Officeplus Kaubandus OÜ

What Officeplus Kaubandus OÜ does

Officeplus Kaubandus OÜ is a privately held Estonian limited company (osaühing) headquartered in Tallinn that supplies and services printers and printing equipment for business customers across Estonia. The company was founded in 2016 and operates with 1–10 employees, serving both SMB and enterprise segments through a hybrid direct-to-consumer and enterprise field-sales motion. Its product portfolio is anchored on Lexmark laser printers and multifunction devices, supplemented by HP, Canon, Brother, Epson, Xerox, and Pantum hardware, and supported by a Toner/consumables catalog and accessories.

Revenue is generated through five streams: one-time hardware sales via the officeplus.ee e-commerce storefront; recurring printer rental subscriptions priced on a per-copy basis over 24–48 month terms; managed print services contracts covering monitoring, consumables, and maintenance; professional services (audit, repair, installation, training); and software licensing for Nubeprint and PaperCut Hive. The company claims up to 40% cost savings for customers on its managed print offering and is positioning itself as a NIS2 cybersecurity partner for networked printer fleets in the Estonian market.

Underlying technology is largely a stack of third-party platforms — Nubeprint for remote device monitoring, PaperCut Hive for cloud print policy management, and Lexmark firmware — combined with the company's own service delivery layer (audit, on-site maintenance, SLAs, next-business-day support). Distribution combines an owned e-commerce site, a physical retail point in Tallinn, and a B2B field-sales team handling fleet quotations, audits, and managed contracts. The company also maintains a Lexmark-linked CSR program that donates 10% of Lexmark purchases to Estonian youth sports clubs (Ookami judo and CFC cycling).

Name

Officeplus Kaubandus OÜ

Legal name

Officeplus Kaubandus OÜ

Website

https://officeplus.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Officeplus Kaubandus OÜ is an Estonian, Tallinn-based printer specialist that sells, rents, and manages Lexmark-led laser printers and MFPs for Estonian SMBs and enterprises via e-commerce, a physical store, and direct B2B field sales, bundling Nubeprint monitoring, PaperCut Hive, and NIS2 security services.

Ownership category

akta.pro rank

Product category

Office Printing Equipment & Managed Print Services

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

Keywords

• Printer sales
• Managed print services
• Printer rental
• Office equipment
• Printer consumables

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of printers, multifunction devices, consumables (toner cartridges, drum units, waste toner bottles), paper, and accessories through the e-commerce store. Major brands include Lexmark (primary), HP, Canon, Brother, Epson, Xerox, and Pantum.
2. Printer Rental: Monthly rental fees for printer hardware. All-inclusive packages include device, all consumables, maintenance, repairs, technician visits, and installation. Customers pay a fixed per-copy rate. Contract terms typically 24, 36, or 48 months.
3. Managed Print Services (MPS): Ongoing managed print services contracts that cover monitoring, maintenance, toner supply, and audit services for customer printer fleets. Revenue generated through service contracts with monthly or annual billing.
4. Professional Services: Printer repair, maintenance, printer audit (free initial consultation), installation, training, and remote management services. Sold both as standalone services and bundled with rental/MPS contracts.
5. Software Solutions: Sales and licensing of printer management software including Nubeprint monitoring and PaperCut Hive cloud print management platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Officeplus Kaubandus OÜ is an Estonian office equipment retailer and managed print services provider that sells, rents, and services Lexmark-branded laser printers and multifunction devices, along with select HP, Pantum and Xerox models. Its core offering combines hardware sales with all-inclusive printer rental, managed print services (printer audit, remote monitoring via Nubeprint, consumables supply, full maintenance, backup/replacement printers), PaperCut Hive cloud print management, and NIS2 cybersecurity consulting for printer fleets across Estonia.

Product overview

Officeplus Kaubandus OÜ is an Estonian office equipment retailer and managed print services provider offering a broad portfolio centered on Lexmark brand laser printers and multifunction devices. The core product line comprises Color SFP (single-function printer) and Color MFP (multifunction printer with print/copy/scan/fax) categories on the color side, and Mono MFP (monochrome multifunction) on the black-and-white side — each spanning multiple Lexmark models from entry-level to enterprise-class. The portfolio also includes select HP, Pantum, and Xerox printers. Services include a comprehensive managed print services package (Hallatud printimisteenus) combining printer audit, remote monitoring, consumables, full maintenance, and backup/replacement printers; Nubeprint for remote printer fleet monitoring; PaperCut Hive for cloud print management with centralized policy enforcement and secure pull printing; and NIS2 cybersecurity advisory services for networked printer environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Lexmark Color Multifunction Printers (MFPs)
• Lexmark Color Single-Function Printers (SFPs)
• Lexmark Monochrome Multifunction Printers (MFPs)
• Lexmark Monochrome Single-Function Printers (SFPs)
• Printer Rental Service (Printerirent)
• Managed Print Services (Hallatud printimisteenus)
• Nubeprint Printer Monitoring Service

