FOOTOLOGY INC.

What FOOTOLOGY INC. does

Footology Inc. is a privately held podiatry clinic operating from a single site at 150 Great North Road, Five Dock, NSW 2046, Australia, co-located inside Five Dock Medical Centre. The practice is staffed by four AHPRA-registered podiatrists (Amir, Jet, Jacob, and Laura) offering evidence-based foot and lower-limb care, with specialisation coverage spanning sports podiatry, biomechanics, diabetes management, and general foot and nail care. Its core clinical services include nail problems treatment, partial nail avulsion surgery (a chemical cauterisation technique with a stated 95% success rate for ingrown toenails), skin condition management (corns, callouses, warts), custom and functional orthotics, biomechanical assessment, arthritis management, diabetes foot care, children's gait and developmental assessment, and sports injury rehabilitation.

The business operates a professional services model monetised through per-appointment consultation fees, surgical procedure fees, and one-off sales of custom orthotics and retail footwear (notably Archies thongs). Revenue is supplemented by Medicare rebates for chronic-condition patients (up to five Allied Health sessions per year via GP care plan), Department of Veterans Affairs payments, Workers Compensation case billing, and on-the-spot private health insurance rebates processed via HICAPS. Patient acquisition is driven by GP and physiotherapy referrals from co-located and adjacent practices (Five Dock Medical Centre, Abbotsford Family Practice, Five Dock Physiotherapy), supplemented by the clinic's own website, local SEO, and Facebook/Instagram presence, with self-serve online booking through a PracSuite platform. The clinic is bootstrapped, owner-operated, and serves only the New South Wales market with no disclosed funding, subsidiary structure, or expansion plans.

Name

FOOTOLOGY INC.

Legal name

Footology Inc.

Website

https://footology.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Footology is a privately held podiatry clinic in Five Dock, NSW, Australia, staffed by four AHPRA-registered podiatrists delivering evidence-based foot and lower-limb care — including nail surgery, custom orthotics, sports podiatry, and diabetes foot management — to local patients via appointments, referrals, and Medicare, DVA, and private health billing.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKALAG

Foot & Ankle

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Podiatry services
• Custom orthotics
• Nail surgery
• Diabetes foot care
• Sports podiatry

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Clinical Consultations and Treatments: Revenue from consultations for various foot and lower limb conditions including nail problems, skin problems, arthritis, diabetes foot care, sports injuries, and biomechanical assessments. Standard appointment-based billing with treatments including nail cutting, corn/callous removal, and wart treatment.
2. Orthotics: Custom-fitted orthotic devices sold to patients to correct walking patterns and manage foot pain. Orthotics are paired with treatment programs including stretching, strengthening, and footwear changes.
3. Nail Surgery: Partial nail avulsion procedures for ingrowing toenails performed in-clinic under local anesthetic. Includes follow-up dressings over approximately 3 weeks healing period.
4. Insurance and Government Rebates: Revenue supported by Medicare rebates for eligible patients with chronic conditions (up to 5 consultations/year via GP care plan), Department of Veterans Affairs payments, Workers Compensation claims, and private health insurance rebates processed via HICAPS.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Footology provides podiatry consultations, orthotic therapy, and minor nail surgery for patients with foot and lower limb conditions from a single clinic in Five Dock, NSW. The clinic delivers evidence-based treatment including biomechanics assessment, custom soft and functional orthotics, partial nail avulsion procedures, and ongoing management of diabetes, arthritis, sports injuries, and pediatric gait issues. It also retails Archies thongs as orthotic-friendly footwear recommended by the clinic.

Product overview

Footology is a podiatry clinic providing evidence-based podiatric medicine services through a team of four podiatrists. The clinic operates as a single unified practice offering comprehensive foot and lower limb care, including nail problems treatment (conservative and surgical), skin problems (corns, callouses, warts), orthotics (custom shoe inserts), diabetes foot care, arthritis management, children's foot care, sports podiatry, and footwear advice. The practice also retails Archies thongs with arch support. All services are delivered from a single location at Five Dock Medical Centre in NSW, Australia.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Five Dock Medical CentrecoreStrategic or Co-development PartnerFootology is located inside Five Dock Medical Centre, enabling multidisciplinary collaboration for patient care. This co-location allows seamless referrals and coordinated treatment approaches between the podiatry clinic and general practitioners at the medical centre.
• Five Dock PhysiotherapyminorStrategic or Co-development PartnerLocal physiotherapy clinic partnered with Footology to ensure a multidisciplinary approach can be taken to best treat patient issues involving foot and lower limb conditions.
• Abbotsford Family PracticeminorStrategic or Co-development PartnerLocal family medical practice that associates with Footology to provide multidisciplinary care for patients with complex foot and lower limb issues.
• ArchiesminorChannel Partner/ Reseller/ DistributorFootology is an Archies supplier. Archies thongs are developed by a physiotherapist and feature arch support, 1cm heel lift, tighter toe straps, and softer separators. The clinic stocks and recommends these to patients as orthotic-friendly footwear.
• Bared FootwearminorOthersMelbourne podiatrist-developed orthotic-friendly shoe brand recommended by Footology for patients needing fashionable yet comfortable footwear. Sydney store in Pitt Street has a podiatrist for fittings.
• Frankie4minorOthersPodiatrist-physiotherapist developed orthotic-friendly shoe brand for women, recommended by Footology. Creates fashion-forward day-to-day staples and work options with stockists across Sydney.
• ZieraminorOthersFootwear company (formerly Kumfs) producing orthotic-friendly styles for women of all ages, especially useful for patients with width fitting issues. Available in department stores and recommended by Footology.
• Australian Podiatry AssociationminorOthersProfessional association membership for podiatrists. All Footology podiatrists are members of the Australian Podiatry Association, demonstrating professional standing and access to industry resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Perform Podiatry: Australian podiatry clinic group offering general foot care, biomechanics, orthotics, and sports podiatry services. Comparable to Footology across core service mix and patient segments.
• The Foot Clinic: Multi-location Australian podiatry clinic offering nail care, orthotics, sports podiatry, and diabetes foot assessments. Direct service-line and patient-segment overlap with Footology.

Others

• Archies Footwear: Arch-support thong brand developed by a physiotherapist and stocked by Footology. Functions as a retail supplier and ecosystem partner for Footology's footwear recommendations.
• Orthotic Solutions: Australian custom orthotic manufacturer and supplier. Comparable to Footology's orthotics revenue stream as a supplier and ecosystem participant rather than direct clinical competitor.
• Bared Footwear: Podiatrist-developed orthotic-friendly footwear brand recommended by Footology. Comparable as an adjacent ecosystem participant in the comfort/orthopedic footwear category.

Regional players

• Sydney Sports Podiatry: Sydney-based podiatry practice focused on sports and biomechanical injuries. Comparable to Footology's sports podiatry and lower limb pain offerings within the same Sydney geography.

Broad incumbents

• My FootDr: Australia's largest podiatry network operating clinics across multiple states. Directly comparable to Footology's core podiatry service offering, but with significantly broader geographic footprint and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/footologypodiatry
• Instagraminstagram.com/footologypodiatry
• LinkedInlinkedin.com/company/footology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOTOLOGY INC.