The Tyre Collective Ltd
The Tyre Collective Ltd is a London-based hardware company developing on-vehicle electrostatic and airflow systems to capture tyre wear emissions. It serves automotive OEMs, fleet operators, and municipalities through pilot deployments of its TC04 prototype and forthcoming TC05 retrofit device.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Tyre Collective Ltd does
The Tyre Collective Ltd is a London-based private limited company, founded in 2020, that develops on-vehicle hardware systems to capture tyre wear emissions. The company's core product is built on patent-pending electrostatic and airflow technology deployed in its TC04 prototype, with a commercial retrofit device (TC05) planned for 2025. The technology is mounted on vehicles to capture particles shed from tyres during driving, addressing the non-exhaust emissions category that is not currently regulated at source but contributes a significant share of road-vehicle particulate pollution.
The company is pre-commercial. All current engagements are pilots rather than recurring commercial contracts, and the company has completed 11 pilots across a diverse set of counterparties: last-mile delivery operators (HIVED, PostNL, Zhero), automotive OEMs (Rivian, CEVT/Volvo), corporate fleet operators (Alphabet/BMW), construction and road maintenance (Ringway), municipal government (Eurométropole de Strasbourg), and environmental nonprofits (Keep Tahoe Blue). This range indicates a dual go-to-market — OEM integration and aftermarket retrofit for fleet operators — supported by regulatory tailwinds from Euro 7 non-exhaust emissions standards and California's microplastics strategy. Founders originate from Imperial College London and the Royal College of Art.
Funding to date totals approximately £1.5M, comprising a seed round led by Katapult VC (October 2023), a £342K Crowdcube raise from 303 investors (January 2024), eight Innovate UK grants totalling around £250K, and a £100K investment from Impact on Urban Health. A further funding round is planned for 2025 with 40% already committed. The company is small (1–10 employees) and B Corp certified (March 2025). Pricing model, unit economics, and commercial contract structure are not disclosed in the available data.
The Tyre Collective Ltd firmographics
Firmographics- Name
- The Tyre Collective Ltd
- Legal name
- THE TYRE COLLECTIVE LTD.
- Website
- https://thetyrecollective.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Tyre Collective Ltd is a London-based hardware company developing on-vehicle electrostatic and airflow systems to capture tyre wear emissions. It serves automotive OEMs, fleet operators, and municipalities through pilot deployments of its TC04 prototype and forthcoming TC05 retrofit device.
- Ownership category
- akta.pro rank
The Tyre Collective Ltd industry classification
Industry- Product category
- Automotive Emissions Control Hardware
- NAICS
- Tire Manufacturing (32621)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)
Keywords
Where The Tyre Collective Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Tyre Collective Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Tyre Wear Capture Devices: Sale or licensing of proprietary tyre wear capture devices to commercial fleets and vehicle manufacturers. Devices are retrofitted to existing vehicles or integrated into new vehicles.
- Captured Material Upcycling: Captured tyre wear particles (micronised rubber) are upcycled into industrial and consumer applications such as bitumen, shoe soles, soundproofing, 3D-printed objects, and jewellery, creating a closed-loop circular economy system.
- Research & Testing Services: Partnerships with research organisations to conduct characterisation, toxicology studies and pollution pathway analysis. Collaborations with Imperial ERG, Particle Vision, Eurofins, and Pacific Northwest Consortium on Plastics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Retrofit Device for Vans up to 4 Tonnes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Tyre Collective Ltd product offering
Product offeringCore offering
The Tyre Collective develops patent-pending on-vehicle devices that use electrostatics and airflow to capture tyre wear particles directly at the vehicle wheel. The devices capture PM ranging from 0.3 to 136 microns, achieving up to 10% on-road capture rates and 95% non-exhaust emission purity, with IoT-enabled sensors for real-time monitoring. Adjacent services include research collaborations on tyre wear characterisation and toxicology, and upcycling of captured micronised rubber into industrial applications such as bitumen, shoe soles, and soundproofing.
