MotivAction
MotivAction is a privately held, woman-owned Austin-based training firm (founded 2020) that delivers neuroscience-based resilience, communication, and self-leadership programs—anchored by its proprietary C.A.R.E.S.™ framework—to first responders, K–12 educators, government agencies, and corporate teams via on-site and virtual engagements.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MotivAction does
MotivAction is a woman-owned, privately held professional training and coaching company headquartered in Austin, Texas (16238 Ranch Road 620 N, Suite F-134), founded in 2020 by Irina Alexander (CEO) and Jen Hardy (COO) and operated as MotivAction LLC (Texas). The firm delivers neuroscience-based resilience, communication, and self-leadership programs targeted at high-stress professionals: law enforcement and fire/EMS agencies, K–12 educators and athletic coaches, federal/state government teams (including the Air Force Personnel Center), and corporate clients. Its core product is C.A.R.E.S.™ Training, built on a proprietary five-skill framework (Communication, Awareness, Resilience, Emotional Literacy, Self-Mastery) and complemented by The MotivAction Method™ six-phase roadmap; the program is IADLEST-certified, TEKS-aligned, and delivered on-site at client locations or virtually, with pre/post metrics embedded in every engagement. Supporting products include keynote and workshop engagements (30-minute keynotes through multi-day intensives), 1:1 private coaching (Jen Hardy as Pattern Disruptor, Irina Alexander as Neuro-Strategic Business Mentor), self-paced online courses ($19–$97, partnered with Schreiner University for official certificates and CE credits), and an annual premium retreat in Isla Mujeres, Mexico ($5,500–$8,500 per participant, limited to 10 seats). Distribution is multi-channel: enterprise field sales originating from free discovery calls, conference speaking (DisruptHR Austin, TASCO, East London Business Expo, Schreiner University), podcast/media appearances, an organic social presence across YouTube/LinkedIn/Instagram/Facebook/TikTok, a weekly newsletter, and free lead magnets (Drama Quiz, 150+ Unconventional Questions). Credentials include IADLEST national certification, TCOLE eligibility, TEA CPE provider status, TIPS and PCA cooperative purchasing approvals, and ICF (PCC) coaching certification. The company has no disclosed external funding and operates with 1–10 employees.
MotivAction firmographics
Firmographics- Name
- MotivAction
- Legal name
- MotivAction LLC
- Website
- https://motivaction.academy
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MotivAction is a privately held, woman-owned Austin-based training firm (founded 2020) that delivers neuroscience-based resilience, communication, and self-leadership programs—anchored by its proprietary C.A.R.E.S.™ framework—to first responders, K–12 educators, government agencies, and corporate teams via on-site and virtual engagements.
- Ownership category
- akta.pro rank
MotivAction industry classification
Industry- Product category
- Corporate Training and Executive Coaching
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mindfulness, Stress Management & Resilience Training (EDAMAIAD)
- akta.pro secondary industries
- Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Leadership, Character Education & Values Development (EDAMAIAG)
Keywords
Where MotivAction is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MotivAction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- C.A.R.E.S.™ Training Programs: Multi-session training programs delivered on-site or virtually, with pre and post measurement. Organizations pay for customized training engagements for departments and teams.
- Speaking & Workshops: Keynotes (30-90 min), workshops (30-180 min), moderated discussions (30-120 min), and full-day intensives (4-8 hours) available for events and conferences.
- Corporate Training Programs: Three engagement formats: Single Event (keynote/workshop), Training Program (multi-session with metrics), Full Partnership (ongoing strategic engagement with leadership retreats and culture development).
- Private Coaching: 1:1 coaching for executives and leaders - Jen Hardy offers Pattern Disruptor coaching (accepts 2 clients per quarter); Irina Alexander offers Neuro-Strategic Business Mentoring (accepts 6 clients per year).
- Leadership Retreats: Multi-day immersive retreats - Mexico retreat January 4-9, 2027 at Coco B Wellness in Isla Mujeres. Women-only, limited to 10 participants, includes accommodation, meals, coaching, and activities.
- Online Courses: Self-paced online courses including The Drama Stops Here ($19), The Conversation Code ($19), and The Success Course ($97) with lifetime access after completion.
