ADVENTURE CAMP LIMITED

What ADVENTURE CAMP LIMITED does

ADVENTURE CAMP LIMITED, trading as Wildkind, is a UK-based, founder-led events company established in 2015 by Julia Lowe and Lee Denny. It designs and operates immersive, multi-day outdoor adventure camps and festival-style events, blending 100+ adventure activities (archery, trapeze, quad biking, waterslides, etc.) with 100+ live music and entertainment acts. Its portfolio consists of three event brands: Camp Wildfire (a 3-day/3-night adult summer camp running since 2015 in a heritage pine forest near Sevenoaks, Kent, accommodating 2,500 attendees per weekend), Camp Kindling (a 3-day/3-night family summer camp launched in 2021 with intergenerational activities), and Winter Wildfire (a one-day-and-night adult winter retreat in Greater London). The company is headquartered in London (Larcom House, SE17), with a registered office in Fareham, Hampshire, and holds ESG commitments to Zero Emissions and Zero Landfill by 2025.

The business operates a direct-to-consumer, event-driven go-to-market model with community-led demand generation. Customers purchase tickets directly via wildkind.co.uk; pricing is not publicly listed and attendees must register. Supporting revenue streams include sponsorship and brand partnerships (headline sponsors, experiential installations, activity partners), on-site retail through Wildkind Stores at festival venues, and premium activity credits for select activities. Wildkind markets through its website, email newsletter, influencer partnerships across Instagram/TikTok/YouTube/Facebook/Snapchat/X, earned media (including a Dragons' Den feature), Google Reviews (4.2 across 166 reviews), and on-site word-of-mouth. Distribution is domestic-only, concentrated in London and Southeast England, with a stated ambition to take events worldwide and reach 1 million customers.

Operationally, Wildkind runs on a lean core team of approximately 10 full-time staff, supplemented by hundreds of seasonal/temporary crew, cast, performers, activity suppliers, and traders during event weekends, growing by 1-3 permanent hires per year. The programme budget is approximately £650k across the event portfolio. The company is self-described as profitable and growing, with no external funding, private equity, or parent company disclosed. There is no public technology platform or proprietary AI stack described; the company refers generally to 'investing in software and infrastructure' to support its experiences.

Name

ADVENTURE CAMP LIMITED

Legal name

Adventure Camp Limited

Website

https://wildkind.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Adventure Camp Limited (Wildkind) is a UK-based, founder-led events company that creates immersive outdoor adventure camps and festival-style events for adults and families, operating three brands — Camp Wildfire, Camp Kindling, and Winter Wildfire — across Kent and Greater London.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Events

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

Keywords

• Outdoor adventure events
• Festival camp experiences
• Immersive summer camps
• Live event production
• Family adventure camps

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticket Sales: Primary revenue stream from selling tickets to multi-day outdoor adventure camp events (Camp Wildfire, Camp Kindling, Winter Wildfire). Customers purchase tickets directly via the company website. Camp Wildfire accommodates 2,500 attendees per weekend.
2. Sponsorship & Brand Partnerships: Revenue from partnering with brands seeking to access Wildkind's audience online and in-person to achieve marketing objectives. Sponsors can include headline sponsors, experiential installations, and activity partners.
3. Wildkind Stores (Festival Retail): Revenue from on-site retail operations (Wildkind Stores) selling merchandise across three festival weekends, managed by a Festival Retail Manager and retail assistants.
4. Premium Activity Credits: Some activities at events are credited activities where attendees purchase extra credits to participate, generating incremental revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

ADVENTURE CAMP LIMITED (trading as Wildkind) creates and operates multi-day outdoor adventure camp events that combine 100+ activities (e.g., quad biking, trapeze, archery) with 100+ live Bands & DJs. Its portfolio comprises three flagship event brands: Camp Wildfire (a 3-day/3-night summer camp for adults running since 2015), Camp Kindling (a 3-day/3-night summer camp for families running since 2021), and Winter Wildfire (an adult winter day retreat). Customers purchase event tickets directly through the company website, with on-site retail merchandise sales (Wildkind Stores) and brand sponsorships generating additional revenue.

