TOOY - Lighting

What TOOY - Lighting does

TOOY is an Italian decorative lighting manufacturer that designs, engineers, and crafts contemporary lighting collections and bespoke architectural lighting solutions for residential and contract (hospitality, retail, marine) applications. The product portfolio comprises named designer collections including Stilla and Bolina by Fabio Fantolino, Igor by Duccio Maria Gambi, Nastro System by Studiopepe, Gordon and Molly by Corrado Dotti, Thula by Federica Biasi, and Structure Pilar & Viga by Marco Casamonti / Studio Archea, alongside Nabila, Macao, and Bilancella. Core technology centers on LED light sources with advanced control protocols such as DALI-2, Push, TRIAC dimming, phase-cut dimming, and gesture sensors, with all production carried out in Italy. The company is headquartered in Amandola (Fermo province) and operates a flagship showroom in central Milan (Corso Monforte 28, opened June 2022 during Milano Design Week), with a recent North American entry point via a May 2025 partnership with TM Italia in the Manhattan Flatiron District.

Revenue is generated primarily through one-time sales of decorative lighting fixtures (pendants, wall lamps, table lamps, floor lamps, and chandeliers) distributed via the Milan showroom, an authorized retailer/dealer network, and direct B2B relationships with architects, interior designers, and contractors; a Custom Program adds professional-services revenue from bespoke lighting design collaborations. Pricing is quote-based and not publicly disclosed. Customer segments split between design professionals specifying TOOY for projects (primary) and the contract/hospitality sector (primary), with private residential (secondary) and authorized dealers (secondary) rounding out demand. To date TOOY has no disclosed external funding, operates as a private Italian Srl, and is in the midst of an EU-supported internationalization project targeting the United States and Central-Northern Europe (France, Germany, Scandinavia, UK), supported by acquired UL certification for the North American market.

Name

TOOY - Lighting

Legal name

TOOY Srl

Website

https://tooy.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TOOY is an Italian decorative lighting manufacturer that designs and produces contemporary lighting collections and bespoke architectural fixtures for residential and contract use, serving architects, interior designers, hospitality operators, and luxury brand partners through its Milan showroom and international designer collaborations.

Ownership category

akta.pro rank

Product category

Decorative Lighting Manufacturing

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Decorative lighting design
• Architectural lighting solutions
• Contract lighting manufacturing
• Designer pendant lamps
• Italian lighting craftsmanship

Headquarters

HQ city

Amandola

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Product Sales: One-time sale of decorative lighting products including pendants, wall lamps, table lamps, floor lamps, and chandeliers. Products are sold directly through the Milan showroom, via trade professionals, and at international trade fairs. Custom/bespoke lighting programs generate additional product revenue.
2. Custom/Bespoke Lighting Programs: TOOY collaborates with design professionals to develop custom lighting pieces that elevate spaces. Every project can have its own light solution designed to specification.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

TOOY designs, engineers, and manufactures premium decorative lighting collections (pendants, wall, table, floor, ceiling, and chandelier lamps) under proprietary designer collections including Igor, Stilla, Bolina, Nastro System, Gordon, Molly, Nabila, Thula, Macao, Bilancella, and Structure Pilar & Viga. The company also operates a Custom Program that collaborates with design professionals to develop bespoke lighting pieces for residential and contract/hospitality projects, with all production carried out in Italy.

Product overview

TOOY is an Italian decorative lighting manufacturer offering a comprehensive portfolio of designer lamps and lighting solutions. The product lineup includes Stilla (metal/glass pendants by Fabio Fantolino), Igor (minimalist suspended lamps by Duccio Maria Gambi), Nastro System (modular flexible system by Studiopepe), Gordon (conical diffuser lamps), Molly (contemporary dome lamps), Nabila (1950s-inspired glass sphere collection), Thula (architectural lamps with wood/leather by Federica Biasi), Structure Pilar & Viga (architectural lighting by Marco Casamonti), Macao (Japanese lantern-inspired), Bilancella (thin metal diffusers), and Bolina collections. The company also offers a Custom Program for bespoke lighting solutions, enabling professionals to develop unique pieces. All products are conceived, engineered, and crafted in Italy combining technical expertise with artisanal care and contemporary design.

