CONNECT MORTGAGE SERVICES LTD

Name

CONNECT MORTGAGE SERVICES LTD

Legal name

Connect Mortgage Services Limited

Website

https://connectmortgageservices.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Reverse Mortgage Brokerage (FSAEAEAE), Commercial Mortgage Brokerage (FSAEAEAB), Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Mortgage brokerage
• Residential mortgages
• Buy-to-let loans
• Equity release
• Protection insurance

Headquarters

HQ city

Saint Anne's On Sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Arrangement Commission: Commission payments from mortgage lenders for arranging mortgages. As an independent broker with whole-of-market access, they receive commission from lenders whose products they recommend to clients.
2. Insurance Commission: Commission from insurance providers for arranging protection insurance products including life insurance, critical illness cover, income protection, and private medical insurance.
3. Equity Release Advisory Fees: Fees for specialized equity release advice and plan arrangement services, with advisors holding CeRER certification for this product category.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Connect Mortgage Services Ltd is a UK-based independent mortgage brokerage that arranges residential mortgages, buy-to-let mortgages, and equity release products on behalf of individual consumers. The firm also provides related protection insurance solutions and operates as an FCA-regulated Appointed Representative of Prosper Home Loans (FCA reference 1005419).

Product overview

Connect Mortgage Services is an independent UK mortgage broker offering a comprehensive range of residential mortgage and protection insurance services. The company operates as a whole-of-market broker, providing services across two main categories: core mortgage products (including First-Time Buyer Mortgages, Home Mover Mortgages, Remortgaging, Buy-to-Let Mortgages, High Net Worth Mortgages, Forces Help to Buy Mortgages, and Equity Release) and protection insurance products (including Critical Illness Insurance, Home Insurance, Income Protection, Life Insurance, and Private Medical Insurance). The company also offers specialist services for complex borrower profiles including bad credit cases, contractors, the self-employed, and professionals such as doctors and lawyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Mortgage Brokerage Advice and arrangement of residential mortgage products for individual consumers including first-time buyers, home movers, and remortgagors across the UK.
• Buy-to-Let Mortgage Brokerage Advice and arrangement of buy-to-let mortgage products for individual landlords and property investors.
• Equity Release Brokerage Advice and arrangement of equity release (lifetime mortgage) products for older homeowners seeking to release equity from their property.
• Protection Insurance Brokerage Advice and arrangement of protection insurance products (such as life cover, critical illness, and income protection) for individual consumers.

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Prosper Home LoanscoreOthersConnect Mortgage Services Limited operates as an Appointed Representative of Prosper Home Loans. This regulatory relationship is required for FCA authorization to provide mortgage and protection advice. The company is entered on the Financial Services Register under reference 1005419. This is a principal-authorized representative structure common in UK mortgage broking.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Better.co.uk: UK fee-based mortgage broker offering whole-of-market advice with a digital UX. Directly comparable service offering for residential purchase and remortgage customers.
• SPF Private Clients: UK mortgage and high-net-worth advisory firm focused on complex and large-loan cases. Comparable target customer (HNW and professional borrowers) and similar whole-of-market advisory model.
• Trussle: Online UK mortgage broker providing whole-of-market advice through a digital platform. Comparable consumer-facing mortgage intermediary serving first-time buyers and movers across the UK.
• John Charcol: Long-established UK independent mortgage broker specializing in complex and high-net-worth cases. Highly comparable to Connect's complex-case focus (self-employed, contractors, adverse credit, large loans).
• London & Country Mortgages: One of the UK's largest independent whole-of-market mortgage brokers. Directly comparable as a fee/commission-based intermediary serving consumers with similar residential, BTL, and complex-case products across the UK.
• Habito: UK digital mortgage broker and lender offering direct-to-consumer advice and execution. Comparable as a UK mortgage intermediary competing for the same consumer mortgage customers, though differentiated by a tech-led rather than advisor-led model.
• PrivateFinance: UK independent mortgage and wealth broker focused on complex-income, professional, and high-net-worth borrowers. Comparable niche overlap with Connect's HNW, contractor, and self-employed segments.

Broad incumbents

• St. James's Place: Large UK wealth management and mortgage advisory firm. Operates in adjacent consumer financial advisory, including mortgage and equity release advice through its partner network, making it a broader incumbent peer for Connect's HNW and equity release segments.
• Mortgage Advice Bureau: UK-listed mortgage broker network with a large national network of advisers. Overlaps with Connect's whole-of-market consumer advisory offering but at much greater scale and via a franchise/network model.

Others

• Prosper Home Loans: FCA-authorized principal firm of which Connect Mortgage Services is an Appointed Representative. Operates in the same mortgage advisory space and is a direct counterparty in Connect's regulatory and referral structure.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connect-mortgage-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECT MORTGAGE SERVICES LTD