What Tile Wizard Design Studio does

Tile Wizards is an Australian flooring retailer founded in 1999 that operates a multi-showroom warehouse-format business across Queensland, New South Wales, and South Australia. The company sells carpet (Feltex and Tuftmaster ranges), timber and timber-look flooring (vinyl plank, hybrid, laminate, engineered timber, solid bamboo), and ceramic and porcelain tiles for indoor and outdoor applications, alongside tiling tools and materials. It pioneered the warehouse-format model in Australian flooring retail, designed to provide broad product selection at competitive unit pricing (e.g., from $19.95/m2 for entry-level porcelain to $78.00/m2 for engineered hardwood), supported by free color consultations and free quote requests.

The business serves two primary customer segments: residential homeowners undertaking renovation or new-build projects (the primary segment, with use cases spanning kitchen, bathroom, lounge, bedroom, and outdoor areas), and commercial/trade buyers sourcing commercial-grade flooring. Distribution is exclusively through physical showrooms and a request-a-quote online funnel; there is no disclosed e-commerce checkout and no proprietary technology platform beyond a standard content-managed website. Marketing relies on a content library (blog, email newsletter), social media (Facebook, Pinterest, Instagram), downloadable voucher promotions, and organic SEO.

The revenue model is one-time transactional retail sales of flooring products at per-m2 unit pricing, with active promotional discounting off RRP across all categories. The firm is privately held with no disclosed venture capital or private equity backing, no parent company, and no subsidiaries. Operating status is active as of February 2025, with recent blog content, ongoing current specials, and a stated new store location to replace the recently closed Springwood showroom.

Name

Tile Wizard Design Studio

Legal name

Tile Wizards

Website

https://tilewizards.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian flooring retailer operating showroom locations across Queensland, New South Wales, and South Australia. Pioneered the warehouse-format model, selling carpet, tiles, timber, vinyl, laminate, and hybrid flooring to residential homeowners and commercial trade customers since 1999.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail
• Carpet products
• Vinyl planks
• Laminate flooring
• Ceramic tiles

Headquarters

HQ city

Depew

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Flooring Sales: Tile Wizards generates revenue through direct retail sales of flooring products including tiles, carpet, timber, vinyl, laminate, and hybrid flooring. Sales occur through physical showroom locations and online quote requests. The business operates on a warehouse format to offer competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tile Wizards is an Australian flooring retailer that operates warehouse-format showrooms selling carpet, tiles, timber, vinyl planks, laminate, hybrid flooring, and solid bamboo products. The company pioneered the warehouse retail format in the Australian flooring market, offering competitive unit pricing by square meter across all major flooring categories. Customers can visit physical showrooms across Queensland, NSW, and South Australia, request free color consultations, and obtain free online quotes for both residential and commercial flooring projects.

