Trenta Ore per la Vita

What Trenta Ore per la Vita does

Trenta Ore per la Vita (legal name: Associazione Trenta Ore per la Vita Onlus) is an Italian non-profit association founded in 1994 and headquartered in Rome at Via Ruggero D'Altavilla, 11. Its core mission is to support seriously ill children and their families through free accommodation near specialized pediatric hospitals, psychological support, and material assistance during treatment. The organization's flagship initiative, Progetto HOME (launched 1996), operates Casa Trenta Ore per la Vita family homes near major Italian pediatric hospitals in Pescara, Modena, Pisa, Naples, Bari, and Rome (Policlinico Gemelli). Since 2009 these homes have recorded over 70,000 overnight stays and hosted more than 850-950 families. The organization runs complementary programs including Cardio Protezione (defibrillator distribution and BLSD/PBLSD training), Diritto alla Salute (right-to-health research and access projects), and Progetti Internazionali, the latter encompassing the DREAM program for prevention of mother-to-child HIV transmission in Africa (active since 2008-2009, in partnership with Comunità di Sant'Egidio) and healthcare missions in Haiti through Fondazione Francesca Rava.

The organization delivers its mission through a decentralized ecosystem of 60+ partner associations (ABIO, AIL, AISM, Peter Pan, AGEBEO, AGBE, AGEOP, Soleterre, Cesvi, VIS, and others) that operate local projects and refer beneficiaries. Its core "technology" stack is non-proprietary: a WordPress-based website with online donation functionality (credit card, PayPal, Satispay, bank direct debit), email marketing, and broad social media presence. The most notable recent technical initiative is the Virtual Human for Solidarity Zone (VHS-Zone), a VR-based wellbeing area with VR headsets and interactive screens built with Netgroup Spa at Policlinico Gemelli's Casa dei Bambini (~890 sqm) to support pediatric patients with SMA, Duchenne, and other long-cycle conditions.

Revenue is generated exclusively through charitable contributions, not commercial sales: individual donations (one-time, recurring, in-memory, testamentary bequests), the Italian 5x1000 tax designation, corporate partnerships (financial and in-kind, including tech donations and retail point-of-sale collections with Bricofer, Self, Professionecasa), annual televised RAI fundraising campaigns using dedicated SMS/solidarity numbers (45585, 45516) with co-founder/testimonial Lorella Cuccarini, the PayPal Give at Checkout integration, and a small social-enterprise line (Momenti Felici solidarity gift products). The organization is privately held with 1-10 employees, no disclosed parent company, no subsidiaries, and no funding rounds — consistent with a member-governed ONLUS. All services are provided free of charge to beneficiaries.

Name

Trenta Ore per la Vita

Legal name

Associazione Trenta Ore per la Vita Onlus

Website

https://trentaore.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian non-profit association founded in 1994 that supports seriously ill children and their families through free accommodation near pediatric hospitals, cardioprotection programs, and international health projects, funded via donations, corporate partnerships, and annual televised RAI fundraising campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Includes credit card, PayPal, Satispay, bank direct debit payment options. Also includes in-memory donations and testamentary bequests.
2. 5x1000 Tax Designation: Italian tax mechanism allowing taxpayers to designate 0.5% of their income tax to the organization. Significant recurring revenue stream for nonprofit organizations in Italy.
3. Corporate Partnerships: Financial and in-kind contributions from companies supporting specific projects. Includes technology donations (e.g., Netgroup's VR area), retail partnerships (Bricofer, Self, Professionecasa), and event sponsorships.
4. Solidarity Number Campaigns: Annual televised fundraising through dedicated SMS/solidarity phone numbers during RAI broadcast campaigns. Donors text or call a special number to donate fixed amounts.
5. Social Enterprise Revenue: Sale of solidarity products including 'Momenti Felici' (Happy Moments) gift items such as scrolls and bomboniere (confectionery gifts) for celebrations.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Trenta Ore per la Vita is an Italian non-profit association (ONLUS) that funds and operates programs supporting seriously ill children and their families. Its flagship offering, Progetto HOME, provides free family accommodation near pediatric hospitals, complemented by psychological support, cardioprotection training, and international health initiatives. All services are delivered at no cost to beneficiaries through a network of partner associations across Italy and abroad.

Product overview

Trenta Ore per la Vita is a charitable organization (not a technology company) operating since 1994. Its core offering is Progetto HOME, which creates free family accommodation houses near hospitals for seriously ill children. The organization also runs Cardio Protezione (cardiac safety with defibrillators and training), supports international health projects including the DREAM program in Africa, and conducts annual fundraising campaigns via solidarity numbers and donations. A recent innovation includes a Virtual Human for Solidarity Zone with VR technology for pediatric patients at Policlinico Gemelli.

