SAILTRACK LIMITED

What SAILTRACK LIMITED does

SailTrack Ltd is a privately-held, founder-owned UK software company founded in 2007 in Emsworth that develops marine navigation and sailing applications exclusively for Apple platforms (macOS and iOS). The portfolio comprises four products: Original SailTrack (free macOS GPS race-recording and playback utility); AngelPilot (macOS chart plotter supporting BSB, GeoTiff, and satellite imagery for pilotage); AngelNav (iOS chart plotter with a distinctive capability to perform traditional paper-chart navigation directly on screen, supporting NMEA over WiFi, SignalK, and AIS); and BenchmarksGB (iOS Ordnance Survey benchmark locator). Technology centers on raster chart rendering, GPS integration, and marine data source interoperability, with no disclosed AI/ML components and an explicit no-analytics, no-cookies privacy posture.

The business model mixes a freemium flagship (Original SailTrack drives awareness), one-time paid app purchases for AngelPilot, and auto-renewable annual in-app subscriptions for chart content (UKHO, SHOM, Imray) within AngelNav and BenchmarksGB. Distribution is exclusively through Apple's Mac and iOS App Stores plus direct downloads from sailtrack.co.uk; the company explicitly maintains no social media presence and relies on word-of-mouth within the sailing community, endorsements (notably from Tom Cunliffe, MCA Yachtmaster Examiner), and usage by sailing clubs and the Royal Yachting Association for Olympic training.

Target customers include recreational sailors, dinghy racers and their coaches, small-boat navigators seeking affordable alternatives to dedicated marine chart plotters, and safety-conscious skippers who value traditional navigation skills as a GPS-failure backup. The company is bootstrapped with no disclosed venture capital, institutional investors, funding rounds, or parent company, and has no disclosed employees in the input data — consistent with a small independent operation.

Name

SAILTRACK LIMITED

Legal name

SailTrack Ltd

Website

https://sailtrack.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Short description

SailTrack Ltd is a UK-based, founder-owned software company developing sailing and marine navigation applications exclusively for Apple devices. It serves recreational sailors, racing coaches, and small-boat skippers with chart plotters, GPS race-tracking, and Ordnance Survey benchmark logging tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Emsworth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Others

Revenue model

1. Free Software Distribution: Original SailTrack software offered as free download for Macintosh computers. Generates user base and brand awareness without direct revenue.
2. Paid Mobile Applications: AngelNav iOS app and AngelPilot macOS app sold through respective App Stores. One-time purchase or paid download model.
3. Chart Subscriptions (In-App): Auto-renewable subscriptions for chart content including UKHO derived charts, SHOM charts, and Imray charts. Sold as in-app purchases within AngelNav app.
4. BenchmarksGB Subscriptions: Auto-renewable subscription model for the BenchmarksGB iOS application.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SailTrack develops and sells marine navigation and sailing software applications for Apple devices (macOS and iOS). The portfolio includes the original SailTrack for GPS race recording and playback, AngelPilot (macOS) and AngelNav (iOS) for chart plotting and traditional on-screen navigation, and BenchmarksGB for locating Ordnance Survey benchmarks. Products are distributed through the Apple App Stores with in-app subscriptions for chart content.

Product overview

SAILTRACK LIMITED is a company dedicated to producing sailing software for Apple devices. The product portfolio consists of four distinct applications: (1) The original SailTrack software for recording and playing back dinghy racing tracks via GPS; (2) AngelPilot for macOS - a chart plotter converting satellite imagery into charts for pilotage; (3) AngelNav for iOS - a full chart plotter for raster charts with unique traditional navigation capabilities; and (4) BenchmarksGB for iOS - a benchmark location and logging utility. The products range from free (original SailTrack) to subscription-based (AngelNav chart subscriptions). The company targets small boat navigators, sailing coaches, and recreational sailors.

