Whaley Pecan Company, Inc.

What Whaley Pecan Company, Inc. does

Whaley Pecan Company, Inc. is a family-owned pecan shelling and processing business founded in 1937 and headquartered in Troy, Alabama. The company operates a modern shelling plant with on-site freezer facilities, enabling year-round processing, packaging, and shipment of pecans and pecan-based products. Its catalog spans natural pecan halves and pieces, candied and flavored pecans (including seasonal pumpkin spice and limited chocolate-peccan offerings), gift tins, baked goods, beverages (premium flavored coffee and mulling spices), candles, and an expanding line of lifestyle accessories such as t-shirts, tumblers, car coasters, and cookbooks.

The business runs a multi-channel go-to-market, combining direct-to-consumer e-commerce on its own website, telephone ordering, wholesale distribution, retail, and fundraising programs for organizations. Pricing ranges from approximately $2.95 to $50.95, with most SKUs priced between $6 and $30. Shipping is offered nationwide, with regulatory restrictions on in-shell pecans to California, Arizona, and New Mexico.

Whaley remains privately held by the founding family and operates with a small employee base of 1-10 people. The company has not pursued external funding, acquisitions, or material geographic expansion, and its strategic activity is concentrated in product line extensions within the DTC catalog.

Name

Whaley Pecan Company, Inc.

Legal name

Whaley Pecan Company, Inc.

Website

https://whaleypecan.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Whaley Pecan Company is a family-owned pecan shelling and processing business founded in 1937 in Troy, Alabama, selling natural and flavored pecans, baked goods, beverages, and lifestyle products direct-to-consumer, wholesale, and via fundraising across the United States.

Ownership category

akta.pro rank

Product category

Tree Nuts / Pecan Products

NAICS

Confectionery and Nut Retailers (445292), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Retail-Food Stores (5400)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Shelled pecans
• Pecan gift tins
• Pecan candies
• Fundraising pecans
• Pecan baked goods

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of pecans and pecan-based products directly to consumers through e-commerce website and phone orders. Products include natural pecan halves, pieces, roasted and salted pecans, gift tins, candies, baked goods, and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Whaley Pecan Company shells, processes, and retails fresh pecans and pecan-based products (natural halves and pieces, in-shell pecans, candied/flavored pecans, gift tins, baked goods, candies, pancake mixes, and related gift items) directly to consumers through its e-commerce website, phone orders, and a seasonal storefront in Troy, Alabama, while also supplying a fundraiser program for schools, churches, and organizations. A modern on-site shelling plant with freezer facilities supports year-round, new-crop supply.