Differentiator

Problem solved

Functional benefit

Products and services

• Progetto HOME Main initiative creating free family accommodation houses (Case Trenta Ore per la Vita) near specialized pediatric oncology centers in Italy, providing lodging, psychological, and material support to families of seriously ill children during treatment.
• Cardio Protezione Cardiac protection program including defibrillator distribution, BLSD/PBLSD training courses, and life-saving maneuvers education to prevent cardiac arrest deaths in schools, public spaces, and communities.
• Diritto alla Salute Right to health projects supporting medical research, treatment access, and healthcare initiatives for seriously ill children in Italy.
• Progetti Internazionali International projects supporting children in developing countries, including the DREAM program for preventing mother-to-child HIV transmission in Africa and healthcare missions in Haiti.
• Casa Trenta Ore per la Vita Family Homes Free accommodation facilities near major Italian pediatric hospitals (Pescara, Modena, Pisa, Naples, Bari, Rome Gemelli), providing mini-apartments and communal spaces for families during treatment periods.
• Villaggio dell'Accoglienza Bari Family accommodation village of approximately 3000 sqm with 10 units (8 residential, 1 reception/office, 1 rehabilitation facility) inaugurated in Bari on land confiscated from organized crime.
• Cardioproteggi il tuo condominio Program to spread defibrillators in residential buildings to protect families and loved ones in their homes.

Quantifiable outcome

• Over 70,000 overnight stays recorded since 2009
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

21 partnerships are on record, tiered core, major and minor.

