The Posie Peddler
Foxy Pedaler is a privately-held Green Bay, Wisconsin operator of pedal-powered 14-person party bike tours serving private groups and individual riders in Green Bay and Sturgeon Bay. The company runs direct-to-consumer 2-hour tours with electric motor assist, a sober driver, and customizable bar/brewery stops, priced per group or per seat.
- Company typePrivate
- Founded-
- HeadquartersGreen Bay, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Posie Peddler does
Foxy Pedaler (legally "Foxy Pedaler," previously "Foxy Paddler") is a privately-held micro-operator of pedal-powered party bike tours based in Green Bay, Wisconsin. The company's core product is a custom-built 14-person party bike featuring electric motor assist, an onboard Bluetooth sound system, a cooler with ice, overhead storage, and weather protection equipment (umbrellas, ponchos, plastic wrap). Each tour is staffed by a licensed sober driver who handles navigation and safety while riders focus on the social experience. The business operates three bikes total — two in Green Bay boarding from Hagemeister Park (325 N. Washington St.) and one in Sturgeon Bay boarding from Brygga Plates & Pours at Stone Harbor Resort (107 N. 1st Ave) — running 2-hour customizable tours with 2-3 approved route stops at local bars, breweries, and restaurants.
The company's revenue model is entirely transactional and direct-to-consumer, with no intermediaries. Two tour formats are offered: private Group Tours for 6-14 riders priced at $340 (Tue-Thu/Sun) or $440 (Fri-Sat) per bike, and shared Mixer Tours with individual seat reservations at $40 (Sun-Thu) or $45 (Fri-Sat) per rider. Bookings are taken via a Xola-powered website checkout, by phone (920-435-FOXY), or in person at the host bars, with full payment required at booking and a 10% day-of fee. Secondary revenue comes from branded merchandise (T-shirts at $20-$25) and digital gift cards through the Xola gift system, plus ancillary fees for late returns, damage, or tour abandonment.
Foxy Pedaler targets four primary customer segments: bachelor/bachelorette parties and social celebrations, corporate team-building and client entertainment events, solo riders and small groups seeking social mixers, and craft beer/pub crawl enthusiasts. Marketing is content-driven through a blog, organic social (Facebook/Instagram), and SEO focused on local search terms for Green Bay and Sturgeon Bay. Customer concentration is low — the source discloses only a single named mid-market logo (Allcox & Associates S.C., an accounting firm) — and bookings are dispersed across many small transactional customers. The company has 1-10 employees, no disclosed funding, no patents, no app, no AI capabilities, and no public-facing API.
The Posie Peddler firmographics
Firmographics- Name
- The Posie Peddler
- Legal name
- Foxy Pedaler
- Website
- https://foxypedaler.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foxy Pedaler is a privately-held Green Bay, Wisconsin operator of pedal-powered 14-person party bike tours serving private groups and individual riders in Green Bay and Sturgeon Bay. The company runs direct-to-consumer 2-hour tours with electric motor assist, a sober driver, and customizable bar/brewery stops, priced per group or per seat.
- Ownership category
- akta.pro rank
The Posie Peddler industry classification
Industry- Product category
- Pedal-Powered Party Bike Tours
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where The Posie Peddler is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Posie Peddler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Group Tour Bookings: Full private bike rental for groups of 6-14 riders for a 2-hour tour. Pricing varies by day of week: Tuesday-Thursday and Sunday at $340, Friday-Saturday at $440. Payment required in full at booking.
- Mixer Tour Seat Reservations: Individual seat bookings on shared mixer tours. Sunday-Thursday at $40/rider, Friday-Saturday at $45/rider. Allows solo riders, couples, or smaller groups to join existing tours.
- Merchandise Sales: Sale of Foxy Pedaler branded T-shirts: $20 for sizes SM-XL, $25 for 2XL.
- Gift Cards: Digital gift cards available for purchase, providing a gifting option for tours.
- Late Fees and Violation Charges: Additional fees for late returns ($50-$500+ depending on delay duration), damage/violation fees ($300), and tour abandonment ($100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group Tour (6-14 riders) - Tue-Thu & Sun |
| Unit Pricing | Pay-as-you-go | Group Tour (6-14 riders) - Fri & Sat |
| Per seat | Pay-as-you-go | Mixer Tour Seat - Sun-Thu |
| Per seat | Pay-as-you-go | Mixer Tour Seat - Fri & Sat |
| Unit Pricing | Pay-as-you-go | Foxy Pedaler T-Shirts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Posie Peddler product offering
Product offeringCore offering
Foxy Pedaler operates 14-person pedal-powered party bike tours in Green Bay and Sturgeon Bay, Wisconsin. Tours run for two hours with 2-3 stops at local bars/breweries and include a sober professional driver, onboard Bluetooth sound system, cooler with ice, and bottled water. The company offers private Group Tours for 6-14 riders and shared Mixer Tours where individual seats can be reserved.
