Aktsiaselts LIVIKO

What Aktsiaselts LIVIKO does

Aktsiaselts LIVIKO is an Estonian premium alcoholic and non-alcoholic beverage group founded in 1898, operating as a wholly-owned subsidiary of NG Investeeringud, a diversified Estonian industrial and commercial investment group. The company operates a 127-year-old distillery at Masina 11 in central Tallinn and runs wholly-owned entities in Estonia, Latvia, and Lithuania. Its portfolio spans own-brand spirits (Vana Tallinn liqueur, the Crafter's gin family including London Dry, Aromatic Flower, and Wild Forest variants, Hõbe and Viru Valge vodkas, Bellingshausen vodka, Kingsmill gin, and Caribba rum), an expanding non-alcoholic range (Starter energy drinks, Stellar water, Ginger Duke, Tripsy functional beverages, Corsaro Aperitivo, Re-crafted Crafter's upcycled drinks), and approximately 700 wines from Old and New World regions.

Liviko's business model combines proprietary production and global brand export with exclusive third-party brand distribution. The company produces own brands using traditional recipes combined with modern laboratory-based development, then sells them across approximately 60 markets worldwide. In parallel, Liviko acts as the exclusive Baltic distributor for global premium principals including Bacardi, Martini, Bombay, Remy Martin, Cointreau, Jack Daniel's, Grey Goose, Finlandia, Champagne Deutz, Maison Louis Jadot, Fentimans, and others, supplying HORECA, retail, and duty-free and travel retail channels. Revenue mechanics are therefore wholesale/distribution-driven (transaction fees on third-party brand movement, wholesale pricing on own-brand sales to HORECA and retail) supplemented by direct-to-consumer unit sales via pood.liviko.ee and experiential revenue from distillery tours and tastings at the Tallinn facility.

The go-to-market is hybrid: enterprise field sales into HORECA and retail across the three Baltic markets; channel-partner distribution via exclusive global principal agreements; and direct-to-consumer e-commerce in Estonia. Marketing combines owned social channels (Instagram, Facebook, LinkedIn), email newsletters, distillery tourism, and brand ambassador/sommelier training programs. The customer base spans premium alcohol consumers, wine enthusiasts, Baltic retail and HORECA buyers, duty-free operators, and non-alcoholic beverage consumers. Liviko holds IFS Food Safety and Quality Management certification at the highest level, operates under Estonian joint-stock (Aktsiaselts) corporate structure, and is governed by a board chaired by Janek Kalvi.

Name

Aktsiaselts LIVIKO

Legal name

AS Liviko

Website

https://liviko.ee

Company type

Private

Founded year

1898

Operating status

Operating

Short description

Aktsiaselts LIVIKO is an Estonian premium beverage group founded in 1898 that produces and exports own-brand spirits (Vana Tallinn, Crafter's gin, Hõbe vodka) to 60 markets while serving as exclusive Baltic distributor for global premium alcohol brands across Estonia, Latvia, and Lithuania.

Ownership category

akta.pro rank

Product category

Premium Spirits and Beverages

NAICS

Distilleries (312140), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Premium spirits production
• Alcoholic beverage distribution
• Craft distillery operations
• Wine import distribution
• Non-alcoholic beverages

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Own Brand Production and Sales: Production and global sales of proprietary premium alcohol brands including Vana Tallinn liqueur, Crafter's gin, Hõbe vodka, Viru Valge vodka, Bellingshausen vodka, and Caribba rum across 60 markets.
2. Premium Brand Distribution: Exclusive distribution and representation of world-leading premium alcohol brands (Bacardi, Martini, Bombay, Remy Martin, Cointreau, Botanist, Metaxa, St.Remy, Grey Goose, Whyte & Mackay, Jack Daniel's, Finlandia Vodka, Fentimans) in Baltic markets.
3. Wine Portfolio Distribution: One of the largest wine distributors in the Baltics with approximately 700 different wines from Old and New World regions. Includes premium wine brands from France, Italy, Spain, Germany, Chile, USA, Australia, Argentina, and South Africa.
4. E-commerce Retail: Direct-to-consumer online sales through pood.liviko.ee covering wines, spirits, non-alcoholic beverages, and accessories.
5. Non-alcoholic Beverages: Production and sale of non-alcoholic drinks including Starter energy drinks, Stellar water, Ginger Duke ginger drink, Tripsy functional beverages, and distribution of Fentimans tonics and lemonades.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

AS Liviko is an Estonian premium alcohol group founded in 1898 that produces and globally distributes its own spirits and liqueur brands (Vana Tallinn, Crafter's gin family, Hõbe and Viru Valge vodkas, Caribba rum) while exclusively representing world-leading international premium alcohol brands (Bacardi, Martini, Remy Martin, Jack Daniel's, Cointreau) in the Baltic markets of Estonia, Latvia, and Lithuania. The company also operates a wine distribution portfolio of approximately 700 wines, a growing non-alcoholic beverage range, an e-commerce platform, and distillery tourism experiences.

