What RIXUS LTD does

Rixus B.V. is a Dutch consumer electronics accessories brand, founded in 2023 and headquartered in Valkenswaard, Netherlands (operating under the trade name "Rixus"). The company designs and supplies a broad accessory portfolio for smartphones, tablets, and laptops — including GaN-based USB chargers (30W–240W), USB and network cables, wireless and MagSafe-compatible chargers, powerbanks (up to 20,000mAh, some with TFT status displays), laptop adapters, phone/tablet cases, screen protectors, audio devices, and car/travel accessories. The catalog spans roughly 1,400 phone case SKUs and approximately 189 cable and charger products, with device compatibility across Apple iPhone, Samsung Galaxy, Google Pixel, and Xiaomi lineups. Products are sourced through a professional China-based team, enabling cost-efficient procurement while maintaining EU regulatory compliance.

The business model is B2B2C: RIXUS sells to consumers directly through its e-commerce storefront at rixus.eu and distributes through an authorized European reseller/distributor network, supported by counter-display merchandising units for point-of-sale retail. All pricing is fixed-unit in EUR, ranging from approximately €6.95 to €69.95, with no subscription or recurring revenue component. Customer segments are horizontal — general device-owning consumers seeking affordable accessories — plus a secondary B2B segment of resellers and distributors. Marketing is modest and digital-first, centered on the e-commerce site (SEO), a TikTok presence (@rixus), and email newsletter engagement.

The company is privately held, independently operated, and bootstrapped — no venture capital, institutional investors, parent company, management team, partnerships, patents, awards, or revenue figures are disclosed in public sources. Operating scale is small (1–10 employees), and the company relies on its China-based sourcing operation for product delivery. The strategic posture is best characterized as a catalog-and-channel buildout: continuously expanding SKUs at the low-to-mid price tier while broadening the distributor footprint across Europe.

Name

RIXUS LTD

Legal name

Rixus B.V.

Website

https://rixus.eu

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rixus B.V. is a Netherlands-based consumer electronics accessories brand, founded in 2023, that designs and supplies chargers, cables, powerbanks, phone cases, and screen protectors through European distributors and a direct e-commerce storefront, serving general consumers and resellers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Consumer electronics accessories
• Phone cases
• Charging solutions
• Powerbanks
• Screen protectors

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Electronics Accessories Sales: RIXUS generates revenue through the direct sale of consumer electronics accessories including chargers, cables, powerbanks, cases, and screen protectors through their e-commerce platform and distributor network. Products are sold at fixed retail prices in EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RIXUS LTD designs, sources, and distributes a broad portfolio of consumer electronics accessories under its own brand, including USB chargers, cables, wireless chargers, powerbanks, laptop chargers, batteries, network cables, phone/tablet cases, screen protectors, computer peripherals, audio products, and car/travel accessories. The company sells through an authorized distributor network and direct-to-consumer e-commerce, with products manufactured via a professional sourcing team based in China and sold primarily to European customers in EUR pricing.

Product overview

RIXUS LTD operates as a consumer electronics accessory brand offering a comprehensive portfolio of phone, tablet, and laptop accessories. The product portfolio includes multiple product lines: Cables and Chargers (USB chargers, USB-C cables, wireless chargers, powerbanks, audio/video cables, network cables, batteries, laptop chargers), Cases (iPhone cases, Samsung cases, other smartphone cases with series like Armor-X, Anti-Burst, Crystal Amber, Book Case, Mag Carbon, ProShield, and SnapGrip 360), Screen Protectors (for smartphones, tablets, smartwatches, cameras), Computer Accessories (mice, keyboards, USB hubs, desk stands, switches/routers), Audio and Video (earphones, speakers, microphones, lights), Car and Travel accessories (car mounts, bike mounts, travel adapters, trackers), Smart Living products (watch bands, kids watches, gadgets), and POS/Display products. The company positions itself on premium quality, EU regulatory compliance, and exceptional value pricing, with products sourced through a professional team based in China.

