Viva Brazil

What Viva Brazil does

Viva Brazil operates an authentic Brazilian churrascaria (rodizio-style steakhouse) from a single prime location on Saint Mary Street in Cardiff city centre, Wales, having traded continuously since 2010. The restaurant's core product is tableside meat service delivered by Passadors carving cuts from a traditional charcoal BBQ, structured around per-person cover-charge tiers: Full Rodizio (up to 16 cuts of meat at dinner for £49.95), Classic Rodizio (up to 12 cuts at dinner for £39.95), and a Wednesday/Thursday Bottomless Rodizio bundle (£34.95) that adds 90 minutes of unlimited drinks. A complimentary Kids Rodizio is provided with every paying adult, and an à la carte menu plus gift cards via TableFox round out the offer.

Revenue is generated entirely through direct-to-consumer, in-venue transactions at the Cardiff site, supplemented by a calendar of seasonal occasion events — Valentine's Day, Father's Day, Brunch with Santa, New Year's Eve Festival — that command premium pricing and drive peak-period covers. Marketing runs on a modest stack: the company's own website with booking widgets, a Sendinblue newsletter, organic social media, and a Kobas-based loyalty club for repeat diners. Back-office functions are administered from a separate Head Office in Altrincham, Cheshire. The business is privately held with no disclosed funding rounds, no parent entity, no multi-site trading presence beyond Cardiff, and no proprietary technology or AI/ML capability disclosed.

Name

Viva Brazil

Legal name

Viva Brazil

Website

https://vivabrazilrestaurants.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Viva Brazil operates a single Brazilian churrascaria on Saint Mary Street in Cardiff, serving tableside-carved rodizio BBQ to families, couples, and special-occasion diners in the local Welsh market since 2010.

Ownership category

akta.pro rank

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Rodizio Dining: All-you-can-eat Brazilian churrascaria dining experience with meat cuts carved tableside. Revenue generated from per-person cover charges for Full Rodizio, Classic Rodizio, and Bottomless Rodizio options. Lunch and dinner pricing varies by day and time.
2. Special Events: Seasonal event dining experiences including Valentine's Day, Father's Day, Graduations, Brunch with Santa, and New Year's Eve celebrations at premium pricing.
3. Beverage Sales: Bar menu including cocktails, wines, beers, and soft drinks. Bottomless drinks packages available with Bottomless Rodizio. Caipirinha promotions.
4. Loyalty Program: Points-based loyalty club generating repeat visits through rewards and exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Viva Brazil operates a Brazilian churrascaria restaurant in Cardiff, Wales, serving authentic rodizio-style all-you-can-eat dining experiences. Meat cuts are slow-cooked over a traditional charcoal barbeque and carved tableside by Passadors, accompanied by a gourmet salad island. The restaurant sells Full Rodizio, Classic Rodizio, Bottomless Rodizio, Kids Rodizio, A La Carte items, gift cards, and seasonal special events at fixed per-person prices.

Product overview

Viva Brazil operates as a Brazilian steakhouse and bar restaurant chain (with Cardiff location) offering authentic rodizio dining experiences. The core product portfolio consists of Full Rodizio and Classic Rodizio churrascaria experiences featuring unlimited tableside service of grilled meats, complemented by a Kids Rodizio child dining option, Bottomless Rodizio package with included drinks, A La Carte menu items, and Gift Cards. The restaurant has been serving authentic Brazilian BBQ since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Rodizio
• Classic Rodizio
• Bottomless Rodizio

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rodizio Rico: Brazilian rodizio restaurant in London offering all-you-can-eat churrasco with tableside carving. Closest format comparator — same dining concept and price-point positioning — though geographically focused on London rather than Wales.
• Fazenda Rodizio & Bar: UK-based Brazilian rodizio restaurant group with locations in Manchester, Leeds, Liverpool and Edinburgh. Most directly comparable peer — same churrascaria format, tableside Passador service, premium per-cover pricing and salad island concept, but operating at multi-site national scale versus Viva Brazil's single-unit model.

Broad incumbents

• Marco Pierre White Steakhouse Bar & Grill: Branded celebrity-chef steakhouse concept with multiple UK sites, often operating within hotels. Competes for the same premium steakhouse customer occasion but as part of a broader hospitality portfolio rather than as a Brazilian churrascaria specialist.
• Gaucho: Established Argentinian/Brazilian-inspired steakhouse chain with multiple UK locations including London. Operates in the same premium steakhouse category with grilled meat expertise and cocktail programs; broader portfolio and national footprint make it a wide-incumbent peer rather than a direct niche competitor.
• Las Iguanas: UK-wide Latin American restaurant chain with broad Latin menu across multiple sites. Touches the same South American flavour category but operates as a casual Latin chain with a wider menu rather than a Brazilian churrascaria specialist.
• Hawksmoor: Premium UK steakhouse group with locations in London, Manchester, Edinburgh and Dublin. Competes for celebratory and special-occasion diners willing to pay premium prices for steak-led experiences; broader British-steakhouse concept rather than Brazilian rodizio.

Emerging players

• Brazilica Restaurant: Brazilian-themed restaurant offering rodizio and Brazilian small plates in select UK cities. Comparable cuisine and cultural positioning, though smaller-scale and less standardised than Viva Brazil's Cardiff operation.

Others

• TableFox: Restaurant gift voucher and booking technology partner used by Viva Brazil to sell gift cards. Adjacent ecosystem participant providing e-commerce infrastructure rather than a competing restaurant, but useful for sizing the tech and voucher ecosystem supporting UK independents.
• Kobas: Hospitality management and loyalty platform provider used by Viva Brazil for its loyalty club. Not a direct competitor — included as a relevant enabling technology provider for benchmarking operational stack choices in independent UK restaurants.

Regional players

• Beast Restaurant: Manchester-based independent restaurant serving Brazilian-inspired barbecue and steaks in a comparable experiential format. Comparable in concept but operates in a different UK region and does not replicate the full rodizio/Pay-as-you-go structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viva-brazil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Brazil