JAMS PB&J
JAMS PB&J is a privately-held frozen PB&J sandwich company selling Strawberry and Berry SKUs nationwide at Walmart and Target, plus branded merchandise via DTC. It targets athletes, families, and students with a clean-ingredient, protein-forward positioning.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What JAMS PB&J does
JAMS PB&J is a privately-held consumer packaged goods company that manufactures and sells frozen peanut butter and jelly sandwiches in two SKUs (Strawberry and Berry). The company is incorporated as Jams Frozen PB&J Inc. (formed in New York, headquartered in Nashville, TN) and positions its product as a cleaner-ingredient alternative in the frozen PB&J category, emphasizing 10g protein per serving, real fruit jelly, no seed oils, no high fructose corn syrup, and no artificial dyes. The product is sold frozen with a recommended 20-minute thaw time and competes primarily against established category leader Uncrustables.
The company's go-to-market combines national mass-market retail distribution through Walmart and Target with a direct-to-consumer e-commerce storefront (getjams.com) that is heavily weighted toward branded merchandise (lunchboxes, apparel, drinkware, plush, and premium items) rather than direct frozen-product sales. Revenue mechanics are one-time product/merchandise sales plus a wholesale bulk-order channel for schools and teams. The brand is built on a community-led, influencer-driven model anchored by a tiered Creator Club (Family, Athlete, Lifestyle) and a JamsFam Rewards loyalty program, with high-profile endorsements from NFL quarterback CJ Stroud, professional soccer player Alex Morgan, and family content creators Cole & Sav Labrant. There is no public disclosure of funding, headcount, revenue, or executive leadership, and the company appears to be founder-controlled.
JAMS PB&J firmographics
Firmographics- Name
- JAMS PB&J
- Legal name
- Jams Frozen PB&J Inc.
- Website
- https://getjams.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JAMS PB&J is a privately-held frozen PB&J sandwich company selling Strawberry and Berry SKUs nationwide at Walmart and Target, plus branded merchandise via DTC. It targets athletes, families, and students with a clean-ingredient, protein-forward positioning.
- Ownership category
- akta.pro rank
JAMS PB&J industry classification
Industry- Product category
- Frozen Packaged Snacks
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
- akta.pro secondary industries
- Frozen Bakery Products Manufacturing (AFAKAAAF), Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)
Keywords
Where JAMS PB&J is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JAMS PB&J business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Frozen PB&J Product Sales: Direct sales of frozen PB&J sandwiches (Strawberry and Berry flavors) through e-commerce website and retail partners (Walmart, Target). Revenue generated from product sales at wholesale and retail prices.
- Merchandise Sales: Sales of branded merchandise including Jammy Mug ($25), Water Bottles ($15), Cooler Pouches ($15), Lunchboxes ($30), Ice Packs ($10), Beach Towels ($30), Hats ($30), Gym Bags ($80), Keychains ($17), Bucket Hats ($30), Plush toys ($40), and premium items like Club Cover ($200).
- Wholesale/Bulk Orders: Bulk ordering available for schools and teams through wholesale channel. Contact [email protected] for school/team bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merchandise items with various price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
JAMS PB&J product offering
Product offeringCore offering
JAMS PB&J manufactures and sells pre-made frozen peanut butter and jelly sandwiches in two flavors (Strawberry and Berry), made with real peanut butter, real fruit jelly, and soft white wheat bread. Each sandwich delivers 10g of protein with no seed oils, no high fructose corn syrup, and no artificial colors, and is sold frozen for storage in the consumer's freezer and consumption at varying thaw levels. The product is distributed through Walmart and Target nationwide as well as directly via the company's e-commerce website.
Product overview
JAMS PB&J is a frozen peanut butter and jelly sandwich company offering two core products: Strawberry Jams PB Jamwich and Berry Jams PB Jamwich. These frozen PB&J sandwiches feature real peanut butter, jelly made with real fruit, and fluffy white wheat bread, with 10g of protein per serving and no seed oils. The company complements its core food products with branded merchandise (apparel, drinkware, lunch accessories), a Creator Club influencer program, and a JamsFam Rewards loyalty points system. Products are available nationwide at Walmart and Target, with wholesale ordering available for schools and teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Jams PB Jamwich A frozen peanut butter and jelly sandwich featuring smooth strawberry jelly, creamy peanut butter, and fluffy white wheat bread. Contains 10g of protein per serving, jelly made with real fruit, and no seed oils. Sold frozen for storage and consumption at varying thaw levels; available at Walmart, Target, and via getjams.com.