Product overview

Tile Wizards is a flooring retail company offering a comprehensive portfolio of flooring solutions organized into three core product categories: Carpet (including various styles and ranges from suppliers like Feltex and Tuftmaster), Timber and timber-look flooring (encompassing vinyl plank, hybrid flooring, laminate, engineered timber, and solid bamboo), and Tiles (ceramic and porcelain for indoor and outdoor applications). The company operates multiple store locations and pioneered the warehouse format for flooring retail. Key product ranges include carpet collections like Skyway, St Helier, Orchard Park, Keshan, and Varient/Tiffany; laminate options including OAKLEAF HD PLUS and Inovar Longboard; hybrid flooring such as Easi-Plank SPC; bamboo flooring from Inovar and Stonewood; and extensive tile ranges covering indoor living areas, bathrooms, kitchens, and outdoor spaces with products like Macchiato, Travessa, Verona, Lerici, and dQuarzite. The company also offers special promotional pricing on various products.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Carpet flooring products available for bedroom, commercial, and living area applications. Various styles offered including Cut Pile Twist, Plush, Cut and Loop, and Shag Pile, sourced from manufacturers such as Feltex, Tuftmaster, and ADF with ranges like Skyway, St Helier, Orchard Park, Keshan, Varient/Tiffany, Rustic Style, and Harbour Town. Targeted at residential homeowners and commercial/trade customers.
• Timber and Timber-Look Flooring Timber and timber-look flooring products covering vinyl plank (loose-lay), hybrid flooring, laminate, engineered timber flooring, and solid bamboo. Includes waterproof options like Ultimo Vinyl Plank, hybrid products like Easi-Plank SPC and WPC, laminate options such as OAKLEAF HD PLUS and Preference Oakleaf Longboard, engineered hardwood (Elk Falls by Preference Floors), and bamboo flooring (Inovar and Stonewood). Targeted at residential and commercial customers.
• Ceramic and Porcelain Tiles Ceramic and porcelain tiles for bathroom, kitchen, living area, and outdoor applications. Ranges include Verona (glazed ceramic with matt and grip finishes), Travessa (hexagonal stone texture), Macchiato (soft aggregate contemporary design), Daytona (bathroom combination tiles), Marmo (marble texture), Lerici (hexagonal stone), dQuarzite, William (bathroom floors), Velour, Regent, dBlizzard, and Snow White. Targeted at residential homeowners and commercial customers.
• Free Flooring Quote Service Free online quote request service that allows customers to obtain pricing information on flooring products by submitting details through the website. Includes commitment-free color consultations. Targeted at residential and commercial customers researching flooring purchases.
• Free Color Consultation Service In-store commitment-free color consultations where customers can receive expert advice on flooring selection, colors, and design choices. Provided across multiple showroom locations in Queensland, New South Wales, and South Australia. Targeted at residential homeowners and commercial customers undertaking flooring projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Lifestyle Flooring: Australian flooring retailer offering carpet, timber, vinyl, and tiles; operates in specific regional markets with a similar multi-category showroom format to Tile Wizards.

Broad incumbents

• Harvey Norman: Large Australian home furnishings, electronics, and flooring retailer with showrooms offering flooring categories; broader portfolio player whose flooring range overlaps with Tile Wizards' assortment.
• Bunnings Warehouse: Australia's dominant home improvement and building materials chain, offering a broad assortment including flooring, tiles, and tools — an incumbent that competes with Tile Wizards on price, range, and convenience across overlapping Australian regions.

Direct peers

• Carpet Court: National Australian flooring franchise retailer offering carpet, timber, vinyl, laminate, and tiles through showroom locations, directly comparable to Tile Wizards' multi-category showroom model.
• Choices Flooring: Largest Australian flooring retailer network with showrooms offering carpet, timber, vinyl, tiles, and hybrid flooring, directly competing with Tile Wizards' multi-category 'total flooring' positioning.
• Flooring Xtra: Australian flooring franchise network selling carpet, timber, laminate, vinyl, hybrid, and tiles through showrooms — directly comparable multi-category retailer competing in similar Australian geographies.
• Beaumont Tiles: Australia's largest specialist tile retailer with showrooms across the country, directly competing with Tile Wizards' tile and flooring assortment and warehouse-style showrooms in overlapping Australian geographies.
• Tile Factory Outlet: Australian warehouse-format tile and flooring discounter with showrooms selling tiles, vinyl, and flooring accessories at competitive pricing — directly comparable to Tile Wizards' warehouse-format positioning.
• Top 3 Tiles: Australian tile and flooring retail chain with showrooms offering tiles, timber-look flooring, and accessories; comparable multi-category tile/flooring proposition targeting homeowners and trade customers.

Others

• Adairs: Australian specialty home retailer operating showrooms with a focus on home décor and soft furnishings; adjacent home-improvement retail rather than direct flooring competition, useful as a comparable specialty multi-store retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tilewizards
• Instagraminstagram.com/tilewizards
• Pinterestpinterest.com/tilewizards
• LinkedInlinkedin.com/company/tile-wizard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile Wizard Design Studio