The Thought Partnership
The Thought Partnership is a London-based B2B consultancy that helps media owners, global brands, and event organisers build influence through live events, communities, and content, serving enterprise clients including the BBC, WSJ, Goldman Sachs, and Cannes Lions.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Thought Partnership does
The Thought Partnership (TTP) is a London-based B2B consultancy founded in 2023 by Charlotte Williams (former VP of Content and Editorial at Cannes Lions) and Jo Andrews (former Executive Marketing Director at The Wall Street Journal). The firm helps ambitious media owners, global brands, agencies, and event organisers build influence through live events, communities, and content, operating across five core service pillars: B2B owned events and activations, event and festival transformation, C-Suite activation at global tentpole events, global creative excellence and awards strategy, and audience and marketing partnership. The team comprises the two co-founders plus a wider collective of global specialists who join engagements on a project basis.
The Thought Partnership firmographics
Firmographics- Name
- The Thought Partnership
- Legal name
- The Thought Partnership
- Website
- https://thethoughtpartnership.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Thought Partnership is a London-based B2B consultancy that helps media owners, global brands, and event organisers build influence through live events, communities, and content, serving enterprise clients including the BBC, WSJ, Goldman Sachs, and Cannes Lions.
- Ownership category
- akta.pro rank
The Thought Partnership industry classification
Industry- Product category
- Marketing & Event Consulting
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
- akta.pro secondary industries
- Meeting & Conference Planning & Coordination (HSACADAA), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where The Thought Partnership is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Thought Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Consulting Services: TTP generates revenue through consulting engagements with B2B clients for event strategy, audience development, awards strategy, and content marketing services. They work as partners and advisors to help clients build influence through live events, communities and content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Thought Partnership product offering
Product offeringCore offering
The Thought Partnership is a B2B events and content strategy consultancy that helps ambitious media owners, global brands, and event organizers build influence through live events, communities, and content. Its core services include B2B owned events and activations, audience development and marketing partnerships, global creative excellence and awards strategy, and C-Suite activation at global tentpole events such as Davos, CES, SXSW, and Cannes.
Product overview
The Thought Partnership is a B2B events and content strategy consultancy offering a portfolio of integrated services rather than a unified software product. Their core offerings include B2B owned events and activations, awards strategy and insights, audience development, and C-suite activation services. Key named offerings include the Exceptional Experiences VIP programme at IBTM World, the Brands&Culture global event platform, and the Global Creative Excellence and Awards Strategy service. They complement their event services with content products including trends reports, workshops, and thought-leadership content production.
Differentiator
Problem solved
Functional benefit
Brands
- Brands&Culture: A global platform and event series dedicated to helping brands build deeper cultural relevance, convening senior marketers, creatives and culture leaders across London, New York and Cannes. Thought Partnership defined the positioning, built the community and led end-to-end marketing and communications.
- Exceptional Experiences
Products and services
- Shaping Your B2B Owned Events End-to-end event curation service for media owners, brands, and event organizers, specializing in event programming, content, communities, and marketing. Designed to help ambitious businesses build influence through live events and attract premium C-Suite audiences and sponsors.
- Event/Festival Transformation and Insights Partner
- Activating the C-Suite at Global Events
- Global Creative Excellence and Awards Strategy
- Audience & Marketing Partner
- Brands&Culture Global platform and event series dedicated to helping brands build deeper cultural relevance, convening senior marketers, creatives, and culture leaders across London, New York, and Cannes.
- Exceptional Experiences VIP programme designed exclusively for in-house event leaders shaping the future of experiential marketing, featuring main-stage agenda curation, C-Suite workshops, and global leader networking at IBTM World Barcelona.
- Trends Reports Insight-led reports on trends shaping creativity, technology, and cultural innovation, including official trend reports produced for SXSW London, D&AD Festival, and Cannes Lions.
- Content Marketing Services Thought-leadership content production including Op-eds, reports, films, infographics, and brand storytelling for clients seeking credibility with B2B audiences.
