B Living

What B Living does

B Living B.V. is a Netherlands-headquartered (Hengelo) private wholesale company, founded in 2019, that designs, imports, manufactures, and distributes home-decoration products to business customers in 80+ countries. It carries 10,000+ SKUs from stock across at least seven proprietary brands — Mars & More, Hakbijl Glass, Jodeco Glass, Linen & More, 2LIF, Sun-Arts, and Dami Living — spanning glassware, textiles, and lifestyle décor. The company runs an asset-light, vertically integrated model: product design and brand management sit in the Netherlands, dedicated sourcing offices in China and India manage manufacturing and procurement, and additional sales offices in Germany and Poland support European distribution, complemented by showrooms in Aalsmeer and Hengelo.

The business operates strictly B2B, selling to retailers, wholesalers, and resellers with a €275 minimum order, and reaches buyers through a mix of a multi-language (Dutch, English, German, French) e-commerce platform, trade fairs, distributors and agents, cash-and-carry, showrooms, and an outlet store. It runs bi-annual trend collections and forward-order pre-sales (e.g., Spring-Summer '27), and supports private-label manufacturing for retail customers. The Mars & More acquisition in 2022 marked its first disclosed inorganic brand addition, and an amfori BSCI partnership underpins its ethical-sourcing positioning toward sustainability-focused European retail buyers.

Revenue, funding, and detailed financials are not publicly disclosed; based on the 51–100 employee headcount, multi-country footprint, and SKU scale, revenue is estimated in the $25M–$50M band with medium confidence.

Name

B Living

Legal name

B Living B.V.

Website

https://www.b-living.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

B Living B.V. is a Netherlands-based wholesale designer, importer, and manufacturer of home-decoration products, serving retailers, wholesalers, and resellers in 80+ countries via seven proprietary brands and a multi-country office and showroom footprint.

Ownership category

akta.pro rank

Product category

Home Decoration Wholesale

NAICS

All Other Home Furnishings Retailers (449129), Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Home decoration wholesale
• Home textiles distribution
• Decorative glassware wholesale
• Private label manufacturing
• B2B home accessories

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Home Decor Products: B Living generates revenue primarily through B2B wholesale sales of home accessories and decor products. They sell branded merchandise under their owned brands (Mars & More, Hakbijl Glass, Linen & More, 2LIF, Dami Living) as well as private label products to retailers, wholesalers, and resellers. Products include home textiles, glass vases, kitchen items, small furniture, and outdoor decor. Minimum order value of €275 applies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

B Living designs, imports, manufactures, and wholesales a broad assortment of home decoration and lifestyle products to retailers, concept stores, interior shops, and resellers across Europe. The offering is organized into multiple sub-brands covering home textiles, decorative glassware, kitchen items, small furniture, planters, candleholders, tablecloths, outdoor/balcony products, and seasonal items, complemented by private label manufacturing services for retailers seeking own-brand products.

Product overview

B Living is a B2B wholesale platform offering home accessories and home decoration products. The portfolio is organized around multiple sub-brands: Mars & More (luxury lifestyle products with natural materials), Hakbijl Glass (decorative glassware), Linen & More (sustainable textiles), 2LIF and Dami Living (home accessories), and Sun-Arts (door curtains). Products span home textiles (cushions, plaids, rugs), home accessories (candles, mirrors, lighting), glass vases, kitchen items, small furniture, and outdoor products. The company operates primarily as a wholesale supplier to retailers and other resellers in over 80 countries worldwide, with showrooms in the Netherlands and participation in trade fairs and cash & carry wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Mars & More: Luxury living and lifestyle products brand with sustainably sourced materials including hides, furs, jute, sea grass, mango wood and bamboo. Home accessories, kitchen accessories, fashion accessories, small furniture and children's room decorations.
• Hakbijl Glass
• Jodeco Glass
• Linen & More
• 2LIF
• Sun-Arts
• Dami Living

