What Moroccan Mosaic & Tile House does

Moroccan Mosaic & Tile House (operating as Mosaic Morocco) is a privately held, family-owned retailer that has passed through three generations, specializing in handmade artisanal Moroccan tiles sold to US consumers and trade customers. The catalog centers on three core product lines: cement tiles, traditional Zellige mosaic tiles (in 2"x2", 4"x4", and 2"x6" Bejmat formats), and terracotta tiles, supplemented by a Border Tiles collection and custom-order services for bespoke mosaic and cement designs. Production relies on traditional Moroccan tile-making techniques executed by a network of named artisan roles (clay harvesters, mixers, shapers, oven handlers, color mixers, glazers, chiselers, pattern masters) sourced from workshops in Morocco.

The business operates a Shopify-powered e-commerce storefront as the primary sales channel, a Las Vegas showroom at 2804 S Highland Dr for in-person viewings by appointment, phone and email sales support, and a dedicated trade program for architects, designers, contractors, and tile setters. Pricing is per square foot (cement tiles $11-$17/sf), with a 15% promotional discount and individually quoted custom orders. Distribution is continental US only via UPS/FedEx parcel and freight, with no international shipping. Marketing combines content (blog, gallery), email, Instagram (@mosaic.morocco), and recurring features on US home-design television programs (Property Brothers, HGTV, Flip or Flop, Windy City); a hospitality reference includes Royal Mansour.

Customer segments span individual homeowners undertaking residential renovations (kitchens, bathrooms, fireplaces, floors), the hospitality and commercial-projects segment, architects and interior designers specifying tiles for clients, contractors and tile setters, tile retailers reselling product, and realtors using tiles for property staging. Headcount is reported in the 11-50 range, the entity is privately held with no disclosed institutional funding, and no M&A, leadership change, or restructuring activity is documented.

Name

Moroccan Mosaic & Tile House

Legal name

Mosaic Morocco

Website

https://mosaicmorocco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moroccan Mosaic & Tile House is a family-owned, three-generation retailer selling handmade Moroccan Zellige, cement, and terracotta tiles to US homeowners, designers, contractors, and hospitality projects via a Shopify storefront and Las Vegas showroom.

Ownership category

akta.pro rank

Product category

Handmade Moroccan Decorative Tiles

NAICS

Other Building Material Dealers (444180), Home Furnishings Retailers (44912)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Handmade Moroccan tiles
• Cement tiles
• Zellige mosaics
• Terracotta tiles
• Artisan tile house

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tile Product Sales: One-time sale of handmade Moroccan tiles including Zellige, cement tiles, and terracotta tiles. Both in-stock and custom order options available. Prices vary by tile type and size.
2. Custom Tile Orders: Bespoke tile manufacturing based on customer specifications for design, color, and pattern. Custom orders are non-returnable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moroccan Mosaic & Tile House sells handmade Moroccan tiles — cement tiles, zellige mosaic tiles, and terracotta tiles — in stock patterns and custom designs. Products are sold direct to homeowners and trade professionals through a Shopify e-commerce store and an appointment-only Las Vegas showroom, with delivery across the continental United States.

