What Visma Software Nl does

Visma Software B.V. is a Dutch operating subsidiary of Norwegian conglomerate Visma AS, specializing in cloud-based pre-accounting and accounting software for the Dutch market. The company serves four primary segments: accounting and administration firms, wholesale companies, software companies, and self-employed entrepreneurs or medium-sized organizations. It operates four distinct products under sub-brands: AccountView (financial business software for self-employed entrepreneurs and medium-sized organizations), PreCount (a bank-first pre-accounting platform that uses AI to process transactions from bank feeds and produce advisory-ready insights), eBanking (payment processing integrated with most Dutch banks), and Davilex (accounting software for entrepreneurs).

The underlying technology is built around cloud-delivered financial and accounting software, with PreCount applying AI to bank transaction processing for advisory-grade output, and eBanking providing native integrations with the major Dutch banking rails. The product portfolio is segmented by buyer persona and use case rather than unified into a single platform, which allows targeted positioning but also creates portfolio-management complexity.

As a wholly-owned subsidiary of Visma AS, Visma Software B.V. operates within a network of approximately 30 Dutch entities, over 50 sister companies in the Netherlands, and more than 200 companies globally within the Visma Group. Distribution is via direct B2B software sales. The company maintains offices in Amsterdam and Veenendaal, is actively recruiting, and discloses no standalone revenue, headcount, or pricing details.

Name

Visma Software Nl

Legal name

Visma Software B.V.

Website

https://vismasoftware.nl

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Visma Software B.V. is the Dutch subsidiary of Norwegian Visma AS, providing cloud-based pre-accounting and accounting software to accountants, wholesale firms, software companies, and self-employed entrepreneurs through AccountView, PreCount, eBanking, and Davilex.

Ownership category

akta.pro rank

Product category

Accounting & Financial Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)

Keywords

• Accounting software
• Pre-accounting solutions
• Financial management software
• ERP software
• Business administration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Core offering

Visma Software B.V. develops and sells pre-accounting, accounting, financial management, and ERP business software for the Dutch market. Its product portfolio includes AccountView (financial business software for self-employed entrepreneurs and mid-sized organizations), PreCount (an AI-driven bank-first pre-accounting platform delivering advisory-ready insights), eBanking (payment traffic management integrated with most Dutch banks), and Davilex (accounting software for entrepreneurs).

Product overview

Visma Software B.V. offers smart pre-accounting and accounting solutions as a portfolio of four distinct products targeting different market segments. The portfolio consists of AccountView for self-employed entrepreneurs and medium-sized organizations; PreCount as an AI-powered bank-first pre-accounting platform; eBanking for payment traffic management with Dutch bank integrations; and Davilex for entrepreneur-focused accounting software. These products are designed for accountants, administrative offices, wholesale companies, and software companies, focusing on streamlining processes, automating manual tasks, and providing real-time insights.

Differentiator

Problem solved

Functional benefit

Brands

• AccountView: User-friendly and complete financial business software for self-employed entrepreneurs and medium-sized organizations.
• PreCount
• eBanking
• Davilex

Products and services

• AccountView User-friendly and complete financial business software for self-employed entrepreneurs and medium-sized organizations, providing control over administration and financial management.
• PreCount Bank-first pre-accounting platform that processes transactions from the bank using AI, delivers advisory-ready insights, and integrates with existing systems. Designed for accountants, administrative offices, wholesale companies, and software companies.
• eBanking Payment traffic management solution that quickly and clearly organizes all payment processing through integrations with most Dutch banks.
• Davilex Accounting software for entrepreneurs, providing basic bookkeeping functionality.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Xero: Cloud accounting platform for SMBs and accountants with bank-feed-first design; competes conceptually with PreCount and eBanking's bank-first approach, though with limited Dutch market share.

Direct peers

• Moneybird: Dutch cloud accounting platform targeted at self-employed entrepreneurs and SMBs; competing offering in the same Dutch pre-accounting segment as Visma Software NL.
• SnelStart: Dutch accounting software for small businesses and self-employed entrepreneurs; competes head-on with Davilex and the SMB tier of AccountView.
• AFAS Software: Dutch ERP and accounting software provider for SMBs and accountants with integrated HR and payroll; directly competes with Visma Software NL's AccountView/Davilex and PreCount in the same Dutch segments.
• Unit4: Dutch-headquartered cloud ERP vendor for professional services and mid-market; competes with Visma Software NL in Dutch mid-market financial management and ERP-adjacent workflows.
• Exact (Exact Online): Leading Dutch cloud accounting and ERP platform serving SMBs and accountants; closest direct competitor to Visma Software NL's portfolio in the Netherlands.

Broad incumbents

• Wolters Kluwer (Twinfield / AccountView heritage): Global information services group whose Twinfield platform is a major Dutch cloud accounting solution; broader portfolio but directly competes in Dutch accountant and SMB workflows.
• Sage Group: Global accounting and ERP software incumbent with strong SMB and accountant channels; broader portfolio but overlaps with Visma Software NL in Dutch accounting and bookkeeping workflows.
• Intuit (QuickBooks): Global SMB accounting and bookkeeping platform with AI-driven transaction categorization; conceptual competitor to PreCount in AI-enabled pre-accounting workflows.
• Microsoft Dynamics 365 Business Central: Global cloud ERP suite with finance and accounting modules targeting SMBs and mid-market; competing platform in the same Dutch ERP/accounting category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visma Software Nl