AdMobilize
AdMobilize is a Miami-based computer vision company that provides on-device AI audience and traffic measurement infrastructure for digital out-of-home advertisers and retail media networks across more than 30 countries, serving over 100 clients.
- Company typePrivate
- Founded2014
- HeadquartersMiami Lakes, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdMobilize does
AdMobilize is a Miami Lakes, Florida-based computer vision company that builds audience and traffic measurement infrastructure for Digital Out-of-Home (DOOH) advertising and retail media networks. Founded in 2014, the company operates a unified Data Management Platform (DMP) that combines on-device AI sensors, mobile/geolocation SDK data, and audience segment analytics to deliver verified impressions, demographics, dwell time, and attention metrics at the screen level. The core technology stack includes custom Yolo X and SSD computer vision models running at the edge in approximately 15 milliseconds with no raw images, video, or personally identifiable information stored or transmitted, and the platform holds a patent on its computer vision measurement methodology. The platform is GDPR- and CCPA-compliant by design and integrates natively with major digital signage CMS platforms (BrightSign, Broadsign, Scala, Doohmain, LDSK) and programmatic SSPs (Broadsign Reach, Hivestack, Perion) to enable automated impression multiplier updates and real-time bidding.
The company monetizes through three pricing tiers: a SaaS pay-per-license model with monthly billing for smaller deployments, a volume-based Network License Pool sold on annual contracts, and a programmatic percentage-of-fee model tied to transactions executed through the platform. Distribution combines direct enterprise field sales with channel partnerships (CMS integrators, white-label resellers) and API-first programmatic connectivity. AdMobilize has disclosed operations across more than 30 countries serving over 100 clients, including DOOH operators such as Punto Visual, BackLite, DreamMedia, Seagulls, PhoenixVision, OneDigitalMedia, Convergent, and BlueBillboard, and reports processing billions of impressions per month.
Total disclosed funding through 2018 is approximately $8 million across rounds led or participated in by Axel Springer, Azoic Ventures, VAS Ventures, Rokk3r, and Fuel Venture Capital. Leadership includes CEO José Mora alongside co-founder and CTO Brian Sanchez and founder Rodolfo Saccoman. The company has expanded into adjacent computer vision verticals including Smart Cities, Agriculture, Oil/Gas/Telecom, Construction, and Security through a Custom Solutions module, and most recently launched the unified DMP and real-time OOH verification capabilities in 2026.
AdMobilize firmographics
Firmographics- Name
- AdMobilize
- Legal name
- AdMobilize, LLC
- Website
- https://admobilize.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdMobilize is a Miami-based computer vision company that provides on-device AI audience and traffic measurement infrastructure for digital out-of-home advertisers and retail media networks across more than 30 countries, serving over 100 clients.
- Ownership category
- akta.pro rank
AdMobilize industry classification
Industry- Product category
- Digital Out-of-Home Audience Measurement
- NAICS
- Indoor and Outdoor Display Advertising (54185), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where AdMobilize is headquartered
LocationHeadquarters
- HQ city
- Miami Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdMobilize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Licensing - Pay Per License: Dashboard and API access with multi-user and multi-project access. Customers pay per license based on device or sensor count. Entry-level tier for small deployments with easy deployment.
- Network License Pool: License pool model based on network size. Includes integrations with CMS platforms (BroadSign, LDSK, Doohmain) for reporting and triggering. Volume-based pricing for larger networks.
- Programmatic Fee: Percentage-of-fee model for programmatic transactions. Integrates directly with SSPs and DSPs. Revenue share based on programmatic campaigns executed through the platform.
- Device Licenses: Licenses required for device installation and integration. Required for flawless installation of devices into DOOH advertising and digital signage measurement strategies.
- White Label Solutions: White-label platform licensing for partners to rebrand and offer under their own brand. Revenue from branded deployments of the audience measurement platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS – Pay Per License: Entry-level dashboard and API access |
| Subscription | Annual | Network License Pool: Volume-based licensing for larger networks |
| Transaction based/ take rate | Pay-as-you-go | Programmatic: Percentage of fee model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
AdMobilize product offering
Product offeringCore offering
AdMobilize builds and sells an AI-powered computer vision platform that delivers real-time audience and traffic measurement for digital out-of-home (DOOH) advertising networks and retail media screens. Its core product is a unified Data Management Platform (DMP) that combines on-device edge AI sensors, mobile/geolocation data, and direct programmatic SSP integrations to provide verified impressions, demographics, attention metrics, and attribution for media owners, retailers, agencies, and digital signage operators. The company additionally sells proprietary AI Sensor hardware and offers Custom Solutions for specialized computer vision deployments.
