IIDRO LTD

What IIDRO LTD does

IIDRO LTD operates a London-headquartered, direct-to-consumer sports nutrition brand focused on electrolyte hydration supplements marketed to both amateur fitness enthusiasts and professional athletes. The company sells through a Shopify-powered storefront at iidro.com, with a product line comprising three core SKUs: Daily Electrolytes (general hydration and recovery, featuring creatine monohydrate at 5g per serving), Train (a pre-workout formulation combining 8x electrolyte concentration with 120mg caffeine and 3g beta-alanine), and a Starter Pack bundle combining both at a 41% discount, alongside a 750ml Performance Bottle accessory. All SKUs carry Informed Sport third-party certification for banned-substance testing, a positioning designed to unlock both everyday athletes and compliance-sensitive professional team deals. Pricing is structured around one-time purchases ($41–$69) with a Subscribe & Save subscription tier priced at $20.50 in the first month and $25/month thereafter, marketed at less than £1 per serving.

The business operates a hybrid GTM motion. Consumer-side, the brand reaches customers through owned Shopify e-commerce with a free-shipping threshold of £30, organic Instagram activity under the @iidroworld handle, email-driven 10% first-order incentives, educational content marketing on ingredient science, paid digital advertising, and a 5.0-star rating across 28 Google reviews. Business-side, a B2B partnership program supplies professional sports clubs — including West Ham United, Wolverhampton Wanderers, Millwall, Harlequins RFC, Saracens RFC, and Al Nasr SC — with bulk hydration products, supplemented by an advisory endorsement from Al Nasr SC's sports nutritionist.

Operating geographies span 30+ countries across Europe (UK as home market), North America, Oceania, and Asia-Pacific, with shipping restricted from P.O. Boxes and APO/FPO addresses. The company is privately held, founded in 2024, operates with 1–10 employees, and has not disclosed funding rounds, revenue, or ownership structure. No AI/ML capabilities, patents, M&A activity, or executive leadership disclosures are present in the available material.

Name

IIDRO LTD

Legal name

iidro

Website

https://iidro.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

IIDRO LTD is a London-based sports nutrition brand selling Informed Sport-certified electrolyte supplements — Daily hydration, Train pre-workout, and bundles — through a direct-to-consumer Shopify store and a B2B team partnership program serving professional and amateur athletes globally.

Ownership category

akta.pro rank

Product category

Sports Nutrition / Electrolyte Supplements

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF)

akta.pro secondary industries

Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Sports nutrition supplements
• Electrolyte hydration products
• Pre-workout formulas
• Athlete recovery supplements
• Fitness hydration powders

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - One-time Purchase: Individual product purchases through Shopify e-commerce store. Products include Daily Electrolytes, Train, and Starter Pack bundles sold at fixed prices with periodic sales/discounts.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 63% savings on first month (£15 then £25/month). Customers can subscribe for regular delivery of Daily Electrolytes with automatic billing.
3. B2B Bulk Sales to Teams/Clubs: Dedicated B2B partnership program offering bulk discounts for sports teams and athletic organizations requiring large-scale supply for training and competition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IIDRO develops and sells Informed Sport-certified electrolyte hydration supplements — Daily Electrolytes (with creatine) for everyday hydration and Train (electrolytes + 120mg caffeine + 3g beta-alanine) for pre-workout use — alongside a 750ml Performance Bottle accessory. Products are sold direct-to-consumer through a Shopify storefront with one-time purchase and Subscribe & Save subscription options, and through a dedicated B2B bulk partnership program serving sports teams and athletic clubs.