- Berry Jams PB Jamwich A frozen peanut butter and jelly sandwich featuring smooth berry jelly (blueberry and raspberry), creamy peanut butter, and fluffy white wheat bread. Contains 10g of protein per serving, jelly made with real fruit, and no seed oils. Sold frozen for storage and consumption at varying thaw levels; available at Walmart, Target, and via getjams.com.
Companies that use JAMS PB&J
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
JAMS PB&J technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
JAMS PB&J partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WalmartcorePrimary retail distribution partner. Jams products are available at Walmart stores nationwide. Products sold both in-store and through Walmart.com. Represents major retail distribution channel for the brand's national expansion.
- TargetcoreRetail distribution partner providing nationwide in-store availability. Jams products available at Target locations nationwide. Complements Walmart partnership for broad retail coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
JAMS PB&J competitors and assessment
Company assessmentBroad incumbents
- Hot Pockets (Nestlé): Frozen handheld stuffed pastry snacks owned by Nestlé USA. Comparable frozen handheld format, mass retail distribution, and convenience/snacking positioning, though with savory rather than sweet profile.
- Jimmy Dean (Tyson Foods): Frozen breakfast sandwiches and handheld protein snacks under Tyson Foods. Comparable as a mass-market frozen handheld protein-forward brand sold through the same retail freezer aisle as Jams.
- Justin's (Hormel): Nut butter and peanut butter–based snack brand owned by Hormel. Comparable as a peanut butter–anchored better-for-you snack brand with natural ingredients and DTC plus retail presence.
- RXBar (Mars): Protein snack bar brand owned by Mars. Comparable as a better-for-you protein snack positioned around clean ingredients, sold across DTC and mass retail with strong brand marketing.
- Nestlé USA: Owner of Hot Pockets, DiGiorno, and other frozen food brands. Comparable as a major incumbent controlling large portions of the same frozen retail real estate Jams is competing for.
Emerging players
- Coolhaus: Premium frozen dessert and snack brand built largely on influencer and chef-driven marketing. Comparable as a digitally-native frozen brand that leveraged creator-led GTM to break into mass retail.
- Quinn Snacks: Better-for-you snacks brand with clean ingredient focus. Comparable as a smaller CPG brand built on transparent ingredients and premium positioning in the natural channel.
- Kodiak Cakes: Better-for-you, protein-forward baking and snacking brand. Comparable clean-ingredient, higher-protein positioning and DTC plus mass retail presence, with overlapping athlete/family lifestyle marketing.
- Bulletproof: Clean-ingredient functional food and snack brand. Comparable better-for-you positioning emphasizing no artificial ingredients and protein-forward formulations.
Direct peers
- Smucker's Uncrustables: The category-defining frozen PB&J sandwich brand owned by The J.M. Smucker Co. Direct competitor in the same product category with similar format, retail channel, and target consumer; Uncrustables has decade-long scale, broader flavor range, and deeper distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JAMS PB&J social profiles
Digital presenceJAMS PB&J financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAMS PB&J leadership team
Management profileNumber of profiles
JAMS PB&J funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAMS PB&J M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAMS PB&J
What does JAMS PB&J do?
JAMS PB&J manufactures and sells pre-made frozen peanut butter and jelly sandwiches in two flavors (Strawberry and Berry), made with real peanut butter, real fruit jelly, and soft white wheat bread. Each sandwich delivers 10g of protein with no seed oils, no high fructose corn syrup, and no artificial colors, and is sold frozen for storage in the consumer's freezer and consumption at varying thaw levels. The product is distributed through Walmart and Target nationwide as well as directly via the company's e-commerce website.
Is JAMS PB&J a public or private company?
JAMS PB&J is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JAMS PB&J founded?
JAMS PB&J was founded in -1. It employs 1 to 10 people.
Where is JAMS PB&J based?
JAMS PB&J is headquartered in Nashville, United States, in the North America region.
How does JAMS PB&J make money?
Three revenue lines are on record. Frozen PB&J Product Sales are the primary driver. The others are merchandise Sales and wholesale/Bulk Orders.
Who are JAMS PB&J's main competitors?
Broad incumbents on record are Hot Pockets (Nestlé), Jimmy Dean (Tyson Foods), Justin's (Hormel), RXBar (Mars) and Nestlé USA. Emerging players are Coolhaus, Quinn Snacks, Kodiak Cakes and Bulletproof. Smucker's Uncrustables is listed as a direct peer.
Does JAMS PB&J have an API?
No public API is recorded for JAMS PB&J.
What industry is JAMS PB&J in?
JAMS PB&J's product category is Frozen Packaged Snacks. Its primary akta.pro industry code is CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites), with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 311412 and its SIC code is 2050.