Product overview
AdMobilize is a unified Data Management Platform (DMP) for DOOH advertising measurement and retail media, built on a computer vision AI foundation. The core AdMobilize Platform (DOOH Advertising Measurement Platform) combines on-device AI sensors, mobile/geolocation data, and audience analytics into a single intelligence stack. The platform is organized into three core measurement solutions — Audience Measurement (people counting and demographics), Traffic Measurement (vehicle counting), and Mobile Measurement (software-only SDK-based data) — plus a Custom Solutions module for specialized computer vision deployments. These core measurement capabilities feed into a suite of supporting products: Sites and Site Groups (data aggregation and organization), Device Management (digital signage network control), Customizable Dashboard (analytics and heatmap visualization), CMS Integrations (BrightSign, BroadSign, Scala), Reporting (PDF/CSV export), and White Label (reseller branding). The AdMobilize DMP serves as the overarching infrastructure layer that unifies all data sources — computer vision, mobile location, and audience segments — for campaign planning, programmatic activation, and cross-channel attribution.
Differentiator
Problem solved
Functional benefit
Products and services
- AdMobilize Data Management Platform (DMP) Full-stack DOOH analytics and audience measurement infrastructure that combines on-device AI, location intelligence, audience data, and programmatic connectivity into a single privacy-first intelligence stack for media owners, retail media networks, agencies, and digital signage integrators across 30+ countries.
- AI Sensor for DOOH Advertising Trademarked Plug & Play standalone AI sensor hardware that requires only power and WiFi, runs AdMobilize's computer vision software natively on-device, and provides instant audience and traffic measurement performance tracking at DOOH and retail screens.
- Custom Solutions Deployable custom computer vision solutions for advanced measurement use cases beyond standard audience and traffic measurement, including Smart Cities (damage detection, flood detection, parking, traffic flow, pedestrian safety), Agriculture (plant health, weed/pest detection, sorting and grading), Oil/Gas/Telecom (tower analysis, line quality, site security), Construction (PPE detection for hard hats and gloves), and Security (entry management with real-time data).
- White Label DOOH Advertising Platform White-label deployment of the AdMobilize platform that enables digital signage resellers, system integrators, and partners to rebrand and resell AdMobilize's audience measurement technology under their own brand, with a branded dashboard for stakeholders and clients.
Quantifiable outcome
- Verified impressions replace estimated reach, enabling premium CPMs and eliminating revenue left on the table
- +3 more outcomes
Companies that use AdMobilize
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
AdMobilize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
AdMobilize partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and flagship.
- BrightSigncoreNative integration with BrightSign digital signage media players. AdMobilize software runs natively on BrightSign players for audience measurement at screen level. Joint dashboard integration and triggering capabilities. Multi-level reporting at network, screen, and campaign levels.
- BroadsigncoreFull integration with Broadsign Reach for programmatic DOOH. Automated impression multiplier updates to SSP. Joint retail analytics and audience measurement capabilities. Multiple reporting levels (impressions, dynamic content, programmatic).
- ScalasecondaryCMS compatibility with Scala digital signage platform for audience measurement and campaign analytics integration.
- Broadsign ReachcoreProgrammatic integration for real-time bidding and automated impression feeds. Direct connection enabling dynamic CPM updates based on audience movement.
- HivestacksecondaryProgrammatic SSP integration for automated DOOH media buying and audience-targeted campaigns.
- Punto VisualflagshipCase study partnership with Peru's leading billboard company. Punto Visual uses AdMobilize AI-powered audience measurement to transform OOH advertising with real-time data and verified impressions. Reference customer demonstrating platform capabilities in Latin American market.
- PerionsecondaryProgrammatic integration for certified programmatic DOOH connections and automated campaign optimization.
- DoohmainsecondaryCMS integration partner for network license pool customers requiring reporting and triggering capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AdMobilize competitors and assessment
Company assessmentDirect peers
- Quividi: The most direct competitor in computer vision-based DOOH and retail audience measurement, offering real-time anonymous analytics (impressions, demographics, attention) at the screen. Closely comparable in core technology (on-device CV), customer base (DOOH operators, retailers), and go-to-market motion.
