Trail Magic
- Company typePrivate
- Founded2022
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Trail Magic firmographics
Firmographics- Name
- Trail Magic
- Legal name
- Trail Magic
- Website
- https://findtrailmagic.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trail Magic industry classification
Industry- Product category
- Cannabis-Infused Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Trail Magic is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trail Magic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Trail Magic sells THC-infused iced teas and lemonades directly through its Shopify e-commerce website, offering individual 4-packs, bundles, and subscription options with home delivery across the US.
- Subscription/Recurring Revenue: Customers can subscribe and save up to 15% on every order with free shipping on orders over $49, generating recurring revenue from repeat purchasers.
- Wholesale/Bulk Sales: Trail Magic has a dedicated wholesale page suggesting B2B sales to retailers, bars, restaurants, and other businesses carrying their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 4-pack purchase |
| Subscription | Monthly | Subscription & Save (15% off) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trail Magic product offering
Product offeringCore offering
Trail Magic produces and sells hemp-derived Delta-9 THC-infused iced teas and lemonades in ready-to-drink 4-pack formats, offered in three dosage strengths (3mg, 5mg, and 10mg THC per serving). The company markets these beverages as socially oriented, hangover-free alternatives to alcohol, and sells directly to consumers via its Shopify e-commerce site, through wholesale partnerships with retailers and distributors, and at physical retail locations.
Product overview
Trail Magic is a single-product-line brand offering THC-infused iced teas and lemonades in 4-pack formats. The portfolio is organized by THC strength (3mg, 5mg, and 10mg per serving), with bundled offerings like the Campfire Pack and Ultimate Trail Magic Bundle that combine multiple flavors at discounted prices. A subscription service enables recurring orders with savings. All products are hemp-derived, comply with the federal <0.3% Delta-9 THC limit, and are positioned as social, hangover-free alternatives to alcohol.
Differentiator
Problem solved
Functional benefit
Products and services
- THC-Infused Iced Tea & Lemonades Trail Magic's flagship line of hemp-derived Delta-9 THC beverages, featuring iced teas and lemonades in ready-to-drink 4-pack formats, available in 3mg, 5mg, and 10mg per serving dosages. Marketed as socially oriented, hangover-free alternatives to alcohol for adults 21+.
- 3mg THC Collection Lower-dose THC beverage collection offering 3mg of hemp-derived Delta-9 THC per serving in iced tea and lemonade flavors, targeting consumers new to cannabis beverages.
- 5mg THC Collection Mid-dose THC beverage collection offering 5mg of hemp-derived Delta-9 THC per serving in iced tea and lemonade flavors, positioned as a standard strength option.
- 10mg THC Collection Higher-dose THC beverage collection offering 10mg of hemp-derived Delta-9 THC per serving in iced tea and lemonade flavors for experienced cannabis beverage consumers.
- Campfire Pack Variety 4-pack bundle of best-selling Trail Magic iced tea and lemonade flavors, allowing consumers to sample multiple options in a single purchase.
- Ultimate Trail Magic Bundle Comprehensive multi-pack bundle offering up to 30% savings, designed for consumers wanting to stock up on the full range of Trail Magic THC-infused beverages.
- Trail Magic Subscription Service Recurring delivery subscription offering up to 15% savings plus free shipping on orders over $49, enabling customers to automate reorders of their favorite Trail Magic THC beverages.
- Trail Magic Gift Card Digital gift card available for purchase, enabling consumers to gift Trail Magic THC-infused beverages to other adults of legal drinking age.
Quantifiable outcome
- 25% of Gen Z and millennial consumers had consumed THC beverages in hospitality venues within the prior six months
Companies that use Trail Magic
Customer profileSegments2 records
Ideal customer profiles2 records
Trail Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trail Magic partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Trail Magic competitors and assessment
Company assessmentDirect peers
- Levia: Levia is a THC-infused seltzer brand competing in the same federally compliant, hemp-derived segment as Trail Magic. It pursues comparable retail and DTC channels and serves the same alcohol-alternative consumer occasion.