Products and services

• Mars & More Mars & More is a B Living sub-brand offering a curated lifestyle and home decoration collection wholesaled to retailers and concept stores across Europe.
• Hakbijl Glass Hakbijl Glass is a B Living sub-brand offering handcrafted decorative glass products such as vases and decorative items for the wholesale home decor market.
• Linen & More Linen & More is a B Living sub-brand specializing in home textile products offered at wholesale to retailers.
• 2LIF 2LIF is a B Living sub-brand offering home decoration accessories wholesaled to retailers and lifestyle stores.
• Jodeco Glass Jodeco Glass is a B Living sub-brand offering decorative glass products, including vases and decorative glassware, for wholesale customers.
• Dami Living Dami Living is a B Living sub-brand offering home decoration and lifestyle products distributed wholesale to retailers.
• Sun-Arts Sun-Arts is a B Living sub-brand offering door curtains and decorative textile products sold at wholesale to retailers.
• Private Label Manufacturing Private Label Manufacturing is a B Living service that develops and produces home decoration products under retailers' and brands' own labels, leveraging B Living's design, sourcing, and manufacturing capabilities.
• Home Textiles Wholesale home textile assortment including cushions, bedding, curtains, and related soft home products sold to retailers and resellers.
• Glass Vases Wholesale category of decorative glass vases sold to retailers, florists, and interior shops.
• Tealights & Candleholders Wholesale assortment of tealights, candles, and candleholders for ambient home decoration sold to retailers.
• Planters Wholesale category of indoor and outdoor planters for plants sold to retailers and garden/lifestyle stores.
• Tablecloths & Foils Wholesale category of tablecloths and decorative table foils for home dining and decoration sold to retailers.
• Kitchen Wholesale assortment of kitchen accessories and related home goods sold to retailers and lifestyle stores.
• Small Furniture Wholesale category of small furniture pieces sold to retailers, interior shops, and lifestyle stores.
• Outdoor/Garden & Balcony Wholesale category of outdoor, garden, and balcony decoration items sold to retailers and garden centers.
• Home Accessories Wholesale assortment of decorative home accessories sold to retailers, concept stores, and interior shops.

Quantifiable outcome

• Products delivered to customers in over 80 countries worldwide
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amfori BSCIcoreStrategic or Co-development PartnerB Living is a proud member of Amfori BSCI (Business Social Compliance Initiative). They personally inspect manufacturers and working conditions from their on-site office in India. This partnership ensures ethical labor practices across their supply chain, particularly for their Linen & More brand which produces collections without harm to humans or nature.
• Linen & MorecoreOthersLinen & More is a subsidiary brand of B Living, specializing in home deco textiles. The brand focuses on producing collections without harm to humans or nature, using natural and recycled materials while maintaining quality and fair labor practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Transpac Imports: US importer and wholesaler of seasonal and home decor products for the retail trade. Comparable in import-driven, trend-led wholesale model supplying retailers with broad home decoration assortments — though with stronger seasonal/holiday tilt.
• Madam Stoltz: Danish wholesale brand offering bohemian and natural-material home decoration to retailers worldwide. Comparable to B Living's natural-materials positioning (Mars & More's jute, seagrass, mango wood) and B2B wholesale distribution model.
• Lene Bjerre: Danish designer and wholesaler of home decor and furniture with strong retail distribution across Europe. Comparable in design-led, multi-category home decoration wholesale with international B2B focus, similar scale and aesthetic positioning.
• Nordal: Danish wholesale home decoration brand distributing vases, textiles, lighting, and accessories to retailers across Europe. Similar product breadth, aesthetic, and B2B distribution model to B Living's glass vase and accessory categories.
• J-line by Jolipa: Belgian family-owned wholesaler of home decoration, gifts, and seasonal items serving retailers across Europe and globally. Highly comparable wholesale model with broad SKU range in vases, textiles, and decorative accessories — directly competes with B Living in the same retail channels.
• Imax Worldwide Import: US-based importer and wholesale distributor of decorative home accessories, seasonal decor, and furniture accents. Closely comparable in import/wholesale business model with multi-category home decoration SKUs and global manufacturer sourcing.
• Bloomingville: Danish B2B wholesaler and designer of home decor, furniture, and accessories distributed globally to retailers. Closest comparable to B Living in business model — multi-brand wholesale of trending home decor with broad European and global retail customer base.
• Vandor Group: US-based wholesale distributor of gift and home decor products serving mass, specialty, and online retailers. Comparable wholesale importer/distributor model supplying trend-driven home accessories at scale, though primarily North American.

Broad incumbents

• Riviera Maison: Dutch home furnishing brand and retailer with both wholesale and direct-retail presence across Europe. Comparable home decoration and furniture categories; larger scale and brand recognition make it a broad incumbent rather than a direct wholesale peer.
• Kave Home: European designer and distributor of home furniture and decor with wholesale and DTC retail channels. Comparable multi-category home decoration offering at larger scale, positioned as a broader incumbent than a pure-play wholesaler like B Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BLivingbv
• LinkedInlinkedin.com/company/bliving

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Living