Quantifiable outcome

• Save up to 40% on printing costs with managed print services vs unmanaged printing
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ookami Sports Club (Ookami Spordiklubi)minorOthers · 29 December 2018Ookami Sports Club, founded in 2008 by head coach Rain Arukaev, is a judo club for young athletes. Officeplus and Lexmark donate 10% of every Lexmark product purchase to support the club's youth athletes. The program is ongoing with no end date and is promoted as a way customers can support Estonian youth sports through their normal purchasing.
• CFC Sports Club (CFC)minorOthers · 29 December 2018CFC Sports Club is a cycling club that has produced national champions. Artjom Mirzojev from CFC became the 2018 double national champion in the junior category and represented Estonia at the Mountain Bike World Championships in Innsbruck. Officeplus and Lexmark donate 10% of every Lexmark product purchase to support the club's young athletes.
• LexmarkcoreChannel Partner/ Reseller/ DistributorOfficeplus is a Lexmark-authorized reseller and warranty partner in Estonia. The partnership is the core of their business, with the company exclusively specializing in Lexmark products alongside other brands. Lexmark products receive dedicated sections on the website and include a youth sports support program where 10% of purchase amounts are donated to Estonian sports clubs.
• NubeprintcoreTechnology or IntegrationOfficeplus integrates Nubeprint cloud-based printer monitoring software into their managed print services offering. Nubeprint enables proactive device monitoring, firmware version tracking, toner level surveillance, and security vulnerability alerts. The company promotes Nubeprint as a key component of their MPS service.
• PaperCutcoreTechnology or IntegrationOfficeplus resells and implements PaperCut Hive cloud print management software. PaperCut provides secure pull printing, user authentication, centralized print policy management, and usage reporting. The company positions PaperCut as their recommended solution for secure printing and NIS2 compliance in print environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HP (HP Inc.): HP is the largest global printer and MFP manufacturer and also a major managed print services provider. Officeplus carries HP products alongside Lexmark; HP competes both as a hardware supplier Officeplus resells and as a direct MPS provider to large enterprise customers.
• Brother International: Brother is a global printer and MFP manufacturer with strong presence in the SMB segment. Officeplus resells Brother printers, making it a direct product-line peer competing for the same Estonian SMB and enterprise print deals.
• Xerox Holdings: Xerox is a long-established global printer/MFP manufacturer and managed document services provider, also sold by Officeplus. It competes in the same enterprise print fleet category and is a broad incumbent in the managed print services market.
• Konica Minolta Business Solutions Europe: Konica Minolta is a leading European provider of office MFPs and managed print services, with significant direct sales and dealer networks in the Baltics. It competes head-to-head with Officeplus in the enterprise and SMB managed print segment.
• Ricoh Europe: Ricoh is a major global OEM of office printers and MFPs with a large managed print services business. While not explicitly listed in Officeplus's catalog, Ricoh targets the same Estonian/Baltic enterprise and SMB print fleet customers with overlapping rental and MPS offerings.
• Sharp Electronics Europe: Sharp is a global OEM of office MFPs and offers managed print services across Europe. It serves similar Estonian enterprise and SMB print fleet customers, often through dealer networks that compete with specialist resellers like Officeplus.
• Epson Europe: Epson is a major global printer manufacturer with a growing managed print services proposition. Officeplus lists Epson among its resold brands, making Epson both a partner supplier and a broad incumbent that also sells direct in the enterprise market.
• Lexmark International: Lexmark is the primary OEM partner of Officeplus and a global manufacturer of laser printers and MFPs. It is comparable as both the underlying product brand and a broad incumbent that also sells direct managed print services, which could compete with or enable Officeplus depending on channel strategy.
• Canon Europe: Canon is a global OEM for office printers and MFPs and offers its own managed print services programs. Officeplus lists Canon among the brands it resells, making Canon a direct product peer and a broad incumbent in the same customer category.

Direct peers

• Pantum: Pantum is a Chinese printer manufacturer whose products Officeplus explicitly resells (e.g., Pantum CP2200DW). It is a direct product peer in the laser printer category and a competitor in the same low-to-mid volume SMB segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/officeplus-ee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Officeplus Kaubandus OÜ