Thrive Recovery & Wellness

What Thrive Recovery & Wellness does

Thrive Recovery & Wellness is a privately held, founder-operated addiction recovery and wellness practice founded in 2020 by Sammy Jenkins and headquartered in Dallas, Texas. The company delivers personalized, peer-based recovery support services to individuals struggling with substance abuse, families of those affected by addiction, and young adults experiencing "failure to launch" dynamics, primarily in the Dallas/Fort Worth metropolitan area (Dallas, Plano, Ellis County) with online coaching extending reach nationally. Service offerings include addiction assessments, custom recovery planning, one-on-one sober coaching, ARISE-certified intervention facilitation, family recovery resources, fitness and nutritional coaching, career development support, drug/alcohol testing referrals, and transportation logistics between intervention, detox, and inpatient treatment.

The underlying methodology is a holistic peer-support framework that integrates physical, mental, spiritual, and career dimensions of recovery, layered onto the ARISE Invitational Intervention Model — a structured, non-confrontational, family-centered approach. Service delivery is heavily founder-dependent, with no disclosed technology platform, AI/ML components, or proprietary software; the company's "technology" consists of certified methodologies (ARISE, NCPRSS) and customizable recovery plans rather than a software stack.

The business operates on a professional-services revenue model with custom, contact-based pricing, multi-year engagement cadences, and no publicly disclosed fee schedule. There are no funding rounds, no institutional investors, no enterprise contracts, and no named institutional customers — the customer base is composed of individual consumers and families, and distribution is consultative direct sales (in-person and online) supported by content marketing, a blog, and organic social media on Facebook, Instagram, and LinkedIn. With 1-10 employees and a bootstrapped structure, the business is best characterized as a solo or micro regional practice rather than a scaled enterprise.

Name

Thrive Recovery & Wellness

Legal name

Thrive Recovery & Wellness

Website

https://thriveinsobriety.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Thrive Recovery & Wellness is a Dallas-based, founder-operated addiction recovery practice delivering personalized sober coaching, ARISE-certified interventions, family support, and holistic wellness services to individuals and families in the Dallas/Fort Worth area and online.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDAAAHAL

Substance Use Prevention & Recovery Lifestyle Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Addiction recovery coaching
• Sober coaching services
• Intervention facilitation
• Family recovery support
• Holistic wellness programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sober Coaching Services: Ongoing peer-based recovery coaching services provided through private one-on-one meetings. Clients receive support, accountability, and guidance throughout their recovery journey. Services are customizable based on individual needs and available as long as clients benefit from them.
2. Intervention Services: ARISE-certified intervention facilitation services to help families address loved ones struggling with addiction. Includes intervention planning, execution, and ongoing support.
3. Addiction Assessment Services: Initial intake assessments to evaluate addiction severity, determine appropriate treatment pathways, and make referrals to suitable treatment facilities or programs.
4. Treatment/Sober Living Referrals: Referral services connecting clients with appropriate inpatient facilities, outpatient treatment, or sober living communities. Professional insight and recommendations based on intimate understanding of local treatment services.
5. Fitness and Nutritional Coaching: Holistic wellness services including fitness coaching to direct energy into physical exercise, and nutritional guidance for lifestyle reset and body nourishment during recovery.
6. Career Development Services: Career development support to help individuals in recovery find meaningful career paths and professional growth opportunities that support long-term sobriety.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Thrive Recovery & Wellness delivers peer-based addiction recovery coaching and intervention services in the Dallas/Fort Worth area. The company provides individualized recovery planning, sober coaching, ARISE-certified family interventions, and holistic wellness support that integrates fitness, nutrition, and career development. Services combine initial assessments, ongoing coaching, treatment referrals, and family resources to sustain long-term sobriety and life purpose.

Product overview

Thrive Recovery & Wellness provides a holistic substance abuse recovery and wellness platform offering peer-support services in the Dallas/Fort Worth area. The core offering includes Addiction Assessment Guidance, Recovery Planning, and Sober Coaching services, supplemented by an ARISE Intervention Program for family-centered interventions. The company operates as a single unified service model rather than modular products, combining support services including Family Recovery Resources, Health and Wellness Services (fitness coaching, nutritional guidance), Addiction Treatment Referral Services, Drug and Alcohol Testing, Transportation Support, and Career Development. All services are customized to individual client needs and can be combined flexibly to create personalized recovery plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Addiction Assessment Guidance Initial intake assessment to evaluate substance abuse severity, determine appropriate care path, and provide referrals to suitable treatment facilities; for individuals with addiction and their families.
• Recovery Planning Custom-tailored addiction recovery planning developed collaboratively with each client, incorporating individual action plans, specific daily goals, relapse prevention strategies, and aftercare planning.
• Sober Coaching Ongoing peer-based sober coaching providing activities that encourage sober living, helping clients identify triggers, set goals, and navigate daily life in recovery through private one-on-one meetings.
• ARISE Intervention Program ARISE Invitational Intervention model using a non-confrontational, family-centered approach with three escalating levels to achieve treatment engagement; includes intervention planning, execution, and ongoing support for families.
• Family Recovery Resources Family guidance and support services providing information on dealing with substance abuse issues, referrals to family counseling, and family addiction support groups.
• Health and Wellness Services Holistic wellness services including fitness coaching, nutritional guidance, and lifestyle development to support physical, mental, and spiritual health during recovery.
• Addiction Treatment Referral Services Professional referrals to inpatient treatment facilities, outpatient treatment, and sober living communities based on intimate understanding of available local treatment options.
• Drug and Alcohol Testing Referrals for drug and alcohol testing including urine, blood, and hair strand tests to support accountability in recovery.
• Transportation Support Professional transportation services to safely transport individuals from intervention to detox or from detox to inpatient treatment.
• Career Development Career development services to help individuals in recovery find professional paths aligned with their recovery goals and personal values.