Differentiator

Problem solved

Functional benefit

Products and services

• RIXUS USB Chargers Wall chargers and charging stations including GaN power adapters, PD chargers, and multi-port charging solutions ranging from 20W to 240W output, designed for consumer use with mobile devices.
• RIXUS USB Cables USB-C to USB-C, Lightning, HDMI, and magnetic charging cables with power delivery support up to 140W for consumer device connectivity and charging.
• RIXUS Wireless Chargers Wireless charging pads and stands supporting 15W-25W output, including MagSafe-compatible units and 3-in-1 multi-device charging solutions for consumer use.
• RIXUS Powerbanks Portable power banks ranging from 4500mAh to 20,000mAh capacity, including MagSafe-compatible, solar, and magnetic powerbank options with various charging outputs and built-in TFT displays showing battery status.
• RIXUS Batteries Rechargeable AA and AAA batteries with USB-C charging capability, sold in 4-pack bundles for consumer use.
• RIXUS Laptop Chargers Laptop power adapters including MagSafe-compatible chargers for MacBook, universal laptop chargers, and brand-specific chargers for Microsoft Surface devices (36W-96W) for consumer laptop users.
• RIXUS Cases Phone and tablet protective cases including Armor-X, Anti-Burst, Crystal Amber, Book Case, Mag Carbon, ProShield, and SnapGrip 360 series for Apple iPhone, Samsung Galaxy, Google Pixel, Xiaomi, and other brands.
• RIXUS Screen Protectors Tempered glass and film screen protectors for smartphones, tablets, smartwatches, and cameras.
• RIXUS Audio and Video Cables Audio adapters and cables including USB-C to 3.5mm audio adapters and AUX cables for connecting consumer audio devices.
• RIXUS Network Cables Cat 6 UTP ethernet cables ranging from 1m to 20m length for wired network connectivity in consumer and small office setups.
• RIXUS Computer Accessories Mice, keyboards, USB hubs, converters, desk stands, and network switches/routers for computer connectivity and productivity.
• RIXUS Audio and Video Products Wireless and wired earphones, Bluetooth speakers, microphones, lights, and stands for content creation and media consumption.
• RIXUS Car and Travel Accessories Car mounts, wireless car charging mounts, car charger plugs, bike mounts, travel adapters, and trackers/key finders for mobile lifestyle.
• RIXUS Smart Living Products Watch bands, kids watches, stylus pencils, card holders, and gadgets for everyday smart living.
• RIXUS POS and Displays Counter display stands and refills for point-of-sale retail merchandising, sold to retail partners and resellers.
• RIXUS RXBH35 Open Ear Sports Headphones Pro Open-ear sports headphones designed for active use with secure fit and ambient awareness.
• RIXUS RXAP06 Mini Air Compressor Portable mini air compressor for inflating tires, sports equipment, and other inflatable items.
• RIXUS RXHB05 One-Lock Bike Holder Anti Shock Mag Set Magnetic bike phone mount with anti-shock technology for secure smartphone mounting during cycling.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belkin International: Belkin is a long-established accessories brand offering chargers, cables, powerbanks, and phone/tablet accessories, with deep retail distribution in Europe. Comparable to RIXUS across charging, cables, and cases, but with stronger brand recognition and larger retail footprint.
• Spigen: Spigen is a leading phone case and screen protector brand with extensive Apple, Samsung, and Google Pixel coverage. Directly comparable to RIXUS's 1,400+ case SKUs and screen protector lines, though Spigen has much stronger brand equity globally.
• Aukey Technology: Aukey designs and sells GaN wall chargers, USB cables, powerbanks, and wireless chargers through European e-commerce platforms. It is directly comparable to RIXUS in charging technology (GaN) and value positioning.
• Ugreen Group: Ugreen designs and sells charging adapters, USB-C cables, powerbanks, and connectivity accessories across global e-commerce channels. It directly overlaps RIXUS's core charging, cable, and powerbank product lines and competes head-to-head in European online retail.
• Anker Innovations: Anker is a leading global consumer electronics accessories brand specializing in charging solutions (GaN chargers, powerbanks), USB cables, and hubs. It is a direct peer to RIXUS in cables, chargers, and powerbanks, though at much larger scale and global reach.
• OtterBox: OtterBox is a premium protective case and screen protector brand serving Apple and Samsung devices. Comparable to RIXUS's case and screen protector portfolio, but positioned at a higher price/quality tier.
• Baseus: Baseus is a Chinese-origin consumer electronics accessories brand offering chargers, cables, car mounts, and powerbanks at value price points. It competes with RIXUS on the same value-tier charging and mobile accessory categories, particularly in European online channels.
• Scosche Industries: Scosche designs and sells car mounts, wireless car chargers, and audio connectivity accessories for the consumer electronics market. Directly comparable to RIXUS's car and travel accessories category (car mounts, car chargers, bike mounts, audio adapters).
• ESR Gear: ESR produces phone cases, MagSafe-compatible chargers, and wireless charging accessories for Apple, Samsung, and Google devices. Directly comparable to RIXUS in MagSafe-integrated accessories and protective cases.

Broad incumbents

• Logitech: Logitech is a broad incumbent in computer peripherals (mice, keyboards, webcams) and audio devices, overlapping RIXUS's computer accessories and audio product lines. Logitech is far larger, with global distribution and brand power, and competes in adjacent rather than identical categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@rixus
• LinkedInlinkedin.com/company/rixus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIXUS LTD