Product overview

ADVENTURE CAMP LIMITED operates as Wildkind, an independent events company that creates unique cultural events and experiences. The company's portfolio consists of three distinct event brands: Camp Wildfire (a summer camp for adults offering over 100 activities and entertainment), Camp Kindling (a summer camp for families with intergenerational activities), and Winter Wildfire (a winter retreat for adults with seasonal activities and live music). All events are held at outdoor locations, primarily in heritage pine forests near Sevenoaks, Kent. The company also invests in software and infrastructure to support its events and community.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Wildfire A 3-day and 3-night summer camp for adults featuring over 100 activities (e.g., quad biking, trapeze, archery, macrame, skateboarding) and over 100 Bands & DJs, located near Sevenoaks, Kent in a heritage pine forest. Accommodates 2,500 attendees per weekend.
• Camp Kindling A 3-day and 3-night summer camp for families featuring over 100 activities designed for parents to participate alongside their children, plus over 100 Bands & DJs. Located near Sevenoaks, Kent in a heritage pine forest.
• Winter Wildfire A seasonal day-and-night winter event for adults featuring winter-styled activities by day and Bands & DJs by night, running on consecutive weekends in December at venues in Greater London.

Quantifiable outcome

• 4.2/5 Google Rating from 166 reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered supporting and core.

• Brand SponsorssupportingGTM or Marketing PartnerWildkind works with many leading brands as headline sponsors, experiential installation partners, and activity partners. Sponsors pay to access Wildkind's audiences of thousands of attendees online and in-person to achieve their marketing objectives.
• Activity SupplierssupportingOthersWildkind works with hundreds of activity suppliers every year, providing equipment and leaders for activities such as archery, photography, climbing, and waterslide. Applications are accepted via a dedicated online form.
• Event SupplierssupportingOthersWildkind works with hundreds of event suppliers for event services including sound, generators, crew catering, site crew, and traffic management. Applications are accepted via a dedicated online form.
• TraderssupportingOthersWildkind works with many traders at events across categories including food (savoury, sweet), drinks (coffee, soft drinks, alcohol), retail (clothes, homeware, artwork), and services (face-painting, phone-charging). Traders include food trucks, face-painters, and craft stalls.
• PerformerscoreChannel Partner/ Reseller/ DistributorWildkind books performers at all stages of their career and across multiple disciplines: Live Music, DJs, Comedy, Talk, Theatre, Clubnight, Cabaret, and Walkabout. Over 100 Bands & DJs perform at each event, making performers a core part of the event experience.
• InfluencerssupportingGTM or Marketing PartnerWildkind works with influencers at all stages of their career across Instagram, TikTok, YouTube, Facebook, Snapchat, and X to help capture content and spread the word about the company's work. Influencers apply via a dedicated form.
• Crew MemberscoreOthersWildkind works with hundreds of temporary crew members every year across roles including parking, ticketing, bars, traders, recycling, stewarding, information, cleaning, merch, rangers, campfire management, accessible buggies. Both paid and volunteer positions available.
• Cast MemberscoreOthersCast members are vital to creating Wildkind's immersive, interactive worlds. Roles include Patrol Leaders, Radio Hosts, Games Hosts, Stage Hosts, Firemasters, and Umpires. Cast members receive compensation including free tickets, travel payments, gift cards, and meals.
• Dragons' DensupportingGTM or Marketing PartnerWildkind has been featured on Dragons' Den, a prominent UK TV investment programme, which provides brand visibility and credibility through the 'AS SEEN ON' reference on the company website.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Festival Republic: Major UK festival promoter (Reading, Leeds, Download) operating large-scale music festivals; comparable as a UK festival operations incumbent, though Wildkind operates at a smaller, more experiential scale.
• AEG Presents: Global live entertainment and venue operator; relevant as a broad incumbent that competes for sponsor attention and live-music booking partnerships in the UK.

Emerging players

• Junkyard Golf Club: UK experiential leisure operator running themed, interactive group activities; comparable to Wildkind's adventure activities and premium-credits monetization model.
• Secret Cinema: UK-based immersive entertainment operator building themed participatory worlds; shares Wildkind's 'cast member' / 'patrol leader' participatory design and community-led identity.

Others

• Featherdown Farms: UK glamping and curated outdoor-stay operator; adjacent as an alternative outdoor accommodation experience but not a direct competitor in festival-style adventure events.

Direct peers

• Camp Bestival: UK-based family-focused boutique festival blending music, activities, and adventure; directly comparable to Wildkind's Camp Kindling concept as a family festival in a camping format.
• Latitude Festival: UK summer festival combining music, comedy, theatre, and family activities; comparable to Wildkind in blending live entertainment with adventure-style activities for adults and families.
• Wilderness Festival: UK boutique four-day festival combining music, food, talks, and outdoor pursuits; targets a similar adult experiential audience to Camp Wildfire.
• Boomtown Fair: UK immersive storytelling festival with theatrical worlds and live music; comparable to Wildkind in its world-building, immersive approach to festival design.

Regional players

• Camp Tamiment: Adult-only resort camp concept in the US delivering adventure activities and live entertainment; comparable business model to Camp Wildfire but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wildkind
• LinkedInlinkedin.com/company/wildkind
• Facebookfacebook.com/wildkind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVENTURE CAMP LIMITED