atzert:weber

What atzert:weber does

atzert:weber Holding GmbH & Co. KG is a privately held, dual-family-owned automotive dealership group based in the Fulda/Osthessen region of Germany, operating six locations across Osthessen and Main-Kinzig-Kreis (Fulda x2, Großenlüder, Schlüchtern, Gründau-Lieblos, Petersberg). The current corporate entity was formed in March 2002 by Werner Atzert and Thomas Weber, combining the Atzert family automotive business (traced to a blacksmith workshop founded in 1896) and the Weber family business (founded 1957); management is now in the hands of Philipp Atzert (5th generation) and Sebastian Weber. The group operates as a multi-brand VW Group platform: Audi (Audi Zentrum Fulda), Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA — added in 2022. The group surrendered its direct VW new-car sales mandate in 2023 (renaming the former VW Zentrum Fulda to "Autowelt Fulda" focused on young used cars and EU imports), and now sources new VW vehicles via a partnership with Autohaus Ostmann.

The business runs five revenue streams: (1) new and used vehicle sales (250+ used vehicles in stock, 100+ new models available, vehicle prices ranging from ~€11,490 used to ~€139,940 for an Audi RS Q8), (2) workshop services (160+ vehicles serviced daily, including Clever Repair®, Smart Repair, body/paint, HU/AU, tires, AC, 24h emergency service, and a 48-hour appointment guarantee), (3) financing/leasing/insurance through Volkswagen Financial Services, ŠKODA Bank, and Audi Bank, (4) car rental via Euromobil (70+ vehicles), and (5) the NORA Profi Teile Service — a wholesale original-parts operation serving independent regional workshops with twice-daily delivery through Partslink24. Customer segments are segmented into private consumers, business/SME customers (Geschäftskunden), and large fleet accounts (Großkunden with 15+ vehicles, dedicated key account management), plus BAMAKA association members and CarePort Professional commercial-vehicle clients.

Technology is largely conventional dealership tooling: an online vehicle search and service-booking portal at atzert-weber.de, DAT market-price and DEKRA inspection interfaces for used-vehicle certification, a 360°/100+ point inspection program, 14-day exchange right, free doorstep delivery within Germany, and best-price guarantee for service within a 50 km radius. The group has no proprietary software, AI/ML, or API platform; integrations are limited to Cookiebot (GDPR consent) and Partslink24 (parts ordering). Pricing is predominantly transaction-based with some monthly recurring elements (extended warranty, maintenance packages, subscription-style mobility/rental).

Name

atzert:weber

Legal name

atzert:weber Holding GmbH & Co. KG

Website

https://atzert-weber.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

atzert:weber is a privately held, dual-family-owned German automotive dealership group operating six VW Group brand locations (Audi, VW, Škoda, SEAT, CUPRA) in Osthessen and Main-Kinzig-Kreis, providing vehicle sales, workshop services, financing, rental, and a wholesale parts business for independent repair shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Melsungen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across Volkswagen, Audi, Škoda, SEAT, CUPRA, and Volkswagen Nutzfahrzeuge brands. New vehicle models available exceed 100; used vehicle inventory exceeds 250 vehicles.
2. Service and Maintenance: Inspection, repair, HU/AU, tire service, air conditioning, body and paint services. Over 160 vehicles serviced daily across all locations. Includes 48-hour express service and 24h emergency service.
3. Financial Services: Financing, leasing, and insurance products offered in partnership with Volkswagen Financial Services, ŠKODA Bank, and Audi Bank. Includes guarantee extensions and maintenance packages.
4. Car Rental: Rental fleet of over 70 vehicles under Euromobil partnership, available at multiple locations for workshop substitute, accident replacement, weekend trips, or business travel.
5. Parts and Accessories: Original parts and accessories sales for VW Group brands through NORA Profi Teile Service, serving both own operations and external repair shops. Includes 2x daily delivery service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

atzert:weber Gruppe is a multi-brand automotive dealership group operating six locations across Osthessen and Main-Kinzig-Kreis in Germany, selling new and certified used vehicles from Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA. Beyond vehicle sales, the group provides full workshop services (inspection, HU/AU, repairs, body and paint, tire service, air conditioning, Clever Repair®), financing and leasing through Volkswagen Financial Services, car rental via Euromobil, and a NORA® Profi Teile Service supplying original VW Group parts to independent workshops.

