The Mathematical Association of Victoria

What The Mathematical Association of Victoria does

The Mathematical Association of Victoria (MAV) is a non-profit professional association incorporated in Victoria, Australia, providing voice, leadership, and professional support for mathematics education across the state. The organisation serves primary and secondary mathematics teachers, Victorian registered schools, students from Foundation to Year 12, and to a lesser extent parents and caregivers. Its head office is at 61 Blyth Street, Brunswick, and its long-running activities include the Maths Talent Quest (established 1982), the Common Denominator quarterly magazine, and the MATRIX newsletter.

MAV's core offering is a bundled membership-and-resources proposition rather than a standalone technology product. Members gain access to journals (including Vinculum for secondary teachers), professional learning events, and discounted pricing across MAVshop, the organisation's e-commerce platform for mathematics and numeracy resources (books, downloads, trial exams, VCE materials). Student-facing products span structured revision programs (Build Me Up for Years 7-10 and VCE), competitions (Victorian Mathematics Games Challenge, Victorian Coding Challenge, Mathematics Talent Quest), Games Days, residential camps run jointly with AMSI and The Y, and the Town Squared game-based platform co-developed with Playlunch Games to target maths anxiety. School-facing services include In-School Consulting and the Maths Active Schools accreditation program (initial fee plus annual re-enrolment). Conferences (Melbourne Mathematics Conference, VCE Conference at RMIT, regional conferences) anchor annual professional development delivery.

The commercial model is a diversified non-profit revenue mix: recurring membership subscriptions; unit-priced resource sales through MAVshop (with member/non-member price differentials); event registration fees; and annual sponsorships from a roster of educational publishers and technology providers including Cambridge University Press, CASIO.EDU, Oxford University Press, Texas Instruments, Kumon, AMSI, and the University of Melbourne. Revenue is not publicly disclosed. As the de facto peak body for Victorian mathematics education since 1906, MAV's defensible position rests on brand, community network, and multi-decade event programming rather than proprietary technology.

Name

The Mathematical Association of Victoria

Legal name

The Mathematical Association of Victoria

Website

https://mav.vic.edu.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mathematical Association of Victoria is a non-profit professional association serving Victorian mathematics educators and schools through membership subscriptions, an educational resources e-commerce platform (MAVshop), student competitions and camps, the Maths Active Schools accreditation, and annual conferences.

Ownership category

akta.pro rank

Product category

Mathematics Education Professional Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Simulation, Scenario & Serious Games Design (EDAGAKAH)

akta.pro secondary industry

Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)

Keywords

• Mathematics education services
• Professional development
• Teacher resources
• Student competitions
• Educational publishing

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions providing access to resources, professional development, journals, and member benefits. Includes individual teacher memberships, school/institutional memberships, and Early Childhood memberships.
2. Resource Sales (MAVshop): Sale of mathematics and numeracy educational resources including books, downloadable resources, trial exams, VCE materials, and teacher resources. Member pricing offers discounts to non-member prices.
3. Professional Learning Events: Revenue from registration fees for conferences (VCE Conference, Melbourne Mathematics Conference, Regional Conferences, Annual Conference), professional learning workshops, and webinars.
4. Sponsorships: Annual sponsorship revenue from educational publishers and technology companies including Cambridge University Press, CASIO.EDU, Oxford University Press, and Texas Instruments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Mathematical Association of Victoria (MAV) is a membership-based professional association that provides voice, leadership, and professional support for mathematics education in Victoria, Australia. It sells annual memberships, operates an online retail store (MAVshop) for mathematics teaching resources, runs professional learning events and conferences, publishes journals and newsletters, and delivers student activities including competitions, games days, and camps for Victorian schools.

Product overview

The Mathematical Association of Victoria (MAV) operates as a membership-based professional association providing a broad portfolio of educational products and services for mathematics educators in Victoria. The core offerings include MAV Shop (retail platform for books, resources, and downloads), Build Me Up (online Years 7-10 and VCE learning program), and the Victorian Mathematics Games Challenge and Victorian Coding Challenge (student competitions). MAV publishes the Common Denominator magazine and MATRIX newsletter, offers in-school consulting services, and runs the Maths Active Schools accreditation program. Student activities include Games Days, Mathematics Talent Quest, VCE Revision Program, Camps, and the Victorian Challenge & Enrichment Series. Annual conferences include the Melbourne Mathematics Conference and VCE Conference at RMIT. Town Squared is a game-based platform addressing maths anxiety. Early Childhood resources support young learners through picture books and play-based approaches. The portfolio functions as a unified service offering professional development, student enrichment, publications, and school accreditation under the MAV brand.