- In-Person Workshops: Live workshops including In-Person C.A.R.E.S. Workshop for educators at $299 with 8 CE credits. Delivered in partnership with Schreiner University.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | In-Person C.A.R.E.S. Workshop |
| One time/ perpetual license | Pay-as-you-go | The Drama Stops Here Online Course |
| One time/ perpetual license | Pay-as-you-go | The Conversation Code Online Course |
| One time/ perpetual license | Pay-as-you-go | Success E-Course |
| One time/ perpetual license | Pay-as-you-go | Mexico Retreat - Single Occupancy |
| One time/ perpetual license | Pay-as-you-go | Mexico Retreat - Double Occupancy |
| Other | Multi-year contract | Corporate Training (Quote-based) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MotivAction product offering
Product offeringCore offering
MotivAction delivers neuroscience-based professional development programs centered on its proprietary C.A.R.E.S.™ framework (Communication, Awareness, Resilience, Emotional Literacy, Self-Mastery) for high-stress teams and leaders. The company sells on-site corporate training engagements, keynotes and workshops, immersive leadership retreats, 1:1 executive coaching, and self-paced online courses to organizations and individual buyers.
Product overview
The Academy of MotivAction® offers a suite of neuroscience-based professional development and training programs organized around its proprietary C.A.R.E.S.™ methodology — a five-skill framework covering Communication, Awareness, Resilience, Emotional Literacy, and Self-Mastery. The core product is C.A.R.E.S.™ Training (IADLEST-certified, available on-site or virtually in multiple session formats), complemented by Speaking & Workshops (keynotes and masterclasses from 30 minutes to full-day), annual Leadership Retreats (in-person immersive experiences), and 1:1 Private Coaching (via Jen Hardy as Pattern Disruptor and Irina Alexander as Neuro-Strategic Business Mentor). Self-paced Online Courses include The Drama Stops Here ($19), The Conversation Code ($19), and The Success Course ($97), all offering lifetime access and official certificates in partnership with Schreiner University. Free resources include the Drama Quiz and 150+ Unconventional Questions. Programs serve first responders, educational institutions, government agencies, and corporate teams.
Differentiator
Problem solved
Functional benefit
Brands
- C.A.R.E.S.™ Framework: Proprietary neuroscience-based methodology with five core skills: Communication, Awareness, Resilience, Emotional Literacy, and Self-Mastery, designed for people under pressure.
Products and services
- C.A.R.E.S.™ Training IADLEST nationally certified, neuroscience-based training program delivering the proprietary C.A.R.E.S.™ framework (Communication, Awareness, Resilience, Emotional Literacy, Self-Mastery) to high-stress teams. Delivered on-site or virtually in multiple session formats with pre- and post-measurement metrics, targeting first responders, educators, government, and corporate clients.
- Speaking & Workshops Neuroscience-based keynote presentations and interactive workshops available in 30-minute to multi-day formats, delivered in-person, virtual, or hybrid. Covers emotional clarity, drama interruption, culture, and leadership topics, and includes slides, facilitation guides, and participant materials.
- MotivAction New Year Retreat Annual woman-only in-person wellness retreat held at Coco B Wellness luxury villa in Isla Mujeres, Mexico. A 6-day/5-night all-inclusive program featuring daily movement activities, private and group coaching, transformational games, and immersive personal development experiences, limited to 10 participants.
- 1:1 Private Coaching Individual coaching for executives and high-performing leaders delivered through two distinct offerings: Jen Hardy's Pattern Disruptor program (emotional pattern work and nervous system repatterning) and Irina Alexander's Neuro-Strategic Business Mentoring (business systems and strategic leadership). Both include a discovery call and structured engagement.
- The Drama Stops Here (Online Course) Self-paced online course teaching the behavioral triangle framework for recognizing and interrupting drama patterns in workplace and personal relationships. Includes 5 modules, lifetime access after completion, and official certificate issued by Schreiner University. Offered in partnership with Schreiner University Center for Talent & Workforce Development at $19 one-time.
- The Conversation Code (Online Course) Self-paced online course breaking down the neuroscience of why communication breaks down under pressure, providing a practical framework for rebuilding trust-based conversations. Five modules delivered with lifetime access after completion at $19 one-time.