Quantifiable outcome
- 93% average satisfaction rates for events programming, approximately 30% higher than industry average
- +3 more outcomes
Companies that use The Thought Partnership
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
The Thought Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Thought Partnership partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World Federation of Advertisers (WFA)coreOfficial 'Content & Connections' Partner for WFA. WFA is the only global network for senior marketers and champions more effective, efficient and sustainable marketing communications worldwide. WFA organizes over 100 events a year. TTP was chosen as partners because they are 'great believers in the power of connections that can deliver the thought leadership needed to drive the industry forward.'
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Thought Partnership competitors and assessment
Company assessmentDirect peers
- INVNT: Global brand experience agency focused on live events, content, and audience engagement for ambitious brands, with a strategy-plus-execution model that closely mirrors TTP's positioning.
- Sparks: Boutique event and experiential marketing agency that blends creative, strategy, and live event delivery for enterprise clients, comparable in size and scope to TTP.
- MKG: Boutique experiential marketing agency that designs and delivers live brand experiences, content, and event strategy for enterprise marketers, with a comparable mix of strategy, creative, and event activation work to TTP.
Broad incumbents
- MKTG: Lifestyle and experiential marketing agency part of Dentsu, providing event strategy, sponsorship activation, and content for global brands, with overlapping capabilities to TTP but at significantly larger scale.
- CSM Sport & Entertainment: Sport, entertainment, and event marketing agency working with brands, rights holders, and event organizers on strategy and activation, intersecting with TTP's event transformation and sponsorship work.
- Jack Morton Worldwide: Global brand experience agency offering end-to-end event strategy, creative, and production for major B2B and consumer brands, competing for the same enterprise mandates as TTP but with much larger delivery teams.
- Freeman: Global events and brand experience company providing strategy, creative, and execution for trade shows, conferences, and experiential programmes, overlapping directly with TTP on B2B event and content work.
- George P. Johnson: Experience marketing agency specializing in large-scale events, sponsorships, and B2B experiential programmes, competing for the same brand and event organizer mandates as TTP at greater scale.
Others
- Bizzabo: Event technology platform providing registration, engagement, and analytics tools for B2B events, serving the same clients and event organizers as TTP through an enabling software layer rather than services.
- Cvent: Event management software and services platform for meetings, conferences, and trade shows, an adjacent infrastructure provider whose enterprise customers also buy strategy and content services from firms like TTP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Thought Partnership social profiles
Digital presenceThe Thought Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Thought Partnership leadership team
Management profileNumber of profiles
Profiles2 records
The Thought Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Thought Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Thought Partnership
What does The Thought Partnership do?
The Thought Partnership is a B2B events and content strategy consultancy that helps ambitious media owners, global brands, and event organizers build influence through live events, communities, and content. Its core services include B2B owned events and activations, audience development and marketing partnerships, global creative excellence and awards strategy, and C-Suite activation at global tentpole events such as Davos, CES, SXSW, and Cannes.
Is The Thought Partnership a public or private company?
The Thought Partnership is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Thought Partnership founded?
The Thought Partnership was founded in 2023. It employs 1 to 10 people.
Where is The Thought Partnership based?
The Thought Partnership is headquartered in London, United Kingdom, in the Europe region.
How does The Thought Partnership make money?
One revenue line is on record: strategic Consulting Services.
Who are The Thought Partnership's main competitors?
Direct peers on record are INVNT, Sparks and MKG. Broad incumbents are MKTG, CSM Sport & Entertainment, Jack Morton Worldwide, Freeman and George P. Johnson. Others are Bizzabo and Cvent.
Does The Thought Partnership have an API?
No public API is recorded for The Thought Partnership.
What industry is The Thought Partnership in?
The Thought Partnership's product category is Marketing & Event Consulting. Its primary akta.pro industry code is MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events), with a secondary code of HSACADAA, Meeting & Conference Planning & Coordination. Its NAICS code is 561920 and its SIC code is 8742.