- Tatari: Analytics-driven buying platform for TV and DOOH advertising that uses real-time performance data to optimize campaigns. Comparable audience-measurement-driven approach to OOH/CTV, though with stronger emphasis on media buying than on-premise sensors.
- Placer.ai: Location intelligence platform aggregating mobile SDK and panel data to deliver footfall, audience profiling, and trade-area analytics. Comparable to AdMobilize's mobile measurement layer and customer-journey / audience segmentation capabilities, with broader location-data scale.
- Adsquare: Location data and mobile audience intelligence platform that ingests SDK and geolocation signals for targeting and measurement. Comparable to AdMobilize's mobile measurement and audience-segmentation offering, with broader European market presence.
- RetailNext: Retail-focused analytics platform combining computer vision, WiFi, and BLE sensors to deliver traffic, dwell, and conversion insights. Direct overlap with AdMobilize's retail footfall and in-store audience measurement offerings.
- Aislelabs: Provides computer vision-based footfall counting, dwell time, and audience analytics for retail venues, malls, and DOOH networks. Closely comparable in CV-led audience measurement and privacy-first positioning for brick-and-mortar environments.
- Vistar Media: Programmatic DOOH SSP and ad-serving platform that acquired Quividi. Overlaps with AdMobilize on audience measurement for DOOH and on programmatic activation, while operating a much larger media-buying infrastructure.
- Hivestack: Global programmatic DOOH supply-side platform with audience-aware inventory and real-time measurement integrations. Comparable as both a partner (AdMobilize integrates with Hivestack) and a direct competitor for audience-attributed pDOOH monetization.
Broad incumbents
- Geopath: Industry-funded OOH audience measurement organization providing standardized ratings and audience impressions for traditional out-of-home inventory. Adjacent incumbent addressing the same advertising-measurement pain points that AdMobilize solves for digital OOH.
- Broadsign: Leading DOOH content management system and programmatic SSP (Broadsign Reach) that competes more broadly across the OOH media-owner stack. Direct integration partner of AdMobilize, but a much larger incumbent that could expand its own audience measurement capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdMobilize social profiles
Digital presenceAdMobilize compliance and trust
Trust signalCompliance3 records
AdMobilize financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdMobilize leadership team
Management profileNumber of profiles
Profiles3 records
AdMobilize funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdMobilize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdMobilize
What does AdMobilize do?
AdMobilize builds and sells an AI-powered computer vision platform that delivers real-time audience and traffic measurement for digital out-of-home (DOOH) advertising networks and retail media screens. Its core product is a unified Data Management Platform (DMP) that combines on-device edge AI sensors, mobile/geolocation data, and direct programmatic SSP integrations to provide verified impressions, demographics, attention metrics, and attribution for media owners, retailers, agencies, and digital signage operators. The company additionally sells proprietary AI Sensor hardware and offers Custom Solutions for specialized computer vision deployments.
Is AdMobilize a public or private company?
AdMobilize is a private company. It is classified as venture growth investor backed and is currently operating.
When was AdMobilize founded?
AdMobilize was founded in 2014. It employs 11 to 50 people.
Where is AdMobilize based?
AdMobilize is headquartered in Miami Lakes, United States, in the North America region.
How does AdMobilize make money?
Five revenue lines are on record. SaaS Licensing - Pay Per License is the primary driver. The others are network License Pool, programmatic Fee, device Licenses and white Label Solutions.
Who are AdMobilize's main competitors?
Direct peers on record are Quividi, Tatari, Placer.ai, Adsquare, RetailNext, Aislelabs, Vistar Media and Hivestack. Broad incumbents are Geopath and Broadsign.
Does AdMobilize have an API?
Yes. AdMobilize provides Dashboard and API Access as part of its SaaS licensing model. The API enables integration with planning engines, local CMS platforms, and programmatic trading with SSP/DSP partners. The platform supports direct API integration for data collection, triggering, and reporting. A dashboard is available at dashboard.admobilize.com for real-time content and asset performance tracking. The API supports feed to CMS and SSP multiplier automation. Multi-user and multi-project access is included. Developer documentation is at dashboard.admobilize.com.
What industry is AdMobilize in?
AdMobilize's product category is Digital Out-of-Home Audience Measurement. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 54185 and its SIC code is 7373.