Transmeri Nordic Ab

What Transmeri Nordic Ab does

Transmeri Nordic AB is a Swedish B2B wholesale distributor of natural and organic beauty and household products, operating as a wholly-owned subsidiary of the Finnish parent group Oy Transmeri Ab. The company distributes an 11-brand portfolio (Ecover, Ibero, Jeanne Arthes, Lavera, Mossa, Nurme, Patyka, Reliqt, Taika, True Organic of Sweden, and Whamisa) comprising 552+ SKUs to beauty retailers, health stores, and pharmacies in Sweden. Its headquarters are located at Schönfeldts Gränd 1, 111 27 Stockholm. The business model is wholesale distribution with credit-approved business customers purchasing through the dedicated B2B platform pro.transmeri.se, which is gated behind business registration and credit checks, preventing direct consumer access. Public pricing is not displayed and requires authenticated login.

The company monetizes through wholesale product sales at distributor margins, with invoice-based payment terms available to credit-approved accounts. Order minimums and a 200 SEK handling fee on orders below 3,250 SEK constitute structural pricing elements that shape order economics. Fulfillment is handled via third-party logistics partners DPD and Postnord, with delivery windows of 3-6 business days. The parent group Oy Transmeri Ab brings nearly 100 years of brand development and distribution experience, providing supplier-relationship depth and capital backing.

The company is privately held as a Swedish aktiebolag with no disclosed funding rounds, headcount, management team, or revenue figures. It maintains a social media presence across LinkedIn, Facebook, and Instagram and holds membership in the Natural & Organic Cosmetics Sweden (NOC Sweden) industry trade association. No proprietary technology, AI/ML capabilities, or unique technical differentiation is documented beyond standard B2B e-commerce functionality.

Name

Transmeri Nordic Ab

Legal name

Transmeri Nordic AB

Website

https://transmeri.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Transmeri Nordic AB is a Swedish B2B wholesale distributor that supplies 11 natural and organic beauty and household brands (552+ SKUs) to beauty retailers, health stores, and pharmacies in Sweden via its credit-gated proshop platform, operating as a subsidiary of Finnish parent Oy Transmeri Ab.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care Wholesale Distribution

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Natural beauty distribution
• Organic cosmetics wholesale
• B2B beauty distribution
• Nordic brand distribution
• Skincare wholesale

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wholesale Distribution: Transmeri Nordic distributes natural and organic beauty products to B2B customers including beauty retailers, health stores, and pharmacies. Revenue is generated through product sales at wholesale prices with invoice-based payment terms for credit-approved customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Transmeri Nordic AB distributes a portfolio of 11 natural and organic beauty brands to B2B customers in Sweden, including beauty retailers, health stores, and pharmacies. The company sells exclusively to registered businesses via its B2B proshop (pro.transmeri.se), offering 552+ products spanning skincare, haircare, makeup, fragrances, hair color, and eco-friendly household cleaning products. Orders are fulfilled through DPD/Postnord with credit-approved invoice payment terms.

