What FairwaySocial Inc. does

Fairway Social Inc. is a private entertainment-venue operator founded in 2021 and headquartered in Alpharetta, Georgia, operating golf-themed social sports venues that combine indoor golf simulation with multi-sport games, dining, and bar service. The core product is built on Full Swing golf simulators — the same platform used by touring professionals such as Tiger Woods and Justin Spieth — offering access to more than 100 virtual courses and 16+ multi-sport interactive games (football, basketball, soccer, zombie dodgeball, bocce, cricket, among others). Each venue also includes a full-service chef-inspired restaurant and bar, a Back Nine putting experience (replica of Augusta National's Amen Corner at Alpharetta), arcade games (Alpharetta), and customizable private event spaces for groups of 5 to 500. The company operates three locations: Alpharetta, GA (since May 2021), Trilith/Fayetteville, GA (since February 2023), and Birmingham, AL (opened July 17, 2025, within the Urban Supply development under the "Lodge at Fairway Social" sub-brand).

The business model is a hybrid venue-and-experience revenue stack. Primary revenue is hourly simulator bay rental at $25-$55 per hour depending on location, day, and time, with each bay accommodating up to 8 guests. Secondary revenue is generated through full-service F&B (dine-in plus Toast Tab-enabled to-go orders and digital gift cards), $10+ arcade power cards, $5 unlimited Back 9 putting, and private event sales. The PinSeekers tournament platform layers a recurring competitive community dynamic with real cash and swag prizes, flighted by skill. Go-to-market is direct-to-consumer across walk-in, online reservation (SevenRooms), dedicated event sales for corporate/group bookings, and digital marketing via Instagram, TikTok, LinkedIn, and email. Fairway Social is one of three brands under the holding company Competitive Social Ventures, LLC, alongside Roaring Social and Pickle And Social, and shares a cross-brand loyalty Rewards Program with its sister concepts. The stated customer base spans families and friend groups, group event organizers, golf enthusiasts, and social diners in the Southeast US, with no disclosed enterprise customer concentration.

Name

FairwaySocial Inc.

Legal name

Fairway Social

Website

https://fairway-social.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairway Social Inc. operates three golf-themed entertainment venues in the Southeast US, combining Full Swing indoor golf simulators and multi-sport games with full-service dining, bars, and private event spaces for families, groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Golf Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Indoor golf simulators
• Golf entertainment venues
• Multi-sport simulators
• Social entertainment dining
• Private event venues

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bay Rental: Hourly bay rental at $25-$55 per hour depending on location, day, and time. Each bay holds up to 8 guests. Minimum 1-hour reservation with $10 non-refundable booking fee.
2. Food & Beverage: Full-service restaurant and bar with chef-inspired menus, craft cocktails, and regional flavors. To-go ordering available via Toast Tab.
3. Arcade Games: Reloadable game cards starting at $10 for arcade game play (Alpharetta location only).
4. Back 9 Putting: $5 unlimited play for guests 9 years and older; free for guests under 9 with adult purchase.
5. Group Events & Catering: Private event bookings for groups from 5 to 500 with customizable event spaces and chef-inspired catering menus.
6. PinSeekers Tournaments: Golf tournament access through PinSeekers platform where players compete for real cash and swag prizes. Voucher code FAIRWAY5 for free first tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fairway Social operates physical entertainment venues combining Full Swing indoor golf simulators (100+ virtual courses), 16+ multi-sport interactive games, mini-golf putting, a full-service chef-inspired restaurant and bar, and private event spaces. Each bay accommodates up to 8 guests and venues host groups from 5 to 500 for casual play, tournaments via the PinSeekers platform, dining, and live music events.

Product overview

Fairway Social is an entertainment venue offering indoor golf simulators and multi-sport interactive games. The core offering centers on Full Swing golf simulators (accessing 100+ world-class courses) and 16+ multi-sport games. Additional offerings include arcade games, Back Nine putting, and PinSeekers tournament platform. The venue combines these entertainment experiences with full-service dining (chef-inspired menus, craft cocktails, regional beers) and private event spaces for groups of 5-500. The portfolio includes three operational locations (Alpharetta, GA; Trilith/Fayetteville, GA; Birmingham, AL) plus loyalty programs (Rewards Program, Heroes Program).

