The Wemp Foundation

What The Wemp Foundation does

The WEMP Foundation Limited is a Hong Kong-registered charitable organization (Section 88 of the Inland Revenue Ordinance) founded in 2021 by Dr. Adrian Cheng Chi-Kong (SBS, JP) and led by CEO Mr. Alex Mo. The foundation is dedicated to promoting the mental wellbeing of children, parents, and schools across Hong Kong's 18 districts, with particular focus on underprivileged families and children with special educational needs (SEN). Its service model is organized as a three-tier intervention framework: Level 1 (Universal) delivers mass-reach emotional education tools including the proprietary Emo-Vitamin emotion cards, micro-movies for parenting, and family experience tours; Level 2 (Intermediate) provides targeted workshops, parent education seminars, and youth positive-thinking programs; and Level 3 (Complex) offers one-on-one therapeutic services with financial support, currently serving 60 children and families. The foundation also operates the SEN Connect program (diagnostic assessment and treatment for 1,000 underprivileged students, in partnership with Hong Kong Adventist Hospital Foundation), an Early Childhood Parenting Programme targeting 6,000+ kindergarten parents, and the 18-District Positive Parenting School Tour reaching 15,000 children annually from 75 subsidized schools.

Revenue is generated entirely through donations and charitable contributions from individual donors, corporate sponsors, and foundation grants; all donations over HK$100 are tax-deductible in Hong Kong. Key financial and strategic partners include Tencent Foundation (WEMP Gala 2023 major partner), CTF Charity Foundation and CTF Education Group, HSBC (banking partner), the Hong Kong Jockey Club's Clap@JC program, and Naked Heart France (co-host of The Children Ball 2024). Academic and clinical partners include the University of Hong Kong Department of Psychiatry, the Chinese University of Hong Kong Department of Paediatrics, and the University of Cambridge (3-year early childhood research partnership). Since inception, WEMP has served over 150,818 students and parents, and its wholly-owned subsidiary Bereavement Support HK extends the foundation's scope into grief counseling services. The foundation operates exclusively in Hong Kong with no disclosed international program expansion plans despite international co-hosting relationships.

Name

The Wemp Foundation

Legal name

The WEMP Foundation Limited

Website

https://wempfoundation.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The WEMP Foundation is a Hong Kong-registered charity that promotes children's mental health through a three-tier intervention model reaching children, parents, and schools across all 18 districts, with targeted support for underprivileged families and children with special educational needs.

Ownership category

akta.pro rank

Product category

Children's Mental Health Nonprofit Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Social Assistance (624), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Children mental health services
• Positive parenting education
• Youth mental wellness programs
• School-based mental health support
• Charitable mental health foundation

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: WEMP is a charitable organization registered under section 88 of the Inland Revenue Ordinance. All donations over HK$100 are fully tax-deductible in Hong Kong. Revenue comes from individual donors, corporate sponsors, and foundation grants.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The WEMP Foundation is a Hong Kong-registered charity that delivers free mental health programs to children, parents, and schools through a three-tier intervention model — Universal (Level 1), Intermediate (Level 2), and Complex (Level 3) — supplemented by the SEN Connect program for underprivileged children with special educational needs and Bereavement Support HK for grief counseling. Programs are delivered in schools, workshops, seminars, and one-on-one therapeutic settings across all 18 Hong Kong districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 1 Universal Mental Health Program Universal-level mental health awareness program for children and parents delivered through school workshops, Emo-Vitamin emotional cards, micro-movie screenings, and family experience tours. Free of charge to beneficiaries across Hong Kong.
• Level 2 Intermediate Mental Health Program Intermediate-level targeted group activities including targeted workshops, parent education, and youth positive thinking programs such as the DreamChasers Musical — Youth Positive Thinking School Tour in partnership with Clap@JC and Boom Theatre.
• Level 3 Complex Case Support Individual one-on-one therapeutic services for children and families with complex mental health needs, with financial assistance for underprivileged families. Approximately 60 children and families receive this support, supervised under the honorary Clinical Associate Professor from CUHK Department of Paediatrics.
• SEN Connect Program Diagnostic assessment and comprehensive treatment program for 1,000 underprivileged students with special educational needs, delivered in partnership with the Hong Kong Adventist Hospital Foundation.
• Bereavement Support HK Grief counseling and bereavement support services provided under The WEMP Foundation for families and children experiencing loss.
• 18-District Positive Parenting School Tour Positive parenting program delivered across all 18 Hong Kong districts through subsidised schools, targeting 15,000 children and families annually from 75 schools. Delivered in partnership with Tung Wah Group of Hospitals, St. James' Settlement, and Hong Kong Christian Service.
• Parent Education on Mental Health Programme Parent-focused mental health education programme targeting kindergarten parents, developed with the University of Hong Kong Department of Psychiatry (Honorary Clinical Associate Professor Dr. Phyllis Chan as expert partner). Targets 6,000+ kindergarten parents.

Quantifiable outcome

• 150,818+ students and parents served since 2021
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, flagship, supporting and key expert.

