Zellij Gallery

What Zellij Gallery does

Zellij Gallery is a family-owned producer and seller of handcrafted Moroccan tile, founded in 1912 in Fez by Solomon Farhi and now in its third generation under Faissel Farhi, with manufacturing operations in Fez and a US commercial office in West Hollywood, California. Its product portfolio spans hand-cut Zellij mosaic tiles (including borders, chiseled variants, and large panels/fountains), cement tiles, hand-painted tiles, and field tiles, with sub-collections across each category exposed through an e-commerce site.

Production is anchored on Maallem master craftsmen and traditional Fez-region clay and glaze, a craft lineage the company has carried across three generations and historically extended through the Cooperative of Maallems Zelligeurs de Fez. The company's digital surface is modest and non-AI: an interactive Mosaic Color Matching Tool for self-serve color pairing, a trade-gated Zellij Color Select Tool, a Custom Renderings Service for design visualization, and professional Installation Services for large-scale projects — none of which constitutes an AI/ML capability.

The business model combines direct-to-consumer e-commerce with custom-quote project work. Order thresholds include a $1,500 minimum on custom Zellij and a 50 sq ft minimum on cement and field tiles, with orders under $10,000 paid 100% in advance and custom projects of $10,000+ placed on a 50% deposit. Customers split across individual homeowners transacting online or by phone/email, trade professionals (architects, designers, builders) routed through a gated signup, and large-scale high-end projects handled as bespoke commissions.

Name

Zellij Gallery

Legal name

Zellij gallery, Inc.

Website

https://zellijgallery.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Zellij Gallery designs, manufactures, and sells handcrafted Moroccan Zellij mosaic tiles, cement tiles, hand-painted tiles, and field tiles from its Fez factory to US homeowners, trade professionals, and large-scale project clients via e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Handcrafted Moroccan Tile Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Handcrafted Moroccan tiles
• Zellij mosaic tiles
• Cement tile manufacturing
• Hand-painted artisanal tiles
• Tile installation services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Moroccan Tile Sales: Primary revenue from the sale of handcrafted Moroccan Zellij tiles, cement tiles, hand-painted tiles, chiseled tiles, loose field tiles, borders, and large panels/fountains. Products are sold directly to consumers and trade professionals. All tiles are manufactured in the company's factory in Fez, Morocco, and shipped to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zellij Gallery designs, manufactures, and supplies handcrafted Moroccan tiles including Zellij mosaic tiles, cement tiles, hand-painted tiles, chiseled tiles, field tiles, borders, and large panels/fountains. All tiles are handmade in the company's factory in Fez, Morocco, and shipped to customers in the United States. The company also provides digital design tools (Mosaic Color Matching Tool and trade-only Zellij Color Select Tool), custom 3D rendering services, and professional installation services for larger complex projects.