Product overview
The Tyre Collective offers a single unified product line focused on their tyre wear capturing device - a patent-pending on-vehicle system using electrostatics and airflow technology. The core device (currently in TC04 generation) captures micronised rubber particles directly from vehicle tyres to prevent them from entering air and waterways. The company plans to commercialise a retrofit version (TC05) in 2025 for vans up to 4 tonnes. Alongside the hardware product, The Tyre Collective provides research services and upcycling solutions to close the loop on captured tyre wear particles. The product portfolio spans multiple prototype generations (TC01-TC04), with each iteration improving capture efficiency and adding integrated IoT capabilities for data collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Tyre Wear Capturing Device Patent-pending on-vehicle device that uses electrostatics and airflow to capture tyre wear particles (PM 0.3-136 microns) directly at the wheel. Captures up to 10% of airborne particles by mass on roads and up to 68% of particles smaller than 10 microns (PM10) by number. Target customers are commercial fleet operators and vehicle manufacturers.
- Commercial Retrofit Device (TC05) Commercial retrofit device designed for vans up to 4 tonnes, featuring embedded electronics and wireless data transfer with a streamlined maintenance process. Scheduled for 2025 commercial launch targeting commercial fleet operators.
- Tyre Wear Research Services Research partnerships and collaboration services with leading researchers on tyre wear characterisation, toxicology studies, and pollution pathway analysis. Includes collaborations with Imperial College London's Environmental Research Group, Particle Vision, Eurofins, and the Pacific Northwest Consortium on Plastics.
- Captured Material Upcycling Applications Closed-loop circular economy service that turns captured tyre wear particles (micronised rubber) into industrial and consumer applications including bitumen, shoe soles, soundproofing, 3D-printing materials, and high-performance activewear.
Quantifiable outcome
- Capture up to 10% of airborne tyre wear particles on-road, up to 80% in lab conditions
- +5 more outcomes
Companies that use The Tyre Collective Ltd
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
The Tyre Collective Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Tyre Collective Ltd partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Keep Tahoe BlueminorSeptember 2025 pilot at Lake Tahoe with Emerald Bay Shuttle to analyze tyre wear pollution and protect Lake's water clarity. Partnership to demonstrate technology at iconic environmental site.
- Desert Research Institute (DRI)minorSeptember 2025 collaboration with DRI scientists to validate and inform tyre wear pollution research. DRI provides scientific validation and research expertise.
- Eurométropole de StrasbourgcoreFirst city partnership launched summer 2025. Demonstration of tyre wear capture device on city vehicles over one week. Supported by EIT Urban Mobility. Goal to reduce PM pollution and make cities healthier.
- RingwayminorFirst trial in construction industry (2025) with 8 vehicles across 2 depots. Partnership to expand into construction sector vehicle fleet applications.
- EIT Urban MobilitycoreEIT Urban Mobility, an initiative of European Institute of Innovation and Technology (EIT), supports The Tyre Collective through funding, acceleration programs (Breathable Cities, CRL Accelerator), and partnership facilitation across European cities. Won large EIT Urban Mobility grant in 2025.
- HIVEDcoreTC04 (4th generation prototype) pilot on 5 all-electric delivery vans in London from August 2024. Partnership advancing research in capturing and reducing particle emissions from tyres. HIVED provides real-world fleet data while TTC provides capture technology.
- PostNLcoreTC03 pilot with Dutch postal and parcel delivery company via Alphabet fleet management. Partnership to test and validate capture technology on logistics fleet vehicles.
- RiviancorePilot with American EV manufacturer testing next-generation tyre wear capture device on Rivian's electric commercial vans. 4-week period driving almost 8000 miles. R&D collaboration toward mutual goal of reducing tyre wear pollution at scale.
- Alphabet (BMW Financial Services)coreTC03 pilot in 2023 for fleet management services. Partnership through Alphabet, BMW's fleet and mobility solutions provider.
- Zherocore3-month TC02 pilot (Aug-Nov 2022) on Zhero's electric logistics vans in London. First company in London for zero-emission logistics to arts/interior/fashion industries. Device captured high purity of NEEs.
- CEVT & Volvo CarscoreFirst on-vehicle test in 2021 with CEVT (China Euro Vehicle Technology) and Volvo Cars. Proof of concept validation with established automotive manufacturer.
- Imperial ERG (Environmental Research Group)coreResearch partnership with Imperial College London's Environmental Research Group on tyre wear characterisation, toxicology and pollution pathways.
- Particle VisioncoreCollaboration on tyre wear particle characterisation. Published poster 'Quantification of TRWP & Brake Wear in PM10/PM10-2.5 Airborne Dust of Contrasting Sites' presented at SETAC 2023.