Product overview

atzert:weber Gruppe is a multi-location automotive dealership group operating as a platform of six branded dealership locations across Osthessen and Main-Kinzig-Kreis in Germany. The portfolio consists of five physical dealership/service locations (Audi Zentrum Fulda, Autowelt Fulda, Autohaus Atzert Großenlüder, Autohaus Schlüchtern, Autohaus Weise Gründau-Lieblos) plus additional service touchpoints, all unified under the atzert:weber brand. The group functions as both a vehicle sales platform (offering new vehicles from Audi, Volkswagen, Škoda, SEAT, CUPRA, and Volkswagen Nutzfahrzeuge, plus certified used vehicles through 'Volkswagen – Das WeltAuto.' and 'Audi Gebrauchtwagen :plus' programs) and a service platform (providing workshop services including inspection, HU/AU, repairs, Smart Repair, Clever Repair®, tire service, body and paint, glass repair, air conditioning, 24h emergency service, and a 48-hour quick appointment guarantee). Ancillary services include maintenance packages, extended warranties, financing and leasing through Volkswagen Financial Services partners, car rental via Euromobil, and a NORA® Profi Teile Service for independent repair shops. For business customers, the group offers dedicated fleet management, BAMAKA special conditions, and Großkunden (large fleet) contracts with personalized account management. The used vehicle program includes a 100+ point 360° inspection, 12-month warranty, 14-day exchange right, and free home delivery within Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuwagenverkauf (New Vehicle Sales) Sales of new vehicles from Audi, Volkswagen, Škoda, SEAT, CUPRA, and Volkswagen Nutzfahrzeuge brands across more than 100 different models, with various trim levels and configurations and accompanying financing or leasing options.
• Gebrauchtwagenverkauf (Certified Used Vehicle Sales) Sales of certified used vehicles including Volkswagen Das WeltAuto. and Audi Gebrauchtwagen :plus programs, covering more than 250 quality-checked used vehicles with 100+ point inspection, warranty, and trade-in options.
• Gebrauchtwagen Ankauf (Used Car Purchase) Service purchasing used vehicles from customers with a free DEKRA evaluation, DAT market-price assessment, and same-day payment options, addressing vehicle trade-in and direct sale to the dealership.
• Werkstattservice (Workshop Services) Comprehensive vehicle maintenance and repair including inspection, technical examination (HU/AU), general repairs, tire service, body and paint work, glass repair, and air conditioning service across all workshop locations, handling more than 160 vehicles daily.
• Wartungspakete (Maintenance Packages) Fixed-price subscription maintenance packages covering all service work according to the manufacturer service plan, including oil change, filter replacements, spark plugs, and gearbox oil for Volkswagen, Audi, Škoda, CUPRA, and SEAT vehicles, with monthly billing.
• Finanzierung und Leasing (Financing and Leasing) Vehicle financing and leasing products provided in partnership with Volkswagen Financial Services, ŠKODA Bank, and Audi Bank, including installment financing, leasing, and insurance options for both private and business customers.
• Garantieverlängerung (Extended Warranty) Extended warranty service available for 12, 24, or 36 months following the 2-year manufacturer warranty, covering Volkswagen, Škoda, Audi, and Volkswagen Nutzfahrzeuge vehicles up to 200,000 km total mileage, with monthly subscription billing and replacement mobility included.
• Autovermietung (Car Rental) Vehicle rental service offered through Euromobil partnership covering more than 70 cars and vans from Volkswagen, Audi, Škoda, and Volkswagen Nutzfahrzeuge brands at Fulda, Großenlüder, and Schlüchtern locations, for workshop substitutes, accident replacements, weekend trips, and business travel.
• NORA Profi Teile Service (Parts Wholesale) Professional B2B parts service for independent regional repair shops, supplying original parts, exchange parts, accessories, and tires from Volkswagen Group brands via Partslink24 online ordering with twice-daily delivery, plus exclusive partner workshop discounts.
• Geschäfts- und Großkundenbetreuung (Business and Fleet Customer Services) Dedicated fleet management services including business and large-fleet vehicle sales, fleet contracts, BAMAKA special conditions, CarePort Professional service and mobility packages, electronic driving license checks, UVV inspections, and dedicated key account managers for companies.