Product overview

Zellij Gallery is a Moroccan tile company offering handcrafted Zellij (mosaic) tiles and related products. The core product offerings include: (1) ZELLIJ tiles - decorative mosaic pieces crafted by Maallems in Arabesque, Domicile, and Medina collections; (2) ZELLIJ BORDERS - border tiles in Palais, Kasbah, and Riad styles; (3) LARGE ZELLIJ PANELS AND FOUNTAINS - custom large-scale panels, table tops, and fountains; (4) Cement Tiles - sturdy tiles for indoor/outdoor wall and floor use; (5) HAND PAINTED tiles - artisan-created decorative tiles; (6) CHISELED ZELLIJ - versatile wall tiles; (7) FIELD tiles - loose tiles including Carreau, Cora, Mutalet, Tathel (Bejmat), and Trim pieces. Supporting tools include a Mosaic Color Matching tool and Zellij Color Select tool (trade-only) for customization. Design services include renderings for visualizing installations, and installation services by Moroccan artisans for complex projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Zellij Mosaic Tiles Decorative Moroccan mosaic tiles precisely crafted by highly trained Maallems, available in Arabesque, Domicile, and Medina pattern collections. Sold direct to homeowners and trade professionals for residential and commercial tile applications.
• Zellij Borders Decorative border tiles featuring a range of colors and styles for subtle Moroccan style infusion, available in Palais, Kasbah, and Riad collections.
• Large Zellij Panels and Fountains Large-scale custom Zellij panels, table tops, and fountains featuring intricate Moroccan mosaic designs supplied for high-end residential and commercial projects.
• Cement Tiles Natural beauty cement tiles suitable for both indoor and outdoor wall and floor applications, known for sturdiness and versatility, available in ECT series variants.
• Hand Painted Tiles Intricate hand-painted tiles created by artisans, designed to make a statement in home interiors, available in HPT series variants.
• Chiseled Zellij Versatile chiseled tiles suitable for wall tile applications, available in a range of colors and styles.
• Field (Loose Zellij) Tiles Loose field tiles suitable for creating custom patterns or complementing other tiled designs, including Carreau, Cora, Mutalet, Tathel (Bejmat), and Trim collections.
• Custom Renderings Service Custom 3D mock-ups and layout renderings produced by the Zellij Gallery design team from client drawings, photos, and floor plans to simulate Moroccan tile applications before purchase.
• Professional Installation Services Professional installation services provided by Moroccan installers for larger, more complex Moroccan tile projects requiring specialized expertise in complex pattern installation.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Architecture and Interior Design Firm PartnersminorImplementation/ SI/ Consulting PartnerZellij Gallery maintains relationships with trusted architecture and interior design firm partners to assist clients who need professional design assistance for their Moroccan tile projects. The company is happy to refer customers to these trusted partners upon request.
• Cooperative of Maallems Zelligeurs de FezcoreStrategic or Co-development PartnerThe Farhi family has historical connections to the Cooperative of Maallems Zelligeurs de Fez, a cooperative of master craftsmen in Morocco. Miloud Farhi joined the cooperative in 1982 after his father passed away. This cooperative successfully completed many international projects including royal palaces and EPCOT Center, winning several awards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosaic del Sur: Moroccan-based manufacturer and supplier of handmade zellige and mosaic tile. Direct peer with comparable authentic Moroccan craftsmanship and B2B/B2C distribution to international buyers.
• Villa Lagoon Tile: Direct peer offering Moroccan and cement tiles, with strong overlap on cement tile patterns and e-commerce-led sales to homeowners and design trade.
• Tabarka Studio: Artisan tile maker offering handcrafted cement, terracotta, and patterned tile with strong design trade relationships. Comparable on handmade craft positioning and specifier-focused sales motion.
• Riad Tile: Direct competitor offering handcrafted Moroccan Zellij and cement tiles to homeowners and designers. Highly comparable on product category, target customer (DIY and trade), and e-commerce-led distribution.
• Moroccan Mosaic & Tile House: Direct peer selling handmade Moroccan tile, mosaic, and cement tile to consumers and trade via e-commerce. Overlaps closely on product mix (Zellij, cement, hand-painted) and customer base.
• Clé Tile: Specialty tile retailer focused on artisan and handmade tiles including Moroccan, cement, and zellige offerings. Comparable as a premium DTC artisan tile brand serving designers and homeowners.

Broad incumbents

• Original Style: Established tile manufacturer offering decorative and patterned tile including Victorian, contemporary, and artisan ranges. Comparable as a broader decorative tile supplier with specialty/design collections, though serving a wider mainstream market.
• Walker Zanger: Established high-end tile retailer and brand offering designer tile including artisan, stone, and patterned collections. Comparable as a premium tile destination for designers and homeowners but with a much broader catalog than Zellij's Moroccan focus.

Emerging players

• Popham Design: Boutique handmade cement tile maker with a design-forward catalog. Comparable on product category (handmade cement tile) and designer/specifier focus, though smaller scale and without Zellij heritage.
• Maitland & Poate: Boutique handmade tile maker specializing in patterned encaustic and cement tiles with a designer/specifier focus. Comparable on craft authenticity and DTC e-commerce model, though without Zellij heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zellij-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zellij Gallery