• UniMarconicoreGTM or Marketing Partner · 19 February 2024Supporting the 'Casa dei Bambini' project at Policlinico Gemelli in Rome through financial contribution for this important project for hundreds of families with seriously ill children.
• Netgroup SpacoreGTM or Marketing Partner · 21 December 2022IT services company supporting Progetto HOME with financial donation AND technology innovation. Creating a Virtual Human for Solidarity Zone (VHS-Zone) with VR technology at Gemelli hospital for patient wellbeing.
• ABIO (Fondazione ABIO Italia)coreStrategic or Co-development PartnerFondazione ABIO works to improve conditions for hospitalized children. ABIO volunteers support children and families in hospitals, and Trenta Ore has collaborated with ABIO on various projects including the 1997 campaign.
• AIL (Associazione Italiana contro le Leucemie-Linfomi e Mieloma)coreStrategic or Co-development PartnerAIL is a major Italian association fighting leukemia, lymphomas, and myeloma. Part of the network supporting pediatric oncology patients.
• AISM (Associazione Italiana Sclerosi Multipla)coreStrategic or Co-development PartnerPartnership for supporting young mothers with Multiple Sclerosis. In 2019, created a support network in 50 Italian cities, expanded to 80 cities. Project includes psychologists, lawyers, professionals, and volunteers.
• Peter Pan ODVcoreStrategic or Co-development PartnerRoman association creating accommodation facilities for families of children with cancer being treated at Ospedale Bambino Gesù and Policlinico Umberto I. Manages 'La Grande Casa di Peter Pan' with three facilities.
• AGEBEO (Associazione Genitori Bambini Emato-Oncologici e Amici di Vincenzo)coreStrategic or Co-development PartnerAssociation of parents of children with hematological-oncological diseases in Bari. Trenta Ore supported the Villaggio dell'Accoglienza AGEBEO project - 3000 sqm facility with 8 residential units for families.
• AGBE (Associazione Genitori Bambini Emopatici)coreStrategic or Co-development PartnerAssociation managing the Casa Trenta Ore per la Vita in Pescara, supporting families of children with blood diseases undergoing treatment at the local hospital.
• AGEOP (AGEOP Ricerca ODV)coreStrategic or Co-development PartnerAssociation supporting pediatric oncology research and patients in Emilia-Romagna region.
• Comunità di Sant'EgidiocoreStrategic or Co-development PartnerReligious community managing the DREAM program for preventing mother-to-child HIV transmission in Africa. Trenta Ore has supported DREAM since 2008-2009, helping thousands of children born without AIDS.
• Policlinico A. GemellicoreStrategic or Co-development PartnerMajor Roman university hospital. Partnership for the 'Casa dei Bambini Trenta Ore per la Vita' project - an approximately 890 sqm facility within the hospital complex for families of seriously ill children.
• Ospedale Bambino GesùcoreStrategic or Co-development PartnerMajor pediatric hospital in Rome. Part of the Peter Pan network providing accommodation for families of young patients.
• VIS (Volontariato Internazionale per lo Sviluppo)majorStrategic or Co-development PartnerInternational development NGO recognized by the Italian Ministry of Foreign Affairs. Campaigns supported since 2004 for street children and health projects.
• Fondazione Francesca Rava - NPH ItaliamajorStrategic or Co-development PartnerFoundation supporting children in Haiti. Trenta Ore has supported medical missions and healthcare projects in Haiti through this partnership.
• SoleterremajorStrategic or Co-development PartnerFoundation working for the Right to Health. Campaign 'Per combattere il tumore ho bisogno di una casa' supported in 2016.
• CesvimajorStrategic or Co-development PartnerItalian development cooperation organization. Part of the Trenta Ore network supporting humanitarian projects.
• Associazione Genitori InsiemecoreStrategic or Co-development PartnerAssociation at Ospedale Santobono Pausilipon in Naples supporting pediatric oncology patients and families with volunteer services and music therapy projects.
• PayPalmajorGTM or Marketing PartnerPartnership for 'Give at Checkout' feature enabling donations during online purchases, particularly during Black Friday and shopping periods.
• BricoferminorGTM or Marketing PartnerRetail partner supporting Casa Trenta Ore projects through in-store donation collection at checkout.
• SelfminorGTM or Marketing PartnerRetail partner supporting Casa Trenta Ore projects through in-store donation collection.
• ProfessionecasaminorGTM or Marketing PartnerReal estate company supporting Progetto HOME through donations and creation of solidarity products for Christmas.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soleterre Onlus: Italian foundation working on the Right to Health for children, including pediatric oncology accommodation and psychosocial support programs (e.g., 'Per combattere il tumore ho bisogno di una casa'). Closely comparable Casa-style program and is a documented partner network member.
• Comunità di Sant'Egidio: Italian religious community managing the DREAM program for prevention of mother-to-child HIV transmission in Africa. Comparable international child-health focus and a long-standing partner of Trenta Ore since 2008-2009.
• Fondazione ABIO Italia Onlus: Italian foundation focused on improving conditions for hospitalized children through trained volunteers in pediatric wards. Comparable mission (hospitalized child and family support) and existing partnership relationship with Trenta Ore.
• AIL - Associazione Italiana contro le Leucemie, Linfomi e Mieloma: Major Italian association fighting leukemia, lymphomas and myeloma, supporting pediatric hematology patients and families through accommodation, research funding and hospital-based volunteer programs. Overlapping donor base, beneficiary focus and Casa-style accommodation model.
• Fondazione Francesca Rava - NPH Italia Onlus: Italian foundation supporting children's health in Haiti and Latin America, including medical missions and pediatric screening. Comparable international child-health project model and a documented partner of Trenta Ore.
• AGEOP Ricerca ODV: Bologna-based association supporting pediatric oncology research and families of children with cancer in Emilia-Romagna, including family accommodation near treatment centers. Directly comparable regional model to Trenta Ore's Casa facilities.
• AISM - Associazione Italiana Sclerosi Multipla: Italian Multiple Sclerosis association operating a national support network of 50+ cities with psychologists, lawyers and volunteers for MS patients and families. Directly comparable nationwide peer-support model, and a current strategic partner of Trenta Ore.
• Peter Pan ODV: Italian nonprofit that runs 'La Grande Casa di Peter Pan' near Bambino Gesù and Policlinico Umberto I in Rome, providing free family accommodation for children with cancer. Directly comparable to Trenta Ore's Progetto HOME operating model and target beneficiaries.

Broad incumbents

• Save the Children Italia Onlus: Larger Italian affiliate of the global children's rights organization, operating a broad portfolio of child welfare, education and health programs across Italy. Comparable fundraising infrastructure (TV campaigns, corporate partnerships, 5x1000) but with a wider mandate than Trenta Ore's pediatric-illness focus.
• Fondazione Telethon Italia: Italian foundation funding genetic disease research, including pediatric neuromuscular conditions such as SMA and Duchenne that overlap with Trenta Ore's VR-wellbeing beneficiary population. Comparable televised fundraising model and Italian pediatric health mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/trentaore
• YouTubeyoutube.com/user/atov93
• Facebookfacebook.com/trentaoreperlavita
• LinkedInlinkedin.com/company/associazione-trenta-ore-per-la-vita-onlus
• Instagraminstagram.com/trentaore
• TikToktiktok.com/@trentaore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trenta Ore per la Vita