Product overview

IIDRO is a sports hydration brand offering three core electrolyte supplement products. The portfolio consists of: Daily Electrolytes (for everyday hydration and recovery), Train (pre-workout formula with added caffeine and beta-alanine), and the Starter Pack bundle (combining both Daily and Train at a discounted price). All products are Informed Sport certified, science-backed electrolyte formulas containing 8x more electrolytes than water, designed specifically for elite athletes. A 750ml Performance Bottle accessory is also available. The products are sold through a Shopify e-commerce platform with subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Pack A bundle containing the Daily Electrolytes and Train products together. Priced at £69 versus a £116 regular price (41% savings), it contains 30 servings per tub at less than £1 per serving and is positioned as the entry-level best-value bundle for new customers.
• Daily Electrolytes An Informed Sport-certified everyday hydration supplement containing electrolytes and creatine monohydrate (5g per serving) designed to support daily hydration, recovery, and general wellness for athletes. Available as a one-time purchase (1 tub £41, 2 tubs £61.50) or a Subscribe & Save monthly plan (first month £20.50, then £25/month).
• Train Electrolytes An Informed Sport-certified pre-workout electrolyte drink formulated with 120mg caffeine and 3g beta-alanine per serving. Designed to be consumed 15-30 minutes before training or competition to support focus, endurance, and fatigue reduction. Priced at £41.
• 750ml Performance Bottle A 750ml branded performance water bottle intended for use with iidro electrolyte products. Priced at $21.00.

Quantifiable outcome

• 8x more electrolytes than water - replaces 2 hours worth of sweat with 1 scoop
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, growth and minor.

• Informed SportcoreTechnology or IntegrationThird-party certification organization that tests sports supplements for banned substances. iidro products are Informed Sport Registered, meaning they undergo rigorous testing to ensure safety and quality for competitive athletes.
• Sports Teams and Athletic Clubs (B2B)growthChannel Partner/ Reseller/ DistributorB2B partnership program providing bulk discounts on premium electrolyte products for teams and clubs. Partners include West Ham, Wolves, Millwall, Harlequins RFC, and Saracens RFC.
• Elena SaundersminorOthersSports Nutritionist for Al Nasr SC who provides expert endorsement and quotes for iidro products. Represents advisory relationship rather than formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tailwind Nutrition: Endurance sports nutrition brand selling powdered hydration and fuel mixes designed to be added to water bottles. Comparable product format and target athlete use case to iidro's daily hydration line.
• Skratch Labs: Sports hydration mix brand founded by a pro sports dietitian, selling powdered electrolytes for athletes. Competes on science-backed formulation, single-scoop convenience, and athlete endorsement — directly aligned with iidro's positioning.
• Science in Sport (SiS): UK-based sports nutrition brand selling gels, powders, and electrolyte products to elite athletes and teams, including Premier League and Premiership Rugby partnerships. Closest direct competitor to iidro in the UK team-sport hydration category.
• Nuun Hydration: Tablet-based electrolyte hydration brand targeting athletes and active consumers with convenient single-dose formats. Competes in the same portable-electrolyte category and sells through DTC plus retail.
• Precision Fuel & Hydration: UK sports hydration brand focused on electrolyte mixes for endurance athletes. Competes head-to-head on the "adequately dosed electrolytes in a single serving" value proposition that iidro's Daily product emphasizes.
• Maurten: Premium sports nutrition/hydration brand using hydrogel technology, heavily endorsed by elite marathon and pro football athletes. Comparable premium-positioning, athlete-driven marketing, and Informed Sport-style quality positioning to iidro.
• LMNT: Fast-growing DTC electrolyte mix brand selling stick-pack concentrates for athletes and low-carb consumers. Directly comparable product format, pricing, and DTC subscription model to iidro's Daily line.

Broad incumbents

• Lucozade Sport: UK market-leading sports drink brand owned by Suntory, sold via mass retail and major grocers. The dominant incumbent iidro competes against on UK shelves and in team sponsorship; offers similar hydration functionality but as part of a much wider beverage portfolio.
• Gatorade: Global category-defining sports hydration brand owned by PepsiCo, with deep athlete endorsement infrastructure and massive retail distribution. The benchmark incumbent in the sports hydration category iidro plays in.

Emerging players

• Bulk Powders (Myprotein): UK-based sports nutrition retailer selling creatine, electrolytes, beta-alanine, and related performance products at value pricing. Competes on overlapping SKU set (especially iidro's Daily creatine and Train caffeine/beta-alanine) at lower price points and broader retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/iidroworld
• LinkedInlinkedin.com/company/iidro-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIDRO LTD