Differentiator

Problem solved

Functional benefit

Products and services

• Igor Collection A luminous entity suspended in space with simple yet sophisticated geometry, designed by Duccio Maria Gambi. The Igor collection features DALI-2 and Push dimming control and is available in pendant configurations, offering minimalist design with graceful presence for architects, interior designers, and residential clients.
• Stilla Collection Metal and glass lighting collection blending clean essential lines, designed by Fabio Fantolino. The luminous body opens downward with glass elements like water drops, available as pendants, wall lamps, table, and ceiling models. Used in hospitality and yacht interiors (e.g., Azimut Fly 82) and residential projects.
• Structure Pilar & Viga Collection Architectural lighting collection designed by Marco Casamonti / Studio Archea. Pilar illuminates vertical surfaces and Viga diffuses light horizontally, creating sculptural lighting bodies inspired by primary architectural elements. Available in Bronzed Steel or Beige finishes for architects designing hospitality and high-end residential interiors.
• Nastro System Flexible modular lighting system designed by Studiopepe featuring a band structure in epoxy powder-coated aluminum accompanied by cylindrical weight counterbalance. Light source is dimmable LED strip; cylinders available in metal, wood, brushed brass and raw concrete. Includes pendant, wall, floor, table lamps, and portable versions for designers specifying flexible architectural lighting.
• Gordon Collection Conical diffuser lamps designed by Corrado Dotti with essential refined aspect and strong brass casting character. Practical and versatile for domestic, working, commercial and hospitality environments. Available in multiple configurations including pendants, chandeliers, table, wall, floor, and ceiling lamps.
• Molly Collection Contemporary collection designed by Corrado Dotti with painted dome and ring in paint, brushed brass, copper, or pewter finishes. Diamond plexiglass screen provides diffused light; available in three sizes for single or dynamic compositions as hanging, wall, floor, table, side and ceiling lamps. Installed at Urban Hive Hotel, Norman Hotel Paris, and Frette/Zucchi/Novamobili collaborations.
• Nabila Collection 1950s-inspired elegant sophisticated collection designed by Corrado Dotti. Features luminous borosilicate glass sphere visible on both sides with metal structure in powder-coated finishes. Offered in multiple compositions including chandeliers, table, bedside, floor, and wall lamps with LED integrated options. Featured at Santoni boutique in Galleria Vittorio Emanuele, Milan.
• Thula Collection Wall and suspension lamps designed by Federica Biasi with simple architectural central element and organic wood or quilted leather component. Features dimmable linear LED light source; wall version is orientable for direct or indirect lighting. Used in residential projects with Dainelli Studio.
• Macao Collection Japanese lantern-inspired minimalist collection designed by Corrado Dotti. Features epoxy powder-coated metal structure with white or black net fabric shades. Available as floor lamp in double version, table, and wall configurations characterized by lightness, minimalism, and essentiality. Featured in collaborations with Minotti.
• Bilancella Collection Suspension, ceiling, and wall lamps designed by Roberto Giacomucci with very thin powder-coated metal diffuser. Decentralize version features versatile ceiling mounting allowing illumination even without direct electrical connection; metal decentralizers allow wire to slide and bring light where needed. Featured with Manerba, Twils, and Veneta Cucine partnerships.
• Custom Program (Bespoke Lighting Service) Bespoke lighting development service where TOOY collaborates with architects, interior designers, contractors, and clients to develop custom lighting pieces that elevate space and story. Every project can have its own light solution designed to specification, supporting unique luxury residential and contract/hospitality installations.
• Bolina Collection Decorative lighting collection designed by Fabio Fantolino featuring elegant design for interiors, complementing the Stilla collection. Available as decorative lamps for architects and interior designers specifying residential and hospitality projects.

Quantifiable outcome

• Featured in major international design publications including Wall Street Journal, Vogue Living, Elle Decor, AD Italia, Wallpaper
• +1 more outcomes