- The Success Course (Online Course)
Companies that use MotivAction
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
MotivAction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MotivAction partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Schreiner University CTWDcorePartnership with Schreiner University's Center for Talent & Workforce Development for online professional development courses. Jointly deliver C.A.R.E.S. workshops, The Drama Stops Here course, and The Conversation Code course with official certificates issued by Schreiner University. Includes 8 CE credits for in-person workshops and 1 CE credit for online courses.
- Coco B WellnesscorePartnership with Coco B Wellness luxury villa resort in Isla Mujeres, Mexico for hosting the MotivAction New Year Retreat. Venue provides beachfront accommodations, restaurant, and wellness facilities for retreat participants.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MotivAction competitors and assessment
Company assessmentBroad incumbents
- Dale Carnegie Training: Dale Carnegie is a long-established, global provider of leadership, communication, and personal development training. Overlaps with MotivAction's communication and leadership-skills training for professionals.
- FranklinCovey: FranklinCovey is a large, established provider of leadership, productivity, and organizational training sold to enterprise and government. Overlaps with MotivAction's corporate leadership and culture transformation offerings.
Regional players
- First Responder Wellness Society: Provides resilience and mental wellness training targeted at first responders in North America. Directly competes with MotivAction's first-responder vertical training.
Direct peers
- The Arbinger Institute: Arbinger provides mindset, leadership, and culture-change training for organizations, often positioned for high-stress and high-stakes environments. Comparable content and delivery model to MotivAction.
- Search Inside Yourself Leadership Institute: Spun out of Google, SIYLI teaches mindfulness, emotional intelligence, and neuroscience-based leadership for the workplace. Comparable category, customer base, and methodology to MotivAction.
- Insights Discovery: Insights Discovery delivers psychometric-based personal development, leadership, and team-effectiveness workshops globally. Comparable enterprise workshop format and people-development focus.
- NeuroLeadership Institute: NeuroLeadership Institute translates neuroscience research into leadership, culture, and performance programs for organizations. Highly analogous to MotivAction's neuroscience-based methodology and enterprise-training focus.
- Mind Gym: Mind Gym is a global corporate training provider focused on mindset, resilience, and behavioral change for high-performance teams. Directly comparable to MotivAction's C.A.R.E.S.™-style soft-skills training delivered to enterprise clients.
Emerging players
- Heartmanity: Heartmanity delivers emotional intelligence, connection, and communication training for teams and leaders. Smaller player with overlapping content and similar target audience.
- Conscious Leadership Group: CLG offers leadership development programs, executive coaching, and retreats for executives and teams. Comparable in coaching and immersive retreat formats, particularly for senior leaders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MotivAction social profiles
Digital presenceMotivAction financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotivAction leadership team
Management profileNumber of profiles
Profiles4 records
MotivAction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotivAction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotivAction
What does MotivAction do?
MotivAction delivers neuroscience-based professional development programs centered on its proprietary C.A.R.E.S.™ framework (Communication, Awareness, Resilience, Emotional Literacy, Self-Mastery) for high-stress teams and leaders. The company sells on-site corporate training engagements, keynotes and workshops, immersive leadership retreats, 1:1 executive coaching, and self-paced online courses to organizations and individual buyers.
Is MotivAction a public or private company?
MotivAction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MotivAction founded?
MotivAction was founded in 2020. It employs 1 to 10 people.
Where is MotivAction based?
MotivAction is headquartered in Austin, United States, in the North America region.
How does MotivAction make money?
Seven revenue lines are on record. C.A.R.E.S.™ Training Programs are the primary driver. The others are speaking & Workshops, corporate Training Programs, private Coaching, leadership Retreats, online Courses and in-Person Workshops.
Who are MotivAction's main competitors?
Broad incumbents on record are Dale Carnegie Training and FranklinCovey. First Responder Wellness Society is listed as a regional player. Direct peers are The Arbinger Institute, Search Inside Yourself Leadership Institute, Insights Discovery, NeuroLeadership Institute and Mind Gym. Emerging players are Heartmanity and Conscious Leadership Group.
Does MotivAction have an API?
No public API is recorded for MotivAction.
What industry is MotivAction in?
MotivAction's product category is Corporate Training and Executive Coaching. Its primary akta.pro industry code is EDAMAIAD, Mindfulness, Stress Management & Resilience Training, with a secondary code of EDABAIAG, Workplace Culture, Engagement & Wellbeing Training. Its NAICS code is 61143 and its SIC code is 8200.