Differentiator

Problem solved

Functional benefit

Brands

• MAVshop: MAVshop is the leading online store for mathematics and numeracy resources, offering publications, books, downloadable resources, games, puzzles, and teacher resources for mathematics educators.
• MATRIX Newsletter
• The Common Denominator
• Maths Active Schools
• Build Me Up

Products and services

• MAV Shop MAV's online retail platform offering mathematics and numeracy educational resources, books, downloadable materials, games, and teaching tools for educators and parents.
• Common Denominator Magazine MAV's quarterly professional magazine providing information and articles about the association and maths education in general, available as digital download.
• Build Me Up An online learning program for Years 7-10 and VCE students offering structured mathematics revision and practice, available as individual or school licence.
• Victorian Mathematics Games Challenge An on-demand student competition featuring mathematical games, puzzles and problem-solving activities where students work in teams.
• Victorian Coding Challenge An on-demand coding challenge for students running from March, focusing on computational and algorithmic thinking in mathematics education.
• Mathematics Talent Quest (MTQ) An annual student investigation program running since 1982, inviting primary and secondary students to apply mathematics in real-world contexts aligned to their interests.
• Games Days Year-level specific games days where students compete in teams of 4 in mathematical games, puzzles and problem-solving activities at various locations.
• In-School Consulting On-site educational consulting services for schools, providing professional development and support for mathematics teaching and learning.
• Maths Active Schools A school accreditation initiative recognizing and supporting schools that demonstrate effective learning and teaching practices in mathematics, including a $500 fee for standard schools.
• Town Squared A game-based platform developed in partnership with Playlunch Games and leading researchers, targeting the antecedents that lead to maths anxiety.
• Melbourne Mathematics Conference MAV's annual major conference for mathematics educators held on 3-4 June, featuring professional development and networking opportunities.
• VCE Conference Annual VCE mathematics conference held at RMIT on 13 February, providing revision and exam preparation resources.
• Victorian Maths Camps MAV partners with AMSI and The Y for Victorian Maths Camps offering residential mathematical enrichment experiences for students.
• Professional Learning Events Workshops, webinars and professional development sessions for mathematics educators including responsive webinars and term-based offerings.

Quantifiable outcome

• Over 440 student investigations received in 2025 Maths Talent Quest from 50+ schools
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Playlunch GamescoreStrategic or Co-development PartnerMAV partnered with local educational game developers Playlunch Games to develop Town Squared, a game-based platform targeting maths anxiety antecedents in students.
• AMSI (Australian Mathematical Sciences Institute)coreStrategic or Co-development PartnerAMSI is a sponsor for Maths Talent Quest and partner for Victorian Maths Camps, supporting student enrichment in mathematics.
• The Y (YMCA)coreStrategic or Co-development PartnerMAV partners with The Y and AMSI for Victorian Maths Camps providing residential camp experiences for students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Cambridge University Press (Mathematics Education): Cambridge University Press is both a sponsor and an indirect competitor to MAV through its mathematics textbook and digital resource publishing. The relationship illustrates how publisher peers can be both partners and substitutes for association-produced content.

Emerging players

• Atar Notes: Atar Notes is an Australian student-focused education platform offering VCE and HSC revision resources including mathematics lectures and practice exams. It represents a free or low-cost alternative to MAV's paid revision and trial exam products.
• Edrolo: Edrolo is an Australian ed-tech company providing digital learning resources and revision programs for VCE and HSC students, including mathematics. It is a potential competitor to MAV's Build Me Up and trial exam offerings in the VCE market.

Direct peers

• Mathematical Association of New South Wales (MANSW): MANSW is the closest direct peer to MAV, serving mathematics educators in New South Wales with a comparable mix of membership, conferences, resources, student competitions, and professional learning events. Its product portfolio and target customer mirror MAV's structure.
• Mathematical Association of South Australia (MASA): MASA is a state-level mathematical association serving South Australian educators with similar services to MAV, including professional learning, student activities, and resources. It is a direct state-association peer with comparable mission and operating model.
• Australian Mathematical Sciences Institute (AMSI): AMSI is both a strategic partner and a comparable organization that delivers mathematics enrichment and professional development across Australia. It co-runs the Victorian Maths Camps with MAV and offers overlapping services in schools and research.
• Mathematical Association of Western Australia (MAWA): MAWA is the peak mathematics education body in Western Australia, offering parallel services to MAV including conferences, competitions, teacher resources, and membership. Comparable in scope, mission, and revenue model.

Broad incumbents

• Mathematical Association of America (MAA): MAA is the larger US-based professional association for mathematics, providing comparable services (membership, journals, conferences, competitions) at greater scale. Comparable in mission and structure though operating in a different geographic and curriculum context.
• Australian Association of Mathematics Teachers (AAMT): AAMT is the national peak body for mathematics education in Australia, directly comparable to MAV but operating across all states rather than just Victoria. It provides overlapping professional development, resources, and advocacy services for Australian mathematics educators.
• National Council of Teachers of Mathematics (NCTM): NCTM is a US-based professional association for mathematics educators offering membership, journals, conferences, and standards similar to MAV. It is a broader incumbent with international influence and serves as a model and potential competitor for content reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maths-vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mathematical Association of Victoria