- EurofinsminorResearch partner for tyre wear analysis and testing services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Tyre Collective Ltd competitors and assessment
Company assessmentBroad incumbents
- Faurecia (FORVIA): Major automotive technology supplier with emissions control and clean mobility solutions. Comparable as an incumbent emissions-control player that could integrate tyre wear capture alongside exhaust and brake emissions systems.
- Samsara: Leading fleet IoT and telematics platform used by commercial logistics fleets. Comparable as a fleet-facing IoT platform where TTC's TC04 device could either integrate or compete for fleet sustainability spend.
- Continental AG: Global Tier 1 automotive supplier with a tire division (Continental Tires), sensor technologies, and emissions control systems. Highly comparable as an incumbent player that could develop or integrate tyre wear capture technology into its existing OEM supply chain.
- Tenneco: Global automotive components supplier with emissions control technologies (Clean Air division). Comparable as an incumbent that could extend its emissions portfolio to capture non-exhaust emissions.
- Geotab: Major fleet telematics provider with vehicle data and sustainability reporting capabilities. Comparable as a fleet telematics incumbent that could add tyre wear monitoring/capture to its existing platform.
- Bridgestone Corporation: World's largest tire manufacturer with active sensor and connected-tire programs plus sustainability initiatives addressing tyre wear. Comparable as a tire industry incumbent likely to enter the tyre wear capture space as regulation and EV-driven wear amplify.
- Bosch: Global Tier 1 supplier of automotive sensors, emissions systems, and IoT solutions. Comparable as a broad incumbent that could embed tyre wear capture within existing OEM sensor and emissions control product lines.
- Michelin: Major tire manufacturer with strong sustainability agenda and tire lifecycle programs. Comparable as an incumbent that addresses tyre wear through tire design, retreading, and circular materials — adjacent to TTC's capture-and-upcycle model.
- Pirelli: Premium tire manufacturer with Cyber Tire sensor technology and sustainability programs. Comparable as an incumbent tire maker integrating IoT/sensors into tires — directly relevant to TTC's tire-mounted IoT capture device category.
Emerging players
- Aclima: Air quality measurement and emissions intelligence company focused on hyperlocal pollution data. Comparable as an emerging player addressing air quality and emissions at a system level — adjacent to TTC's mission but different approach (measurement vs. capture).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Tyre Collective Ltd social profiles
Digital presenceThe Tyre Collective Ltd compliance and trust
Trust signalCompliance1 record
The Tyre Collective Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tyre Collective Ltd leadership team
Management profileNumber of profiles
Profiles3 records
The Tyre Collective Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tyre Collective Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tyre Collective Ltd
What does The Tyre Collective Ltd do?
The Tyre Collective develops patent-pending on-vehicle devices that use electrostatics and airflow to capture tyre wear particles directly at the vehicle wheel. The devices capture PM ranging from 0.3 to 136 microns, achieving up to 10% on-road capture rates and 95% non-exhaust emission purity, with IoT-enabled sensors for real-time monitoring. Adjacent services include research collaborations on tyre wear characterisation and toxicology, and upcycling of captured micronised rubber into industrial applications such as bitumen, shoe soles, and soundproofing.
Is The Tyre Collective Ltd a public or private company?
The Tyre Collective Ltd is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Tyre Collective Ltd founded?
The Tyre Collective Ltd was founded in 2020. It employs 1 to 10 people.
Where is The Tyre Collective Ltd based?
The Tyre Collective Ltd is headquartered in London, United Kingdom, in the Europe region.
How does The Tyre Collective Ltd make money?
Three revenue lines are on record. Tyre Wear Capture Devices are the primary driver. The others are captured Material Upcycling and research & Testing Services.
Who are The Tyre Collective Ltd's main competitors?
Broad incumbents on record are Faurecia (FORVIA), Samsara, Continental AG, Tenneco, Geotab, Bridgestone Corporation, Bosch, Michelin and Pirelli. Aclima is listed as an emerging player.
Does The Tyre Collective Ltd have an API?
No public API is recorded for The Tyre Collective Ltd.
What industry is The Tyre Collective Ltd in?
The Tyre Collective Ltd's product category is Automotive Emissions Control Hardware. Its primary akta.pro industry code is TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics. Its NAICS code is 32621 and its SIC code is 3011.