Atar Notes
- Company typePrivate
- Founded2007
- HeadquartersCaulfield North, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Atar Notes firmographics
Firmographics- Name
- Atar Notes
- Legal name
- ATAR Notes Media Pty Ltd ACN 601 049 852
- Website
- https://atarnotes.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Atar Notes industry classification
Industry- Product category
- Online Education and Study Resources
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Formative & Benchmark Assessment Content (K–12) (EDAGADAH)
- akta.pro secondary industry
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)
Keywords
Where Atar Notes is headquartered
LocationHeadquarters
- HQ city
- Caulfield North
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Atar Notes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Premium Subscription (ATARNotes+): Subscription-based access to 1,000+ premium study guides, books, tests, flashcards, videos, exams and text guides. Available for 3, 6, or 12 month terms.
- Printed Study Guides Sales: Sale of physical printed study guides including Course Notes, Topic Tests, and Text Guides across VIC, NSW, QLD, and WA curriculum systems
- Advertising & Sponsorships: University and brand advertising targeting 15-20 year old high school and undergraduate students. Includes digital placements, tailored content, student incentives, and event partnerships.
- Tutor Marketplace Referral: Platform connecting students with tutors through Find a Tutor listings, with links to external tutoring platform Tutemax
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Account - Access to community resources |
| Subscription | Monthly | ATARNotes+ Premium Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Atar Notes product offering
Product offeringCore offering
ATAR Notes runs an online educational ecosystem for Australian high school students offering free community-contributed study resources (notes, flashcards, videos, articles) across VCE, HSC, QCE, and WACE curricula. Its premium tier, ATARNotes+, provides subscription access to 1,000+ curated books, tests, flashcards, videos, and text guides, supplemented by live online revision lectures, printed study guides, and a tutor marketplace.
Product overview
ATAR Notes operates as an integrated educational ecosystem serving Australian high school students across multiple state curricula (VCE, HSC, QCE, WACE). The core platform provides free community-contributed study resources including 16,530+ notes, 741+ flashcards, 2,566+ videos, and 895+ articles. ATARNotes+ is the premium subscription tier offering 1,000+ curated books, exams, and resources. The platform also includes live online lectures, a tutor marketplace, discussion forums, and printed study guides. All content is developed or contributed by recent graduates under a 'by students, for students' philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- ATARNotes+: Premium subscription service offering unlimited access to 1,000+ books, tests, flashcards, videos, exams and text guides.
Products and services
- ATARNotes+ Premium subscription service providing Australian high school students with unlimited access to 1,000+ trusted study books, tests, flashcards, videos, exams, and text guides enhanced by AI-powered learning tools.
- ATAR Notes Lectures Live and on-demand online revision lectures delivered by elite Year 12 recent graduates for students preparing for VCE, HSC, QCE, and WACE exams, featuring real-time Q&A and rewatchable recordings.
- Find a Tutor Online marketplace connecting Australian high school students with tutors, where tutors create listings with subjects, rates, location preferences, and qualifications, and students filter by location, year level, and subject.
- ATAR Notes Study Guides (Printed) Printed study guides written by recent top-performing graduates, available in Course Notes, Topic Tests, and Text Guides formats covering subjects across VCE, HSC, QCE, and WACE curricula.
- School Seminars B2B service providing on-site or online revision seminars for Australian schools, delivered by top recent graduates covering popular HSC, QCE, and VCE subjects.
Quantifiable outcome
- Over half a million students have improved their study results
- +2 more outcomes
Companies that use Atar Notes
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Atar Notes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Atar Notes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Deakin UniversityminorUniversity sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience for student recruitment purposes.
- La Trobe UniversityminorUniversity sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience for student recruitment purposes.
- Macquarie UniversityminorUniversity sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience for student recruitment purposes.
- RMIT UniversityminorUniversity sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience for student recruitment purposes.
- UTS (University of Technology Sydney)minorUniversity sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience for student recruitment purposes.
- The Treasury (Australian Government)minorGovernment sponsor with logo featured on ATAR Notes sponsors page, advertising to student audience.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Atar Notes competitors and assessment
Company assessmentBroad incumbents
- Khan Academy: Global free educational platform offering video lessons, practice exercises, and content across K-12 and beyond. Comparable as a broader incumbent providing free study content that competes for the same student learning time.
- Chegg: Large US-listed education technology company with study resources, textbook solutions, and tutoring services. Comparable as a broader incumbent in the same student study-help category serving a similar use case at scale.
Regional players
- Studiosity: Australia-based on-demand study help and writing feedback service partnered with universities. Comparable as an Australian student support platform overlapping with ATAR Notes' Find a Tutor marketplace.
- Cluey Learning: Australian online tutoring company offering structured tutoring sessions aligned to the Australian curriculum. Comparable as an Australia-only tutoring and learning support provider with similar subject-level targeting.
- Mathspace: Australian adaptive math learning platform used by schools. Comparable as another Australian EdTech serving secondary students with curriculum-aligned learning tools and school partnerships.
Direct peers
- Course Hero: Subscription-based platform providing student-uploaded study resources, course notes, and study guides. Directly comparable business model of community-driven study materials monetized via subscription, though with a US college focus.
- Quizlet: Global flashcard and study tool platform with AI-powered learning features. Comparable because it competes for the same student use case of creating, sharing, and studying from community-contributed flashcards and notes.
- Edrolo: Australian EdTech platform delivering video lessons, practice questions, and teacher resources specifically for VCE and HSC curricula. The closest Australian competitor serving the same Year 11-12 exam-prep audience.
Others
- Tutemax: Australian online tutoring marketplace that ATAR Notes already integrates with via Find a Tutor. Comparable as an ecosystem partner in the same tutoring and student support space.
Emerging players
- StudySmarter: European study platform offering student-generated notes, flashcards, and study planner tools with AI features. Comparable as a community-driven study resource platform with overlapping functional value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atar Notes social profiles
Digital presenceAtar Notes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atar Notes leadership team
Management profileNumber of profiles
Atar Notes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atar Notes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atar Notes
What does Atar Notes do?
ATAR Notes runs an online educational ecosystem for Australian high school students offering free community-contributed study resources (notes, flashcards, videos, articles) across VCE, HSC, QCE, and WACE curricula. Its premium tier, ATARNotes+, provides subscription access to 1,000+ curated books, tests, flashcards, videos, and text guides, supplemented by live online revision lectures, printed study guides, and a tutor marketplace.
Is Atar Notes a public or private company?
Atar Notes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atar Notes founded?
Atar Notes was founded in 2007. It employs 11 to 50 people.
Where is Atar Notes based?
Atar Notes is headquartered in Caulfield North, Australia, in the Oceania region.
How does Atar Notes make money?
Four revenue lines are on record. Premium Subscription (ATARNotes+) is the primary driver. The others are printed Study Guides Sales, advertising & Sponsorships and tutor Marketplace Referral.
Who are Atar Notes's main competitors?
Broad incumbents on record are Khan Academy and Chegg. Regional players are Studiosity, Cluey Learning and Mathspace. Direct peers are Course Hero, Quizlet and Edrolo. Tutemax is listed as an others. StudySmarter is listed as an emerging player.
Does Atar Notes have an API?
No public API is recorded for Atar Notes.
What industry is Atar Notes in?
Atar Notes's product category is Online Education and Study Resources. Its primary akta.pro industry code is EDAGADAH, Formative & Benchmark Assessment Content (K–12), with a secondary code of EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 611691 and its SIC code is 8200.