Product overview

Whaley Pecan Company is a food products retailer specializing in fresh pecans and pecan-based goods since 1937. The company operates as a single unified e-commerce store offering a diverse portfolio of products centered around pecans. Core products include natural pecan halves and pieces sold in various cello bag sizes (mammoth, large, medium, small, midget), as well as in-shell pecans. The product line extends to specialty candied pecans available in numerous flavors (roasted and salted, glazed, praline, chocolate-covered in dark, milk, and white chocolate, cinnamon, key lime, dill, mango habanero, pumpkin spice, frosted honey). Gift products include various tins (Celebration Tin, Holiday Cheer Tin, Gift Gallon, Thinking of You Gift Tin, Chocolate Lover's Tin, Sweet and Salty Trio), nibblers, and gift bags. Baked goods include old-fashioned loaf cakes (vanilla, chocolate, harvest spice), pancake mixes (plain, praline, Caribbean rum), fruitcakes, and pecan logs. The company also offers beverages (Dutch Chocolate Brownie Coffee, mulling spices), cookbooks, candles from Tyler Candle Company, and automotive accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Pecan Halves Premium natural pecan halves sold in cello packaging, available in mammoth, large, and Elliott varieties for baking, snacking, and gifting.
• Natural Pecan Pieces Fresh new-crop pecan pieces in multiple sizes (mammoth, large, medium, small, midget) for baking, snacking, or cooking.
• In-Shell Pecans In-shell pecan nuts (including Schley and Desirable varieties) for cracking at home, available in 2 lb and 5 lb gift bags.
• Gift Gallon Large gallon-sized containers of pecan halves or pieces designed as gift items, including a recipe pamphlet.
• Thinking of You Gift Tin Decorative gift tin filled with roasted and salted mammoth pecan halves, available in small (13 oz) and large (2 lb) sizes.
• The Celebration Tin Two-pound gift tin of natural or roasted and salted pecan halves suitable for year-round gifting.
• Holiday Cheer Tin Seasonal holiday tin containing a variety of pecan candies including halves, pieces, brittle, divinity, pecan logs, mini pies, and chocolate-covered pecans.
• Tin Full of Roasted and Salted Pecans Gift tin filled with roasted and salted mammoth pecan halves, available in 13 oz and 2 lb sizes.
• Gourmet Chocolate Lover's Tin Tin containing dark chocolate, milk chocolate, and white chocolate-covered pecans in various sizes.
• Sweet and Salty Trio Gift Tin Combination tin featuring praline pecans, glazed pecans, and roasted and salted pecans in 12 oz or 2 lb sizes.
• Roasted and Salted Pecans Baker's Tubs Roasted and salted pecans available as mammoth halves or large pieces in 1 lb 4 oz tubs.
• Praline Pecan Gift Bag 8 oz Half-pound gift bags of praline-coated pecans suitable for handouts without wrapping.
• Glazed Pecan Gift Bag 8 oz Half-pound gift bags of glazed pecans that do not require wrapping.
• Roasted & Salted Pecan Gift Bag 8 oz Half-pound gift bags of roasted and salted pecans suitable for handouts without wrapping.
• Chocolate Toffee Pecan Gift Bag 8 oz Chocolate toffee-coated pecan gift bags; seasonal item shipping November through April.
• Gourmet Dark Chocolate Pecan Gift Bag 8 oz Half-pound gift bags of gourmet dark chocolate-covered pecans; seasonal item shipping November through April.
• Gourmet White Chocolate Pecan Gift Bag 8 oz Half-pound gift bags of gourmet white chocolate-covered pecans; seasonal item.
• Key Lime Pecan Gift Bag 8 oz Key lime-flavored pecan gift bags in half-pound packaging.
• Frosted Honey Pecan Gift Bag 8 oz Pecans coated with honey and confectioners' sugar, packaged in 8 oz gift bags.
• Dill Pecan Gift Bag 8 oz Savory dill-flavored pecan gift bags in 8 oz packaging.
• Mango Habanero Pecan Gift Bag 8 oz Spicy mango habanero-flavored pecan gift bags in 8 oz packaging.
• Pumpkin Spice Pecan Gift Bag 8 oz Seasonal pumpkin spice-flavored pecan gift bags in 8 oz packaging.
• Cinnamon Pecan Gift Bag 8 oz Cinnamon-coated pecan gift bags in 8 oz packaging.
• Glazed Pecan Nibbler 1 lb One-pound glazed pecan nibblers in clear gift containers with custom sleeves.
• Praline Pecan Nibbler 1 lb One-pound praline pecan nibblers in clear gift containers, available year-round.
• Cinnamon Pecan Nibbler 1 lb One-pound cinnamon-coated pecan nibblers in clear gift containers.
• Key Lime Pecan Nibbler 1 lb One-pound key lime-flavored pecan nibblers in clear gift containers, available year-round.
• Frosted Honey Pecan Nibbler 1 lb One-pound honey frosted pecan nibblers in clear gift containers, available year-round.
• Pumpkin Spice Pecan Nibbler 1 lb Seasonal pumpkin spice pecan nibblers in 1 lb packaging.
