Da One Sports

What Da One Sports does

Da One Sports (legal entity: Da One Sports Cube Pvt Ltd) is an Indian youth sports education and training company founded in 2021 by international cricketer Shikhar Dhawan and headquartered in Gurgaon. It operates a multi-format platform combining direct-owned academies, franchised academies, and school partnership programs, with claimed coverage of 80+ academies across 5 Indian states and 8,080+ students trained. Its target market is children and adolescents aged 3-16, served through tiered programs: Grassroot Innovation (ages 3-8), Progressive Sports (ages 9-16), Immersive Sports (ages 8-16), and a Centre of Excellence track for advanced athletes. School partnerships are established with named K-12 institutions including SRM, PVIS, SJPS, Asian School, DPS, Orchids International, SGO, TMS, TWIS, and EW. Program delivery is organized around a 1:15 coach-to-player ratio.

The company's service architecture includes franchise and direct academy operations, school-based programs embedded in partner institutions, and B2B consulting to sports federations. A performance tracking technology stack is referenced but its technical components are not disclosed in available material; no app, public API, or proprietary AI/ML capability is described. The business monetizes through franchise fees and royalties from franchisees, program fees at owned and partner academies, and consulting engagements with federations and institutions. Pricing is not publicly disclosed, and no funding rounds, acquisitions, or M&A activity have been reported in the available data. Marketing relies on social channels (Instagram, Twitter, Facebook, LinkedIn) and the founder's personal brand as an active cricketer.

The go-to-market combines celebrity-led brand pull (Shikhar Dhawan) with a push into institutional channels (schools and federations) and an asset-light franchise layer for geographic spread. This three-pronged structure is designed to access both consumer parents and B2B institutional buyers, while the franchise model allows footprint expansion without proportional direct CapEx. Operational and financial disclosures beyond academy counts and student totals are limited, which constrains deeper triangulation of unit economics, churn, and revenue quality.

Name

Da One Sports

Legal name

Da One Sports Cube Pvt Ltd

Website

https://daonesports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Da One Sports is a Gurgaon-based youth sports education company founded in 2021 by cricketer Shikhar Dhawan, operating 80+ academies and school programs across five Indian states for children aged 3-16 via direct, franchise, and partnership models.

Ownership category

akta.pro rank

Product category

Sports Education and Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Sports training services
• Youth sports education
• Sports academy programs
• Franchise sports training
• Grassroots sports development

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalty: Franchise model where franchisees contribute a set percentage of Gross Revenue. Franchisees make an initial investment and pay ongoing royalty fees based on revenue sharing.
2. Academy Program Fees: Revenue from directly operated academies offering sports training programs to students aged 3-16, including Grassroot Innovation Program, Progressive Sports Program, and Immersive Sports Program.
3. Comprehensive Consultation Services: Free consultations for partners, schools, and academies with focus on sports infrastructure development. Additional fee-based consulting services for area selection and infrastructure guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Da One Sports is a sports education and training firm that delivers structured, multi-sport coaching programs for children and youth aged 3–16 across India. It offers four core programs (Grassroot Innovation, Progressive Sports, Immersive Sports, and Centre of Excellence), operates a franchise model (DA ONE ADVANTAGE) for entrepreneurs to set up branded sports training centers, and partners with schools to deliver on-campus sports curricula. Services are delivered through company-owned and franchised academies across 5 Indian states.

Product overview

Da One Sports offers a unified sports education platform comprising four core training programs designed as a progressive pathway: the Grassroot Innovation Program (ages 3-8) for foundational physical education, the Progressive Sports Program (ages 9-16) for multi-sport skill development, the Immersive Sports Program (ages 8-16) for advanced tactical training across three levels, and the Centre of Excellence as a comprehensive sports hub with world-class facilities. The company also provides DA ONE ADVANTAGE franchise services, offering brand positioning, recruitment support, curriculum materials, and marketing guidance for franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Grassroot Innovation Program

Quantifiable outcome

• 80+ academies operating across 5 states
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• SRMminorOthersSchool partnership for delivering sports programs. SRM is one of the educational institution partners shown in the partners section of the website.
• PVISminorOthersSchool partnership for sports program delivery. PVIS appears in the partners section of the Da One Sports website.
• SJPSminorOthersEducational institution partner collaborating with Da One Sports for sports program delivery.
• Asian SchoolminorOthersAsian School partnership for delivering sports programs to students on campus.
• DPS (Delhi Public School)minorOthersDelhi Public School partnership for sports education and training programs.
• Orchids International SchoolminorOthersPartnership with Orchids International School for sports program delivery.
• SGOminorOthersEducational institution partner shown in the Da One Sports partner section.
• TMSminorOthersEducational institution partner for sports program delivery.
• TWISminorOthersThe Wonder International School partnership for sports training programs.
• EW (Emerald World)minorOthersEducational institution partner in the Da One Sports network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sports retailer with significant India operations that increasingly runs in-store training academies and youth programs. Comparable as a broad incumbent that touches Indian youth sports participation, though it is not a specialist multi-sport training operator like Da One Sports.
• The Little Gym: International children's physical development franchise operating in India with broader enrichment focus beyond sport. Comparable to Da One Sports on franchise model and early-age child development positioning, but with a broader gymnastics/enrichment portfolio rather than competitive multi-sport focus.

Direct peers

• i9 Sports: Youth sports franchise operator in the US focused on league-based sports instruction for kids. Comparable to Da One Sports on franchise-driven youth sports delivery, structured age-based programming, and curriculum-led coaching.
• SportyBeans: International multi-sport kids' physical development program operating through a franchise model with a presence in India. Comparable to Da One Sports on multi-sport kids curriculum, age-tiered programming, and franchise-based scaling.
• Skyhawks Sports Academy: US-based youth sports franchise offering multi-sport programming for children ages 2–12 through partner-operated locations. Comparable to Da One Sports on franchise distribution model, multi-sport curriculum, and age-tiered youth programming.
• Soccer Shots: Youth soccer-focused franchise program for ages 2–8 operating internationally including franchised operations in India. Comparable on franchise-led youth sports delivery and structured curriculum for early-age athletes.
• KheloMore: India sports-tech marketplace connecting athletes with coaches and academies across multiple sports. Directly comparable to Da One Sports in target customer (youth and parents), multi-sport focus, and Indian operating geography.
• TENVIC: India-based sports education and athlete development platform co-founded by tennis legend Mahesh Bhupathi. Closest direct comparable to Da One Sports due to its celebrity-founder origin, multi-sport training curriculum, academy network, and franchise-style delivery model in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daonesports
• Facebookfacebook.com/daonesports
• LinkedInlinkedin.com/company/daonesports
• Instagraminstagram.com/daone.sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Da One Sports