The Social Bee Marketing Agency

What The Social Bee Marketing Agency does

The Social Bee Marketing Agency is a privately held, boutique integrated marketing communications firm headquartered in Fairmont, West Virginia. Founded in 2020 by Katie Willard, the agency delivers done-for-you and done-with-you marketing services including social media management, event marketing, marketing strategy and consulting, branding, email marketing, and multimedia production (photography, videography, graphic design). It serves purpose-driven change makers — large-scale events, fairs and festivals, tourism marketing organizations, economic development organizations, nonprofits, healthcare providers, and small businesses — across the United States.

The firm operates on a consultative, sales-led go-to-market motion built around a complimentary 30-minute discovery call, followed by a customized proposal and either project-based or recurring monthly retainer engagements. Pricing is not publicly disclosed. The leadership team includes Founder & CEO Katie Willard, COO Dan Swiger (two decades of marketing experience), Director of Visual Media & Production Jeff Dreyer, Creative Director Kelsey Dowling, and Operations Manager Taylor McCartney, supported by multimedia account executives and a special projects manager; total headcount is reported as 1-10.

Underlying technology and platform architecture are not disclosed; the public footprint consists of a Squarespace-hosted website, an Instagram presence (@thesocialbeewv), and an email newsletter. The firm cites 60+ cumulative clients, 1,000+ projects, and 100+ events planned and executed, with documented campaign outcomes including 8.65M+ impressions and 757K Instagram views on the Clay County Agricultural Fair 2024 engagement. No external funding, parent company, or AI/ML capabilities are disclosed.

Name

The Social Bee Marketing Agency

Legal name

The Social Bee Marketing Agency

Website

https://socialbeewv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Social Bee Marketing Agency is a Fairmont, West Virginia-based boutique marketing firm providing social media, event, branding, email, and multimedia production services to mission-driven events, fairs, tourism organizations, economic development groups, and nonprofits nationwide.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Social media marketing
• Event marketing services
• Branding and identity
• Marketing strategy consulting
• Email marketing campaigns

Headquarters

HQ city

Fairmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services (Done-for-you): Full-service marketing support where The Social Bee handles all marketing efforts for clients, including social media management, branding, creative development, and campaign execution. Positioned as an extension of the client's internal team.
2. Marketing Services (Done-with-you): Collaborative marketing consulting where the agency provides strategic guidance, analysis, and expertise while integrating with the client's existing marketing team and processes.
3. Ongoing Retainer Services: Monthly retainer arrangements for continued marketing support and campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Social Bee Marketing Agency is a boutique marketing agency that provides integrated marketing communications services to purpose-led businesses and organizations. Its core offerings include social media marketing, event marketing, branding, email marketing, and marketing strategy/consulting, delivered through "done-for-you" full-service and "done-with-you" collaborative engagement models, supplemented by in-house multimedia production (photography, videography, and graphic design).

Product overview

The Social Bee Marketing Agency is a boutique marketing agency offering integrated marketing communications services. Their core offerings include Social Media Marketing, Event Marketing, Marketing Strategy and Consulting, Branding, and Email Marketing. These services are delivered through a combination of done-for-you and done-with-you engagement models, providing comprehensive support from strategy development through execution. The agency also offers multimedia production capabilities including photography, videography, and graphic design to support their marketing campaigns. Services are tailored for change makers including large-scale events, fairs and festivals, tourism marketing organizations, nonprofits, and economic development organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Strategic social media management and content creation services that build audience engagement and brand presence across platforms for purpose-led businesses, events, and organizations.
• Event Marketing Comprehensive event marketing services including planning, promotion, and on-site coverage for fairs, festivals, and large-scale events.
• Marketing Strategy and Consulting Strategic marketing consultation and analysis services that help clients develop effective marketing plans and increase ROI, delivered through both done-for-you and done-with-you engagement models.
• Branding Brand development and enhancement services including visual identity, brand suite creation, typography, and color palette design for clients seeking refreshed or new brand systems.
• Email Marketing Email marketing campaign development and management services including content creation and audience engagement strategies for client campaigns.
• Multimedia Production Professional photography, videography, video editing, graphic design, and digital content creation services for client campaigns, events, and marketing initiatives.

Quantifiable outcome

• 8.65M+ impressions, 433K+ engagement, 56.8K+ audience growth for Clay County Agricultural Fair 2024 campaign
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Established full-service digital marketing agency offering social media, content, SEO, and branding services. Comparable in service portfolio but meaningfully larger and more technology-driven.
• Croud: Global digital marketing agency with a tech-enabled 'CroudX' model across paid social, SEO, and content services. Comparable service lines but operates at much larger scale and with enterprise focus.
• Thrive Internet Marketing Agency: Larger full-service digital marketing agency offering social media, SEO, web design, and event marketing. Comparable in service breadth but with significantly greater scale and multi-office footprint.

Direct peers

• SmartBug Media: Full-service integrated marketing agency specializing in inbound marketing, content strategy, and brand communications. Comparable integrated marketing model with a broader portfolio footprint.
• New Breed: Boutique full-service marketing agency delivering demand generation, branding, and content marketing. Comparable in service mix and customer base targeting growth-oriented businesses.
• Sociallyin: Social media marketing agency providing social media management, content production, and influencer marketing. Comparable boutique agency competing in the same social media services niche.
• Tilt Metrics: Boutique digital marketing agency offering social media, paid advertising, and branding services to small and mid-sized businesses. Comparable in scale and service offering.
• LYFE Marketing: Boutique social media marketing agency offering social media management, content creation, and paid advertising for small and mid-sized businesses. Directly comparable to The Social Bee in size, service mix, and customer profile.

Others

• HubSpot: Marketing, sales, and CRM platform with a growing agency partner ecosystem and inbound marketing services. Adjacent — competes for in-house marketing tooling budgets and offers agency services that overlap with The Social Bee's offerings.
• Hootsuite: Social media management platform that agencies and brands use to manage publishing, analytics, and engagement. Adjacent enabler — represents both a tool The Social Bee could leverage and potential platform-side competition for organic social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thesocialbeewv
• Facebookfacebook.com/TheSocialBeeWV

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Social Bee Marketing Agency