• CTF Education GroupcoreStrategic or Co-development PartnerCharitable partner collaborating on educational initiatives for children's mental health.
• Clap@JC (Jockey Club)majorStrategic or Co-development PartnerCLAP@JC (Career, Life-style and Personality Development) partnership for DreamChasers Musical - Youth Positive Thinking School Tour, funded by Home and Youth Affairs Bureau and Youth Development Commission.
• University of Hong Kong - Department of PsychiatrymajorStrategic or Co-development PartnerAcademic partner providing Honorary Clinical Associate Professor for Parent Education on Mental Health Programme. Supports evidence-based program development.
• The Chinese University of Hong Kong - Department of PaediatricsmajorStrategic or Co-development PartnerAcademic partner with Dr. Chan Fung-Ying Dorothy serving as Clinical Associate Professor (honorary) for Level 3 complex case support program.
• Naked Heart FranceflagshipStrategic or Co-development PartnerCo-host of The Children Ball 2024, focusing on children with special needs. Partnership between Adrian Cheng's WEMP and Natalia Vodianova Arnault's Naked Heart France.
• Boom TheatremajorStrategic or Co-development PartnerTheatre partner for DreamChasers Musical production, creating youth positive thinking content.
• Hong Kong Sheng Kung Hui (Anglican Church)majorStrategic or Co-development PartnerPartner through SKH schools (St. Thomas' Primary School, Kei Oi Primary School, Kei Fook Primary School) for program delivery.
• Po Leung KukmajorStrategic or Co-development PartnerPartner through PLK schools (Mrs Chan Nam Chong Memorial Primary School, HKTA Yuen Yuen Primary School) for program delivery.
• Tung Wah Group of HospitalssupportingChannel Partner/ Reseller/ DistributorService partner for 18-District Positive Parenting School Tour, helping deliver parent education across Hong Kong schools.
• St. James' SettlementsupportingChannel Partner/ Reseller/ DistributorService partner for 18-District Positive Parenting School Tour, co-delivering parent education programs.
• Hong Kong Christian ServicesupportingChannel Partner/ Reseller/ DistributorService partner (BGCA) for community programs and outreach.
• 港安醫院慈善基金 (Hong Kong Adventist Hospital Foundation)majorStrategic or Co-development PartnerSEN Connect program partnership providing diagnostic assessment and comprehensive treatment for 1,000 underprivileged students.
• University of CambridgemajorStrategic or Co-development Partner3-year research partnership on early childhood and parenting research, studying social-cognitive skills, social relationships, wellbeing, and school readiness of Hong Kong preschool children.
• Dr. Phyllis Chan (陳國齡醫生)key expertStrategic or Co-development PartnerFormer Chief of Service, Department of Psychiatry at Queen Mary Hospital. Expert partner for Parent Education on Mental Health programme.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• St. James' Settlement: Large Hong Kong charitable organization providing child, family, elderly, and community services. WEMP co-delivery partner for the 18-District School Tour; comparable for integrated family and community program delivery.
• Caritas Hong Kong: Hong Kong-wide Catholic social services organization operating schools, family services, and youth programs. Comparable for HK-wide school partnerships and youth/family wellbeing mission.
• Tung Wah Group of Hospitals: Major Hong Kong charity operating education, health, and community services. A WEMP channel partner for the 18-District School Tour; comparable for HK-wide school network and multi-tier social service delivery.
• Save the Children Hong Kong: Global child welfare NGO with HK operations, focused on child rights, education, and wellbeing. Directly comparable for child-focused mission and school-based delivery, but operates at vastly larger scale with broader agenda.
• Po Leung Kuk: One of Hong Kong's largest and oldest charitable organizations, operating schools, social services, and youth programs. WEMP actively partners with PLK schools; comparable for HK school-based service delivery and youth welfare focus.
• UNICEF Hong Kong: National committee of UNICEF supporting children's rights, education, and wellbeing globally. Comparable for child-focused mission, donor-supported model, and Hong Kong-based fundraising; much larger international brand.

Regional players

• Hong Kong Society for the Protection of Children: Hong Kong-based charity focused on child protection, family support, and early childhood services. Comparable for child-focused mission and HK-specific service delivery, though more focused on child protection than mental health.

Emerging players

• Child Mind Institute: US-based nonprofit dedicated to transforming mental health care for children and families through clinical care, research, and education. Comparable for child mental health mission and content-driven parent education model, though US-focused.

Direct peers

• The Boys' and Girls' Clubs Association of Hong Kong (BGCA): Hong Kong youth services NGO operating community centers, school programs, and family support. Direct WEMP partner for community outreach; comparable for HK youth and family wellbeing programs delivered through schools and community channels.
• Mind Hong Kong (Mind HK): Hong Kong-based mental health charity focused on evidence-based mental health support, awareness, and youth-focused programs. Most directly comparable peer in HK for mental health mission, though broader in scope (not children-specific).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wempfoundation
• Facebookfacebook.com/hkwemp
• LinkedInlinkedin.com/company/hong-kong-wemp-education-foundation
• Instagraminstagram.com/wempfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wemp Foundation