Named customers17 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• TM ItaliacoreChannel Partner/ Reseller/ Distributor · 20 May 2025Partnership with TM Italia (renowned Italian bespoke kitchen brand) featuring TOOY lighting collections in their Manhattan showroom at 20 West 20th Street, Floor 5, New York, NY 10011. The showroom is located in the Flatiron District and open by appointment only, creating a refined dialogue between European design and artisanal excellence.
• AzimutcoreStrategic or Co-development PartnerCollaboration on the new Azimut Fly 82 yacht where the Stilla collection by TOOY illuminates Fabio Fantolino's interiors with understated elegance. This represents TOOY's entry into the marine/yacht lighting segment.
• MinottimajorStrategic or Co-development PartnerOngoing furniture and lighting collaboration featuring the Macao collection. TOOY and Minotti share a design philosophy emphasizing contemporary Italian craftsmanship.
• FlexformmajorStrategic or Co-development PartnerFurniture partnership featuring Gordon collection collaborations, with products like Gordon 561.31 showcased in Flexform projects.
• GervasonimajorStrategic or Co-development PartnerPartnership with Gervasoni featuring Gordon collection in collaborative interior projects.
• SabamajorStrategic or Co-development PartnerCollaboration with Saba featuring Gordon collection in interior design projects.
• FloumajorStrategic or Co-development PartnerPartnership with Flou featuring Gordon collection in bedroom and living space lighting projects.
• DescampsmajorStrategic or Co-development PartnerPartnership with Descamps featuring Gordon collection in lifestyle and hospitality contexts.
• NovamobilimajorStrategic or Co-development PartnerPartnership with Novamobili featuring Molly collection (556.32L) and Gordon collection (561.49) in interior projects.
• FrettemajorStrategic or Co-development PartnerPartnership with luxury linens brand Frette featuring Molly collection (556.62L) in hospitality projects.
• ZucchimajorStrategic or Co-development PartnerPartnership with Zucchi featuring Molly collection (556.32L) and Gordon collection (561.43) in interior collaborations.
• ManerbamajorStrategic or Co-development PartnerPartnership with Manerba (Italian furniture brand) featuring Bilancella collection and Nastro collection in showroom and project collaborations.
• Dainelli StudiomajorStrategic or Co-development PartnerInterior design collaboration featuring Thula collection (562.45) in residential projects.
• StudiopepecoreStrategic or Co-development PartnerDesign studio collaboration responsible for Nastro collection, booth design at Euroluce, Genius Loci project, and Botanica Collettiva exhibition at Milano Design Week.
• Chiara FerragnimajorStrategic or Co-development PartnerPrivate home project featuring TOOY lighting in Chiara Ferragni's residence.
• SantonimajorStrategic or Co-development PartnerSantoni boutique in Galleria Vittorio Emanuele, Milan (designed by Patricia Urquiola) features the Nabila chandelier by TOOY.
• Coutume StudiomajorStrategic or Co-development PartnerGenius Loci project collaboration featuring Nastro collection in limited edition with special Silipol cylinder weights. Coutume Studio is a Bordeaux-based design studio.
• Vudafieri Saverino PartnersmajorStrategic or Co-development PartnerArchitecture and interior design firm responsible for Falkensteiner Hotel Montafon project featuring Nastro collection.
• MarazzimajorStrategic or Co-development PartnerPartnership with Marazzi (ceramic tiles brand) featuring Nastro collection (563.41) in interior projects.
• TwilsmajorStrategic or Co-development PartnerPartnership with Twils (Italian furniture brand) featuring Bilancella collection (512.21) in interior projects.
• Veneta CucinemajorStrategic or Co-development PartnerPartnership with Veneta Cucine (Italian kitchen brand) featuring Bilancella collection (512.21) in kitchen showroom projects.
• F3 Architecture + InteriorsminorStrategic or Co-development PartnerArchitecture firm responsible for Tottenham Stadium 'The Loge On Four' hospitality project.
• Primo AtelierminorStrategic or Co-development PartnerInterior design firm responsible for multiple projects including Don Gennaro Italian restaurant in Iraq and various Nabila and Gordon installations.
• Studio TamatminorStrategic or Co-development PartnerInterior design studio responsible for Rude House project (Gordon 561.49) and MPP House project (Gordon 561.48).
• Fadd ArchitectsminorStrategic or Co-development PartnerArchitecture firm responsible for Casa Mille project featuring Nastro 563.43.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Flos: Flos is the leading Italian premium decorative and architectural lighting manufacturer, founded in Merano in 1962. It is the most direct peer to TOOY: same 'Made in Italy' premium positioning, designer-led collections, strong presence at Euroluce and Salone del Mobile, and shared customer base of architects, hospitality and luxury residential.
• Foscarini: Foscarini is an Italian decorative lighting company based on the Venice mainland, known for designer-led collections (Rodolfo Dordoni, Patricia Urquiola, Marc Sadler). Closely comparable to TOOY in designer-driven product strategy, premium positioning, and architectural/contract channel focus.
• Luceplan: Luceplan is a Milan-based Italian lighting manufacturer founded in 1978, focused on designer decorative and architectural lighting. Directly comparable to TOOY in Italian craftsmanship, designer collaboration model (Alberto Meda, Paolo Rizzatto, Sebastian Wrong), and architectural lighting segment.
• Martinelli Luce: Martinelli Luce is an Italian decorative lighting manufacturer founded in 1950, known for iconic designer collaborations (Gae Aulenti, Elio Martinelli). Comparable to TOOY in Italian craftsmanship heritage, designer-led collections, and decorative product focus.
• Artemide: Artemide is a large Italian architectural and decorative lighting manufacturer with strong designer collaborations (Michele De Lucchi, Foster + Partners). Comparable to TOOY in Made-in-Italy positioning, designer portfolio model, and contract/hospitality channel mix.
• Penta Light: Penta Light is an Italian decorative lighting brand with strong chandelier, pendant and table-lamp collections. Comparable to TOOY in Italian craftsmanship, chandelier-heavy product mix, and contract/hospitality focus.
• Vibia: Vibia is a Spanish decorative and architectural lighting manufacturer with strong presence in European contract projects and designer-led collections. Comparable to TOOY in targeting architects/interior designers for premium residential and hospitality projects, though at a larger scale.
• Italamp: Italamp is an Italian decorative lighting manufacturer known for Murano glass and contemporary designer collections. Comparable to TOOY in premium Made-in-Italy positioning, designer collaborations, and decorative/architectural product focus.
• Fabbian: Fabbian is an Italian decorative lighting brand known for designer glass and contemporary fixtures. Comparable to TOOY in Italian craftsmanship, designer collaboration model, and decorative product portfolio for residential and hospitality markets.

Emerging players

• Kundalini: Kundalini is a smaller Italian decorative lighting brand focused on contemporary designer collections. Comparable to TOOY in size tier, design-led approach, and premium positioning, though with a less established international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tooyofficial
• Instagraminstagram.com/tooy_official
• LinkedInlinkedin.com/company/tooy-lighting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOOY - Lighting