Product overview

Aktsiaselts LIVIKO is a rapidly developing international premium alcohol group founded in 1898, selling own products across 60 markets and representing world-leading premium alcohol brands in Estonia, Latvia, and Lithuania. The product portfolio centers on own brands (Vana Tallinn liqueur, Crafter's gin family including London Dry, Aromatic Flower, and Wild Forest variants, Hõbe and Viru Valge vodkas, Bellingshausen vodka, Kingsmill gin, Caribba rum), complemented by an extensive non-alcoholic portfolio (Starter energy drinks, Stellar water, Ginger Duke ginger drink, Tripsy functional beverages, Corsaro aperitivo, Re-crafted Crafter's upcycled beverages) and a diverse wine selection of approximately 700 wines. The company also imports and distributes internationally recognized brands including Bacardi, Martini, Bombay, Remy Martin, Cointreau, Jack Daniel's, and operates the Liviko Distillery Tour visitor experience in Tallinn.

Differentiator

Problem solved

Functional benefit

Brands

• Vana Tallinn: Estonian liqueur brand, one of Estonia's most well-known trademarks and the world's most popular Estonian liqueur
• Crafter's
• Hõbe Vodka
• Viru Valge
• Bellingshausen
• Kingsmill
• Caribba
• Stellar
• Ginger Duke
• Starter
• Tripsy
• Corsaro Aperitivo

Products and services

• Vana Tallinn Liqueur Estonia's most famous liqueur brand and the world's most popular Estonian liqueur, produced continuously at Liviko's Tallinn distillery since the 1960s, sold domestically and exported to multiple international markets.
• Crafter's London Dry Gin

Quantifiable outcome

• IFS Food Safety and Quality Management certification achieved at highest level

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• BacardicoreChannel Partner/ Reseller/ DistributorExclusive representation of Bacardi premium rum brand in Estonia, Latvia, and Lithuania.
• MartinicoreChannel Partner/ Reseller/ DistributorExclusive representation of Martini vermouth and aperitif brands including Martini Vibrante and Martini Floreale non-alcoholic variants.
• Remy MartincoreChannel Partner/ Reseller/ DistributorExclusive representation of Remy Martin cognac brand in Baltic markets.
• Jack Daniel'scoreChannel Partner/ Reseller/ DistributorExclusive representation of Jack Daniel's whiskey brand in Baltic markets.
• Champagne DeutzmajorChannel Partner/ Reseller/ DistributorRepresentation of Champagne Deutz premium French champagne brand in Baltics.
• Maison Louis JadotmajorChannel Partner/ Reseller/ DistributorRepresentation of Maison Louis Jadot French wine brand in Baltic markets.
• FentimansmajorChannel Partner/ Reseller/ DistributorExclusive distribution of Fentimans premium tonics and naturally fermented beverages including Ginger Ale, Premium Indian Tonic Water, and Rose Lemonade.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pernod Ricard: World's second-largest premium spirits group with a portfolio overlapping Liviko's distributed brands (e.g., Absolut, Beefeater, Jameson). A direct incumbent peer in premium spirits manufacturing and multi-region distribution.
• Rémy Cointreau: Global premium cognac and spirits group whose brands (Rémy Martin, Cointreau) are among Liviko's key distribution principals in the Baltics. A relevant incumbent peer and ecosystem partner for understanding premium spirits economics.
• Beam Suntory: Global premium spirits company with bourbon, Japanese whisky, tequila and cognac brands. Comparable as a broad incumbent in the same premium spirits category and a potential competitor or partner for Baltic shelf space.
• Brown-Forman: Global premium spirits owner of Jack Daniel's and Finlandia, both distributed by Liviko in the Baltics. Comparable as a broad premium-spirits incumbent and principal that shapes distribution economics across the category.
• Bacardi Limited: Global rum and premium spirits group whose Bacardi brand Liviko exclusively distributes across the Baltics. Comparable as a premium spirits incumbent and a critical principal whose contract directly shapes Liviko's distribution business.

Direct peers

• Stoli Group (SPI Group): Premium spirits group with a heritage Russian/Eastern European distilling legacy and a portfolio of Stolichnaya, elit and other own brands plus third-party distribution. Directly comparable to Liviko as a regional premium spirits producer with own-brand manufacturing and international distribution.
• Stock Spirits Group: Central European branded spirits producer and distributor with portfolios across vodka, rum and liqueurs across multiple regional markets. Highly comparable to Liviko's combination of own-brand spirits manufacturing and multi-country distribution in adjacent geographies.
• Marie Brizard Wine & Spirits: European heritage spirits and wine group with a multi-decade brand portfolio spanning liqueurs and spirits across multiple markets. Comparable to Liviko in its heritage-driven own-brand portfolio and multi-country distribution model.
• Davide Campari-Milano: Global premium spirits group with a broad portfolio of aperitifs, liqueurs and spirits distributed through regional and global channels. Comparable to Liviko's premium spirits, liqueur and aperitivo positioning (e.g., Vana Tallinn, Corsaro) and distribution-led growth.

Regional players

• Mavida (Baltic alcohol retail): Regional Baltic alcohol retail and wholesale operators compete with parts of Liviko's distribution and e-commerce offering in Estonia, Latvia and Lithuania. Comparable as a regional player operating in the same Baltics on- and off-premise alcohol channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LivikoDistillery
• LinkedInlinkedin.com/company/liviko
• Instagraminstagram.com/livikodistillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktsiaselts LIVIKO