pickle and social
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
pickle and social firmographics
Firmographics- Name
- pickle and social
- Legal name
- Pickle and Social
- Website
- https://pickleandsocial.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
pickle and social industry classification
Industry- Product category
- Pickleball Entertainment Venues
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
pickle and social business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Full-service restaurant, bar, and lounge serving chef-inspired American classics, signature craft cocktails, and local brews. Revenue from dine-in, bar purchases, and catering for events.
- Pickleball Court Access and Play Services: Revenue from court rentals, open play sessions, league participation, lessons, clinics, and tournaments. Indoor and outdoor courts available for booking.
- Membership Program: Limited memberships offering priority access to open play times, leagues, clinics, lessons, tournaments and exclusive updates. Provides recurring revenue through membership fees.
- Private Events and Parties: Expert event planning services for celebrations, corporate events, and private gatherings in signature event spaces. Revenue from venue rental and event services.
- Entertainment and Yard Games: Additional entertainment options including cornhole, ping-pong, Jenga, BasketPong, and other lawn games in the ACL Cornhole Yard and outdoor areas.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
pickle and social product offering
Product offeringCore offering
Pickle and Social operates physical pickleball eatertainment complexes that combine indoor and outdoor premier pickleball courts with a full-service restaurant, chef-inspired American cuisine, signature craft cocktails, local brews, a rooftop bar, biergarten, live music stage, and an ACL Cornhole Yard. The venues also host leagues, lessons, clinics, tournaments, private events, and corporate gatherings. Memberships offer priority access to open play, leagues, clinics, lessons, and tournaments across the venue network.
Product overview
Pickle and Social is an entertainment venue concept featuring a unified platform of pickleball sports facilities, food & beverage services, and social entertainment spaces. The core offering combines world-class indoor and outdoor pickleball courts with a full-service restaurant, bar, and live music entertainment. Additional products include the ACL Cornhole Yard, membership programs, party/event services, and specialized venues like the Fairway Fieldhouse. The company operates the currently open Gwinnett/Metro Atlanta location at The Exchange @ Gwinnett, with two upcoming locations in Alpharetta (2026) and Scottsdale. Sister brands include Fairway Social and Roaring Social, all under parent company Competitive Social Ventures (CSV).
Differentiator
Problem solved
Functional benefit
Products and services
- Pickleball Court Play Services World-class indoor and outdoor pickleball courts offering open play, leagues, lessons, clinics, and tournaments for players of all ages and skill levels. Available for individual bookings, league participation, and competitive play at the Gwinnett venue.
- Restaurant and Bar (Eat & Drink) Full-service restaurant and bar serving chef-inspired American classics, signature craft cocktails, and local brews. Accessible during pickleball play or as a standalone dining experience for guests.
- Membership Program Limited membership program for pickleball enthusiasts offering exclusive early access to open play times, leagues, clinics, lessons, tournaments, and Pickle and Social events. Provides recurring access and priority booking benefits.
- Parties and Event Services Expert event planning services for birthday parties, corporate events, bachelor/bachelorette parties, anniversaries, and group celebrations held in signature event spaces at the venue. Includes custom celebrations and professional event coordination.
- ACL Cornhole Yard and Yard Games Outdoor entertainment area featuring cornhole lanes (up to 26 lanes) and additional lawn games including Jenga, BasketPong, and ping-pong for casual recreation alongside the pickleball experience.
- Fairway Fieldhouse (Scottsdale Golf Simulators) 2,500 square-foot indoor entertainment space at the upcoming Scottsdale venue featuring four Full Swing golf simulators, a private bar, outdoor putting green, and 3,000 square-foot green space with ACL Cornhole Yard.
Quantifiable outcome
- Restaurant Report Card score of 100 from Atlanta News First (2024)
- +1 more outcomes
Companies that use pickle and social
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
pickle and social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pickle and social partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SkecherscoreOngoing partnership with Skechers to elevate the sport of pickleball. Skechers is a well-known athletic footwear and apparel brand that aligns with Pickle and Social's pickleball entertainment positioning.
- JOOLAcoreStrategic partnership with JOOLA, a leading pickleball equipment brand. JOOLA is the official sponsor of DUPR Pickleball Events and provides equipment for pickleball facilities and events.