Product overview
The Foxy Pedaler operates a pedal-powered party bike experience in Green Bay and Sturgeon Bay, Wisconsin. The core offering is a 14-person pedal-powered bike with electric motor assist and a licensed sober driver. The company offers two tour formats: Group Tours (private tours for 6-14 riders at $340-$440 for 2 hours) and Mixer Tours (individual seat reservations at $40-$45 per rider). Add-on merchandise includes branded t-shirts. All tours include a sound system with Bluetooth connectivity, cooler with ice, and bottled water.
Differentiator
Problem solved
Functional benefit
Products and services
- Foxy Pedaler Party Bike (Group Tours)
Quantifiable outcome
- 14-person capacity allows large group events without requiring multiple bookings
- +1 more outcomes
Companies that use The Posie Peddler
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Posie Peddler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Posie Peddler partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hagemeister ParkcorePrimary host bar and boarding location in Green Bay. Located at 325 N. Washington St, Green Bay. Customers depart from and return to this venue. Hagemeister Park also allows customers to purchase alcoholic beverages to bring on the tour.
- Brygga Plates & Pours (Stone Harbor Resort)coreHost bar and boarding location in Sturgeon Bay. Located at 107 N. 1st Ave, Sturgeon Bay (Stone Harbor Resort). Customers depart from and return to this venue. The venue allows customers to purchase beverages to bring on the tour.
- Cropsey'sminorLocal bar stop on Green Bay Broadway district route. Known for craft beers and laid-back environment. Popular stop on customizable patio tours.
- Richard CraniumsminorLocal bar stop on Green Bay route, affectionately known as 'Dick Heads.' A Green Bay classic offering wide range of beers and friendly, no-frills atmosphere.
- Rum RunnersminorLively bar on Green Bay route famous for energetic atmosphere and creative drink menu. Popular stop for pedal pub tours.
- Overtime Pub and GrillminorBeloved local establishment on Green Bay route known for hearty food and extensive beer list. Popular for refueling during tours.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Posie Peddler competitors and assessment
Company assessmentEmerging players
- City Brew Tours: Brewery tour operator running guided beer tasting experiences in multiple US cities. Overlaps with Foxy Pedaler's bar/brewery crawl use case and serves similar bachelor/bachelorette and tourist segments, but uses bus/van transport rather than pedal power.
Direct peers
- Pedal Pub: Original pedal-powered party bike tour company, founded in Minneapolis, MN. Operates the same 14-person pedal pub concept with sober driver, customizable routes, and bar/brewery stops as Foxy Pedaler - the closest product and business model analog.
- Pedal Tavern: Major multi-city party bike operator running 14-rider pedal tavern tours in Nashville, Austin, and other markets. Directly comparable to Foxy Pedaler in product, customer segment (bachelor/bachelorette, corporate, tourist groups), and pricing economics.
- Cycle Party: Florida-based party bike tour operator with the same 14-person pedal-powered concept serving tourist groups and celebrations. Directly competes in the pedal pub category with very similar product, customer mix, and operating model.
- Trolley Pub: Pedal-powered trolley-style party tour operator offering similar group pub crawl experiences in multiple US cities (Cincinnati, Nashville, Indianapolis). Closely aligned with Foxy Pedaler's product category, customer base, and group-based pricing structure.
- Pub Cycle: Party bike tour company operating in multiple US markets with the same group-based pub crawl model using multi-passenger pedal vehicles. Directly comparable offering and target customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Posie Peddler social profiles
Digital presenceThe Posie Peddler financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Posie Peddler leadership team
Management profileNumber of profiles
The Posie Peddler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Posie Peddler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Posie Peddler
What does The Posie Peddler do?
Foxy Pedaler operates 14-person pedal-powered party bike tours in Green Bay and Sturgeon Bay, Wisconsin. Tours run for two hours with 2-3 stops at local bars/breweries and include a sober professional driver, onboard Bluetooth sound system, cooler with ice, and bottled water. The company offers private Group Tours for 6-14 riders and shared Mixer Tours where individual seats can be reserved.
Is The Posie Peddler a public or private company?
The Posie Peddler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Posie Peddler founded?
The Posie Peddler was founded in -1. It employs 1 to 10 people.
Where is The Posie Peddler based?
The Posie Peddler is headquartered in Green Bay, United States, in the North America region.
How does The Posie Peddler make money?
Five revenue lines are on record. Group Tour Bookings are the primary driver. The others are mixer Tour Seat Reservations, merchandise Sales, gift Cards and late Fees and Violation Charges.
Who are The Posie Peddler's main competitors?
City Brew Tours is listed as an emerging player. Direct peers are Pedal Pub, Pedal Tavern, Cycle Party, Trolley Pub and Pub Cycle.
Does The Posie Peddler have an API?
No public API is recorded for The Posie Peddler.
What industry is The Posie Peddler in?
The Posie Peddler's product category is Pedal-Powered Party Bike Tours. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent). Its NAICS code is 561520.