Whitaker Roofing Services

What Whitaker Roofing Services does

Whitaker Roofing Services is a privately held residential roofing contractor headquartered in Salt Lake City, Utah, serving homeowners across five Wasatch Front counties (Salt Lake, Summit, Utah, Tooele, and Davis). Founded approximately 30 years ago and under new ownership since May 2023 (Heber Langford), the company has completed over 10,000 projects and maintains a 4.9/5 rating across 300+ homeowner reviews. Its core offering is asphalt shingle roof replacement organized across three tiers — architectural ($5.50-$8.50/sq ft), premium ($7.50-$11.50/sq ft), and luxury/designer ($10.50-$16.50/sq ft) — supplemented by TPO flat membrane roofing, roof repair, free inspections, fascia/soffit/gutter work, and specialty services (skylights, solar panel removal/reinstallation, swamp cooler removal, heat cables).

The business operates with in-house installation crews (no subcontractors) and holds elite manufacturer certifications: CertainTeed 5-Star Premier Warranty authorization (one of only eight Utah contractors), CertainTeed ShingleMaster credentialing for every team member, Owens Corning Preferred Contractor status, and GAF Preferred Contractor status. These certifications enable warranty products unavailable to standard contractors and represent the company's primary technical differentiation. A distinctive 12-month follow-up inspection guarantee and photo-documentation workflow support a "repair-first honesty" positioning intended to reduce unnecessary replacement recommendations.

Revenue is generated on a project-based, direct-to-consumer model with no recurring subscription component. Customer acquisition relies on organic search, 300+ published reviews, referrals, and local SEO targeting 25+ Utah cities. A dedicated HOA and Property Manager service line addresses multi-unit communities through board presentations and phased capital planning. Homeowner financing is offered via Sunlight Financial at a fixed 11.99% APR across 60-144 month terms, expanding accessibility for higher-ticket replacement projects. The company is independently operated with no external investors, parent entity, or subsidiaries disclosed.

Name

Whitaker Roofing Services

Legal name

Whitaker Roofing Services

Website

https://whitakerroofing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitaker Roofing Services is a Salt Lake City-based residential roofing contractor providing asphalt shingle roof replacement, repair, and inspection services to homeowners across five Utah counties, with in-house crews and elite CertainTeed, Owens Corning, and GAF manufacturer certifications.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL)

Keywords

• Residential roofing services
• Roof replacement
• Roof repair
• Roof inspections
• Asphalt shingle roofing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roof Replacement: Complete tear-off and replacement of residential roofing systems. Primary revenue driver. Pricing varies by material tier from architectural ($5.50-$8.50/sq ft) to luxury ($10.50-$16.50/sq ft).
2. Roof Repair Services: Targeted repairs extending roof lifespan - leak fixes, shingle replacement, flashing repair, storm damage remediation. Billed per project based on scope.
3. Roof Inspections: Free roof inspections provided as lead generation. Professional assessment with photo documentation and honest recommendations.
4. Fascia, Soffit & Gutter Services: Roofline protection services including gutter installation, fascia repair, soffit ventilation. Often bundled with roof replacement or sold separately.
5. Specialty Services: Skylight installation/repair, solar panel removal/reinstallation, swamp cooler removal, heat cable installation, TPO flat roof systems. Premium specialty work requiring expertise.
6. Financing Services: Third-party financing through Sunlight Financial enabling homeowners to spread roof replacement costs over time. Fixed APR of 11.99% across 60, 120, or 144-month terms. Range: $3,500 - $100,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Whitaker Roofing Services is a residential roofing contractor that performs roof inspections, repairs, and full roof replacements for homeowners across the Salt Lake Valley and Wasatch Front. Core work centers on asphalt shingle installations across architectural, premium, and luxury tiers, complemented by fascia/soffit/gutter services and specialty work such as skylight installation, solar panel removal/reinstallation, swamp cooler removal, heat cable installation, and TPO flat roof membrane systems. All installation work is delivered by in-house crews, with a 12-month follow-up inspection guarantee backed by elite manufacturer certifications from CertainTeed, Owens Corning, and GAF.

