DATA JAM LTD
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
DATA JAM LTD firmographics
Firmographics- Name
- DATA JAM LTD
- Legal name
- Data Jam Solutions Ltd
- Website
- https://data-jam.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DATA JAM LTD industry classification
Industry- Product category
- OOH Audience Measurement & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Observability & Monitoring (HDAEADAI)
- akta.pro secondary industries
- Radio Audience Measurement (PPM/Diary/Streaming Radio) (MPABAOAC), Privacy-Preserving On-Device ML (secure enclaves, TEEs, differential privacy) (HDAAAJAH)
Keywords
Where DATA JAM LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DATA JAM LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- JamBox Hardware Sales: Sale of JamBox physical sensor devices to OOH media owners for deployment across their advertising networks. Devices are registered, shipped, and installed via the DataJam Installer Portal.
- Data Jam Portal Subscription: Subscription-based access to the Data Jam Portal dashboard for real-time audience data, heatmaps, reports, and analytics. Includes automated reporting and weather correlation data.
- API Access: Programmatic access to audience data via REST API. Enables integration with SSPs, CMS platforms, and custom analytics tools. Requires Data Jam Portal credentials for authentication.
- PULSE AI Analytics: AI-powered analytics platform providing predictive forecasting, performance recommendations, and automated insights. Transforms raw impression data into actionable intelligence.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DATA JAM LTD product offering
Product offeringCore offering
Data Jam provides real-time, privacy-first audience measurement for out-of-home (OOH) advertising through its JamBox hardware sensors and a cloud-based analytics platform. The JamBox device detects anonymized mobile device signals within a 300-meter radius to deliver actual audience counts and dwell-time data. The Data Jam Portal dashboard and PULSE AI analytics turn that raw data into verified impressions, predictive forecasting, and proof-of-performance reporting for OOH media owners, agencies, and brands.
Product overview
Data Jam provides a hardware-software platform for real-time OOH audience measurement. The core offering consists of JamBox, a compact sensor device that detects anonymized mobile device signals to count actual audience presence; Data Jam Portal, a web-based dashboard providing real-time impressions data, map views, heatmaps, and automated reporting; and Data Jam PULSE, an AI-powered analytics module delivering predictive forecasting, baseline comparisons, and event correlation. A public API (CustomerAPI) enables programmatic access for integration with SSPs, CMS platforms, and analytics tools. The platform is privacy-first with no cameras and GDPR compliance from inception.
Differentiator
Problem solved
Functional benefit
Brands
- JamBox: Purpose-built OOH impression counter device that delivers real-time audience measurement for out-of-home advertising locations.
- Data Jam Portal
- Data Jam PULSE
Products and services
- JamBox A compact sensor device (approximately the size of a walnut) deployed at OOH advertising locations that detects anonymized mobile device signals within a 300-meter radius to count real audience presence and feed measurement data to the Data Jam platform. Requires only power and WiFi.
- Data Jam Portal Web-based command center at datajamportal.com that visualizes real-time OOH audience data from JamBox devices. Features interactive map views, zone analysis, daily heatmaps with hourly breakdowns, automated report scheduling, and weather correlation data for OOH media owners.
- Data Jam PULSE AI-powered analytics platform that converts raw JamBox impression data into actionable intelligence, including automated performance insights, 4-week baseline comparisons, weather and event correlation analysis, and ML-driven predictive audience forecasting after 6 months of data accumulation.
- Data Jam API REST API providing programmatic access to OOH impression, visitor, dwell-time, and movement data. Endpoints include GetUserProjects, GetDeviceInfo, GetData, and AddData. Integrates with Supply-Side Platforms (SSPs), Content Management Systems, and external analytics tools via HTTP Basic Authentication.
Quantifiable outcome
- Traditional measurement undervalues OOH inventory by 150%
- +6 more outcomes
Companies that use DATA JAM LTD
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
DATA JAM LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
DATA JAM LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SSPs and CMS PlatformscoreAPI integration with Supply-Side Platforms and Content Management Systems enables programmatic buying of OOH inventory based on verified audience counts. Data Jam provides real-time audience data that feeds into programmatic advertising workflows.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DATA JAM LTD competitors and assessment
Company assessmentDirect peers
- Quividi: Camera-based DOOH audience and attention measurement platform widely deployed across retail and DOOH networks globally. Direct competitor to Data Jam in audience measurement, with opposite methodology (cameras vs. anonymized device detection) but overlapping customer base of OOH media owners and DOOH operators.
- AdMobilize: AI-powered audience analytics company using computer vision and sensor data to measure attention and demographics for DOOH, retail, and smart city applications. Direct competitor to Data Jam in the OOH audience measurement space with a camera-heavy methodology.