• Gourmet Milk Chocolate Covered Pecan Nibbler 1 lb One-pound gourmet milk chocolate-covered pecan nibblers; seasonal item shipping November through April.
• Gourmet White Chocolate Covered Pecan Nibbler 1 lb One-pound gourmet white chocolate-covered pecan nibblers; seasonal item.
• Gourmet Dark Chocolate Covered Pecan Nibbler 1 lb One-pound gourmet dark chocolate-covered pecan nibblers; seasonal item with an April–November substitution policy.
• Vanilla Pecan Old Fashioned Loaf Cake 3 lbs Classic vanilla old-fashioned pound cake made with real ingredients, rich vanilla flavor, and topped with pecans.
• Harvest Spice Pecan Loaf Cake 3 lbs Harvest spice pound cake combining warm spices and crunchy pecans, baked fresh daily.
• Pecan Pancake Mix 15.4 oz Gourmet pecan pancake mix making 9–12 light and fluffy pancakes; requires milk, egg, vanilla, and butter.
• Praline Pecan Pancake Mix 15.4 oz Gourmet praline pecan pancake mix making 9–12 pancakes.
• Caribbean Rum Pancake Mix 15.4 oz Gourmet Caribbean rum-flavored pancake mix making 9–12 pancakes.
• Alabama Fruitcakes Traditional fruitcakes made from a recipe developed in the early 1950s by Mae Bruner Morgan, available in 3 lb, 2 lb, and 8 oz sizes.
• Pecan Log Gift Box 1 lb 2.5 oz Creamy nougat center covered with caramel and rolled in fancy pecan pieces; box contains ten 2 oz pecan logs.
• Dutch Chocolate Brownie Coffee 1 lb bag Rich, decadent coffee blend with Dutch chocolate and brownie flavor profiles.
• Original Mulling Spice, Aspen 5.65 oz Mulling spice blend for adding to drinks, baked goods, and other culinary uses.
• Caramel Apple Cider Spice, Aspen 5.65 oz Caramel apple cider mulling spice blend.
• Kids in the Kitchen Cookbook Family-friendly cookbook with edible crafts and recipes including popcorn cake, finger paints, and various kid-friendly dishes.
• Tyler Candle Company 3 oz Candles Single-wick 3 oz Tyler Candle Company candles in various scents including Tyler (currant & grapefruit), Limelight (mandarin & lime), and Entitled (sugared oranges with lemon and lime).
• Gone Fishing Car Coaster Absorbent stone car coaster measuring 2.6 inches round, designed to fit most vehicle cup holders and absorb condensation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pearson Farm: Georgia pecan and peach grower with a robust D2C catalog of shelled pecans, gift assortments, and baked goods. Comparable as a heritage Southern grower-retailer with strong gift positioning.
• Millican Pecan Company: Texas pecan grower and direct-to-consumer retailer offering shelled pecans, gift tins, and pecan candies since 1975. Highly comparable in product categories, gift-oriented merchandising, and family-run D2C model.
• Stahmanns Pecans: Family-owned pecan grower and processor in New Mexico selling shelled pecans, gift tins, and confectionery directly to consumers nationwide. Directly comparable in product mix, gifting orientation, and direct-to-consumer e-commerce model.
• Royalty Pecan Farms: Texas pecan farm selling shelled pecans, gift tins, and pecan candies direct to consumers. Comparable in being a grower-processor operating a D2C gift and pecan business.
• South Georgia Pecan Co. Regional pecan processor and retailer based in Georgia selling shelled pecans and gift tins to wholesale and consumer channels. Comparable in operating a shelling/processing facility serving both wholesale and D2C markets.
• The Peanut Shop of Williamsburg: Heritage specialty nut retailer selling gift tins and boxes of glazed and flavored nuts via mail order and online. Comparable in heritage-positioned nut gift merchandising, though focused on peanuts.
• Sunnyland Farms: Georgia-based pecan and nut specialty retailer selling gift tins, candies, baked goods, and seasonal assortments via catalog and e-commerce. Closely comparable in product breadth, gift-tin merchandising, and Southern heritage positioning.

Broad incumbents

• Harry & David: Iconic mail-order and online specialty food gift retailer best known for fruit and gourmet food gift towers and tins. Comparable in premium gift-tin merchandising and seasonal holiday positioning, though not pecan-specialized.
• Nuts.com: Large online nut and snack retailer offering a wide assortment of pecans, nut gifts, candies, and baking ingredients. Comparable product categories and D2C gifting model, but at significantly broader scale and assortment.

Emerging players

• Goldbelly: Online marketplace that ships regional and artisanal American foods — including Southern pecan candies and baked goods — directly to consumers nationwide. Comparable as a discovery and fulfillment layer for Southern specialty food gifting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/whaleypecan
• LinkedInlinkedin.com/company/whaley-pecan-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whaley Pecan Company, Inc.