Differentiator

Problem solved

Functional benefit

Brands

• AngelNav: Innovative chart plotter app for iOS devices, working via iPad and iPhone. Primarily a full chart plotter favouring raster charts with unique ability to carry out traditional navigation directly on screen.
• AngelPilot
• BenchmarksGB
• SailTrack Original

Products and services

• SailTrack (Original) Software designed to record, store, and play back sailing races using low-cost GPS receivers attached to dinghies. Race data can be reviewed with pause, rewind, and fast-forward controls and exported in GPX format for playback in Google Earth. Targets sailing coaches, instructors, training squads, and dinghy racers who want to teach tactics, debrief performance, and analyse errors. Runs on any Macintosh running OSX 10.4 or above and works with Garmin GPS devices via serial, USB, or memory stick interfaces.
• AngelPilot Chart plotter application for macOS that converts satellite imagery into geo-referenced charts optimized for maritime pilotage. Supports BSB, GeoTiff files, and satellite images. Targets Mac-using sailors seeking affordable pilotage chart plotting on a computer they already own.
• AngelNav Innovative navigation app for iOS (iPad and iPhone) serving as a full chart plotter favouring raster charts, with a unique ability to perform traditional navigation directly on screen — plotting estimated positions, position lines from bearings, fixes, and course-to-steer vector diagrams as GPS-failure backup. Reads most raster charts including UKHO, SHOM, and Imray charts via auto-renewable in-app subscriptions, and integrates navigation data from device GPS, NMEA over WiFi, SignalK, and AIS receivers. Targets small boat navigators and skippers who want an iPad/iPhone-based chart plotter with traditional navigation capability.
• BenchmarksGB iOS application for finding and logging Ordnance Survey benchmarks across Great Britain. Users scroll and zoom a map to locate benchmarks (shown as blue cross-hair symbols), tap to view details, and record whether the benchmark is present. Visited benchmarks display in green; missing benchmarks display a red circle. Targets individual hobbyists and field users across Great Britain.

Quantifiable outcome

• Affordable navigation solution - using consumer devices sailors already own plus additional tablets for redundancy
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• iNavX: iOS-first marine chart plotter app with NMEA WiFi and AIS support, raster and vector charts, and a long-standing sailing/marine user community. Highly comparable to AngelNav in target customer and Apple-platform distribution.
• Aqua Map: iOS and Android marine chart plotter app focused on consumer devices as primary displays, with subscription chart content. Comparable to SailTrack's 'tablet as a chart plotter' positioning and subscription revenue model.
• Navionics: Marine chart plotter app for iOS and Android with broad raster/vector chart coverage and AIS integration. Closest direct competitor to AngelNav in turning a consumer tablet into a marine chart plotter, with Garmin's backing giving it materially more chart content and marketing.
• PredictWind: Sailing-specific weather, GRIB, and route planning software for racing and cruising sailors, distributed on iOS, macOS, Android and Windows. Comparable target user (racing and performance sailors) and overlapping 'software for the sailing toolkit' category.

Emerging players

• qtVlm: Free sailing-specific routing and weather software popular with offshore racers and serious cruisers. Comparable sailing-focused user base and overlapping niche of 'specialist tool for racing/perf sailing'.

Broad incumbents

• Garmin ActiveCaptain: Garmin's mobile companion app to its chartplotters, integrating ActiveCaptain community data with Navionics-derived charts. A broad incumbent with vastly more engineering, chart content, and distribution, overlapping SailTrack's navigation use case.
• Lowrance / ActiveCaptain: Lowrance's mobile app companion to its marine electronics, with chart viewing and planning. Broad incumbent with overlapping chart plotter mobile functionality, though typically paired with its own sonar/chartplotter hardware.
• B&G / Navico App: Sailing-specialist marine electronics brand (part of Navico) with companion apps for cruising and racing sailors. Closest 'sailing-first' incumbent to SailTrack, though bundled with dedicated hardware.
• C-MAP / Navionics (Boating app): Major commercial marine chart provider with consumer mobile app and chart download infrastructure. Overlaps SailTrack's chart subscription model and chart-content distribution, though at a much larger scale and broader device support.
• Raymarine RayConnect / Lighthouse Apps: Raymarine's mobile companion apps to its Axiom chartplotters for route planning and chart review. Major marine electronics incumbent with overlapping chart plotter functionality though tied to its own hardware ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAILTRACK LIMITED