- Geopath: US non-profit OOH audience measurement organization providing audited, standardized audience metrics across the US OOH industry. Competes directly with Data Jam's US ambitions, though Geopath relies on modelled panel data rather than real-time sensor measurement.
- Route (Outsmart): UK OOH industry body and audience measurement provider delivering reach and frequency data to UK media owners and agencies. The most direct peer to Data Jam in the UK OOH measurement market, competing for the same customer base with a different methodology (modelled panel data vs. JamBox sensor-based counts).
Emerging players
- Placer.ai: Foot-traffic analytics platform using anonymized mobile location data to measure visits to physical locations including retail, real estate, and OOH-adjacent venues. Comparable to Data Jam in privacy-first location analytics but addresses a broader retail/real estate market beyond OOH measurement specifically.
Broad incumbents
- Vistar Media: Leading programmatic DOOH SSP powering automated buying of digital out-of-home inventory globally. Overlaps with Data Jam through SSP integration partnerships and competes indirectly as Vistar could potentially bundle its own audience data capabilities into the programmatic stack.
- Place Exchange: Programmatic DOOH supply-side platform connecting OOH media owners with digital buyers through real-time bidding. Adjacent competitor that consumes audience measurement data and could compete with Data Jam by aggregating measurement across its network of media owner partners.
- Hivestack: Global programmatic DOOH ad exchange and SSP with audience targeting and measurement capabilities. Competes indirectly with Data Jam in the DOOH measurement ecosystem and could integrate or build competing audience data products.
- Nielsen (OOH division): Global audience measurement giant providing ratings and analytics across TV, digital, and OOH. Competes broadly with Data Jam in audience measurement infrastructure, though Nielsen's OOH products rely on panel/modelled methodologies versus Data Jam's sensor-based approach.
Regional players
- Movic Media (footfall & OOH): Specialist OOH measurement and analytics provider focused on real-time audience data for out-of-home campaigns in select markets. Comparable to Data Jam in offering real-time audience measurement to OOH media owners but operates as a regional player with different geographic focus.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DATA JAM LTD social profiles
Digital presenceDATA JAM LTD compliance and trust
Trust signalCompliance1 record
DATA JAM LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATA JAM LTD leadership team
Management profileNumber of profiles
DATA JAM LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATA JAM LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATA JAM LTD
What does DATA JAM LTD do?
Data Jam provides real-time, privacy-first audience measurement for out-of-home (OOH) advertising through its JamBox hardware sensors and a cloud-based analytics platform. The JamBox device detects anonymized mobile device signals within a 300-meter radius to deliver actual audience counts and dwell-time data. The Data Jam Portal dashboard and PULSE AI analytics turn that raw data into verified impressions, predictive forecasting, and proof-of-performance reporting for OOH media owners, agencies, and brands.
Is DATA JAM LTD a public or private company?
DATA JAM LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DATA JAM LTD founded?
DATA JAM LTD was founded in 2024. It employs 1 to 10 people.
Where is DATA JAM LTD based?
DATA JAM LTD is headquartered in London, United Kingdom, in the Europe region.
How does DATA JAM LTD make money?
Four revenue lines are on record. JamBox Hardware Sales are the primary driver. The others are data Jam Portal Subscription, API Access and PULSE AI Analytics.
Who are DATA JAM LTD's main competitors?
Direct peers on record are Quividi, AdMobilize, Geopath and Route (Outsmart). Placer.ai is listed as an emerging player. Broad incumbents are Vistar Media, Place Exchange, Hivestack and Nielsen (OOH division). Movic Media (footfall & OOH) is listed as a regional player.
Does DATA JAM LTD have an API?
Yes. REST API for programmatic access to OOH audience data. Base URL: https://datajamportal.com/CustomerAPI/. Provides endpoints for discovering projects and devices (GetUserProjects, GetDeviceInfo), retrieving impression data (GetData), and submitting custom user data (AddData). Supports data types including Impression, Visitors, DwellTime, and UserData with hourly breakdowns. Data freshness is near real-time with approximately 5-minute latency from detection to API. Rate limited to 30-day query windows per request; full-year queries require batching. Authentication via HTTP Basic Auth using Data Jam Portal credentials. Features interactive sandbox for live testing and Postman collection for setup. Integrates with Supply-Side Platforms (SSPs), Content Management Systems, and analytics tools. Code examples provided in Python and Node.js. Developer documentation is at api.data-jam.com.
What industry is DATA JAM LTD in?
DATA JAM LTD's product category is OOH Audience Measurement & Analytics. Its primary akta.pro industry code is HDAEADAI, Data Observability & Monitoring, with a secondary code of MPABAOAC, Radio Audience Measurement (PPM/Diary/Streaming Radio). Its NAICS code is 518210 and its SIC code is 7370.