Pedal Pub
Pedal Pub, founded in 2007, is the original U.S. party bike company operating a franchise and licensing network of 50+ locations across the U.S. and Canada, offering guided multi-passenger bike tours to consumer groups and corporate clients, and was acquired by TourScale in April 2026.
- Company typePrivate
- Founded2007
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pedal Pub does
Pedal Pub, operating through parent entity PP Development LLC, is the original U.S. party bike company, founded in 2007 in Minneapolis, Minnesota and now headquartered in Saint Paul. The company licenses and franchises multi-person pedal-powered party bikes manufactured by Dutch partner Fietscafe (the world's first party bike maker, producing since 1996) under a model in which 50+ franchise and licensed operators across 14+ U.S. states and Canadian provinces run branded "Gather & Go!" tours lasting 90 minutes to two hours with stops at local bars, breweries, and restaurants.
The core product is a standardized guided tour experience on a 16-passenger pedal bike equipped with motor assist, Bluetooth audio, and (at select locations) BYOB capability. Pedal Pub monetizes through four streams: (1) direct consumer bookings at $25-$60 per individual seat and $299-$619 per private bike, (2) franchise and licensing fees including a $114,645-$281,196 first-year startup package typically involving two bikes, (3) national and local advertising/sponsorship programs that monetize bikes as mobile billboards, and (4) a dedicated corporate events channel serving B2B clients such as 3M, Boston Scientific, Cargill, General Mills, and Target for team-building outings.
As of April 2026, Pedal Pub was acquired by TourScale, a platform franchisor specializing in tour and activity brands, integrating the company's 50 franchised/licensed locations into a 107-unit portfolio. The corporate parent retains PP Development LLC as its operating entity, with Jake Halbert installed as President to ensure franchisee continuity. The company is privately held with no public listing or disclosed funding rounds.
Pedal Pub firmographics
Firmographics- Name
- Pedal Pub
- Legal name
- PP Development LLC
- Website
- https://pedalpub.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pedal Pub, founded in 2007, is the original U.S. party bike company operating a franchise and licensing network of 50+ locations across the U.S. and Canada, offering guided multi-passenger bike tours to consumer groups and corporate clients, and was acquired by TourScale in April 2026.
- Ownership category
- akta.pro rank
Pedal Pub industry classification
Industry- Product category
- Party Bike Tour Services
- NAICS
- Tour Operators (561520), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Pedal Pub is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Pedal Pub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tour Booking Revenue: Direct revenue from tour bookings where customers purchase individual seats or full bike private tours. Pricing varies by location and tour type (individual seats vs. private tours). Standard tours run approximately 90 minutes to 2 hours with stops at local bars, breweries, and restaurants.
- Franchise and Licensing Fees: Revenue from franchise setup fees and ongoing royalties from franchisees. Total first-year startup costs estimated between $114,645-$281,196 per franchise, including bike purchase, insurance, storage, and marketing costs. Franchisees encouraged to start with two bikes.
- Advertising and Sponsorship: Revenue from national and local advertising on bikes (barrel, sides, back, top), event activation campaigns, and social collaborations. Brands can advertise on moving billboards with placement options across the bike. Event marketing initiative allows franchisees to represent sponsor brands at events.
- Corporate Events and Catering: Revenue from corporate team building events, company outings, and block parties. Additional revenue from catering options and venue partnerships for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Seats - Hartford, CT |
| Unit Pricing | Pay-as-you-go | Private Tours - Hartford, CT |
| Unit Pricing | Pay-as-you-go | Public Tours - Myrtle Beach, SC |
| Unit Pricing | Pay-as-you-go | Individual Seats - Miami, FL |
| Unit Pricing | Pay-as-you-go | Private Tours - Miami, FL |
| Unit Pricing | Pay-as-you-go | Private Tours - Edmonton, AB (CAD) |
| Unit Pricing | Pay-as-you-go | Tours - Calgary, AB (CAD) |
| Unit Pricing | Pay-as-you-go | Tours - Jacksonville, FL |
| Unit Pricing | Pay-as-you-go | Tours - Augusta, GA |
| Unit Pricing | Pay-as-you-go | Tours - Columbus, GA |
| Unit Pricing | Pay-as-you-go | Tours - Savannah, GA |
| Unit Pricing | Pay-as-you-go | Private Tours - Des Moines, IA |
| Other | Multi-year contract | Franchise Startup Costs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Pedal Pub product offering
Product offeringCore offering
Pedal Pub operates guided multi-person party bike tours through cities, stopping at local bars, breweries, and restaurants. The company runs a franchise and licensing network across the U.S. and Canada, sells franchise opportunities to entrepreneurs, and offers mobile bike advertising and corporate event packages. Tours are sold as individual seats, private group rentals, and themed experiences for bachelor/bachelorette parties, birthdays, corporate outings, and custom events.
