, and experiential model.
- Lenne Vein: Estonian craft winery producing cool-climate grape and fruit wines, retailing direct to consumers and through Estonian restaurants. Closest domestic analogue to Murimäe in scale, product mix, and inclusion on the Estonian Wine Road.
Emerging players
- Gusbourne: English premium sparkling wine producer combining estate tastings with a hospitality offering. Comparable in combining a single-region terroir with curated, premium experiences.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Murimäe veinikelder social profiles
Digital presenceMurimäe veinikelder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murimäe veinikelder leadership team
Management profileNumber of profiles
Profiles1 record
Murimäe veinikelder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murimäe veinikelder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murimäe veinikelder
What does Murimäe veinikelder do?
Murimäe veinikelder produces approximately 5,000–6,000 liters of handcrafted wine annually in South Estonia from cool-climate grapes (10–15%) and Estonian fruits and berries (85–90%) including sea buckthorn, aronia, cherry, rhubarb, gooseberry, and apple. The portfolio includes still wines, sparkling wines, dessert wines, distillates (London Dry Gin, apple brandy), and naturally fermented lemonades. In parallel, the winery runs year-round visitor experiences — guided tastings, winemaking workshops, viticulture workshops, adventure games, summer café LaMurii service, a guest apartment, and seasonal glamping tents — packaged as a wine tourism destination.
Is Murimäe veinikelder a public or private company?
Murimäe veinikelder is a private company. It is classified as family owned and is currently operating.
When was Murimäe veinikelder founded?
Murimäe veinikelder was founded in 2012.
Where is Murimäe veinikelder based?
Murimäe veinikelder is headquartered in Jälgimäe, Estonia, in the Europe region.
How does Murimäe veinikelder make money?
Six revenue lines are on record. Wine Production and Sales are the primary driver. The others are wine Tastings and Experiences, workshops and Team Building Activities, accommodation Services, summer Café LaMurii and event Hosting and Private Functions.
Who are Murimäe veinikelder's main competitors?
Broad incumbents on record are Chapel Down, Ridgeview Wine Estate and Nyetimber. Regional players are Ästad Vingård and Cold Hand Winery. Direct peers are Uue-Saaluse Veinimõis, Tammistu Veinitalu, Järiste Veinitalu and Lenne Vein. Gusbourne is listed as an emerging player.
Does Murimäe veinikelder have an API?
No public API is recorded for Murimäe veinikelder.
What industry is Murimäe veinikelder in?
Murimäe veinikelder's product category is Craft Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.