Quantifiable outcome

• Holistic recovery outcomes including physical, mental, spiritual health and career development

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Chapter House RecoveryminorOthersFounder Sammy Jenkins began his career in the addiction field working at Chapter House Recovery in Richardson, TX under program director Doug Beard. This provided foundational experience working with complex addiction cases before founding Thrive Recovery & Wellness.
• Innovation 360minorStrategic or Co-development PartnerFounder Sammy Jenkins worked with Innovation 360 under Dr. Kevin Gillian and other industry leaders to further develop expertise in addiction recovery and behavioral health approaches.
• ARISE NetworkcoreTechnology or IntegrationThrive Recovery & Wellness founder Sammy Jenkins is a certified ARISE interventionist through the ARISE Network. The company uses the ARISE Invitational Intervention model which is a structured, non-confrontational approach to intervention. The ARISE methodology focuses on long-term healing and recovery for individuals and families.
• Spectrum RecoveryminorOthersFounder Sammy Jenkins completed the Texas Department of State Health approved training at Spectrum Recovery in Dallas, TX under Brian Lane to become a Nationally Certified Peer Recovery Support Specialist (NCPRSS) through the Texas Certification Board of Addiction Professionals.
• National Career Development AssociationminorOthersFounder Sammy Jenkins is working on credentials as a Certified Career Services Provider and Global Career Development Facilitator through the National Career Development Association under Linda Sollars, an established innovator within the career development world.
• NAADACminorOthersSammy Jenkins is a member of NAADAC (Association for Addiction Professionals), a professional organization for addiction counselors and professionals.
• Dallas Texas Association of Addiction ProfessionalsminorOthersSammy Jenkins is a member of the Dallas Texas Association of Addiction Professionals, a regional professional organization supporting addiction treatment professionals in the Dallas area.
• Red CrossminorOthersFounder Sammy Jenkins is certified through the American Red Cross to administer First Aid and CPR/AED as part of comprehensive emergency response training for working with individuals in recovery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Caron Treatment Centers: Caron Treatment Centers operates residential and outpatient addiction programs with strong family services components, including intervention support. Comparable as an established, full-spectrum incumbent whose post-discharge population overlaps with Thrive's target sober coaching clients.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit addiction treatment provider in the U.S., offering residential, outpatient, and family services. Relevant as a broad incumbent that Thrive's family-centered intervention and sober coaching practice partners with for referral and competes against for end-client relationships.
• Lakeside-Milam Recovery Centers: Lakeside-Milam provides outpatient and residential addiction treatment across the Pacific Northwest with family program emphasis. Comparable as an incumbent treatment provider whose continuum of care includes intervention and recovery support services similar to Thrive's holistic approach.

Direct peers

• Lionrock Recovery: Lionrock Recovery delivers online intensive outpatient and sober coaching programs, mirroring Thrive's hybrid in-person plus virtual sober coaching approach. Closely aligned on delivery model and target audience of working adults seeking flexible recovery support.
• The Coleman Institute: The Coleman Institute provides addiction intervention and treatment services with a similar consultative, family-centered model. Directly comparable as a privately-operated intervention and recovery services practice serving individuals and families dealing with substance use disorders.
• Chapter House Recovery: Chapter House Recovery is a Richardson, TX-based residential and outpatient program where Thrive's founder trained under program director Doug Beard. Directly comparable as a DFW-area addiction treatment provider overlapping Thrive's referral and clinical landscape.

Emerging players

• Workit Health: Workit Health delivers virtual addiction treatment including medication-assisted treatment and online counseling. Comparable as an emerging, tech-enabled recovery services provider whose virtual model intersects Thrive's online sober coaching offering at a more clinical, insurance-billable level.
• Clean Recovery Centers: Clean Recovery Centers operates residential and outpatient addiction programs with holistic wellness components in Florida. Comparable as an emerging, multi-modality recovery provider whose wellness-integrated treatment philosophy overlaps Thrive's holistic recovery + wellness positioning.
• Pelago Health: Pelago (formerly Quit Genius) is a digital substance use management platform serving employers and health plans. Comparable as a venture-backed emerging player whose employer-channel GTM and virtual delivery model represent the scaled, tech-enabled future Thrive's online coaching could grow toward.

Others

• ARISE Interventions: ARISE Interventions is the originator of the ARISE Invitational Intervention model that Thrive's founder is certified in. Comparable as a methodology and training ecosystem partner rather than direct competitor, providing the intervention framework Thrive delivers and credentialed training pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thriveinsobriety
• LinkedInlinkedin.com/company/thriveinsobriety
• Instagraminstagram.com/thriveinsobriety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Recovery & Wellness