Product overview

Whitaker Roofing Services is a residential roofing contractor offering a comprehensive suite of services centered on repair-first honesty. The core service portfolio includes roof inspections, roof repair, and full roof replacement as primary offerings, supplemented by new additions & remodels, fascia/soffit/gutters, and specialty services (skylights, solar panel work, swamp cooler removal, heat cables, TPO/flat roofing). The company offers three tiers of asphalt shingle products: Architectural Asphalt Shingles (standard), Premium & Upgraded Materials (enhanced durability), and Luxury/Designer Shingles (top tier). Additional services include financing options through Sunlight Financial and specialized HOA/property manager coordination. All offerings are backed by a 12-month follow-up guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Inspections & Checkups Thorough roof inspections to catch problems early and protect homeowner investments, including photo documentation and honest recommendations on whether repair or replacement is warranted. Provided free of charge to homeowners in the service area.
• Roof Repair Expert roof repair services that extend roof life, including leak fixes, shingle replacement, flashing repair, and storm damage remediation. Includes honest advice on repair versus replacement decisions. Billed per project based on scope.
• Roof Replacement Complete residential roof replacement service with full tear-off and new installation, performed by in-house crews using premium materials drawn from CertainTeed, Owens Corning, and GAF product lines. Primary revenue driver, priced by material tier per square foot.
• New Additions & Remodels Roofing services for home additions and remodeling projects, integrating new roof sections seamlessly with existing roof structures for residential customers.
• Fascia, Soffit & Gutters Comprehensive fascia, soffit, and gutter services to protect the roofline and manage water runoff. Includes gutter installation, fascia repair, and soffit ventilation, either bundled with roof replacement or sold separately.
• Specialty Roofing Services Specialized roofing services including skylight installation and repair, solar panel removal and reinstallation, swamp cooler removal, heat cable installation, custom flashing, and TPO/flat roof membrane roofing, performed for residential customers requiring expertise beyond standard shingle work.
• Architectural Asphalt Shingles Architectural asphalt shingle roofing system priced at $5.50-$8.50 per square foot with a typical lifespan of 25-30+ years. The standard-tier offering for residential roof replacements.
• Premium Asphalt Shingles Premium upgraded asphalt shingle roofing system priced at $7.50-$11.50 per square foot with a typical lifespan of 30-40+ years, featuring impact resistance, higher wind ratings, and extended warranties.
• Luxury / Designer Shingles Luxury / designer asphalt shingle roofing system priced at $10.50-$16.50 per square foot with a typical lifespan of 40-50+ years, delivering maximum durability, designer appearance, and premium or lifetime warranties.
• HOA & Property Manager Roofing Services Dedicated roofing service for HOA boards and property managers handling multi-unit communities, including multi-unit coordination, board approval support, phased project planning, and long-term maintenance partnerships.
• Roof Financing through Sunlight Financial Fixed-rate monthly payment financing through Sunlight Financial at a 11.99% APR for 60, 120, or 144-month terms on loan amounts from $3,500 to $100,000, making roof replacements and repairs more accessible to qualified homeowners.

Quantifiable outcome

• 4.9/5 star rating from 300+ homeowner reviews
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CertainTeedcoreStrategic or Co-development PartnerCertainTeed is a leading roofing material manufacturer. Whitaker Roofing holds elite CertainTeed ShingleMaster certification and is one of only eight contractors in Utah authorized to offer the CertainTeed 5-Star Premier Warranty. This partnership enables access to enhanced warranty products and premium material systems unavailable through standard contractors.
• Owens CorningcoreStrategic or Co-development PartnerOwens Corning is a major roofing and building materials manufacturer. Whitaker Roofing is an Owens Corning Preferred Contractor, trained in system-based installations and eligible to provide enhanced Owens Corning system warranties covering materials and labor.
• GAFcoreStrategic or Co-development PartnerGAF is a leading roofing material manufacturer. Whitaker Roofing holds GAF Preferred Contractor status, enabling factory-certified installation and access to elevated GAF warranty coverage options.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• GAF: North America's largest roofing materials manufacturer and a core strategic partner of Whitaker via GAF Preferred Contractor status. Included as an ecosystem peer — not a direct competitor — but a key supplier that shapes the contractor's warranty and product positioning.
• Malarkey Roofing Products: U.S. asphalt shingle manufacturer competing in the same residential roofing materials category Whitaker installs. Ecosystem peer as an alternative material supplier that influences the manufacturer's certification landscape contractors like Whitaker operate within.
• CertainTeed: Major roofing materials manufacturer and Whitaker's most strategic certification partner (CertainTeed 5-Star Premier Warranty). Listed as an ecosystem peer that influences Whitaker's competitive positioning and warranty differentiation.
• Owens Corning: Tier-1 roofing and building materials manufacturer and Whitaker's Preferred Contractor partner. Ecosystem peer that enables Whitaker's enhanced system warranty offerings and shapes the contractor's competitive positioning.

Broad incumbents

• Storm Guard Roofing: National residential roofing franchise specializing in storm damage restoration, repair, and replacement — directly comparable to Whitaker's core residential shingle replacement and insurance-claim coordination services. Operates at broader geographic scale via a franchise model.
• Tecta America: Largest U.S. commercial roofing contractor with growing residential services. Overlaps with Whitaker on shingle replacement and repair, and shares the same manufacturer-relationship-driven warranty model, but operates as a national platform with much broader portfolio.
• Roofing Corp of America: Multi-state residential and commercial roofing platform focused on acquisition and operation of regional roofers. Directly comparable service offering to Whitaker (residential replacement, repair, insurance restoration) with significantly larger consolidated scale and capital backing.
• Bone Dry Roofing: Multi-state residential and light-commercial roofing contractor with a similar in-house crew, manufacturer-certified installation model. Comparable to Whitaker in customer base (homeowners) and core service mix (repair, replacement, inspections) but operates across multiple U.S. markets at significantly larger scale.

Regional players

• Deer Park Roofing: Midwest-focused residential roofing contractor offering replacement, repair, and inspections. Directly comparable service offering and customer base (homeowners) to Whitaker, but concentrated in Ohio/Indiana/Kentucky rather than Utah.
• Baker Roofing Company: Established regional residential and commercial roofing contractor in the Southeast U.S. Comparable to Whitaker in its mix of residential replacement, repair, and manufacturer-certified installations, but serves a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whitakerroofing
• Facebookfacebook.com/whitaker-roofing-services-inc
• LinkedInlinkedin.com/company/whitaker-roofing-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitaker Roofing Services