Product overview
Pedal Pub operates as the original party bike company in the United States and Canada, founded in 2007 in Minneapolis. The company offers a franchise and licensing network of pedal-powered party bikes that function as mobile social venues. The core product is the multi-person party bike tour experience (Gather & Go! Tours), supplemented by various tour formats including Individual Seats for public bookings and Private Tours for exclusive group use. The company serves diverse occasions through specialized offerings such as Bachelor/Bachelorette Party Tours, Birthday Party Tours, and Company Outings, while also providing Corporate Events packages with catering and team building services. The business model extends to Franchise opportunities for entrepreneurs and Advertising/Sponsorship programs for brands seeking mobile billboard exposure. Specialty tours like Halloween Spooky Tours, Wine Tours, Brunch Tours, and Karaoke Bike experiences vary by location.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Bike Tours (Gather & Go!) Guided multi-person pedal-powered bike tours through cities, stopping at 2-4 local bars, breweries, and restaurants per outing. Available as individual seat bookings on public/shared tours and as exclusive private rentals. Operates across 50+ franchised locations in the U.S. and Canada.
- Company Outings / Corporate Events Package Team-building and corporate event experiences on party bikes for businesses, offering custom routes, hotel pickup, dinner drop-off, snacks, non-alcoholic beverages, and venue partnerships. Marketed to enterprise clients including 3M, Andersen Windows, Boston Scientific, Cargill, General Mills, Target, and Minnesota Twins.
- Bachelor and Bachelorette Party Tours Customizable private party bike tours for pre-wedding celebrations, with route and theme options tailored to nightlife hotspots or sunset rides for the wedding party.
- Birthday Party Tours Group party bike tours for birthday celebrations, featuring scenic sunset rides, culinary stops, or themed adventure formats tailored to the guest of honor.
- Custom Tours Tailored private tour experiences crafted to specific group preferences, including culinary stops, scenic views, local art and culture themes, gameday tours, and special events curated by each local franchise.
- Specialty Tours Specialty themed tours offered at select locations, including Halloween Spooky Tours, Wine Tours, Seltzer Tours, Brewery Circuit Tours, Brunch Tours, Late Night Tours, and Karaoke Bike experiences.
- Bike Advertising and Sponsorship Mobile advertising and sponsorship program offering brands placement on party bike surfaces (barrel, sides, back, top) plus event activation campaigns at franchised locations across the network.
- Pedal Pub Franchise Opportunity Franchise and licensing opportunity for entrepreneurs to open and operate Pedal Pub locations in their local markets. Total first-year startup costs range $114,645-$281,196 for two bikes including insurance, storage, and marketing. Franchise Disclosure Document provided within 24 hours of inquiry.
Quantifiable outcome
- 500,000+ customers served annually
- +3 more outcomes
Companies that use Pedal Pub
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Pedal Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pedal Pub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TourScalecoreTourScale, a platform franchisor specializing in tour and activity brands, acquired Pedal Pub. TourScale now operates Pedal Pub as part of its portfolio of experiential tourism brands. Jake Halbert joins as President of Pedal Pub. Deal expands TourScale's network to 107 open franchise units.
- St. Paul SaintsminorPedal Pub partnership with St. Paul Saints minor league baseball team for summer fun activities. Joint events and visibility at the ballpark.
- Fietscafe (Het Fietscafe)corePartnership with the world-renowned Dutch bike manufacturer Fietscafe, the original party bike company that developed the first party bike in 1996. Fietscafe manufactures all Pedal Pub bikes to exceptional safety standards. This is a foundational partnership ensuring bike quality and authenticity.
- Flying SquirrelsminorPartnership with Flying Squirrels baseball team supporting Richmond operations and Scott's Addition community.
- Various Local Bars, Breweries, and RestaurantsminorNetwork of local bar, brewery, and restaurant partners at each location. Tours include stops at partner establishments including Circuit, Slingshot, Three Notch'd, Starr Hill Brewing, Strangeways Brewing, Bingo Beer Co., and others in Richmond. Similar partner networks exist at all locations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pedal Pub competitors and assessment
Company assessmentDirect peers
- Social Cycle: Social Cycle is a party-bike operator running group pedal tours in U.S. cities. It competes head-to-head with Pedal Pub for the same group-celebration customer base and offers a substantially overlapping product (BYOB-capable, bar-hopping, multi-person pedal bike).