Differentiator

Problem solved

Functional benefit

Products and services

• Full Swing Indoor Golf Simulators Indoor golf simulator experience providing access to 100+ world-renowned virtual golf courses with expert swing feedback for casual play, practice, and competitive tournaments.
• Multi-Sport Interactive Games State-of-the-art simulator-based competitive multi-sport games for all skill levels, including football QB Challenge, basketball shootout, soccer penalty shootout, hockey, and zombie dodgeball.
• Back Nine Putting Experience Nine-hole putting course featuring a replica of Amen Corner from Augusta National, designed for golfers from beginners to scratch players. $5 unlimited play for guests 9 and older.
• Arcade Game Play Carnival and arcade games including Skee Ball, darts, basketball shootout, and Big Buck Hunter, available at the Alpharetta location via reloadable Power Cards starting at $10.
• PinSeekers Tournament Platform Golf tournament platform where players compete for real cash and swag prizes, flighted by skill level for fair competition. First-time players receive free entry via voucher code FAIRWAY5.
• Full-Service Restaurant & Bar Chef-inspired restaurant offering fresh ingredients and regional flavors, paired with a full-service bar featuring craft cocktails, curated wine list, and regional craft beers. Multiple dining areas including rooftop terrace.
• Private Event Spaces & Catering Customizable private event spaces for corporate events, team-building outings, birthday parties, bachelor/bachelorette parties, and graduation celebrations, accommodating 5 to 500 guests with chef-inspired catering menus.
• Live Music & Events Calendar

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• SevenRoomscoreTechnology or Integration · 1 December 2022SevenRooms provides reservation and guest experience management platform. Partnership enables online bay reservations across all Fairway Social locations, enhancing operational efficiency and customer booking experience.
• Stewart CinkminorStrategic or Co-development Partner · 13 November 2020Professional golfer Stewart Cink partnership announced in November 2020, bringing professional endorsement to the Fairway Social brand.
• PinSeekerscoreTechnology or IntegrationPinSeekers provides access to golf tournaments with real cash and swag prizes. Tournaments are flighted by skill level. Voucher code FAIRWAY5 offers free first tournament entry.
• Full SwingcoreTechnology or IntegrationFull Swing provides industry-leading golf simulators used by professionals like Tiger Woods and Justin Spieth. Delivers over 100 virtual courses with authentic swing feedback.
• Competitive Social Ventures, LLCcoreOthersParent company and umbrella organization for Fairway Social and two other brands (Roaring Social and Pickle And Social). Provides strategic direction and shared loyalty program infrastructure.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Swingers (swingers.club): London and US-based crazy golf and cocktail bar venue. Direct mini golf + bar peer targeting similar adult social outing market.
• Puttshack: Tech-enabled mini golf and social entertainment venue with full bar and restaurant. Closest direct peer to Fairway Social's mini golf/putting, multi-sport gaming, and dining concept.
• X-Golf: Indoor golf simulator bar/lounge franchise offering food, drinks, and simulator play. Comparable indoor golf entertainment + F&B model with multi-location footprint.
• Drive Shack: Operator of golf entertainment venues (Puttery) combining indoor/outdoor golf games with cocktails and dining. Directly comparable concept serving similar demographic.
• BigShots Golf (Invited): Golf entertainment venue featuring Full Swing simulators, full bar, and dining. Uses the same core technology as Fairway Social with comparable F&B programming.
• Popstroke: Mini golf and casual dining concept backed by Tiger Woods. Combines putting course with full bar/restaurant offering, directly comparable to Fairway Social's Back 9 Putting experience and F&B model.

Broad incumbents

• Main Event Entertainment: Family entertainment center chain offering bowling, laser tag, karaoke, and food/beverage. Adjacent peer for the multi-attraction family entertainment + F&B concept.
• Topgolf (Topgolf Callaway Brands): Largest golf-themed entertainment venue operator in the US, offering multi-level hitting bays, F&B, and events. Direct comparable to Fairway Social's entertainment-plus-F&B model, but at massive national scale and as part of a listed equipment company.

Emerging players

• Pickle And Social: Another sister brand under Competitive Social Ventures focused on pickleball social entertainment. Comparable social entertainment + F&B model within the same parent ecosystem.
• Roaring Social: Sister brand under Competitive Social Ventures sharing parent, loyalty, and operational infrastructure. Closely comparable model (social entertainment + F&B) but operating under a different concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fairway-social
• Instagraminstagram.com/fairwaysocial
• TikToktiktok.com/@fairway.social

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairwaySocial Inc.