- Competitive Social Ventures (CSV)coreParent company and creator of Pickle and Social concept. CSV is the driving force behind the Pickle and Social brand, creating FUN, authentic shared experiences through innovative entertainment venues.
- Fairway SocialminorSister brand under Competitive Social Ventures. Part of the brand family of social entertainment venues.
- Roaring SocialminorSister brand under Competitive Social Ventures. Part of the brand family of social entertainment venues.
Scale indicators5 records
Recent moves10 records
pickle and social competitors and assessment
Company assessmentBroad incumbents
- Topgolf: Category-defining golf-based eatertainment venue operator at national scale; while sports differ (golf vs. pickleball), the underlying business model — large-format venues combining active play, F&B, and event spaces — directly mirrors Pickle and Social's structure.
- Drive Shack: Public operator of golf-based entertainment venues (including Puttery); broader incumbent in the same eatertainment category with comparable venue size, F&B integration, and event-driven revenue mix.
Direct peers
- SPIN (Ping Pong Social Club): Competitive socializing venue pairing ping pong with full bar and chef-driven food; same underlying 'sport + dining + social' value proposition targeting group outings, leagues, and private events.
- Puttery: Indoor mini golf and bar concept from Drive Shack, offering the same competitive-socializing-plus-cocktails format as Pickle and Social at multi-unit scale across US markets.
- Fairway Social: Sister brand under parent Competitive Social Ventures combining golf entertainment (Full Swing simulators, putting greens) with full F&B and event spaces — directly comparable operating model, customer segments, and venue economics to Pickle and Social.
- Swingers: Competitive socializing concept pairing crazy golf with cocktail bars and street food in a venue format; same 'eatertainment' positioning, target demographic, and experiential dining-and-playing premise as Pickle and Social.
- Atomic Golf: Large-format golf entertainment venue with extensive F&B, bars, and event programming — comparable in scale and concept (active recreation + restaurant + events) to Pickle and Social's Gwinnett venue.
- Chicken N Pickle: Multi-location eatertainment chain combining indoor/outdoor pickleball courts with full-service restaurant, bars, and event spaces — the closest direct analog to Pickle and Social's concept and a primary competitor in the same pickleball-anchored social category.
- Roaring Social: Third sister brand under Competitive Social Ventures; another eatertainment concept run by the same parent platform, offering direct comparability on operational model, target customer, and venue strategy.
- Puttshack: Tech-enabled indoor mini golf venues with full bars and dining, targeting the same social-entertainment-plus-F&B occasion as Pickle and Social; comparable customer segment, dwell time, and check size dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
pickle and social social profiles
Digital presencepickle and social compliance and trust
Trust signalCompliance2 records
pickle and social financial estimates
Financial estimateRevenue estimate
Valuation estimate
pickle and social leadership team
Management profileNumber of profiles
Profiles1 record
pickle and social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pickle and social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pickle and social
What does pickle and social do?
Pickle and Social operates physical pickleball eatertainment complexes that combine indoor and outdoor premier pickleball courts with a full-service restaurant, chef-inspired American cuisine, signature craft cocktails, local brews, a rooftop bar, biergarten, live music stage, and an ACL Cornhole Yard. The venues also host leagues, lessons, clinics, tournaments, private events, and corporate gatherings. Memberships offer priority access to open play, leagues, clinics, lessons, and tournaments across the venue network.
Is pickle and social a public or private company?
pickle and social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pickle and social founded?
pickle and social was founded in 2021.
How does pickle and social make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are pickleball Court Access and Play Services, membership Program, private Events and Parties and entertainment and Yard Games.
Who are pickle and social's main competitors?
Broad incumbents on record are Topgolf and Drive Shack. Direct peers are SPIN (Ping Pong Social Club), Puttery, Fairway Social, Swingers, Atomic Golf, Chicken N Pickle, Roaring Social and Puttshack.
Does pickle and social have an API?
No public API is recorded for pickle and social.
What industry is pickle and social in?
pickle and social's product category is Pickleball Entertainment Venues. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 713940 and its SIC code is 7997.