Quantifiable outcome

• Over 160 vehicles serviced daily
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Autohaus OstmannminorChannel Partner/ Reseller/ Distributor · 1 January 2023Following the handover of VW new car sales rights in 2023, atzert:weber maintains access to VW new vehicles through partnership with Autohaus Ostmann, ensuring continued VW brand coverage for customers.
• EuromobilcoreChannel Partner/ Reseller/ DistributorEuromobil is the dealer-owned car rental brand of Volkswagen Group distributors. atzert:weber operates as Euromobil partner at Fulda, Großenlüder, and Schlüchtern, offering over 70 rental vehicles including Volkswagen, Audi, and Škoda models for workshop substitutes, accident replacement, and travel needs.
• BAMAKA (Bundesverband der Materialwirtschaft, Einkauf und Logistik e.V.)minorChannel Partner/ Reseller/ DistributorBAMAKA is a purchasing and logistics association for German companies. BAMAKA members receive exclusive conditions on vehicle procurement from atzert:weber, offering special fleet pricing and terms for member businesses.
• CarePort ProfessionalminorStrategic or Co-development PartnerCarePort Professional is a Volkswagen Nutzfahrzeuge service program in cooperation with Volkswagen Bank, Volkswagen Leasing, Volkswagen Autoversicherung AG, and Volkswagen Versicherungsdienst GmbH. Offers bundled service and mobility packages for commercial customers.
• NORA Profi Teile ServicecoreTechnology or IntegrationNORA (NORA GmbH) is Volkswagen AG's parts distribution network for independent repair shops. atzert:weber operates as a NORA Leistungszentrum, supplying original parts, exchange parts, and accessories to regional independent workshops with 2x daily delivery. Qualified workshops gain access to exclusive discounts on VW Group parts.
• DEKRAcoreStrategic or Co-development PartnerDEKRA provides independent vehicle inspections for used car quality certification and trade-in evaluations. atzert:weber uses DEKRA-certified inspectors for all used vehicle assessments, providing transparent and neutral quality verification for customers.
• DAT (Deutsche Automobil Treuhand)coreTechnology or IntegrationDAT provides the market-standard vehicle valuation interface (DAT-Schnittstelle) used for fair and transparent vehicle pricing assessments for trade-ins and used car purchases.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Beresa GmbH & Co. KG: West German multi-brand automotive dealer group operating dealerships for multiple OEM brands including VW Group brands. Comparable multi-brand regional dealer with integrated service and parts operations.
• Senger GmbH & Co. KG: Multi-brand automotive dealer group headquartered in Rheine, Germany, operating numerous dealerships and service centers. Comparable regional multi-brand German dealer with integrated sales, service, and fleet offerings.
• Emil Frey AG: One of Europe's largest automotive retail groups with significant German operations, representing multiple OEM brands across sales and aftersales. Directly comparable multi-brand dealership footprint and operating model.
• AVAG Holding GmbH & Co. KG: Large multi-brand automotive dealer group based in Augsburg, Germany, operating numerous full-service dealerships across multiple OEM brands. Highly comparable as a multi-brand German regional dealership platform with full sales, service, and parts operations.
• Dello Group (Dello GmbH): Northern German multi-brand automotive dealership group operating sales and service for multiple OEMs. Directly comparable structure as a family-influenced multi-brand regional dealer with full aftersales.
• Auto-Scholz GmbH & Co. KG: Multi-brand German automotive dealer group with operations across multiple regions. Comparable as a multi-brand German dealer with full-service sales and aftersales.
• Auto Eder GmbH: Bavarian multi-brand automotive dealer group with multiple full-service dealership locations across southern Germany. Comparable regional multi-brand dealer with sales, service, and fleet capabilities.
• Rosier Gruppe (Rosier GmbH & Co. KG): Volkswagen Group-focused multi-brand dealer headquartered in Menden, Germany, operating numerous VW, Audi, Škoda, and other VW Group franchises. Highly comparable given the VW Group brand emphasis and multi-location regional model.
• Hahn Automobile GmbH + Co. KG: Multi-brand automotive dealer group based in Fellbach (Stuttgart region) with broad representation of German and European OEMs. Comparable multi-brand regional dealer with strong fleet and corporate customer offerings.

Others

• Mobile.de (mobile.de GmbH): Germany's largest online vehicle marketplace operated by Adevinta. Relevant as an ecosystem participant that influences dealership lead generation, used-vehicle pricing transparency (DAT-linked), and digital sales channels rather than as a direct dealership competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atzert.weber
• LinkedInlinkedin.com/company/atzert-weber-gruppe
• Instagraminstagram.com/atzert_weber_gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atzert:weber