Product overview

Moroccan Mosaic & Tile House is a family-owned business specializing in traditional Moroccan artisanal tiles, operating as a single unified product line with three core tile categories: Cement Tile, Mosaic Tile (Zellige), and Terracotta Tile. The portfolio includes in-stock products available in multiple sizes (2"x2", 4"x4", 2"x6" Bejmat), various style sub-brands (Moroccan, Contemporary, Hexagon, Geometric), and a comprehensive Border Tiles collection. Custom order services for both mosaic and cement tiles allow customers to specify unique designs, patterns, and colors. The company bridges traditional Moroccan craftsmanship with modern design needs, offering products suitable for indoor/outdoor applications including walls, backsplashes, floors, and fireplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Cement Tile Handmade encaustic cement tiles offered in multiple style collections (Moroccan, Contemporary, Hexagon, Geometric, Solid Color) for indoor and outdoor use including walls, backsplashes, floors, and fireplaces. Sold to homeowners, designers, and contractors direct via e-commerce and showroom.
• Zellige Mosaic Tile Traditional Moroccan zellige mosaic tiles in Square and Subway formats with multiple sizes (2"x2", 4"x4", 2"x6" Bejmat), ranging from subtle solid colors to intricate colorful medallions. Available in stock or custom configurations for residential and commercial installations.
• Terracotta Tile Handmade terracotta tiles forming part of the Moroccan tile collection, sold alongside cement and zellige tiles for residential and commercial surface applications.
• Border Tiles Ornamental border tiles sold as a complement to mosaic and cement tile installations, offered in multiple named designs (Adana, Alma, Dafira, Dama, Delta, Diamonda, Najma, Olives, Oranger, Palma, Touda, Ziya).
• Custom Order Moroccan Mosaics Bespoke zellige mosaic tiles designed and manufactured to customer specifications for unique patterns, colors, and medallions. Custom orders are non-returnable and priced individually.
• Custom Order Cement Tile Bespoke cement tiles tailored to specific design requirements, patterns, and color schemes for residential and commercial projects.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and moderate.

• Property Brothers (TV Show)coreGTM or Marketing PartnerFeatured television partnership showcasing Moroccan tiles on the Property Brothers home renovation show, demonstrating product quality and design applications to a broad homeowner audience.
• Royal MansourmajorOthersLuxury Moroccan hotel featuring company tiles, validating product quality for high-end hospitality applications.
• HGTVcoreGTM or Marketing PartnerFeatured on HGTV programming, providing visibility to homeowners and design enthusiasts interested in Moroccan tile aesthetics.
• Flip or FlopmoderateGTM or Marketing PartnerFeatured on real estate renovation television show, demonstrating tile applications in property flip projects.
• Windy City (TV Show)moderateGTM or Marketing PartnerFeatured on real estate programming, showcasing tiles in renovation contexts.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, enabling product catalog management, payments, and order processing.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Limewashed Home: Online retailer of handmade Moroccan, cement, and zellige tiles targeting homeowners and interior designers. Comparable in DTC model, product range, and aesthetic positioning.
• Pratt & Larson: Handcrafted American-made art tile manufacturer and retailer with designer focus. Comparable in artisan positioning and trade/designer customer base, though not Moroccan-specific.

Direct peers

• Clé Tile: Premium designer tile retailer offering artisan and Moroccan-style tiles alongside broader designer collections. Comparable in serving design-conscious consumers and trade professionals at premium price points.
• Granada Tile: Specialty cement tile retailer offering Moroccan-inspired encaustic and patterned tiles with strong designer/trade customer focus. Directly comparable product offering and go-to-market motion.
• Mosaic House: NYC-based retailer of Moroccan and Mediterranean-style mosaic tiles, zellige, and cement tiles serving designers and homeowners. Directly comparable product portfolio and customer segments.
• Villa Lagoon Tile: Direct competitor offering cement and Moroccan-style tiles, including custom designs, to homeowners, designers, and trade professionals. Overlaps on product mix, custom order capability, and B2B trade program.
• Tabarka Studio: Designer tile maker and retailer offering handmade cement and Moroccan-influenced tiles with custom design services. Directly comparable in product, customization, and design-trade customer base.
• Riad Tile: US-based direct-to-consumer retailer specializing in handmade Moroccan and Mediterranean cement tiles. Closely comparable product category, pricing, and customer base targeting homeowners and designers seeking authentic artisan tile.

Broad incumbents

• Ann Sacks: Established national designer tile and stone retailer carrying broader product lines including stone, ceramic, and decorative tile. Overlaps with designer/trade customers seeking premium tile but offers much wider assortment.
• Walker Zanger: Major designer tile and stone brand with national showroom presence serving architects, designers, and luxury homeowners. Comparable trade customer base and premium positioning but far broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mosaic.morocco
• Xx.com/mosaicmorocco
• Facebookfacebook.com/MoroccanMosaicTileHouse
• LinkedInlinkedin.com/company/moroccan-mosaic-tile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moroccan Mosaic & Tile House