Product overview

Transmeri Nordic AB is a beauty products distributor operating as part of Transmeri Group. The company offers a portfolio of 11 distributed brands covering natural, organic, and eco-certified beauty and household products. The product range includes facial care (Lavera, Mossa, Taika, Whamisa, Patyka), body care and soaps (Nurme, Ecover), hair care and color (Reliqt, Nurme), makeup and accessories (Ibero, Lavera), and specialty products like Korean beauty (Whamisa) and organic deodorants (True Organic of Sweden). Products are sold through the professional B2B e-commerce platform pro.transmeri.se and delivered to business customers via DPD/Postnord with a delivery time of 3-6 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecover Eco-friendly cleaning products including dishwashing detergent, laundry detergent, and household cleaning solutions, distributed to Swedish B2B retailers of natural household goods.
• Ibero Hair accessories and makeup tools including hairbrushes, hair elastics, makeup brushes, and sponges, sold to Swedish beauty retailers.
• Jeanne Arthes Fragrance and perfume products distributed to Swedish beauty retailers.
• Lavera Natural and organic certified cosmetics including skincare, makeup, body care, and hair care products, distributed to Swedish natural beauty retailers.
• Mossa Skin care products including facial moisturizers, serums, cleansers, and toners, distributed to Swedish beauty retailers.
• Nurme Natural soaps, shampoo bars, essential oils, and body care products, distributed to Swedish natural beauty retailers.
• Patyka Premium skincare products including anti-aging serums, cleansers, and body care, distributed to Swedish beauty retailers.
• Reliqt Natural hair color products including henna-based and plant-based hair dyes, distributed to Swedish beauty retailers.
• Taika Finnish natural skincare brand using Nordic ingredients like birch sap, cranberry, and oat extract. Products include facial creams, cleansers, and body care. Transmeri manufactures Taika in its own facility in Piispankylä, Vantaa, powered by 100% renewable electricity.
• True Organic of Sweden Swedish organic skincare brand specializing in natural deodorants made with coconut oil, shea butter, and essential oils, distributed to Swedish beauty and health retailers.
• Whamisa Korean beauty brand specializing in fermented organic skincare using advanced fermentation technology with natural ingredients like aloe vera and lotus extract. Whamisa was founded in 2010 and is COSMOS Organic certified, distributed to Swedish natural beauty retailers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Oy Transmeri Ab (Parent Company)coreStrategic or Co-development PartnerOy Transmeri Ab is the parent company and Finnish counterpart of Transmeri Nordic AB. Products in the Swedish webshop are formally sold by Oy Transmeri Ab, Finland. The group includes Natural Goods Company and operates with nearly 100 years of brand development experience.
• NOC SwedenminorChannel Partner/ Reseller/ DistributorTransmeri Nordic AB is a member of NOC Sweden (Natural Organic Cosmetics Sweden), an industry association for natural and organic cosmetics in Sweden.
• True Organic of SwedencoreChannel Partner/ Reseller/ DistributorTransmeri Nordic distributes True Organic of Sweden, a Swedish skincare brand specializing in sustainable organic deodorants made from natural ingredients like coconut oil and shea butter.
• WhamisacoreChannel Partner/ Reseller/ DistributorTransmeri Nordic distributes Whamisa, a Korean K-beauty brand known for fermented organic skincare products. Whamisa was founded in 2010 and is COSMOS Organic certified.
• TaikacoreChannel Partner/ Reseller/ DistributorTransmeri Nordic distributes Taika, a Finnish skincare brand combining Nordic traditions with natural ingredients. Taika products are manufactured in Transmeri's own facility in Piispankylä, Vantaa, powered by 100% renewable electricity.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Estée Lauder Companies: Global prestige beauty conglomerate with Nordic retail distribution and an expanding clean/natural portfolio (Drunk Elephant, Origins). Comparable as a large-scale multi-brand beauty distributor serving the same end retailers, though with vastly greater resources and global scope.
• Coty Inc. Global beauty conglomerate owning and distributing brands across mass, prestige, and natural categories (including CoverGirl, Kylie, philosophy). Comparable as a multi-brand beauty distribution player with portfolio scale that dwarfs Transmeri Nordic but covers a broader (less Nordic/natural-focused) assortment.
• L'Oréal: World's largest beauty company with growing natural/organic brands (La Roche-Posay, CeraVe, Aesop) distributed across all Nordic channels. Comparable as a broad-line beauty distributor with similar brand portfolio economics, but at global scale.
• Sephora: Global prestige beauty multi-brand retailer now operating in Sweden, carrying natural and premium beauty brands that overlap with Transmeri Nordic's portfolio. Comparable assortment overlap, though operates a B2C retail model rather than B2B distribution.

Direct peers

• Eleven Beauty Group (Eleven Oyj): Finnish-listed beauty brand house owning and distributing multiple Nordic beauty brands (e.g., Cutrin, Blonde du Nord). Comparable as a Nordic-focused multi-brand beauty distribution platform serving the same regional market as Transmeri Nordic.
• Lyko: Swedish beauty multi-brand retailer with strong natural/organic assortment and own e-commerce platform. Comparable to Transmeri Nordic in target customer (Swedish beauty consumer/retailer) and category focus (natural and premium beauty brands), though operating primarily B2C rather than B2B distribution.
• NordicFeel: Swedish/Nordic beauty e-commerce retailer carrying many of the same natural and organic brands (Lavera, etc.) that Transmeri Nordic distributes. Comparable on product assortment, supplier relationships, and target market, though operates B2C retail rather than B2B wholesale.
• Kicks: Leading Nordic multi-brand beauty retailer (chain + online) carrying natural, organic, and premium beauty brands. Comparable target market and assortment overlap with Transmeri Nordic, though operates a retail storefront model rather than wholesale distribution.

Emerging players

• Caudalie: French natural beauty brand with established Nordic distribution. Comparable category positioning (natural, premium, eco-conscious) and overlapping target retailers, though Caudalie is a brand owner while Transmeri Nordic is the distribution partner.
• Weleda: Natural and organic beauty brand owner with direct Nordic retail presence. Comparable as a certified-natural beauty player in the same consumer segment Transmeri Nordic serves, though operates as a single-brand owner rather than multi-brand distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/transmerisverige
• LinkedInlinkedin.com/company/transmeri-nordic-ab
• Instagraminstagram.com/transmeri_nordic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transmeri Nordic Ab