- Artet: Artet is a cannabis-infused botanical aperitif positioned as a sophisticated alcohol alternative. It targets the same social-occasion, hangover-free positioning that Trail Magic uses and competes for premium retail and DTC customers in the THC beverage category.
- Wynk: Wynk is a THC-infused seltzer brand named directly alongside Trail Magic in industry coverage. Both brands compete for shelf space in the same mainstream retail expansion (e.g., Target) and serve the same alcohol-alternative use case.
- Cann: Cann is the leading social-tonic THC-infused beverage brand, explicitly named alongside Trail Magic in industry coverage of the category. It competes head-to-head with Trail Magic for the same adult social-consumption occasion, the same 21+ retail channels, and the same wholesale and DTC customers.
- Mōcean Drinkwerx: Mōcean Drinkwerx is explicitly listed alongside Trail Magic as a competing THC beverage brand. It sells hemp-derived THC drinks targeting the same alcohol-alternative and social-consumption occasions, making it a directly comparable peer for shelf positioning.
- House of Saka: House of Saka produces cannabis-infused sparkling beverages and natural wines. It targets the same premium, alcohol-alternative occasion as Trail Magic, with comparable THC-infused drink formats and direct DTC distribution.
- Legally Highest: Legally Highest is named alongside Trail Magic in industry coverage of the THC beverage category. Both brands compete for the same retail shelf and target adult consumers seeking federally compliant hemp-derived THC beverages.
Emerging players
- Wana Brands: Wana is a leading cannabis edibles brand that has expanded into beverages. While its core is gummies, its THC beverage line competes for the same consumer occasions and retail channels as Trail Magic, particularly in regulated cannabis dispensary channels.
Broad incumbents
- Kin Euphorics: Kin Euphorics is a functional non-alcoholic beverage brand positioned for social occasions without alcohol. It addresses the same hangover-free, social-relaxation use case as Trail Magic, though it uses nootropic and adaptogenic ingredients rather than THC, making it a broader-incumbent functional beverage peer.
- Lagunitas Hi-Ball: Lagunitas, owned by Heineken, was an early entrant in the THC beverage space with Hi-Ball. As a subsidiary of a major global brewer, it represents the incumbent-beverage competitive threat and comparable product category, though its broader beer portfolio differentiates it from Trail Magic's pure THC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Trail Magic social profiles
Digital presenceTrail Magic compliance and trust
Trust signalCompliance1 record
Trail Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trail Magic leadership team
Management profileNumber of profiles
Trail Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trail Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trail Magic
What does Trail Magic do?
Trail Magic produces and sells hemp-derived Delta-9 THC-infused iced teas and lemonades in ready-to-drink 4-pack formats, offered in three dosage strengths (3mg, 5mg, and 10mg THC per serving). The company markets these beverages as socially oriented, hangover-free alternatives to alcohol, and sells directly to consumers via its Shopify e-commerce site, through wholesale partnerships with retailers and distributors, and at physical retail locations.
Is Trail Magic a public or private company?
Trail Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trail Magic founded?
Trail Magic was founded in 2022. It employs 11 to 50 people.
Where is Trail Magic based?
Trail Magic is headquartered in Minneapolis, United States, in the North America region.
How does Trail Magic make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are subscription/Recurring Revenue and wholesale/Bulk Sales.
Who are Trail Magic's main competitors?
Direct peers on record are Levia, Artet, Wynk, Cann, Mōcean Drinkwerx, House of Saka and Legally Highest. Wana Brands is listed as an emerging player. Broad incumbents are Kin Euphorics and Lagunitas Hi-Ball.
Does Trail Magic have an API?
No public API is recorded for Trail Magic.
What industry is Trail Magic in?
Trail Magic's product category is Cannabis-Infused Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 31211 and its SIC code is 2080.