- Cycle Pub: Cycle Pub operates pedal-powered party bike tours in multiple U.S. cities under a franchise-like model. It is a direct comparable to Pedal Pub in product (multi-person bar tour bikes), target customer (groups, celebrations, tourists), and operational format (guided tours with bar/restaurant stops).
- Pedal Tavern: Pedal Tavern is a Nashville-founded party bike operator offering nearly identical multi-person pedal-powered bar tours. It is the closest direct competitor to Pedal Pub in the U.S. party bike category, sharing the same customer use cases (bachelor/bachelorette parties, birthdays, corporate outings) and a similar franchise-style geographic expansion playbook.
- BEER BIKE: BEER BIKE is an international party-bike tour operator with multiple U.S. and European city locations offering pedal-powered group bar tours. It directly competes with Pedal Pub for customers in shared markets and uses a comparable per-seat and private-tour pricing model.
- City Brew Tours: City Brew Tours operates guided brewery and beer-tasting tours in multiple U.S. cities. While not pedal-powered, it competes for the same customer occasions (bachelor parties, birthdays, corporate outings) and offers a comparable curated multi-stop nightlife experience with a similar tour-ticket revenue model.
Broad incumbents
- GetYourGuide: GetYourGuide is a global online marketplace for tours, attractions, and experiences. It competes with Pedal Pub indirectly by aggregating bookable experiences (including party-bike tours in some markets) and serves as the broader experiences-platform incumbent against which Pedal Pub's direct-booking channel must compete for customer acquisition.
- Bike and Roll: Bike and Roll is an established bike-tour and bike-rental operator with locations in major U.S. tourist cities. While its core offering is sightseeing rather than party tours, it overlaps with Pedal Pub on guided bike-tour product format and serves similar tourist customers in shared geographies.
- TourScale: TourScale is the platform franchisor that acquired Pedal Pub in April 2026. It is now Pedal Pub's parent company and operates a portfolio of experiential tour and activity brands across 107 franchise units, making it the natural broader-portfolio incumbent comparable for valuation and benchmarking.
Emerging players
- Underground Donut Tour: Underground Donut Tour is a multi-city guided food-tour operator with a franchise-style expansion model. It is comparable to Pedal Pub on tour-operator business model, multi-city guided-experience format, and franchise/unit-growth trajectory rather than on product category.
- Brewery Tour Operators (e.g., Brews Cruise): Regional brewery tour operators like Brews Cruise run guided beer-tasting tours with multi-stop itineraries. They overlap with Pedal Pub's tour-and-bar concept but lack the pedal-powered branded vehicle, making them adjacent experiential competitors for nightlife and celebration bookings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pedal Pub social profiles
Digital presencePedal Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedal Pub leadership team
Management profileNumber of profiles
Profiles1 record
Pedal Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedal Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedal Pub
What does Pedal Pub do?
Pedal Pub operates guided multi-person party bike tours through cities, stopping at local bars, breweries, and restaurants. The company runs a franchise and licensing network across the U.S. and Canada, sells franchise opportunities to entrepreneurs, and offers mobile bike advertising and corporate event packages. Tours are sold as individual seats, private group rentals, and themed experiences for bachelor/bachelorette parties, birthdays, corporate outings, and custom events.
Is Pedal Pub a public or private company?
Pedal Pub is a private company. It is classified as corporate owned and is currently operating.
When was Pedal Pub founded?
Pedal Pub was founded in 2007. It employs 11 to 50 people.
Where is Pedal Pub based?
Pedal Pub is headquartered in Saint Paul, United States, in the North America region.
How does Pedal Pub make money?
Four revenue lines are on record. Tour Booking Revenue is the primary driver. The others are franchise and Licensing Fees, advertising and Sponsorship and corporate Events and Catering.
Who are Pedal Pub's main competitors?
Direct peers on record are Social Cycle, Cycle Pub, Pedal Tavern, BEER BIKE and City Brew Tours. Broad incumbents are GetYourGuide, Bike and Roll and TourScale. Emerging players are Underground Donut Tour and Brewery Tour Operators (e.g., Brews Cruise).
Does Pedal Pub have an API?
No public API is recorded for Pedal Pub.
What industry is Pedal Pub in?
Pedal Pub's product category is Party Bike Tour Services. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent). Its NAICS code is 561520 and its SIC code is 7900.